Messagerie Instantanée
- Report price : $ 3 750
- Publication date : September 2005
- Length : 90 pages
Messagerie Instantanée
Messagerie Instantanée
Panorama et segmentation
du marché
- portails Internet grand public
- messageries Instantanées en entreprises
- quels usagers pour quels usages ?
- particularités culturelles (Europe vs USA)
Stratégie des principaux acteurs
- profils des acteurs clés
- synthèse et comparaisons des principales offres
Nouveaux usages, nouveaux marchés, nouvelles concurrences
- IM et Mail,
- IM et voix : concurrence ou convergence avec la téléphonie ?
- IM et vidéo : perspectives
- IM et blogs : une « niche » ?
- IM et mobiles : à quand la convergence réelle ?
Messagerie Instantanée en entreprises
- un marché moins prometteur que prévu ?
- les peurs des entreprises (sécurité, virus, usages, mentalités,
spim, …)
- intégration IM / téléphonie, outil de travail collaboratif
: « killer application » ?
- présence : facteur de productivité ou de dispersion ?
- Vision prospective 2005-2008
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