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Direct Selling in Malaysia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Direct selling registered slightly slower current value sales growth of 2% in 2015 compared to the growth of 3% witnessed in 2014. Nonetheless, the channel remains popular amongst a wide range of Malaysian consumers, from the young to the elderly. This is mainly based on the efforts of direct selling agents to push their brands, incentivised by attractive commission packages. The direct selling companies, Amway, Herbalife and Cosway are long-established in Malaysia and enjoy high levels of...

Euromonitor International’s Direct Selling in Malaysia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Direct Selling in Malaysia
DIRECT SELLING IN MALAYSIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2010-2015
Table 2 Direct Selling by Category: % Value Growth 2010-2015
Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
Table 5 Direct Selling Forecasts by Category: Value 2015-2020
Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Executive Summary
Retailing Sees Stable Growth
Internet Retailing Sees the Most Dynamic Performance
Grocery Retailers Sees More Dynamic Sales Growth Than Non-grocery Retailers
International Players Act More Aggressively
Positive Outlook for Retailing
Key Trends and Developments
Retailing Performance Driven by Economic Conditions
Traditional Grocery Retailers See Slower Growth Than Modern Grocery Retailers
Companies Invest in Marketing
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Seasonality
Payments and Delivery
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 9 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 10 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 13 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 20 Retailing GBO Company Shares: % Value 2011-2015
Table 21 Retailing GBN Brand Shares: % Value 2012-2015
Table 22 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 23 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 25 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 2 Research Sources












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