Table of Contents
Heineken’s premium focus fits well with prevailing demand trends across both developed and emerging markets, but it faces significant challenges, including growing demand for craft-style products in both beer and cider. This profile analyses the company’s efforts to adapt its offer to the market-driving preferences of millennial consumers and to extend its already considerable geographic reach.
Euromonitor International’s Heineken NV in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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