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Mobile Phones in the United Arab Emirates

  • December 2016
  • -
  • Euromonitor International
  • -
  • 17 pages

Chinese and low-priced economy brands recorded growth within smartphones in 2016. Consumers using feature phones were, as of 2016, comfortably shifting to smartphones at a very low unit price. Quality was no longer the number one purchasing decision for some consumers, as this became price.

Euromonitor International’s Mobile Phones in United Arab Emirates report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Mobile Phones in the United Arab Emirates
MOBILE PHONES IN THE UNITED ARAB EMIRATES
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2011-2016
Table 2 Sales of Mobile Phones by Category: Value 2011-2016
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 4 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 8 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 10 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 12 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Executive Summary
Strong Volume Growth in 2016 Results From A Decline in the Average Unit Price
Current Value Growth of Consumer Electronics in 2016 Is Much Slower Than the Average for the Review Period
Samsung Gulf Electronics Leads But Shares Remain Volatile
Electronics and Appliance Specialist Retailers and Hypermarkets Lead Sales of Consumer Electronics in 2016
Tablets, Smartphones and Wearable Electronics To Drive Forecast Period Growth
Key Trends and Developments
Drop in Consumer Spending on Consumer Electronics Drives Promotions Within Major Retailers
Shopping Festivals Drive Volume Sales of Consumer Electronics
Sales of Multifunctional, Compact and Connected Products Reflect Higher Demand
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 18 Sales of Consumer Electronics by Category: Value 2011-2016
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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