Toys & Games in the United States

Toys & Games in the United States

Datamonitor's Toys & Games in the United States industry profile is an essential resource for top-level data and analysis covering the toys & games industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market is divided into three primary sectors: games consoles, games software and traditional toys and games. The games consoles market consists of all console sales by Nintendo, Microsoft and Sony including handheld systems. The software sector covers all console and PC games. Traditional toys include action toys, activity toys, dolls, games/puzzles, infant/pre-school toys, ride-ons, vehicles and other miscellaneous toys and games.

Market values have been calculated at retail selling price (RSP), and include all taxes and levies. Any currency conversions used within this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18

CHAPTER 7 Leading Companies 20
7.1 Mattel, Inc. 20
7.2 Hasbro, Inc. 22
7.3 Nintendo Co., Ltd. 25
CHAPTER 8 Market Forecasts 27
8.1 Market Value Forecast 27
CHAPTER 9 Macroeconomic Indicators 28
CHAPTER 10 Appendix 29
10.1 Methodology 29
10.2 Industry Associations 30
10.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: United States Toys & Games Market Value: $ billion, 2003-2007 9
Table 2: United States Toys & Games Market Segmentation I: % Share, by Value, 2007 10
Table 3: United States Toys & Games Market Segmentation II: % Share, by Value, 2007 11
Table 4: United States Toys & Games Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: Mattel, Inc. 20
Table 6: Key Financials: Mattel, Inc. 21
Table 7: Key Facts: Hasbro, Inc. 22
Table 8: Key Financials: Hasbro, Inc. 24
Table 9: Key Facts: Nintendo Co., Ltd. 25
Table 10: Key Financials: Nintendo Co., Ltd. 26
Table 11: United States Toys & Games Market Value Forecast: $ billion, 2007-2012 27
Table 12: United States Size of Population (million) , 2003-2007 28
Table 13: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 28
Table 14: United States Inflation, 2003-2007 28