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Direct Selling in Austria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Direct selling recorded strong value growth in 2015, with growth during their higher than the growth recorded during 2014 as the channel clearly outperformed retailing overall. In particular, direct selling continues to benefit from the growing number of independent sales agents operating in the country as considerable numbers of Austrians are now looking for additional income or new career opportunities due to stagnating real incomes and frustration with their traditional jobs.

Euromonitor International's Direct Selling in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Direct Selling in Austria
DIRECT SELLING IN AUSTRIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2010-2015
Table 2 Direct Selling by Category: % Value Growth 2010-2015
Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
Table 5 Direct Selling Forecasts by Category: Value 2015-2020
Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Ringana GmbH in Retailing (austria)
Strategic Direction
Company Background
Digital Strategy
Private Label
Summary 1 Ringana GmbH: Private Label Portfolio
Competitive Positioning
Summary 2 Ringana GmbH: Competitive Position 2015
Executive Summary
Retailing With Very Slight Upward Trend
Growth in Retail Space Stagnates
Grocery Retailers Only Marginally Outperforms Non-grocery Specialists
Another Major Domestic Brand Disappears From the Retail Scene
Tax Reform Offers Growth Potential, Although the Forecast Remains Cautious
Key Trends and Developments
Consumer Mood Remains Low With A Key Tax Reform Ahead
Innovations Aim To Boost Online Grocery Retailing
First Shopping Centres, Now Retail Parks Are Nearing Saturation
Operating Environment
Informal Retailing
Opening Hours
Summary 3 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry Value Sales: 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 21 Retailing GBO Company Shares: % Value 2011-2015
Table 22 Retailing GBN Brand Shares: % Value 2012-2015
Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 4 Research Sources












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