Direct Selling in Malaysia

  • April 2014
  • -
  • Euromonitor International
  • -
  • 29 pages

Direct selling registered stronger current value growth in 2013 than in 2012, with the channel sustaining its popularity among consumers. Consumers remained reliant on direct selling for consumer healthcare products as the various direct sellers offered unique combinations that are not available in physical stores. Furthermore, the established presence of direct sellers such as Amway, Herbalife and Cosway already earned a strong consumer following over the review period.

Euromonitor International's Direct Selling in Malaysia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Consoles Direct selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Traditional Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Direct Selling in Malaysia
DIRECT SELLING IN MALAYSIA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2008-2013
Table 2 Direct Selling by Category: % Value Growth 2008-2013
Table 3 Direct Selling Company Shares: % Value 2009-2013
Table 4 Direct Selling Brand Shares: % Value 2010-2013
Table 5 Direct Selling Forecasts by Category: Value 2013-2018
Table 6 Direct Selling Forecasts by Category: % Value Growth 2013-2018
Executive Summary
Retailing Maintains Its Momentum in 2013
Consumers' Growing Sophistication Spurs Retailing
Grocery Retailing Edges Upwards in 2013
Competition Intensifies in Retailing
A Positive Performance Is Expected for Retailing
Key Trends and Developments
Retailing Limited by the Soft Economic Conditions in Malaysia
Internet Retailing As the Most Dynamic Retailing Channel
Demographic Changes Impact Retailing
Retailers Keen To Expand Their Outlet Network
Market Indicators
Table 7 Employment in Retailing 2008-2013
Market Data
Table 8 Sales in Retailing by Channel: Value 2008-2013
Table 9 Sales in Retailing by Channel: % Value Growth 2008-2013
Table 10 Sales in Store-Based Retailing by Channel: Value 2008-2013
Table 11 Store-Based Retailing Outlets by Channel: Units 2008-2013
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
Table 14 Sales in Non-store Retailing by Channel: Value 2008-2013
Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
Table 17 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
Table 18 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
Table 22 Retailing Company Shares: % Value 2009-2013
Table 23 Retailing Brand Shares: % Value 2010-2013
Table 24 Store-Based Retailing Company Shares: % Value 2009-2013
Table 25 Store-Based Retailing Brand Shares: % Value 2010-2013
Table 26 Store-Based Retailing Brand Shares: Outlets 2010-2013
Table 27 Non-store Retailing Company Shares: % Value 2009-2013
Table 28 Non-store Retailing Brand Shares: % Value 2010-2013
Table 29 Non-Grocery Retailers Company Shares: % Value 2009-2013
Table 30 Non-Grocery Retailers Brand Shares: % Value 2010-2013
Table 31 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
Table 32 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
Table 33 Forecast Sales in Retailing by Channel: Value 2013-2018
Table 34 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 39 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
Table 40 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
Table 43 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
Table 44 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Appendix
Operating Environment
Definitions
Sources
Summary 1 Research Sources












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