Advertising Market Overview in South Africa

• Publication date: December 2011

Advertising in South Africa by Mintel Global Industry Navigator provides you with annual year-end industry size figures, most recently updated in 2011. This industry includes all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Industriesize is gross expenditure as billed advertising and/or media, direct industry ...

Advertising in South Africa by Mintel Global Industry Navigator provides you with annual year-end industry size figures, most recently updated in 2011. This industry includes all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Industriesize is gross expenditure as billed advertising and/or media, direct industry ing agencies. Industriesize for Advertising in South Africa is given in ZAR with a minimum of five years' historical figures . Industry Projection is provided for five years. Included with this snapshot is socio-economic figures for South Africa. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.

Advertising Industry in South Africa

1. Definitions
2. Industry Estimates
   • Highlights
   • Figure 1: Value in Local Currency - Value (2005 - 2015)
   • Figure 2: Value in Local Currency - Value growth (2005 - 2015)
   • Table 1: Value in Local Currency (2005 - 2015)
   • Figure 3: Value in US Dollar - Value (2005 - 2015)
   • Figure 4: Value in US Dollar - Value growth (2005 - 2015)
   • Table 2: Value in US Dollar (2005 - 2015)
3. Industry Segments
   • Figure 5: South Africa - Advertising: Industry Segments by value (m ZAR) (2008 - 2010)
   • Table 3: South Africa - Advertising: Industry Segments by value (m ZAR) (2008 - 2010)
4. Company Shares, Brand Shares and Market Shares
   • Figure 6: South Africa - Advertising: Market Share by Company (value) (m ZAR) - 2009
   • Figure 7: South Africa - Advertising: Market Share by Company (value) (m ZAR) - 2010
   • Table 4: South Africa - Advertising: Market Share by Company (value) (m ZAR) (2009 - 2010)
5. Competitive Landscape
   • Table 5: South Africa - Advertising: Website Links
6. Industry Growth Rates
   • Table 6: Industry Growth Rates (2006 - 2015)
7. Socio-economic data
   • Figure 8: Population (millions) (2003 - 2015)
   • Table 7: Population (millions) (2003 - 2015)
   • Figure 9: Consumer price index (CPI) (2002 - 2015)
   • Table 8: Consumer price index (CPI) (2002 - 2015)
   • Figure 10: Gross domestic product (m US Dollar ) (2003 - 2015)
   • Table 9: Gross domestic product (m US Dollar ) (2003 - 2015)
   • Figure 11: Exchange rates (2003 - 2015)
   • Table 10: Exchange rates (2003 - 2015)
8. Sources of Data
   • Table 11: South Africa - Advertising: Sources of Data
9. Methodology
10. About Mintel