Global Enterprise Marketing Management Software Market 2010–2014

• Publication date: January 2012

TechNavio’s analysts forecast the Global Enterprise Marketing Management Software market to grow at a CAGR of 15.5 percent over the period 2010–2014. One of the key factors contributing to this market growth is the need to develop efficient and effective marketing management software. The Global Enterprise Marketing Management Software market has also been witnessing increasing adoption of integrated marketing management software. However, i...

TechNavio’s analysts forecast the Global Enterprise Marketing Management Software market to grow at a CAGR of 15.5 percent over the period 2010–2014. One of the key factors contributing to this market growth is the need to develop efficient and effective marketing management software. The Global Enterprise Marketing Management Software market has also been witnessing increasing adoption of integrated marketing management software. However, implementation of enterprise marketing management software in varying levels of the organization could pose a challenge to the growth of this market.

TechNavio’s report, the Global Enterprise Marketing Management Software Market 2010–2014, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Enterprise Marketing Management Software market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include Oracle Corp., SAS Institute Inc., Teradata Corp., and Unica.

Key questions answered in this report:
What will the market size be in 2014 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?

Global Marketing Industry

01. Executive Summary
02. Introduction
03. Market Coverage
04. Market Landscape
05. Vendor Landscape
06. Market Growth Drivers
07. Market Challenges
08. Market Trends
09. Key Vendor Analysis
09.1 Oracle Corp.
09.2 SAS Institute Inc.
09.3 Teradata Corp.
09.4 Unica
10. Other Reports in this Series

List of Exhibits:
Exhibit 1: Global Enterprise Marketing Management Software Market 2010–2014 (US$ billion)
Exhibit 2: Global Enterprise Marketing Management Software Market by Geographical Segmentation 2010
Exhibit 3: Global Enterprise Marketing Management Software Market by Vendor Segmentation 2010