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Royal FrieslandCampina NV in Packaged Food (World)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

FrieslandCampina has a strong reach in two complementary categories, baby food and dairy. Its geographic reach in baby food is mostly centred on Asian emerging markets, in particular China, while its dairy brands are present in mature markets in Western Europe, notably in its domestic market, the Netherlands, as well as in emerging markets in Asia Pacific. The group is attempting to expand in the Middle East and Africa, while focusing on dairy with health and wellness properties in Europe...

Euromonitor International’s Royal FrieslandCampina NV in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Royal FrieslandCampina NV in Packaged Food (World)
Royal FrieslandCampina NV in Packaged Food (World)
Euromonitor International
January 2016
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Dairy
Baby Food
Other Packaged Food Categories
Brand Strategy
Operations
Recommendations

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