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Carlsberg A/S in Beer (World)

  • October 2015
  • -
  • Euromonitor International
  • -
  • 39 pages

The world’s fourth largest brewer, Carlsberg is targeting expansion in Asia Pacific in order to reduce its reliance on struggling European markets. This profile analyses the company’s development of its presence in Asia Pacific and examines the ways in which it is seeking to adapt its offer to evolving conditions in Europe, including craft-orientated innovation and expansion into categories adjacent to beer.

Euromonitor International’s Carlsberg A/S in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Carlsberg A/S in Beer (World)
Carlsberg A/S in Beer (World)
Euromonitor International
October 2015
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
Operations
Recommendations

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