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Direct Selling in Austria

  • April 2015
  • -
  • Euromonitor International
  • -
  • 34 pages

Direct sellers rely on highly motivated distribution agents, who offer a high level of personal service and in-depth advice on and demonstrations about products, which other channels usually cannot provide. This all comes together in entertaining product presentations, and often also product parties, which add extra value to the products and further motivate potential customers to buy. All these factors helped direct selling in Austria to remain rather unaffected by the growing popularity of...

Euromonitor International’s Direct Selling in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Direct Selling in Austria
DIRECT SELLING IN AUSTRIA
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2011-2013
Channel Data
Table 2 Direct Selling by Category: Value 2009-2014
Table 3 Direct Selling by Category: % Value Growth 2009-2014
Table 4 Direct Selling Company Shares: % Value 2010-2014
Table 5 Direct Selling Brand Shares: % Value 2011-2014
Table 6 Direct Selling Forecasts by Category: Value 2014-2019
Table 7 Direct Selling Forecasts by Category: % Value Growth 2014-2019
Executive Summary
Retailing Sees Limited Growth in 2014
Saturation and Strong Competition Characterise A Difficult Environment
Grocery Retailers Outperforms Non-grocery Specialists
Two Giants in Grocery Retailers Lead the Way
Stagnation Is Expected in Retailing
Key Trends and Developments
Economic Conditions: Growth Projections Remain Very Cautious
Electronics and Appliance Specialist Retailers Continues To Struggle
Food and Drink Internet Retailing Has Strong Growth Potential
New EU Directive on Consumer Rights Has A Limited Impact
Market Indicators
Table 8 Employment in Retailing 2009-2014
Market Data
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 11 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 12 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 15 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Table 23 Retailing Company Shares: % Value 2010-2014
Table 24 Retailing Brand Shares: % Value 2011-2014
Table 25 Store-based Retailing Company Shares: % Value 2010-2014
Table 26 Store-based Retailing Brand Shares: % Value 2011-2014
Table 27 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 28 Non-Store Retailing Company Shares: % Value 2010-2014
Table 29 Non-Store Retailing Brand Shares: % Value 2011-2014
Table 30 Non-Grocery Specialists Company Shares: % Value 2010-2014
Table 31 Non-Grocery Specialists Brand Shares: % Value 2011-2014
Table 32 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
Table 33 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 36 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
Table 37 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
Table 38 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Appendix
Operating Environment
Summary 1 Standard Opening Hours by Channel Type 2014
Table 47 Number of Shopping Centres/Malls* 2011-2014
Cash and Carry
Table 48 Cash and Carry: Value Sales 2009-2014
Table 49 Cash and Carry: Value Sales by National Brand Owner 2011-2014
Table 50 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014
Definitions
Sources
Summary 2 Research Sources












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