On the books: E-book popularity and importance of children's literacy drive demand



Children's Book Publishing

New trends drive demand

The industry for children's books is grow ing as e-readers and other popular devices, like tablets and smartphones, make books easier to buy, read and store. Animation and other extra features made possible by these and other devices are making e-books particularly attractive to children. Another trend in the Children's Book Publishing market is the increasing industry ing efforts toward adults in the wake of popular best-selling series, such as Harry Potter, Twilight and, more recently, The Hunger Games. Although increased industry ing and digital development investments have eaten into publisher profit in the past five years, such investments are projected to boost profitability in the next five years.

This market designs, edits and industry s books for children aged 17 and under, including coloring and picture books. It does include e-books but excludes online-only publishers and authors, and also excludes textbook publishing.

This report covers the scope, size, disposition and growth of the market including the key sensitivities and success factors. The report also provides a 5 year market forecasts and growth ratio (CAGR). The last part of the report includes data and information related to the competitive landscape. Key industry players are profiled along with a market share analysis. .

Table Of Contents

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Market
Additional Resources

INDUSTRY AT A GLANCE

8. INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Market Dynamics
Major Industries
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Analysis Benchmarks
Competitive Landscape
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Support

2. KEY MARKET DATA
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

MAJOR COMPANIES

Bertelsmann AG

CBS Corporation

Scholastic Corporation

News Corporation

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