International Fast-Food Companies

International Fast-food Companies
Market Analysis – 2011-2016 Trends – Corporate Strategies

Fast-food chains in the broader sense (including coffeehouse chains, bakery chains and other rapid food service chains) provide identical food and beverage concepts via a franchise-based expansion model. Fast-food chains focus on one single food segment for marketing purposes and greater efficiency. […]
U.S. fast-food companies remain by far the largest in the world. The global proliferation of American fast-food companies has nevertheless led to the emergence of new players worldwide, based on the concept of rapid service, cost-efficient preparation procedures and franchised-based expansion. [...]

Fast-food chains fiercely compete with each other for top locations, number of total units and their image among customers. Competition is strong on several levels (prices, marketing, menu concepts etc.) and particularly fierce in same market segments (burgers, pizza, sandwiches etc.). The multitude of substitutes and the threat of new entrants also feed competitive pressure. [...]
North America and Europe remain the largest markets for fast-food companies, but are characterised by higher maturity and modest growth prospects. Emerging countries in Asia, Latin America, Eastern Europe, Russia and Africa are still small markets, but changing lifestyles, urbanisation and the low penetration rate of Western fast-food have made these markets the main target for fast-food chains. […]

- Who are the key players?

U.S. fast-food companies remain by far the largest in the world. The global proliferation of American fast-food companies has nevertheless led to the emergence of new players worldwide, based on the concept of rapid service, cost-efficient preparation procedures and franchised-based expansion. [...]

Fast-food companies analysed in the report include:

SUBWAY, MCDONALD’S, YUM! BRANDS, STARBUCKS, BURGER KING, DOMINO’S PIZZA, QUICK, PAUL, BRIOCHE DORÉE, SUSHI SHOP, PLANET SUSHI.

- How intense is competition?

Fast-food chains fiercely compete with each other for top locations, number of total units and their image among customers. Competition is strong on several levels (prices, marketing, menu concepts etc.) and particularly fierce in same market segments (burgers, pizza, sandwiches etc.). The multitude of substitutes and the threat of new entrants also feed competitive pressure. [...]

- What are the main markets?

North America and Europe remain the largest markets for fast-food companies, but are characterised by higher maturity and modest growth prospects. Emerging countries in Asia, Latin America, Eastern Europe, Russia and Africa are still small markets, but changing lifestyles, urbanisation and the low penetration rate of Western fast-food have made these markets the main target for fast-food chains. […]