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China Fruit Juice & Beverage Market Review & Outlook 2011-2012

  • February 2012
  • -
  • Beijing Orient Agribusiness Consultant Ltd.

Introduction
This report is based on the research on fruit/vegetable juices/drinks industry for many years specially after a full review on the fruit/vegetable juices/drinks market in 2011, by incorporating the changing law of the supply and demand relations of the industry of many years, from the perspective of the domestic market and after in-depth surveys and studies on the companies in the industry. This report provides strong data support and forecast on market trend for fruit juice producers from the perspective of the features of the industry itself and both the upstream and downstream of the industry. This report provides authoritative, thorough and reliable reference for decision making of companies in promulgating development strategy, investment and corporate management. Based on official data, this report is composed by adoption of quantitative and qualitative research methods. The following questions are answered by the report:
1. How Shall the Supply and Demand Situation of Fruit/vegetable Juices/drinks Change in China in 2012?
2. How Raw Material Supply at the Upstream of Fruit/vegetable Juices/drinks Shall Change in China in 2012?
3. How Competitive Shall Be China’s Fruit/vegetable Juices/drinks in 2012?
4. What Shall Be the Development Strategies of Leading Companies in China in 2012?
5. How Shall be China’s Fruit Juice Market in the Future thanks to the Restraint in Policy Environment, Raw Material Supply, Market Demand and Cost-benefit?

This report is based on the data published by the National Bureau of Statistics, China Customs, the Ministry of Commerce, the Development Research Center of the State Council, the National Economic Information Center, the Ministry of Agriculture, China Beverage Industrial Association, China Food Industrial Association, the National Commercial Information Center, China Industrial Research Network, both domestic and foreign papers and magazines and data supplied by professional fruit juice/drink research institutes. This report provides scientific justifiable reference to fruit/vegetable juice/drink producers, scientific research institutions and sales companies for accurate understanding of the trend of the fruit/vegetable juice/drink industry, for grasping market opportunity, for making correct decisions and for defining corporate development direction.

Table Of Contents

China Fruit Juice and Beverage Market Review and Outlook 2011-2012
Table of Contents INTRODUCTION 1
CHAPTER 1 ENVIRONMENT FOR CHINA'S FRUIT/VEGETABLE JUICES/DRINKS INDUSTRY IN 2011 7
1.1 National Macro Economic Environment 7
1.1.1 Steady and Fast Development of National Economy in 2011 7
1.1.2 Forecast on China's Macro Economic Trend in 2012 9
1.2 Policy Environment 10
1.2.1 Administrative Methods on Recall of Imported Dairy Products and Quarantine Promulgated 10
1.2.2 “Food Safety National Standard - Honey” 11
1.2.3 “Circular on Rectifying Dairy Projects” 11
1.2.4 Ministry of Industry and Commerce Issued “Conditions for Entering into Concentrated Fruit/vegetable Juices/drinks Processing Industry” 11
1.3 Technical Environment 11
1.3.1 Current Status of Technological Level 11
1.3.2 Direction of Scientific Innovation 12
CHAPTER 2 CURRENT STATUS OF FOREIGN FRUIT/VEGETABLE JUICES/DRINKS INDUSTRY IN 2011 13
2.1 Overview 13
2.2 Main Countries 15
2.2.1 The United States 15
2.2.2 Germany 17
2.2.3 United Kingdom 18
2.2.4 Japan 19
CHAPTER 3 UPSTREAM OF FRUIT/VEGETABLE JUICES/DRINKS IN CHINA IN 2011 22
3.1 Growing of Fruits and Vegetables 22
3.1.1 Fruit and Vegetable Production 22
3.1.2 Fruit and Vegetable Consumption 23
3.1.3 Fruit and Vegetable Price 23
3.1.4 Fruit and Vegetable Import and Export 25
3.1.5 Fruit/vegetable Processing in 2011 27
3.2 Sugar Manufacturing 27
3.2.1 Sugar Production 27
3.2.2 Sugar Consumption 29
3.2.3 Price Change 30
3.2.4 Sugar Import and Export 31
3.3 Impacts from Upstream to Fruit/vegetable Juices/drinks 33
3.3.1 Impacts from Production and Consumption at Upstream 33
3.3.2 Impacts from Price Changes of Raw Materials at Upstream 34
3.3.3 Changes of Composition of Fruit/vegetable Juices/drinks Products 34
CHAPTER 4 SUPPLY AND DEMAND OF FRUIT/VEGETABLE JUICES/DRINKS IN CHINA IN 2011 36
4.1 Demand 36
4.1.1 Market Scale 36
4.1.2 Consumption 36
4.2 Features of China's Fruit/vegetable Juices/drinks Market in 2011 37
4.3 Production of Fruit/vegetable Juices/drinks in China in 2011 37
4.3.1 Overview 37
4.3.2 Regional Produciton 38
4.3.3 Production by Variety 39
4.4 Market Price 44
4.4.1 Price 44
4.4.2 Compositoin of Product Cost 44
CHAPTER 5 IMPORT AND EXPORT OF FRUIT/VEGETABLE JUICES/DRINKS IN 2011 46
5.1 Overview 46
5.2 Import and Export 46
5.2.1 Quantity 46
5.2.2 Import and Export Structure 47
5.2.3 Import Origins and Export Destinations 50
5.3 Import and Export of Main Varieties 50
5.3.1 Import of Frozen Orange Juice 50
5.3.2 CAJ Export 53
CHAPTER 6 COMPETITION OF FRUIT/VEGETABLE JUICES/DRINKS IN 2011 57
6.1 Competitors in the Field of Fruit/vegetable Juices/drinks 57
6.1.1 Overview of Soft Drinks Manufacturing Industry 57
6.1.2 Produciton 62
6.1.3 Profit Generation Ability of Competing Sectors 63
6.1.4 Comparison of Debt Repaying Ability of Competing Sectors 64
6.1.5 Comparison of Operating Ability of Competing Industries 65
6.1.6 Comparison of Competitiveness of Competing Industries 67
6.1.7 Comparison of Integrated Competitiveness of Fruit Juices/drinks and Other Sub Sectors of Soft Drinks 70
6.2 Market Competition of Fruit/vegetable Juices/drinks in 2011 70
6.2.1 Trend of Market Changes 70
6.2.2 Competition of Key Regions 71
6.2.3 Market Share of Main Companies/Brands 72
CHAPTER 7 LEADING PLAYERS IN FRUIT/VEGETABLE JUICES/DRINK IN CHINA 73
7.1 Overview of Producers in 2011 73
7.2 Key Producers in 2011 75
7.2.1 Hangzhou Wahaha 75
7.2.2 Coca Cola 77
7.2.3 Pepsi Cola 82
7.2.4 Beijing Huiyuan Group 85
7.2.5 President 90
7.2.6 Ting Hsin (Master Kong) Group 93
7.2.7 Shaanxi Haisheng 96
7.2.8 Shandong Andrew 99
7.2.9 SDIC 100
7.2.10 Shaanxi Hengxing 104
CHAPTER 8 OUTLOOK OF FRUIT/VEGETABLE JUICES/DRINKS INDUSTRY IN 2012 105
8.1 Raw Material Supply in 2012 105
8.1.1 Raw Material Supply Quantity 105
8.1.2 Forecast on Raw Material Price Trend 105
8.2 Supply and Demand for Fruit/vegetable Juices/drink in 2012 106
8.2.1 Production 106
8.2.2 Market Demand 107
8.3 Fluctuation of Price for Fruit/vegetable Juices/drinks in 2012 107
8.4 Import/export of Fruit/vegetable Juices/drinks in 2012 108
8.5 Risks of China's Fruit/vegetable Juices/drinks Industry and Suggestions on Investment 109
8.5.1 Driving Force for the Growth of the Fruit/vegetable Juices/drinks Industry 109
8.5.2 Negative Elements for Fruit/vegetable Juices/drinks Industry 109
8.5.3 Suggestion on Investment 110


Figure
Fig 2-1 Global Sales Revenue and Amount of Fruit/vegetable Juices/drinks, 2005-2011 13
Fig 2-2 Proportion of Sales Revenue of Different Types of Fruit/vegetable Juices/drinks, 2011 13
Fig 2-3 Proportion of Sales Revenue of Main Regions of Fruit/vegetable Juices/drinks, 2011 14
Fig 2-4 Proportion of Sales Revenue of Key Producers of Fruit/vegetable Juices/drinks, 2011 15
Fig 2-5 Sales Revenue and Amount of Fruit/vegetable Juices/drinks of the US, 2005-2011 15
Fig 2-6 Proportion of Sales Revenue of Different Varieties of Fruit/vegetable Juices/drinks of the US, 2011 16
Fig 2-7 Proportion of Different Origins in US Total of Fruit/vegetable Juices/drinks, 2011 17
Fig 2-8 Sales Revenue and Amount of Fruit/vegetable Juices/drinks in Germany, 2005-2011 17
Fig 2-9 Proportion of Sales Revenue of Different Varieties of Fruit/vegetable Juices/drinks in Germany, 2011 18
Fig 2-10 Sales Revenue and Amount of Fruit/vegetable Juices/drinks in the UK, 2005-2011 18
Fig 2-11 Proportion of Sales Revenue of Different Varieties of Fruit/vegetable Juices/drinks in UK, 2011 19
Fig 2-12 Proportion of Market Share of Products from Different Origins in the Total of the UK, 2011 19
Fig 2-13 Sales Revenue and Amount of Fruit/vegetable Juices/drinks of Japan, 2005-2011 20
Fig 3-1 Total Fruit Production and Acreage in China, 2003-2011 22
Fig 3-2 Production of Different Varieties of Fruit, 2011 22
Fig 3-3 Per Capita Fruit Consumption, 2000-2011 23
Fig 3-4 Fruit Wholesale Price, 2000-2011 24
Fig 3-5 Price Trend for Different Varieties of Fruit, 2008-2011 24
Fig 3-6 Fruit Import Quantity and Volume, 2005-2011 25
Fig 3-7 Fruit Export Quantity and Volume, 2005-2011 26
Fig 3-8 Distribution of Fruit Consumption, 2011 27
Fig 3-9 Sugar Production, 2004/05-2011/12 27
Fig 3-10 Sugar Consumption, 2004/05-2011/12 29
Fig 3-11 Per Capita Sugar Consumption, 2004/05-2011/12 29
Fig 3-12 Wholesale Price for White Granulated Sugar in Nanning, Main Producing Region, 2007-2011 31
Fig 3-13 Wholesale Price for White Granulated Sugar in Main Consuming Regions, 2007-2011 31
Fig 3-14 Sugar Import Quantity, 2005-2011 32
Fig 3-15 Sugar Export Quantity, 2005-2011 33
Fig 3-16 Monthly Price Trend for Sugar, Apples and Frozen Orange Juice, 2005-2011 34
Fig 4-1 Production of Fruit/vegetable Juices/drinks in China, 2007-2011 38
Fig 4-2 Proportion of Regional production in National Total of Fruit/vegetable Juices/drinks, 2011 38
Fig 4-3 Production of Different Varieties of Fruit/vegetable Juices/drinks in China, 2011 40
Fig 4-4 Production of 100% Pure Fruit/vegetable Juices in China, 2005-2011 41
Fig 4-8 Monitoring on Monthly Price for Fruit/vegetable Juices/drinks in China, 2008-2011 44
Fig 5-1 Import Quantity and Volume of Fruit/vegetable Juices/drinks to China, 2005-2011 46
Fig 5-2 Export Quantity and Volume of Fruit/vegetable Juices/drinks from China, 2005-2011 47
Fig 5-4 Export of Different Varieties of Fruit/vegetable Juices/drinks from China, 2011 49
Fig 5-5 Import Quantity and Price of Frozen Orange Juice, 2007-2011 51
Fig 5-7 Provincial Import of Frozen Orange Juice, 2011 52
Fig 5-8 Frozen Orange Juice Import by Company, 2008-2011 53
Fig 5-9 Export Quantity and Price for CAJ from China, 2007-2011 54
Fig 5-10 CAJ Export by Destination, 2011 54
Fig 5-11 CAJ Export by Province, 2011 55
Fig 5-12 CAJ Export by Company - Group, 2008-2011 56
Fig 6-1 Production of Sub Sectors of Soft Drinks, 2005-2011 62
Fig 6-2 Comparison of Sales Gross Profit Rate of Sub Sectors of Soft Drinks, 2003-2011 63
Unit: % 63
Fig 6-3 Debt Repaying Indices of Sub Sectors of Soft Drinks, 2003-2011 65
Unit: % 65
Fig 6-4 Comparison of Accounts Receivable Turnover of Sub Sectors of Soft Drinks, 2003-2011 66
Unit: % 66
Fig 6-5 Comparison of Total Asset Turnover of Sub Sectors of Soft Drinks, 2003-2011 66
Unit: % 66
Fig 6-6 Regional Production of Fruit/vegetable Juices/drinks, 2005-2011 71
Fig 6-7 Market Share of Key Producers of Fruit/vegetable Juices/drinks, 2011 72
Fig 7-1 Development of Companies of Fruit/vegetable Juices/drinks, 2003-2011 73
Fig 7-2 Main Operating Indices of Fruit/vegetable Juices/drinks Companies, 2003-2011 73
Fig 7-3 Trend of Economic and Financial Indices of Coca Cola (Dongguan), 2003-2010 81
Fig 7-4 Changes of Sales Revenue and Composition of Products of Huiyuan, 2009-2010 86
Fig 7-5 Trend of Economic and Financial Indices of Huiyuan, 2005-2010 89
Fig 7-6 Trend of Economic and Financial Indices of President, 2004-2010 92
Fig 7-7 Trend of Economic and Financial Indices of Haisheng, 2005-2010 98
Fig 7-8 Trend of Economic and Financial Indices of Andrew, 2005-2010 100
Fig 7-9 Trend of Economic and Financial Indices of SDIC, 2005-2010 102
Fig 8-1 Forecast on Raw Material Supply Amount, 2005-2012 105
Fig 8-2 Forecast on Raw Material Price Trend, 2005-2012 106
Fig 8-3 Production of Fruit/vegetable Juices/drinks, 2005-2012 107
Fig 8-4 Price Trend of Fruit/vegetable Juices/drinks, 2005-2012 108
Fig 8-5 Import/export Quantity of Fruit/vegetable Juices/drinks, 2005-2012 108

Table
Table 3-1 Import Quantity and Volume of Different Varieties of Fruit, 2007-2011 25
Table 3-2 Export Quantity and Volume of Different Varieties of Fruit, 2007-2011 26
Table 3-3 Provincial Cane Sugar Production, 2006/07-2010/11 28
Table 3-4 Provincial Beet Sugar Production, 2006/07-2010/11 29
Table 3-5 Sugar Supply and Demand, 2005/06-2011/12 30
Table 3-6 Sugar Import Quantity, 2007-2011 32
Table 3-7 Sugar Export, 2007-2011 32
Table 4-1 Scale Indices of Fruit/vegetable Juices/drinks Sector, 2004-2011 36
Table 4-2 Regional Production of Fruit/vegetable Juices/drinks in China, 2005-2011 39
Table 5-1 Import of Different Varieties of Fruit/vegetable Juices/drinks to China, 2010-2011 48
Table 5-2 Export of Different Varieties of Fruit/vegetable Juices/drinks from China, 2010-2011 49
Table 5-3 Frozen Orange Juice Import by Origin, 2010-2011 52
Table 5-4 Provincial Import of Frozen Orange Juice, 2010-2011 52
Table 5-5 Frozen Orange Juice Import by Company, 2008-2011 53
Table 5-6 CAJ Export by Destination, 2010-2011 55
Table 5-7 CAJ Export by Province, 2010-2011 56
Table 5-8 CAJ Export by Company, 2008-2010 56
Table 6-1 Scale of Soft Drinks Manufacturing Industry in China, 2009-2011 57
Table 6-2 Capital/labor Intensity of Soft Drinks Manufacturing Industry, 2009-2011 57
Table 6-3 Production and Sales of Soft Drinks Manufacturing Industry, 2009-2011 58
Table 6-4 Cost of Soft Drinks Manufacturing Industry, 2009-2011 59
Table 6-5 Profit of Soft Drinks Manufacturing Industry, 2009-2011 59
Table 6-6 Growing Capability of Soft Drinks Manufacturing Industry, 2009-2011 60
Table 6-7 Profit Generation Ability of Soft Drinks Manufacturing Industry, 2009-2011 61
Table 6-8 Debt Repaying Ability of Soft Drinks Manufacturing Industry, 2009-2011 61
Table 6-9 Operating Ability of Soft Drinks Manufacturing Industry, 2009-2011 62
Table 6-10 Comparison of Profit Generation Ability Indices of Sub Sectors of Soft Drinks, 2007-2011 63
Table 6-11 Comparison of Debt Repaying Indices of Sub Sectors of Soft Drinks, 2007-2011 65
Table 6-12 Comparison of Operating Ability Indices of Sub Sectors of Soft Drinks, 2007-2011 67
Table 6-13 Top 20 Producers of Soft Drinks, 2010 68
Table 6-14 Product Composition and Production of Top 20 Soft Drinks Producers, 2010 69
Table 6-15 Comparison of Integrated Competitiveness of Sub Sectors of Soft Drinks, 2011 70
Table 7-1 Main Operating Indices of Fruit/vegetable Juices/drinks Companies, 2003-2011 74
Table 7-2 Indices of Hangzhou Wahaha, 2009-2010 75
Table 7-3 Production of Different Varieties of Products of Hangzhou Wahaha, 2009-2010 75
Table 7-4 Economic and Financial Indices of Hangzhou Wahaha, 2009-2010 76
Table 7-5 Indices of Coca Cola (Dongguan), 2009-2010 77
Table 7-6 Production of Different Varieties of Products of Coca Cola (China), 2009-2010 78
Table 7-7 Production of Different Varieties of Products of Coca Cola (Dongguan), 2009-2010 78
Table 7-8 Economic and Financial Indices of Coca Cola (China), 2009-2010 79
Table 7-9 Profit Generation Status of Coca Cola Sub Companies, 2010 80
Table 7-10 Economic and Financial Indices of Coca Cola (Dongguan), 2009-2010 81
Table 7-11 Production of Different Varieties of Products of Pepsi (China), 2009-2010 82
Table 7-12 Economic and Financial Indices of Pepsi (China), 2009-2010 83
Table 7-13 Profit and Deficit Status of Pepsi Sub Companies, 2010 83
Table 7-14 Indices for Beijing Huiyuan Group, 2009-2010 85
Table 7-15 Production of Different Varieties of Products of Huiyuan, 2009-2010 87
Table 7-16 Economic and Financial Indices of Huiyuan, 2009-2010 89
Table 7-17 Indices of President, 2009-2010 90
Table 7-18 Production of Different Varieties of Products of President, 2009-2010 91
Table 7-19 Economic and Financial Indices of President, 2009-2010 92
Table 7-20 Indies of Ting Hsin, 2009-2010 93
Table 7-21 Production of Different Varieties of Products of Ting Hsin, 2009-2010 94
Table 7-22 Economic and Financial Indices of Ting Hsin, 2009-2010 95
Table 7-23 Indices of Shaanxi Haisheng, 2009-2010 96
Table 7-24 Production of Different Varieties of Products of Shaanxi Haisheng, 2009-2010 96
Table 7-25 Economic and Financial Indices of Haisheng, 2009-2010 98
Table 7-26 Indices of SDIC, 2009-2010 101
Table 7-27 Production of Different Varieties of Products of SDIC, 2009-2010 101
Table 7-28 Economic and Financial Indices of SDIC, 2009-2010 103



Companies mentioned
Hangzhou Wahaha;
Coca Cola;
Pepsi Cola ;
Huiyuan Group ;
President ;
Ting Hsin (Master Kong) Group ;
Shaanxi Haisheng;
Shandong Andrew ;
SDIC ;
Shaanxi Hengxing;

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