Portable media players recorded retail volume growth of 33% in 2010, while current retail value sales increased by 74% to reach HK$354 million. Growth was mainly driven by the strong performance of e-readers in 2010. Portable multimedia players was the second fastest growing category in portable media players, with retail volume sales growth of 6% in 2010. This was mainly due to strong demand for Apple Inc’s iPod Touch.
Euromonitor International's Portable Media Players in Hong Kong, China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders, Analogue Cameras, Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Portable Media Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.