Dried Food

Summary

Table of Contents

  • Publication date: February 2013
  • Report size: 55 pages
Keywords : dried processed food, dried pasta, dried ready meal, dehydrated soup, dehydrated soup

Dried processed food remains highly dependent on the performance of dried pasta and rice. These are the most important foods in the category, accounting for value sales shares of 50% and 25%, respectively. Manufacturers have been positioning their brands as more sophisticated, aiming to reach higher-income groups via more premium products. Advertising has been playing a significant role in attracting younger consumers. Euromonitor Internat...

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