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  5. > Household Products in Germany

Household Products in Germany

  • September 2014
  • -
  • MarketLine
  • -
  • 37 pages

Introduction

Household Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany household products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The household products market consists of retail sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, paper products, insecticides, and other products including bleach, furniture and floor polish, shoe polish, toilet care products, and scouring products.

*The German household products market had total revenues of $7,663.9m in 2013, representing a compound annual growth rate (CAGR) of 1.8% between 2009 and 2013.

*The textile washing products segment was the market's most lucrative in 2013, with total revenues of $2,610.1m, equivalent to 34.1% of the market's overall value.

*The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 1.9% for the five-year period 2013 - 2018, which is expected to drive the market to a value of $8,435.3m by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Germany

Leading company profiles reveal details of key household products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany household products market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany household products market by value in 2013?

What will be the size of the Germany household products market in 2018?

What factors are affecting the strength of competition in the Germany household products market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's household products market?

Table Of Contents

Household Products in Germany
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
Henkel AG and Co. KGaA 20
The Procter and Gamble Company 23
Reckitt Benckiser Group plc 26
Svenska Cellulosa Aktiebolaget SCA 30
Macroeconomic Indicators 33
Country Data 33
Appendix 35
Methodology 35
Industry associations 36
Related MarketLine research 36

LIST OF TABLES
Table 1: Germany household products market value: $ million, 2009-13 8
Table 2: Germany household products market category segmentation: $ million, 2013 9
Table 3: Germany household products market geography segmentation: $ million, 2013 10
Table 4: Germany household products market share: % share, by value, 2013 11
Table 5: Germany household products market distribution: % share, by value, 2013 12
Table 6: Germany household products market value forecast: $ million, 2013-18 13
Table 7: Henkel AG and Co. KGaA: key facts 20
Table 8: Henkel AG and Co. KGaA: key financials ($) 21
Table 9: Henkel AG and Co. KGaA: key financials (€) 21
Table 10: Henkel AG and Co. KGaA: key financial ratios 21
Table 11: The Procter and Gamble Company: key facts 23
Table 12: The Procter and Gamble Company: key financials ($) 24
Table 13: The Procter and Gamble Company: key financial ratios 24
Table 14: Reckitt Benckiser Group plc: key facts 26
Table 15: Reckitt Benckiser Group plc: key financials ($) 27
Table 16: Reckitt Benckiser Group plc: key financials (£) 27
Table 17: Reckitt Benckiser Group plc: key financial ratios 28
Table 18: Svenska Cellulosa Aktiebolaget SCA: key facts 30
Table 19: Svenska Cellulosa Aktiebolaget SCA: key financials ($) 31
Table 20: Svenska Cellulosa Aktiebolaget SCA: key financials (SEK) 31
Table 21: Svenska Cellulosa Aktiebolaget SCA: key financial ratios 31
Table 22: Germany size of population (million), 2009-13 33
Table 23: Germany gdp (constant 2005 prices, $ billion), 2009-13 33
Table 24: Germany gdp (current prices, $ billion), 2009-13 33
Table 25: Germany inflation, 2009-13 34
Table 26: Germany consumer price index (absolute), 2009-13 34
Table 27: Germany exchange rate, 2009-13 34

LIST OF FIGURES
Figure 1: Germany household products market value: $ million, 2009-13 8
Figure 2: Germany household products market category segmentation: % share, by value, 2013 9
Figure 3: Germany household products market geography segmentation: % share, by value, 2013 10
Figure 4: Germany household products market share: % share, by value, 2013 11
Figure 5: Germany household products market distribution: % share, by value, 2013 12
Figure 6: Germany household products market value forecast: $ million, 2013-18 13
Figure 7: Forces driving competition in the household products market in Germany, 2013 14
Figure 8: Drivers of buyer power in the household products market in Germany, 2013 15
Figure 9: Drivers of supplier power in the household products market in Germany, 2013 16
Figure 10: Factors influencing the likelihood of new entrants in the household products market in Germany, 2013 17
Figure 11: Factors influencing the threat of substitutes in the household products market in Germany, 2013 18
Figure 12: Drivers of degree of rivalry in the household products market in Germany, 2013 19
Figure 13: Henkel AG and Co. KGaA: revenues and profitability 22
Figure 14: Henkel AG and Co. KGaA: assets and liabilities 22
Figure 15: The Procter and Gamble Company: revenues and profitability 25
Figure 16: The Procter and Gamble Company: assets and liabilities 25
Figure 17: Reckitt Benckiser Group plc: revenues and profitability 28
Figure 18: Reckitt Benckiser Group plc: assets and liabilities 29
Figure 19: Svenska Cellulosa Aktiebolaget SCA: revenues and profitability 32
Figure 20: Svenska Cellulosa Aktiebolaget SCA: assets and liabilities 32


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