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Carlsberg A/S in Beer (World)

  • August 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

In order to reduce reliance on challenging European markets, Carlsberg is focusing its attention on expansion in Asia Pacific. At the same time, it is looking to adapt to evolving conditions in Western Europe, through craft innovation and developing its presence outside traditional beer categories, while mitigating the impact of struggling Eastern Europe. This profile looks at the extent to which Carlsberg has succeeded in its approach and potential future opportunities.

Euromonitor International’s Carlsberg A/S in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Carlsberg A/S in Beer (World)
Carlsberg A/S in Beer (World)
Euromonitor International
August 2016
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
Operations
Recommendations

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