Marketing to Kids and Tweens - US
With $51 billion in spending power, children and tweens represent an important and lucrative demographic, offering companies an opportunity to build life-long brand loyalty. Children’s and tweens’ tastes, however, are notoriously fickle. The Internet as an entertainment medium has also changed the way products are marketed.
Some of the topics covered in this report include:
Readers of this report will gain insight into the values and attitudes of leaders, followers and rebels towards a host of topics, and be empowered to create marketing campaigns that speak to these influential cohorts.
Mintel defines children as boys and girls between the ages of six and eight. Tweens are between the ages of nine and twelve.
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