Synopsis
This report provides the results for the Prepared Meals market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary
Why was the report written?
Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
The weak state of the UK economy has led consumers to review their consumption of most CPG products, particularly for non-essential food products such as Prepared Meals. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, which appears to be in its nascent stages, consumer trends will be directly affected. This makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: the Meal Kits, Pizza and Ready Meals markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
Key Highlights
While Older Consumers are the most valuable age group in the Prepared Meals market in the UK with a 24% value share, this is achieved through sheer weight of numbers as they account for 29% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.
Pizza is consumed disproportionately by Urban dwellers. They have a 72% value share of the category, despite accounting for 69% of the population. Marketers of Pizza therefore need to be aware of the specific trends particularly affecting Urban consumers.
Branded products dominate the Meal Kits category, accounting for 88% of the volume of products distributed, whereas private label products have healthy penetration of 35% in Pizzas and 55% in Ready Meals. The Ready Meals market is particularly fragmented, indicating that this is where private label penetration may grow the most.
The top 2 retailers in the UK dominate the Prepared Meals market with a 51.3% volume share of the market. This makes strong relationships with these two retailers essential for any new entrants to the market.
Consumer Trends Industry in the United Kingdom
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Prepared Meals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Meal Kits
2.2.2 Pizza
2.2.3 Ready Meals
2.3 Behavioral Trends and Market Value
2.3.1 Meal Kits
2.3.2 Pizza
2.3.3 Ready Meals
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Meal Kits
3.1.2 Pizza
3.1.3 Ready Meals
3.2 Consumer Profiles by Product Category
3.2.1 Meal Kits
3.2.2 Pizza
3.2.3 Ready Meals
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Prepared Meals Brand Choice and Private Label Shares
4.2.1 Meal Kits
4.2.2 Pizza
4.2.3 Ready Meals
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Prepared Meals
5.1.2 Meal Kits
5.1.3 Pizza
5.1.4 Ready Meals
6 Consumption Impact: Market Valuation
6.1 Prepared Meals Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Prepared Meals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Prepared Meals Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Prepared Meals
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Meal Kits
7.2.2 Retail Share by Volume - Pizza
7.2.3 Retail Share by Volume - Ready Meals
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Asda Switching Analysis
7.3.4 Co-Op/Somerfield Switching Analysis
7.3.5 Iceland Switching Analysis
7.3.6 Lidl Switching Analysis
7.3.7 M&S Switching Analysis
7.3.8 Morrisons Switching Analysis
7.3.9 Sainsbury's Switching Analysis
7.3.10 Tesco Switching Analysis
7.3.11 Waitrose Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Prepared Meals, by Retailer Used
7.4.1 Asda
7.4.2 Co-Op/Somerfield
7.4.3 Iceland
7.4.4 Lidl
7.4.5 M&S
7.4.6 Morrisons
7.4.7 Sainsbury's
7.4.8 Tesco
7.4.9 Waitrose
7.4.10 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Prepared Meals Market
Table 2: Foreign Exchange Rate – GBP Vs. US$, 2011
Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
Table 4: United Kingdom Prepared Meals Value Share (%), by Age Groups, 2011
Table 5: United Kingdom Prepared Meals Value Share (%), by Gender, 2011
Table 6: United Kingdom Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United Kingdom Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United Kingdom Prepared Meals Value Share (%) by Wealth Groups, 2011
Table 9: United Kingdom Prepared Meals Value Share (%) by Busy Lives Groups, 2011
Table 10: United Kingdom Meal Kits Consumer Group Share (% market value), 2011
Table 11: United Kingdom Pizza Consumer Group Share (% market value), 2011
Table 12: United Kingdom Ready Meals Consumer Group Share (% market value), 2011
Table 13: United Kingdom Total Meal Kits Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: United Kingdom Total Pizza Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: United Kingdom Total Ready Meals Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: United Kingdom Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: United Kingdom Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: United Kingdom Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: United Kingdom Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: United Kingdom Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: United Kingdom Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: United Kingdom Meal Kits Consumer Profiles (% consumers by sub-group), 2011
Table 23: United Kingdom Pizza Consumer Profiles (% consumers by sub-group), 2011
Table 24: United Kingdom Ready Meals Consumer Profiles (% consumers by sub-group), 2011
Table 25: United Kingdom Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: United Kingdom Meal Kits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: United Kingdom Pizza Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: United Kingdom Ready Meals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: United Kingdom, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: United Kingdom, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: United Kingdom, Pizza: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: United Kingdom, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: United Kingdom Prepared Meals Market Value (Pound Sterling million), by Category, 2011
Table 34: United Kingdom Prepared Meals Market Value (US$ million), by Category, 2011
Table 35: United Kingdom Prepared Meals Market Volume (Kg m), by Category, 2011
Table 36: United Kingdom Prepared Meals Market Share (US$ million), by Category, 2011
Table 37: United Kingdom Prepared Meals Expenditure Per Capita (Pound Sterling), by Category, 2011
Table 38: United Kingdom Prepared Meals Expenditure Per Capita (US$), by Category, 2011
Table 39: United Kingdom Prepared Meals Expenditure Per Household (Pound Sterling), by Category
Table 40: United Kingdom Prepared Meals Expenditure Per Household (US$), by Category
Table 41: United Kingdom Prepared Meals Market Volume Share (Kg m), by Category, 2011
Table 42: United Kingdom Prepared Meals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 43: United Kingdom Prepared Meals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 44: United Kingdom Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 45: United Kingdom Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 46: United Kingdom Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 47: United Kingdom Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 48: United Kingdom: Switchers to Aldi for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: United Kingdom: Switchers From Aldi for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: United Kingdom: Switchers to Asda for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: United Kingdom: Switchers From Asda for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: United Kingdom: Switchers to Co-Op/Somerfield for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: United Kingdom: Switchers From Co-Op/Somerfield for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: United Kingdom: Switchers to Iceland for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: United Kingdom: Switchers From Iceland for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: United Kingdom: Switchers to Lidl for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: United Kingdom: Switchers From Lidl for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: United Kingdom: Switchers to M&S for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: United Kingdom: Switchers From M&S for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: United Kingdom: Switchers to Morrisons for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: United Kingdom: Switchers From Morrisons for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: United Kingdom: Switchers to Sainsbury's for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: United Kingdom: Switchers From Sainsbury's for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: United Kingdom: Switchers to Tesco for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: United Kingdom: Switchers From Tesco for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: United Kingdom: Switchers to Waitrose for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: United Kingdom: Switchers From Waitrose for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: United Kingdom: Switchers to Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: United Kingdom: Switchers From Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
Table 71: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
Table 72: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2011
Table 73: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011
Table 74: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From M&S (% by Subgroup, as tracked by the Survey), 2011
Table 75: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
Table 76: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
Table 77: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
Table 78: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
Table 79: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Prepared Meals Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Prepared Meals Value Share (%), by Gender, 2011
Figure 4: United Kingdom Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United Kingdom Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United Kingdom Prepared Meals Value Share (%) by Wealth Groups, 2011
Figure 7: United Kingdom Prepared Meals Value Share (%) by Busy Lives Groups, 2011
Figure 8: United Kingdom Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United Kingdom Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United Kingdom Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United Kingdom Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United Kingdom Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United Kingdom Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United Kingdom Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: United Kingdom Prepared Meals Market Share (US$ million), by Category, 2011
Figure 16: United Kingdom Prepared Meals Expenditure Per Capita (US$), by Category, 2011
Figure 17: United Kingdom Prepared Meals Expenditure Per Household (US$), by Category
Figure 18: United Kingdom Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 19: United Kingdom Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 20: United Kingdom Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 21: United Kingdom Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 22: United Kingdom: People Who Have Switched Retailer for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Companies Mentioned
M&S, Waitrose, Tesco, Asda, Iceland, Co-Op/Somerfield, Sainsbury's, Morrisons, Lidl, Aldi, Asda, Co-Op/Somerfield, Iceland, Lidl, M&S, Morrisons, Sainsbury's, Tesco, Waitrose
