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Ready Meals in Argentina

  • November 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Summary

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Despite significant deals to soften the fall in sales, among which includes the two-for-the-price-of-one offers that are available in major supermarkets and hypermarkets in the country, demand for ready meals has contracted markedly in 2016. The deepening of the economic crisis and the sharp decline in purchasing power has impacted the consumption habits of consumers in Argentina, who are replacing non-essential products such as ready meals with basic food to prepare homemade meals.

Euromonitor International’s Ready Meals in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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