Global Alcoholic Beverages Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on Alcoholic Beverages provides a collection of statistical findings, market briefs, and concise summaries of research findings. Amply illustrated with market data, tables, charts, and graphs, the report covers United States, Japan, Europe, Asia-Pacific, Latin America, and Middle East and Africa. European markets briefly discussed include Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Norway, Russia, Spain, Sweden, Netherlands, Switzerland, United Kingdom, and Ukraine, among others. Asian and Latin American markets covered include Australia, New Zealand, China, Hong Kong, India, Indonesia, Malaysia, Singapore, South Korea, Thailand, Taiwan, and Philippines, Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela, among others. Also included is a directory listing of addresses, and contact details of 920 companies worldwide.

Table Of Contents




1. OVERVIEW 1
Introduction 1
Market Outlook 2
High Growth Potential in Emerging Markets 2
Expansions and Consolidations Expected to Increase 2
On-Trade Sales to Become Increasingly Significant 2
Table 1: Global Market for Alcoholic Beverages by
Geographic Region-US, Europe, Asia-Pacific and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Billion for 2010 thorough 2015 3

Table 2: Global Alcoholic Beverages Market (2011 and 2015):
Percentage Breakdown of Value Sales by Geographic Region
-US, Europe, Asia-Pacific and Rest of World 4
Major Factors Impacting Demand 4
Tax Impositions and Drinking Habits 4
Influence of Culture and Tradition 5
Influence of Lifestyle 5
Impact of Tourism 6
Growing Health Concerns 6
General Health Benefits of Alcoholic Beverages 7
Influence of Wealth 7
Market Trends 8
Evolving Alcohol Market Creates New Opportunities for
Manufacturers 8
Alcohol Manufacturing Giants On a Roll 8
Flavored Alcohol Popularizes 8
Product Innovation to Lure Young Adults 8
Major Issues 9
Issues Affecting the Global Alcohol Beverage Industry 9
Contraband and Parallel Trade 9
Underage Drinking 11
Excessive Alcohol Consumption and Liver Cirrhosis 11
Advertising 12
Drunken Driving 12
Segment Review 13
Wines 13
Red Wines to Account for the Highest Number of New Launches 13
Key Statistics 13
Table 3: Global Wine Market (2010): Per Capita Consumption
of Wine in Liters by Country- France, Italy, the US,
Australia, China and India 13

Table 4: Global Wine Market Share (2010): Percentage
Breakdown of Volume Sales of Duty Free Wine by Category -
Still Light Wine, Champagne, Vermouth, Sherry, Port, and
Others 14
World Wine Market (2010): Top 10 Wine Manufacturing Nations
(in ‘000 Liters) 14
Table 5: Global Still Wine Market (2010): Percentage
Breakdown of Volume Sales by Country-US, Italy, France,
Germany, China, UK, Argentina, Spain, Russia, Portugal and
Others 14
World Wine Market (2010): Top 10 Wine Consuming Nations
(‘000 Liters) 15
Beer 15
Beer and RTDs on a High 15
World Beer Market (2010): Top 10 Beer Manufacturing Countries 15
Premium Beer Market - Global Overview 16
Innovation to Play a Key Role in Driving Sales of Premium Beer 16
Spirits 16
Growing Trend Towards Premium Products 16
Product Innovations Anticipated to Drive Sales in the Spirits
Industry 17
Rising Popularity of Alternatives 17
Brandy Trends Across the World 17
Per Capita Consumption and Expenditure 18
Spirits Production: A Brief Overview 18
Imports and Exports 19
Distribution of Spirits: Off-Trade Vs On-Trade 20
Sales through Duty-Free Outlets 21
Packaging: Glass Format Continues to Dominate 22
Taxation on Spirits 22
Key Statistics 24
Table 6: Major Brands in the Global Liquor Market by Sales
(2009) (In US$ Million) 24
Table 7: Global Spirits Market (2010): Percentage Breakdown
of Volume Sales of Duty-free Liquor by Type - Scotch
Whiskey, Vodka, Liqueurs, Cognac/ Armagnac, Rum, Gin,
Tequila, and Others 24

Table 8: Global Brown Spirits Market (2010): Percentage
Breakdown of Volume Sales by Segment - Whiskey, Rum, and
Brandy 25

Table 9: Global Brown Spirits Market (2010): Percentage
Breakdown of Dollar Sales by Segment - Whiskey, Rum, and
Brandy 25

Table 10: Global White Spirits Market (2010): Percentage
Breakdown of Volume Sales by Segment - Vodka, Gin, and Rum 25

Table 11: Global White Spirits Market (2010): Percentage
Breakdown of Dollar Sales by Segment - Vodka, Gin, and Rum 26

2. MERGERS and ACQUISITIONS 27

3. STRATEGIC CORPORATE DEVELOPMENTS 40

4. PRODUCT LAUNCHES 42


A REGIONAL PERSPECTIVE 53

1. NORTH AMERICA 53

1a. UNITED STATES 53
Overview of the US Alcohol Beverage Market 53
Table 12: US Alcoholic Beverages Market Analysis by Product
Segment - Spirits, Beer, Wine and Others Independently
Analyzed with Annual Sales Figures in US$ Billion for Years
2010 through 2015 54

Table 13: US Alcoholic Beverages Market (2011 and 2015):
Percentage Breakdown of Dollar Sales by Product Segment
Spirits, Beer, Wine and Others 55
Overview of Spirits Market 55
Whiskey and Its Status in the US 55
US: the New Leader in Global Wine Consumption 56
Perspective of Beer Industry 56
Lenient Tax Policies On Beer to Drive Sales 56
Market Scenario 56
Alcohol as a Cooking Ingredient 56
Off-trade Sales Balance Out Effects Recession 57
Spirits to Make a Comeback Post Recession 57
Rum Bars to Drive Rum Sales 57
Beer Production Continues to Decline in 2011 57
Competitive Scenario 57
Factors Delineating Fragmentation 57
Private Labels: A Prosperous Sector During Recession 58
Market Conditions 58
Red Wine Sales Increases 58
Growing Influence of Latin Culture 58
Growth in Super-Premium Products 59
Growing Popularity of Liqueurs in Younger Population 59
Declining Demand for Gin and Whiskey 60
Measures Adopted by Manufacturers to Improve Earnings Post
Recession 60
Pricing Trends 60
Packaging Trends 61
New Product Trends 61
Retail Trends and Popular Packaging Formats 62
Table 14: US Alcoholic Beverage Market (2010): Percentage
Breakdown of Volume Sales of Alcoholic Beverages by
Distribution Channles-Supermarkets/ Hypermarkets,
Convenience Stores, On-trade and Others 63
Regulatory Overview 63
Regulations on Advertising 63
Regulations on Opening Hours 63
Regulations on Drunken Driving 64
Regulations on Underage Drinking 64
Regulations on Distribution 65
Taxation on Distilled Spirits 65
Contraband Trade 66
Parallel Trade 66
Functions of BATF 66
Vodka Market 66
Market Players 67
Brown, White and Specialty Spirits market 67
Spirits - Market Conditions 68
Tequila - A Variable Market 68
Market Players 68
Competition 69
Table 15: Private Label Beer Market in the US (2009): Sales
in Volume (Thousands of Nine Liter Cases) and Value (US$
Million) by Product Type - Imported, Micro/Craft, and
Domestic Sub-Premium 69

Table 16: Private Label Spirits Market in the US (2010):
Percentage Breakdown of Volume Sales and Value by Product
Type - Domestic Vodka, Rum, North American Whiskey, Domestic
Gin, Tequila, Imported Vodka, Domestic Brandy, Scotch
Whiskey, and Cognac 69

Table 17: Leading Domestic Beer Brands in the US by Sales
(2009) (In US$Million) 70

Table 18: Leading Individual Spirit Brands in the US (2010)
(Sales in US$ Million) 70

Table 19: Leading Individual Wine Brands in the US (2009):
Sales in US$ Million for Yellow Tail, Sutter Home, Franzia,
Woodbridge by Robert Mondavi, K-J Vintners Reserve, Carlo
Rossi, Barefoot, Beringer, Livingston Cellars, And Clos Du
Bois 71

Table 20: US Ready-to-drink/ High-strength Pre-mixes Market
(2010): Percentage Breakdown of Volume Sales By Brands-
Mike's Hard Beverage, Sparks, Bacardi Silver, Smirnoff Ice,
Bartles and Jaymes, Smirnoff, Seagram's Coolers, Smirnoff
Twisted V Green Apple, Smirnoff Twisted V Watermelon,
Smirnoff Twisted V Wild Grape and Others 71

Trade Statistics 72
Table 21: US Beer Market (2010):Percentage Breakdown of Value
Exports to Destination Countries -Canada, Mexico, Paraguay,
Panama, Chile, Taiwan, Australia, South Korea, UK, UAE and
Others 72

Table 22: US Wine Market (2010):Percentage Breakdown of Value
Exports to Destination Countries-Canada, UK, Hong Kong,
Japan, Italy, Germany, China, France, Switzerland (excluding
Liechenstein), Belgium and Others 72

Table 23: US Spirits Market (2010):Percentage Breakdown of
Value Exports to Destination Countries - Canada, UK, Germany,
Mexico, Australia, Netherlands, France, Japan, Spain, Italy
and Others 73

Table 24: US Beer Market (2010):Percentage Breakdown of Value
Imports by Country of Origin - Mexico, Netherlands, Canada,
Belgium, Germany, Ireland, UK, Jamaica, Italy, Dominican
Republic and Others 73

Table 25: US Wine Market (2010):Percentage Breakdown of Value
Imports by Country of Origin - Italy, France, Australia,
Chile, Argentina, Spain, New Zealand, Germany, Portugal,
South Africa and Others 74

Table 26: US Spirits Market (2010): Percentage Breakdown of
Value Imports by Country of Origin - France, UK, Mexico,
Sweden, Ireland, Canada, Netherlands, Germany, Italy, Russia
and Others 74

1b. CANADA 75
Overview 75
Table 27: Canada Alcoholic Beverage Market (2010) -
Percentage Breakdown of Value Sales by Product Type Beer,
Wine, Spirits and Others 75

Table 28: Canada Alcoholic Beverage Market (2010): Breakdown
of Per Capita Consumption by Product Type-Beer, Wine,
Coolers and Spirits 76

Table 29: Whiskey Market in Canada (2010): Percentage Share
of Value Sales by Product Category - Canadian Whiskey,
Blended Scotch Whiskey, Single Malt Scotch Whiskey,
Bourbon/Other US Whiskey, and Irish Whiskey 76

Table 30: Major Whiskey Brands in Canada (2009): Percentage
Breakdown of Volume Sales by Brand for Crown Royal, Black
Velvet, Canadian Mist and Others 76
Influence of Brand Loyalty 77
Canadian Wine Industry 77
Liquor Boards in Canada 77
Wines Register Highest Sales Growth Among Alcoholic Drinks 77
Beer Dominance Fades 78
Trends in Packaging 78
Table 31: Canada Packaged Beer Market (2010): Percentage
Share Breakdown of Packaged Beer by Packaging Format- Large
Bottles, Small Bottles and Cans 78
Trends in New Product Introductions 78
Trends in Distribution 78
Imports and Exports 79
Regulatory Overview 79
Regulations on Advertising 79
Regulations on Opening Hours 79
Regulations on Drunken Driving 80
Taxes on Wine 80
Taxation on Spirits 80
Contraband and Parallel Trade 80
Trade Statistics 81
Table 32: Canada Beer Market (2010): Breakdown of Value
Exports in US$ Milllion by Destination Countries 81

Table 33: Canada Wine Market (2010): Breakdown of Value
Exports by Destination Countries-US, China, Hong Kong, South
Korea, UK, Singapore, Japan, Taiwan, Switzerland, France
and Others (in US$ Million) 81

Table 34: Canada Spirits Market (2010): Breakdown of Value
Exports in US$ Million by Destination Countries-US, UK,
Germany, Vietnam, Sweden, Japan, Hong Kong, Bahamas, Hungary,
Finland and Others 81

Table 35: Canada Beer Market (2010): Breakdown of Value
Imports by Country of Origin -Netherlands, US, Mexico,
Belgium, UK, Ireland, Germany, Denmark, France, Czech
Republic and Others (in US$ Million) 82

Table 36: Canada Wine Market (2010): Breakdown of Value
Imports by Country of Origin -France (incl. Monaco, French
Antilles), Italy, US, Australia, Argentina, Chile, Spain, New
Zealand, Portugal, South Africa and Others 82

Table 37: Canada Spirits Market (2010): Breakdown of Value
Imports by Country of Origin -US, UK, France, Ireland,
Mexico, Sweden, Italy, Germany, Jamaica, Russia and Others
(In US$ Million) 83

2. JAPAN 84
Overview 84
Table 38: Japanese Alcoholic Beverages Market (2010):
Percentage Breakdown of Volume Sales by Product
Group/Segment - Brown Spirits (Whiskey, Rum and Brandy),
White Spirits (Vodka, Gin and Rum), Liqueurs and Other
Specialties, and Others 84
Market Trends 84
Beer in Japan 84
Whiskey Sales Recoil Despite Recession 85
Growing Popularity of Spirits Used for Mixers and Cocktails 85
Growing Number of Women Consumers 85
Economic Crisis and Under-population Hit the Japanese Alcohol
Beverage Industry 85
Trends in Pricing 86
Trends in Packaging 86
Trends in Distribution 86
Regulatory Overview 87
Regulations on Advertising 87
Regulations on Opening Hours 87
Regulations on Drunken Driving 87
The Liquor Licensing Law 87
Taxation on Spirits 88
Impact of Contraband/Parallel Trade 88
Issues Concerning Alcohol Abuse 88

3. EUROPE 89
Overview 89
Overview of the European Alcoholic Beverage Market 89
A Shift in Consumer Preferences 89
Per Capita Consumption and Expenditure in Western Europe 89
Per Capita Consumption and Expenditure in Eastern Europe 90
Spike in Beer Tax, Imperils Economic Recovery 90
Champagne Sales Increase in 2010 91
Key Statistics 91
Table 39: European Recent Past, Current and Future Analysis
For Alcoholic Beverages By Geographic Region-France,
Germany, Italy, UK and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Billion for 2010
thorough 2015 91

Table 40: European Alcoholic Beverage Market (2011 and
2015)-Percentage Breakdown of Value Sales by Country/
Region for the France, Germany, Italy, UK and Rest of
Europe 92

Table 41: Europe Beer Market (2010):Breakdown of Per Capita
Beer Consumption in Liters by Countries- Czech Republic,
Germany, Austria, Ireland, UK and Belgium 92

Table 42: Europe Wine Market (2010): Breakdown of Per Capita
Wine Consumption in Liters by Countries-France, Italy,
Portugal, Switzerland, Spain, Belgium, Germany, Australia,
New Zealand, UK, Ireland, Sweden and US 93
Europe Spirits Market (2009): Top 5 Spirit Manufacturing
Countries (in ‘000 hectoliters) 93
Trade Statistics 93
European Spirits Exports Scenario 93
Europe Spirits Market (2010): Top 10 Export Markets for
European Spirits 94
Table 43: European Spirits Market (2010): Percentage
Breakdown of Volume Exports by Type-Whiskey, Vodka,
Brandy, Other White Spirits, Flavored Spirits and Under 15%
Alcohol Drinks 94

Table 44: European Spirits Market (2010): Percentage
Breakdown of Market Share of Volume Imports by Type- Other
White Spirits, Whiskey, Vodka, Flavored Spirits, Brandy and
Under 15% Alcohol Drinks 94

3a. AUSTRIA 95
Overview 95
Declining Overall Volume Sales 95
Major Growing Sub-Segments 95
Competitive Scenario 95
Trends in Distribution 95
Regulatory Overview 96

3b. BELGIUM 97
Overview 97
Premium Products Offset Declines in Whiskey 97
Declining Genievre Sales 97
Competitive Scenario 97
Trends in Distribution 97

3c. BULGARIA 98
Overview 98
Domestic Manufacturers Dominate 98
Bulagrian Beer Consumption Declines 98
Packaging Trends 98
Trends in Distribution 98
Parallel and Contraband Trade: A Major Issue 99

3d. CZECH REPUBLIC 100
Overview 100
High Consumption Levels 100
Competitive Scenario 100
Trends in Distribution 100
Regulatory Environment 100
Regulations on Advertising 100
Regulations on Opening Hours 100
Regulations Regarding Packaging and Label 100
Parallel and Contraband Trade 101

3e. DENMARK 102
Overview 102
Maturing Beer Markets 102
White Spirits: The Fastest Growing Segment 102
Trend towards Premium Products 102
Trends in Distribution 102
Regulatory Overview 102
Regulations on Advertising 102
Regulations on Drunken Driving 103
Taxation on Spirits 103
Parallel and Contraband Trade 103

3f. ESTONIA 104
Overview 104
Decline of Beer and Vodka Exports 104

3g. FINLAND 105
Overview 105
Spirits: A Controlled Sector 105
Low Alcohol Beverages’ Sales Witness Slump in Sales 105
Trends in Distribution 105
Regulatory Overview 105
Regulations on Advertising 105
Regulations on Drunken Driving 106
Taxation on Spirits 106
Trade Statistics 106
Table 45: Finland Alcoholic Beverages Market (2010):
Percentage Breakdown of Volume Exports by Product Type-Beer,
Long Drinks, Wine, Spirits, Cider and Intermediates 106

3h. FRANCE 107
Overview 107
Whiskey and White Spirits Drive Growth 107
Tequila Hit by the Agave Crisis 108
France to Retain No.1 Spot 108
Cognac Enjoys Strong Growth 108
French Wine Producers Team Up to Introduce National Brand 108
Competitive Scenario 109
Trends in Pricing 109
Trends in Packaging 109
Trends in Distribution 109
Regulatory Overview 110
Regulations on Advertising 110
Regulations on Drunken Driving 110
Taxation on Distilled Spirits 110
Table 46: French Alcoholic Beverages Market (2010):
Percentage Breakdown of Volume Sales by Product
Group/Segment - Brown Spirits (Whiskey, Rum and Brandy),
White Spirits (Vodka, Gin and Rum), Liqueurs and Other
Specialties, and Others 111

3i. GERMANY 112
Overview 112
Table 47: German Alcoholic Beverages Market (2010):
Percentage Breakdown of Volume Sales by Product
Group/Segment - Brown Spirits (Whiskey, Rum and Brandy),
White Spirits (Vodka, Gin and Rum), Liqueurs and Other
Specialties, and Others 112
Steady Downward Trend in Beer Market 112
Declining Consumption Levels 113
Soft Spirits Exhibit Declining Trend 113
Competitive Scenario 113
Table 48: Leading Players in the German Alcoholic Beverages
Market (2010): Sales in € Million for Radeberger Gruppe KG,
InBev deutschland GmbH, Brau Holding International GmbH and
Co.KgaA, Eckes spirituosen andwein GmbH, and Gorbatschow wodka
KG 114
Pricing Trends 114
Packaging Trends 115
Distribution Trends 115
Regulatory Overview 116
Regulations on Advertising 116
Regulations on Drunken Driving 116
Taxation of Spirits 116
Governmental Efforts to Curb Consumption Levels 116
Contraband and Parallel Trade: A Major Issue 117

3j. GREECE 118
Overview 118
Female Consumers Drive Cream Liqueurs 118
The Seasonality Aspect 118
Global Players Dominate 118
Packaging Trends 118
Regulatory Overview 118
Regulations on Advertising 118
Regulations on Drunken Driving 119
Taxation on Spirits 119

3k. HUNGARY 120
Overview 120
Dominance of Domestic Products 120
Competitive Scenario 120
Packaging Trends 121
Regulatory Environment 121
Regulations on Advertising 121
Regulations on Drunken Driving 121
Parallel and Contraband Trade 121

3l. IRELAND 122
Overview 122
Irish Alcohol Market 122
Table 49: Ireland Alcoholic Beverage Market (2010):
Percentage Breakdown of Consumption by Product Category-
Beer, Wine, Spirits and Cider 122

Table 50: Ireland Alcoholic Beverage Market (2010):
Percentage Breakdown of Value Sales by Product
Segment-Beer, Wine, Spirits and Cider 122
Beer: The Clear Favorite 122
Smirnoff: The Leading Vodka Brand 123
Bacardi Dominates White Rum 123
Tequila and Cream Liqueurs: Niche Sectors 123
Irish Cider Industry 123
2010: A Year of Consolidation and Stabilization 123
Competitive Scenario 124
Trends in Distribution 124
Wine Industry in Ireland 124
Off-trade Wine Sales Share Continues to Decline 124
Major Issues 125
Underage Drinking 125
Parallel and Contraband Trade 125
Regulatory Overview 125
Regulations on Advertising 125
Regulations on Opening Hours 126
Regulations on Drunken Driving 126
Taxation on Spirits 126
Trade Statistics 127
Table 51: Ireland Table Wine Market (2010): Percentage
Breakdown of Imports by Origin Country-Australia, Chile,
France, US, South Africa, Spain, Italy, New Zealand, Germany,
Argentina, Portugal and Others 127

3m. ITALY 128
Overview 128
Table 52: Italian Alcoholic Beverages Market (2010):
Percentage Breakdown of Volume Sales by Product Group/Segment
- Brown Spirits (Whiskey, Rum and Brandy), White Spirits
Vodka, Gin and Rum), Liqueurs and Other Specialties, and Others 128
Rising Popularity of Dark Rum 128
Declining Popularity of Flavored Vodka 129
Bourbon Witnessing Growth 129
Growing Trend towards Super-Premium Single Malt Products 129
Rising Popularity of Imported Brandy 129
Cognac Reflects Trends in Brandy 130
Liqueurs Still Popular 130
Competitive Scenario 131
Market Trends 131
Changing Consumption Patterns 131
Rising Trend Towards Low Alcohol Drinks 131
Pricing Trends 131
Packaging Trends 132
Trends in Distribution 132
Regulatory Overview 132
Regulations on Advertising 132
Other Regulations 133
Taxation on Spirits 133

3n. NORWAY 134
Overview 134
Spirits Consumption: Fashion Driven 134
Popularity of Aquavit 134
Alcoholic Beverage Industry Unaffected by Recession 134
Competitive Scenario 134
Packaging Trends 134
Trends in Distribution 135
Regulatory Overview 135
Regulations on Advertising 135
Regulations on Drunken Driving 135
Parallel and Contraband Trade 135

3o. POLAND 136
Overview 136
Declining Volume Sales 136
Trend Towards Premium Products 136
Mixers, Cocktails and Other Spirits Remain Unpopular 136
Popularity of Nalewkas 136
Packaging Trends 136
Trends in Distribution 136
Regulatory Environment 137
Regulations on Advertising 137
Restrictions in On-trade Licensing 137
Regulations on Drunken Driving 137
Taxation on Spirits 137
Parallel and Contraband Trade 138

3p. PORTUGAL 139
Overview 139
Blended Scotch Dominates the Whiskey Sub-Segment 139
Single Malts Drive the Whiskey Sub-Segment 139
Brandy and Cognac Exhibit Declining Trend 139
Competitive Scenario 139
Packaging Trends 139
Trends in Distribution 140

3q. ROMANIA 141
Overview 141
Spirits Sales Decline 141
Branding Gains Acceptance 141
Local Manufacturers Dominate 141
Packaging Trends 141
Trends in Distribution 142
Parallel and Contraband Trade 142

3r. RUSSIA 143
Overview 143
Russian Vodka Market Poised to Grow 143
Beer Production Forecast to Decline 143
Premium Products 143
Domestic Players Foray into Cream Liqueurs 144
Table 53: Alcoholic Beverages Market in Russia (2009):
Production in Decaliters by Product Type - Beer, Grape Wine,
Sparkling Wine, Brandy, and Fruit Wine 144
Competitive Scenario 144
Packaging Trends 144
Revival of the Glass Tare Packaging 144
Trends in Distribution 145
Regulatory Environment 145
Regulations on Advertising 145
Regulations on Opening Hours 145
Taxation on Spirits 145
Parallel and Contraband Trade 146
Table 54: Russian Alcoholic Beverages Market (2010):
Percentage Breakdown of Volume Sales by Product Group/Segment
- Brown Spirits (Whiskey, Rum and Brandy), White Spirits
(Vodka, Gin and Rum), Liqueurs and Other Specialties, and
Others 146

3s. SLOVAK REPUBLIC 147
Overview 147
High Consumption Levels 147
Spirits: Relatively Stable 147
Packaging Trends 147
Trends in Distribution 147
Regulatory Environment 148
Regulations on Advertising 148
Parallel and Contraband Trade 148

3t. SPAIN 149
Overview 149
Whiskey: The Largest Variety 149
Dark Rum Exhibits Strong Performance 149
Vodka: Another Growth Driver 149
Traditional Spirits Losing Out 150
Sluggishness in Brandy Sales 150
Tequila: On-Trade Sales Drives Growth 150
Contrasting Trends in the Liqueurs Segment 150
Market Trends 151
Younger Consumers Drive Growth in Certain Sub-Segments 151
Healthy Economy Drives the Trend Towards Premium Products 151
Impact of Price Polarizations 151
Rising Trend towards Non-Alcoholic Habits 151
Pricing Trends 152
Packaging Trends 152
Trends in Distribution 152
Regulatory Overview 153
Regulations on Advertising 153
Regulations on Opening Hours 153
Taxation on Spirits 153
Table 55: Spanish Alcoholic Beverages Market (2010):
Percentage Breakdown of Volume Sales by Product
Group/Segment - Brown Spirits (Whiskey, Rum and Brandy),
White Spirits (Vodka, Gin and Rum), Liqueurs and Other
Specialties, and Others 154

3u. SWEDEN 155
Overview 155
Premium Products: The In-Thing 155
Influence of Fashion 155
Popularity of Traditional Drinks 155
Table 56: Sweden Alcoholic Beverage Market (2010): Breakdown
by Per Capita Consumption by Type-Spirits, Wine, Strong
Beer, Medium Strength Beer, Cider and Mixed Drinks and
Others 156
Packaging Trends 156
Regulatory Overview 156
Regulations on Advertising 156
Regulations on Distribution 157
Regulations Regarding Opening Hours 157
Regulations on Drunken Driving 157
Parallel and Contraband Trade 157

3v. SWITZERLAND 158
Overview 158
The Trend Towards Premium Products 158
Influence of Fashion 158
Packaging Trends 158
Trends in Distribution 158
Regulatory Overview 159
Regulations on Advertising 159
Regulations on Opening Hours 160
Regulations on Drunken Driving 160

3w. THE NETHERLANDS 161
Overview 161
Alcoholic Beverage Market Remains Relatively Unaffected by
Recession 161
Popularity of Jenever 161
Whiskey: Premium Products Drive Growth 161
Liqueurs Exhibit Declining Trend 162
Rum Exudes Strong Performance 162
Vodka Entirely Imported 162
Remy Martin Leads Cognac 162
Low Alcohol Drinks On A High 162
Competitive Scenario 162
Trends in Distribution 162
Regulations on Advertising 163
Regulations on Opening Hours 163
Regulations on Drunken Driving 163
Taxation on Spirits 164

3x. THE UNITED KINGDOM 165
Overview 165
Eco-friendly Beer Breweries in the UK 165
Optimistic Future for the UK Wine Industry 165
Demand for Organic Alcohol on Rise 165
White Spirits Market Scenario 166
Table 57: White Spirits Market in the UK (2009): Percentage
Breakdown of Value Sales by Category - Vodka, Gin, White
Rum,and Others 166
Agave Crisis Restricts Tequila Growth 166
Spike in Excise Tax Increases Prices of Wine and Spirits 166
Other Liqueurs Dominate the Liqueurs Segment 166
Rum Exhibiting Declining Trend 167
Cider: A Popular On-trade Summer Drink 167
Influence of Consumption Habits 167
On-Trade Beer Sales Decline 168
Regional Variations in Consumption 168
Table 58: UK Alcoholic Beverages Market (2010): Percentage
Breakdown of Total Production Share by Type-Beer, Spirits,
Wine, Cider and Perry and Coolers and RTDs 169

Table 59: Beer and Cider Market in the UK (2010) Percentage
Breakdown of Value Sales by Product Type - Lager, Ale,
Cider, and Stout 169
Competitive Scenario 169
Beer Tax Flattens Out Overall Beer Sales 170
Packaging Trends 170
Major Issues 170
Contraband and Parallel Trade 170
Alcohol Abuse 171
Regulatory Environment 171
Regulations on Advertising 171
Regulations on Opening Hours 172
Regulations on Drunken Driving 172
Taxation on Spirits 173

3y. TURKEY 174
Overview 174
Beer Dominates the Alcoholic Drinks Segment 174
Tourism Drives Market Growth 174
Raki: The Largest Variety 174
Bourbon Exhibits High Growth 174
Vodka Dominates White Spirits 174
Trends in Distribution 175
Regulatory Overview 175
Regulations on Distribution 175
Regulations on Advertising 175
Regulations on Opening Hours 175
Regulations on Drunken Driving 176
Taxation on Spirits 176
Parallel and Contraband Trade 176

3z. UKRAINE 177
Overview 177
Wine Market Overview and Legal Framework 177
Exports of Alcohol Wanes 177
Beer Market to Register A Spike in Sales 177
Popularity of Vodka 177
Robust Brandy Sales 178
Illegal Spirits: A Major Issue 178
Packaging Trends 178
Trends in Distribution 179
Regulatory Environment 179
Regulations on Advertising 179
Taxation on Spirits 179
Parallel and Contraband Trade 180

4. ASIA-PACIFIC 181
Overview of the Asian Alcoholic Beverage Market 181
Per Capita Consumption and Expenditure 181
Asia-Pacific to Emerge As a Growing Market for Alcoholic
Beverages 182
Asia-Pacific: Largest Beer Market 182

4a. AUSTRALIA 183
Overview 183
Australia: More of an Importer than a Producer 183
Whiskey: The Largest Sub-Segment 183
Vodka Drives White Spirits 183
Factors Inhibiting Growth 184
Rise in Sales of Imported Wines 184
Market Trends 184
Consolidation of Retail Business 184
Quality Wine Production Anticipated in 2011Despite
Unfavorable Weather Conditions 185
Australia Wine Market (2010): Top 20 Wine Producers By Volume 185
Table 60: Australian Wine Market (2010): Percentage
Breakdown of Volume Sales by Type-Fortified, Table,
Sparkling, Carbonated and Other Wine Products 186

Table 61: Australia Wine Market (2010): Percentage
Breakdown of Volume Sales by Country- Australia, New
Zealand, Germany, UK, China, Canada, US and Others 186
Ready-to-drink and Premixed Beverages in High Spirits 186
Trends in Distribution 186
Regulatory Overview 187
Regulations on Advertising 187
Regulations on Drunken Driving 187
Regulations on Legal Age for Drinking 187
Taxation on Distilled Spirits 187
Table 62: Australian Alcoholic Beverages Market (2010):
Percentage Breakdown of Volume Sales by Product
Group/Segment - Brown Spirits (Whiskey, Rum and Brandy),
White Spirits (Vodka, Gin and Rum), Liqueurs and Other
Specialties, and Others 188
Trade Statistics 189
Wine Exports Scenario in Australia 189
Table 63: Australia Wine Market (2010): Percentage Breakdown
of Volume Exports by Wine Type-Still (Red and White),
Sparkling, Fortified, Carbonated and Others 189

Table 64: Australia Wine Market (2010): Percentage Breakdown
of Exports in Volume Terms by Destination Country-UK, USA,
Canada, China, Germany, New Zealand and Others 189

Table 65: Australian Wine Market (2010): Percentage
Breakdown of Volume Imports by Origin Country-New Zealand,
France, Italy, Spain, Germany and Others 190

4b. NEW ZEALAND 191
Overview 191
Consumer Awareness Impacts Sales of High Alcohol Spirits 191
Wine Sales Up 191
Factors Inhibiting Growth 191
Competitive Scenario 191
Regulatory Environment 192
Regulations on Advertising 192
Regulations on Opening Hours 192
Regulations on Drunken Driving 193

4c. CHINA 194
Overview 194
Historic Review of the Chinese Beer Industry 194
Current Analysis of the Alcoholic Beverage Industry in China 194
Parallel Trade Restricts Growth of Imported Brands 195
Highly Fragmented Market 195
China: Fastest Growing Beer Market 195
Imported Spirits Exhibit Declining Trend During Recession 195
Recovery of the Premium Spirits Market Anticipated Post
Recession 196
Low/Non-Alcohol Drinks - Major Threat to Spirits Market 196
Sales of Imported Spirits Reflect Regional Development 196
China: the World’s Fastest Growing Wine Market 196
Per Capita Consumption High in Northern Regions 197
Retail Trends in the Chinese Alcohol Beverage Industry 197
China Alcohol Beverage Market (2010): Top 7 Off-Trade Sales
Formats 198
Glass Dominates the Spirits Packaging Market 198
Distribution Scenario 198
Key Statistics 198
Table 66: China Alcoholic Beverage Market (2010): Percentage
Breakdown of Volume Sales by Product Type-Beer, Wine and
Spirits 198

Table 67: China Alcoholic Beverage Market (2010): Percentage
Breakdown of Value Sales by Product Category-Beer, Wine,
Spirits and Others 199

Table 68: China Beer Market (2010): Percentage Breakdown of
Volume Sales in Millions of Liters by Brands Snow,
Tsingtao,Yanjing, Harbin (Anheuser- Busch InBev NV),
Zhujiang, Hans, Jinxing, Liquan, Sedrin (Anheuser-Busch
InBev NV), Laoshan, Harbin (Anheuser-Busch), Sedrin (InBev)
and Others 199

Table 69: China Spirits Market (2010): Percentage Breakdown
of Volume Sales in Millions of Liters BY Brands-Luzhou Lao
Jiao Da Qu, Red Star Er Guo Tou, Jian Nan Chun, Tuo Pai,
Changyu, and Others 200

Table 70: China Still, Light and Grape Wine Market (2010):
Percentage Breakdown of Volume Sales In Miliions of Liters
By Brands-Great Wall, Changyu, Weilong, Dynasty, Suntime,
Shangri-la (Vats Group), Tonghua (Macrolink Group) and Others 200

4d. HONG KONG 201
Overview 201
Impact of Shift in Consumer Preferences 201
Cognac: Ideal During Special Celebrations 201
Competitive Scenario 201
High Duties Affect Premium Products 201
Packaging Trends 201
Trends in Distribution 202
Regulatory Overview 202
Regulations on Advertising 202
Regulations on Intoxicated Driving 202
Taxation on Spirits 202
Illegal Trade 202

4e. INDIA 203
Overview 203
Indian Alcoholic Beverage Industry Beats Global Recession Blues 203
White Spirits Exhibit High Growth 203
Other Spirits: A Large But Unorganized Sector 204
Whiskey: The Largest Sub-Segment 204
Shift in Consumer Preferences 204
Domestic Players Lead the Market 205
North and South - Major Markets 205
Table 71: India Wine Market (2010): Percentage Breakdown of
Wine Consumption in Major Cities- Mumbai, Delhi, Bangalore,
Goa and Others 206
India: Fastest Growing Alcoholic Beverage Market 206
Packaging Trends 206
Rising Popularity of Smaller Packs 206
Trends in Distribution 207
Regulatory Overview 207
Regulations on Advertising 207
Restrictions on Distribution 208
Regulations on Drunken Driving 208
Taxation on Spirits 208
Taxes Differ fro

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers

Analysis of the Global Alcohol Ingredients Market

Analysis of the Global Alcohol Ingredients Market

  • $ 6 000
  • Industry report
  • June 2014
  • by Frost & Sullivan

Growth to be Driven by Demand with Significant Growth in the Other Ingredients Segment The global alcohol ingredients market is expected to experience steady growth over the forecast period. Growth is ...

New Product Developments in Alcoholic Drinks: Key Themes, Examples and Glimpses of the Future

New Product Developments in Alcoholic Drinks: Key Themes, Examples and Glimpses of the Future

  • $ 1 995
  • Industry report
  • July 2014
  • by Euromonitor International

New product developments are gaining momentum and importance in an era of fierce competition among key alcoholic drinks categories and a rapidly reducing acquisition pool. Identifying the key themes driving ...

Global Beer Opportunities: Beyond Standard Lager

Global Beer Opportunities: Beyond Standard Lager

  • $ 1 995
  • Industry report
  • August 2014
  • by Euromonitor International

Standard beer volume sales are facing declines in developed markets, and brewers are seeking ways to reignite the growth rates they achieved before the deflationary macroeconomic situation began. There ...


ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.