Table of Contents
The Tobacco Plain Packaging Act 2011 continued to impact cigarettes in 2015. This legislation mandates that tobacco packaging must contain graphic health warnings while not incorporating any branding material. This legislation, as well as further tax excise increases, has led to the reduction of brand loyalty, with consumers being largely price-driven, rather than brand-driven. Plain packaging means that price provides the only means for consumers to judge brands – and the price of cigarettes is...
Euromonitor International’s Cigarettes in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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