U.S. Market for Personal Safes

U.S. Market for Personal Safes

While the market for residential safes is relatively small, it has grown steadily in recent years, with retail sales bolstered by events such as Y2K, 9/11, hurricanes and wildfires. In the coming years, SBI expects marketing and the expansion of distribution channels to drive growth. Marketers will use concerns about fire- and weather-related catastrophes, not just burglary and theft, to emphasize the need to protect documents and valuables stored at home. Marketers will pay particular attention to gun owners, single-person households, households in which both spouses work outside of the home, home office workers and college students—just some of the key target demographics. Distribution will also continue to expand beyond traditional channels to discount stores, the Internet, and more.

This all-new SBI report, U.S. Market for Personal Safes, contains comprehensive data on the U.S. market for residential safes, including historical (2002-2006) and forecast (2007-2011) market supply values. The report identifies key trends affecting the marketplace, along with trends driving growth, and also profiles major marketers and consumer demographics.

Report Methodology
The information in U.S. Market for Personal Safes is based on data from the U.S. Department of Commerce and the Census Bureau, along with information from trade publications, business journals, company literature and investment reports.

What You’ll Get in This Report

U.S. Market for Personal Safes makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that U.S. Market for Personal Safes offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the market for personal safes, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for personal safes, as well as projected markets and trends through 2011.

This report will help:

Marketing managers identify market opportunities and develop targeted promotion plans for personal safes.

• Research and development professionals stay on top of competitor initiatives and explore demand for personal safes.


• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy personal safes.


• Business development executives understand the dynamics of the market and identify possible partnerships.


• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary

* Scope of the Report
* Methodology
* Overview
* Characteristics of Personal Safes
o Table 1-1 Sizes of Safes (in inches)
o Quality Ratings
o Table 1-2 Ratings of Burglary Safes
o Table 1-3 Ratings of Fire Safes

* Market Size
o U.S. Market Size for All Safes
o Table 1-4 U.S. Shipment, Import and Export Values for All Safes, 2002-2006 (in million $)
o U.S. Market Size for Personal Safes
o Table 1-5 Estimated U.S. Shipment, Import and Export Values for Personal Safes, 2002-2006 (in million $)
o Personal Safe Shipment Estimates
o Table 1-6 Estimated Value of U.S. Product Shipments for Miscellaneous Fabricated Metal Products, Including Fabricated Metal Safes, 2002-2006
o (in million $)
o Personal Safe Import/Export Estimates
o Imports and Exports of All Safes
o Imports of All Safes by Country
o Exports of All Safes by Country
o Factors Contributing to Growth
o Outlook for 2008
o Five-Year Outlook
o Table 1-7 Forecast of U.S. Shipment, Import and Export Values for Safes, 2007-2011 (in million $)

* Competitive Scenario
o Major Competitors
o Market Share
o Other Important Competitors
o Promotion
o Trade Shows
o Channels of Distribution
o Seasonality
o Regionality

* The End User
o Who Buys?
o Type of Residence
o Employment Status
o Race/Ethnicity

Chapter 2 The Market

* Scope of the Report
* Methodology
* Overview
* Characteristics of Personal Safes
o Type of Safe
o Portable Safes
o Wall Safes
o Freestanding Safes
o In-Floor Safes
o Method of Opening
o Traditional Locks
o New Locks
o Type of Protection
o Fire Protection
o Water Protection
o Capacity and Content Stored
o Table 2-1 Sizes of Safes (in inches)
o Convenience and Ease of Use
o Quality Ratings
o Theft Ratings
o Table 2-2 Ratings of Burglary Safes
o Table 2-3 Categories of Burglary Safes
o Fire Ratings
o Table 2-4 Ratings of Fire Safes

* Market Size
o U.S. Market Size for All Safes
o Table 2-5 U.S. Shipment, Import and Export Values for All Safes, 2002-2006 (in million $)
o Figure 2-1 U.S. Market for All Safes, 2002-2006 (in million $)
o U.S. Market Size for Personal Safes
o Table 2-6 Estimated U.S. Shipment, Import and Export Values for Personal Safes, 2002-2006 (in million $)
o Figure 2-2 U.S. Market for Personal Safes, 2002-2006 (in million $)
o Personal Safe Shipment Estimates
o Table 2-7 Estimated Value of U.S. Product Shipments for Miscellaneous Fabricated Metal Products, Including Fabricated Metal Safes, 2002-2006
o (in million $)
o Personal Safe Import/Export Estimates
o Imports and Exports of All Safes
o Figure 2-3 U.S. Imports and Exports of All Safes, 2002-2006 (in million $)
o Imports of All Safes by Country
o Figure 2-4 U.S. Imports of All Safes by Top 4 Countries, 2006 (%)
o Table 2-8 U.S. Imports of All Safes by Top 10 Countries, 2002-2006 (in million $)
o Exports of All Safes by Country
o Figure 2-5 U.S. Exports of All Safes by Top 4 Countries, 2006 (%)
o Table 2-9 U.S. Exports of All Safes by Top 10 Countries, 2002-2006 (in million $)
o U.S. Retail Sales for Personal Safes

* Market Forecast
o Factors Contributing to Growth
o Five-Year Outlook
o Table 2-10 Forecast of U.S. Shipment, Import and Export Values for Safes, 2007-2011 (in million $)
o Figure 2-6 Forecast of U.S. Market for Safes, 2002-2006 (in million $)

Chapter 3 Trends and Dynamics

* Security Concerns
* Crime Statistics
* Figure 3-1 Number of Residential Burglaries, 2002-2006 (in thousands)
* Figure 3-2 Number of Day vs. Night Residential Burglaries (Where Time of Day is Known), 2002-2006 (in thousands)
* Fire Statistics
* Figure 3-3 Direct Dollar Loss from Fires: All Homes vs. One/Two-Family Dwellings, 2001-2005 (in million $)
* Hurricane Statistics
* Figure 3-4 Number of Western Atlantic Hurricane Season Storms, 2002-2007
* Figure 3-5 Number of Eastern Pacific Hurricane Season Storms, 2002-2007
* Flood Statistics
* Firearm Regulations
* Demographics
* Figure 3-6 Estimated Number of Americans Working from Home, 2002-2006 (in thousands)
* Figure 3-7 Number of U.S. Married Couples in Which the Husband Works Full-Time and the Wife Also Works, 2001-2005 (in millions)
* Figure 3-8 Number of U.S. Single-Person Households, 2002-2006
* (in thousands)
* The Economy
* Disposable Income
* Table 3-1 U.S. Disposable Personal Income: Total and Per Capita,
* 2002-2006 (in chained 2000 dollars)
* Consumer Price Index
* Figure 3-9 Average Annual Consumer Price Index, 2002-2006
* Table 3-2 Monthly Consumer Price Index, January 2002-October 2007 (1982-1984=100)
* Residential Building and Home Sales
* Table 3-3 New Privately Owned Housing Units Started, 2002-2006
* (in thousands of units)
* Figure 3-10 New and Existing Home Sales, 2002-2007(E) (in millions)
* Steel Prices
* Figure 3-11 Monthly Steel Prices, July 2006-September 2007
* ($ per metric ton)
* Gap Between Rich and Poor
* Latest Features in Home Building
* Competitive Forces
* Outlook for 2008

Chapter 4 Competitive Profiles

* Size and Price Ranges
* Table 4-1 Comparison of Safes by Size and Price
* Market Share
* Other Important Competitors
* American Security Products Co. (AMSEC)
o Corporate Background
o Product and Brand Portfolio
o Table 4-2 AMSEC’s Product and Brand Portfolio
o Performance
o Company News

* Fire Fyter
o Corporate Background
o Product and Brand Portfolio
o Performance

* FireKing Security Group
o Corporate Background
o Product and Brand Portfolio
o Table 4-3 FireKing Security’s Product and Brand Portfolio
o Performance
o Company News
o FireKing’s Acquisition Time Table

* Fort Knox Security Products
o Corporate Background
o Product and Brand Portfolio
o Table 4-4 Fort Knox’s Brand Portfolio
o Performance

* Gardall Safe Corp.
o Corporate Background
o Product and Brand Portfolio
o Performance

* Heritage Safe Co.
* Corporate Background
* Product and Brand Portfolio
* Table 4-5 Heritage Safe’s Product and Brand Portfolio Performance


# Liberty Safe & Security Products, Inc.

* Corporate Background
* Product and Brand Portfolio
* Table 4-6 Liberty Safe’s Product and Brand Portfolio
* Performance


# Schwab Corp.

* Corporate Background
* Schwab Corp. Timeline
* Product and Brand Portfolio
* Table 4-7 Schwab’s Product and Brand Portfolio
* Performance


# Sentry Group

* Corporate Background
* Product and Brand Portfolio
* Table 4-8 Sentry’s Product and Brand Portfolio
* Performance
* Company News


# Sisco, Inc.

* Corporate Background
* Product and Brand Portfolio
* Table 4-9 Sisco’s Product and Brand Portfolio
* Performance

Chapter 5 Promotion and Distribution

* Promotion
* Trade Shows
* Distribution
* Channels of Distribution
* Seasonality
* Regionality

Chapter 6 The End User

* Who Buys?
* What is Stored?
* College Students
* Type of Residence
* Employment Status
* Regionality
* Figure 6-1 Number of Burglaries in the U.S. by Community Type, 2006
* (rate per 100,000 inhabitants)
* Figure 6-2 Estimated Total Number of Burglaries in the U.S. by Community Type, 2006 (in millions)
* Figure 6-3 Percentage of Burglaries in the U.S. by Region, 2006 (%)
* Race/Ethnicity

Appendix