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Ready Meals in Hungary

  • November 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Ready meals, being a diverse category with several product types, registered a mixed performance over the review period. Due to demand for healthy food products, ready meals considered to be unhealthy recorded a sales decline while others, such as prepared salads, benefited from such trends. Ready meals was still a good alternative for single-person households and busy housewives in 2016, however, it faces challenges due to the popularity of home delivery food services.

Euromonitor International’s Ready Meals in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ready Meals in Hungary
READY MEALS IN HUNGARY
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2011-2016
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2011-2016
Table 7 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 8 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 9 Distribution of Ready Meals by Format: % Value 2011-2016
Table 10 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Cba Kereskedelmi Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
Summary 1 CBA Kereskedelmi Kft: Key Facts
Summary 2 CBA Kereskedelmi Kft: Operational Indicators
Internet Strategy
Private Label
Summary 3 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 4 CBA Kereskedelmi Kft: Competitive Position 2016
Tesco Globál Áruházak Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
Summary 5 Tesco-Globál Áruházak Zrt: Key Facts
Summary 6 Tesco-Globál Áruházak Zrt: Operational Indicators
Competitive Positioning
Summary 7 Tesco-Globál Áruházak Zrt: Competitive Position 2016
Unilever Magyarország Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
Summary 8 Unilever Magyarország Kft: Key Facts
Summary 9 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 10 Unilever Magyarország Kft: Competitive Position 2016
Executive Summary
Packaged Food Grows Both in Value and Volume in the Shadow of Price Sensitivity
Retailers Operate Stores Seven Days A Week Following the Lift of Sunday Trading Ban
Competition Remains Strong With A Large Number of Producers and Retailers
Internet Retailing and Discounters Continue To Expand
Packaged Food To Record Stable Performance Due To Demand for Convenience
Key Trends and Developments
Online Retailing in Packaged Food Continues To Grow Due To Lifestyle Trends
Retailers and Producers Are Forced To Increasingly Invest in Television Advertising
Cancellation of Sunday Closure of Stores Helps Boost Sales
Other Sectors Support Demand for Healthy Food Products
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources












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