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Direct Selling in Italy

  • December 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

In order to improve the shopping experience and the enjoyment of its parties, in 2016 Just Italia organised special gatherings for customers and agents in premium locations like hotels and resorts. The company rented rooms and organised various presentations of different product lines. Consumers invited to attend also enjoyed free face or nail treatments as well as product samples.

Euromonitor International’s Direct Selling in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Direct Selling in Italy
DIRECT SELLING IN ITALY
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2011-2016
Table 2 Direct Selling by Category: % Value Growth 2011-2016
Table 3 Direct Selling GBO Company Shares: % Value 2012-2016
Table 4 Direct Selling GBN Brand Shares: % Value 2013-2016
Table 5 Direct Selling Forecasts by Category: Value 2016-2021
Table 6 Direct Selling Forecasts by Category: % Value Growth 2016-2021
Vorwerk Folletto Sas in Retailing (italy)
Strategic Direction
Company Background
Digital Strategy
Summary 1 Vorwerk Folletto SaS: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 2 Vorwerk Folletto SaS: Competitive Position 2016
Executive Summary
Italian Economy Improving Only Very Slowly
Retail Sites Available for Those Looking To Invest
Italians Focus on Quality Rather Than Quantity
New Store Formats Offer A Traditional Shopping Environment
Channels Becoming Blurred
Key Trends and Developments
Italy Needs To Embrace Change If It Is To Grow at A Quicker Pace
the Emergence of "unified Commerce"
Private Label Lines Become Brands in Their Own Right
Operating Environment
Informal Retailing
Opening Hours
Summary 3 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 9 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 10 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 13 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 20 Retailing GBO Company Shares: % Value 2012-2016
Table 21 Retailing GBN Brand Shares: % Value 2013-2016
Table 22 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 23 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 25 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources












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