Apple’s retailing business remains a core part of its overall development strategy; its flagship stores (which are in the middle of a redesign) and its in-store service offer support to the brand’s premium positioning. A lack of meaningful product development and a bump in the road in China means the company has had an atypically difficult 2016, with product volume sales slumping. It still has very deep pockets and explosive potential, but faces an increasingly credible range of competitors.
Euromonitor International’s Apple Inc in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Apple Inc in Retailing (World) Apple Inc in Retailing (World) Euromonitor International March 2017 Scope of the Report Strategic Evaluation Competitive Positioning Geographic Strategy and Opportunity Global Retail Strategy Product and Services Strategy Brand Positioning Operations Recommendations