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Euromonitor International’s Firms Profile offers detailed strategic analysis of the firm ’s business, examining its performance in the Alcoholic Drinks market . The report examines market shares by region and segment, product developments, industry and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Spirits industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

William Grant and Sons in Alcoholic Drinks (World)

February 2012
Scope of the Report
Overview
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
Operational Details

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