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Relaxation Drink Production - Industry Market Research Report

  • April 2016
  • -
  • Ibisworld
  • -
  • 35 pages

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Going down nice: Players are rapidly entering a booming market for sleep-aid beverages



Abstract

Relaxation Drink Production

The Relaxation Drink Production industry rapidly gained momentum over the five years to 2016, as many producers first introduced their products to the market during this period. Industry operators have been able to establish brands and grow quickly to capitalize on the market for sleep aid products. In the five years to 2021, growing per capita disposable income and demand from convenience stores and other retail outlets is projected to benefit the industry. As industry operators extend their sales to new markets across the United States and customers show a growing interest in their products, relaxation drinks are anticipated to become a mainstay of the beverage market. However, competition from other beverage categories and sleep aids are expected to intensify, constraining industry growth.

Companies in this industry produce drinks marketed for their relaxation or sleep-promoting properties. Most of these drinks contain the active ingredients melatonin or l-theanine. This industry excludes ready-to-drink tea as well as dairy-based and carbonated beverages.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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