Carlsberg A/S in Beer (World)

  • January 2015
  • -
  • Euromonitor International
  • -
  • 39 pages

Carlsberg A/S’s heavy reliance on the Russian beer market has come back to haunt CEO Jørgen Buhl Rasmussen. The risk associated with heavily investing in this market has blown back in the brewers' face and now he must guide the company towards emerging economies where many of the company’s key rivals have gone already. There are opportunities that lie in ahead for the Danish brewer and they will be discussed in this company profile.

Euromonitor International’s Carlsberg A/S in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Carlsberg A/S in Beer (World)

January 2015
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market Opportunities
Brand Strategy
Operations
Recommendations

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