Global Broadcasting Industry Industry

• Publication date: January 2012

The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of the global broadcasting market and identifies major trends, issues, challenges and growth drivers. Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy, Spain, UK, Japan, China, India, Mexico, Middle East and ...

The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of the global broadcasting market and identifies major trends, issues, challenges and growth drivers. Regional markets briefly abstracted and covered include US, Canada, France, Germany, Italy, Spain, UK, Japan, China, India, Mexico, Middle East and Africa among others. The report offers a compilation of recent mergers, acquisitions, strategic corporate developments and product launches. Market discussions in the report are punctuated with a number of fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 517 companies worldwide.

Global Vod Industry

1. INDUSTRY OVERVIEW 1
TV Broadcasting - The Major Segment 1
Dynamics of the Global TV Broadcasting Industry 1
Technological Advancements - Key Growth Propellers 2
Transformation now Imminent for Broadcasters 2
Conventional TV Facing Competition from Cable and Satellite TV 3
Broadcasters Reduce Spending on Technology during Recent Downturn 3
Free-to-Air TV Beginning to Lose Stand 3
Is Radio Broadcasting Going Obsolete? 4
Global Broadcasting Industry - An Outlook 4
Key Statistics: 5
Table 1: Global Market for Broadcasting and Cable TV by
Geographic Region - US, Canada, Europe and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Billion for Years 2010 through 2015 5

Table 2: Global Five Year Perspective for Broadcasting and
Cable TV by Geographic Region - Percentage Breakdown of
Dollar Revenues for US, Canada, Europe and Rest of World
Markets for Years 2011 & 2015 6
Video-over-Internet - An Overview 7
iPTV - The New Buzz Word 7
Table 3: Global iPTV Market (2011): Percentage Share
Breakdown of Number of Subscribers by Leading iPTV Operators 8

2. BROADCASTING GOING DIGITAL 9
Table 4: Global Internet-Protocol Television (IPTV) Market
(2006-2011): Breakdown by Number of Subscribers in Millions 9
Top Internet-Protocol Television (IPTV) Markets Worldwide (
2011): Countries Ranked by Number of Subscribers in Millions 9
Table 5: Global Broadband Market (2011 Q3): Percentage
Breakdown for Number of Broadband Lines in Million by Major
Regions 10
Growth of Public Service Broadcasting - Need of the Hour 10

3. SOURCES OF REVENUE 11
Advertising 11
Changing Video Viewership Structure Leads to Fragmentation of
Audience 11
Table 6: Annual Compounded Growth Rates for Advertising in
Various Media Over the Period (2011-2015) 11
Pay-TV Channels 12
Table 7: Global Market for Pay TV by Geographic Region - US,
Canada, Europe, Asia-Pacific (Including Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenue Figures in US$ Billion for Years 2010 through 2015 12

Table 8: Global 5-Year Perspective for Pay TV by Geographic
Region - Percentage Breakdown of Dollar Revenues for US,
Canada, Europe, Asia-Pacific (Including Japan), Latin America
and Rest of World Markets for Years 2010 and 2015 13
Public Funding 13

4. SERVICE OVERVIEW 14
Broadcasting Methods 14
Broadcasting Technologies 14
DTV Broadcasting Standards 14
ATSC System 14
DVB Standard 15
Transmission Techniques 15
Digital Transmission Vs. Analog Transmission 16
HD Broadcasting Standards in Select Countries 16

5. MAJOR ISSUES AND TRENDS 17
Increased Levels of Piracy 17
Convergence Vs. Divergence 17
Open Standards - Increasing Interoperability 17
Interactive Content - Demand Vs. Detriments 17
Interactive TVs (ITVs) Gains Popularity 17
Exclusive Channels for Children Coming Up 18
Advertising Campaigns - Increasing Choices 18
Need for Reliable Satellite Services 18
Advent of Portable TV Technology 18
Programmers and Cable Operators Must Join the Force 18
Market Growing for Digital Terrestrial Television (DTT) 19
Broadcast and DTT Video Encoders Market Recovers Post Recession 19
Global IP Set-top Box Market to Expand 20
Distribution - Terrestrial/Satellite/Cable 20

6. MARKET PENETRATION AND REACH- QUANTITATIVE ANALYSIS BY SUB-
SEGMENTS 21
Broadband Market 21
Table 9: Global Broadband Technology (2011 Q3): Percentage
Share Breakdown by Major Types - DSL, Cable Modem, FTTx,
FTTH, Satellite/mobile and Others 21

Table 10: Global Market for ADSL Broadband Market by
Geographic Region - North America, Europe, Japan, and Asian
Markets Independently Analyzed with Subscribers in Million
for Years 2003 through 2008 21
Digital Cable TV Household Penetration 22
Table 11: Global Digital Cable Television Market (2010):
Number of Households in Millions by Country - China, USA,
Germany, Japan, India, Canada, UK, Netherlands, Brazil,
Argentina, Taiwan, South Korea, Turkey, France, Mexico,
Belgium, and Others 22
HDTV Market 23
Table 12: Global Market for HDTV by Geographic Region - USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2005
through 2008 23

Table 13: Global Market for HDTV (2005- 2008): Geographic
Regions Ranked by Growth - Asia-Pacific, USA, Canada, Europe,
Latin America, Japan, and Rest of World 23

7. MERGERS AND ACQUISITIONS 24

8. STRATEGIC CORPORATE DEVELOPMENTS 48

9. PRODUCT/SERVICE LAUNCHES 79


A REGIONAL MARKET PERSPECTIVE 96

1. NORTH AMERICA 96

1a. THE UNITED STATES 96
Market Scenario 96
US Broadcasters Perform Well in 2010 after a Year Long Slump 96
Table 14: Revenue Growth of Broadcasting Companies in the US
- Percentage Growth in Broadcaster Revenues in 2010 Over
Revenues in 2009 96
Facts and Figures 97
Competitive Scenario 97
Top 10 Broadcasting Companies in the US (2011) - Ranked on
the Basis of Coverage 97
Market Overview 97
Table 15: Broadcasting Market in the US (2011): Percentage
Breakdown by Category - Cable, Satellite and Others 98

Table 16: TV Distribution Advertising Market in the US
(2007-2010): Value in US$ Billion by Category - TV Stations,
Local, National Spot and Multichannel Systems 98

Table 17: Major Revenue Sources (Advertisers) for US
Broadcast TV (2011): Percentage Share Breakdown by
Advertising Industries - Automotive, Telecommunications,
Restaurants, Car & Truck Dealers, Government & Publications,
Furniturestores, Insurance, Hotels & Resorts, Financial and
Others 99

Table 18: Leading Advertising Media to Which Teens Pay More
Attention in the US (2011): Breakdown in Survey Percentage
for Cable TV, Radio, and Broadcast TV 99
Radio Broadcasting Market 99
Table 19: US Market for Local Radio Stations Analyzed with
Annual Internet-Derived Revenues in US$ Million for Years
2004 through 2010 100
Direct Broadcast Satellite Television 100
Table 20: Direct Broadcasting Satellite Market in the US
(2011): Percentage Breakdown of Subscribers by Type - Single
Family Home, Mobile Home, Apartment, Multi-Family Home,
Condo, and Others 100
Digital TV Broadcasting 101
Table 21: US Market for Digital TV by Platform -
Direct-To-Home, Cable, and Digital Terrestrial Households
Independently Analyzed with Annual Households in Millions for
Years 2003 through 2008 101
Pay TV Market 101
Table 22: US Market for Pay Television Analyzed with Annual
Revenue Figures in US$ Billion for Years 2010 through 2015 101
iPTV Market 102
Table 23: US Current and Future Analysis for iPTV by Number
of Subscribers in Million for the Years 2009 through 2015 102
Television Watching Habits - Demographic Surveys 103
Table 24: Television Viewership in the US (2011): Survey
Percentage for Urban Market and National Market by
Demographic Profile - Married, Households with Children aged
< 18, White, Black, Hispanic, Asian, Household Income <$25K,
Household Income >$25K & <$50K, Household Income >$50K &
<$75K, and Household Income >$75K & <$100K 103

Table 25: Leading Pay Television Subscribers in the US
(2011): Survey Percentage for Movies, Documentaries,
Education, Children's Programming, Sports, News &
Information, and Music 104

1b. CANADA 105
Broadcasting and Cable Industry in Canada - An Overview 105
Legal Aspects of Broadcasting 105
Opportunities for US Broadcasters 105
Broadcast Industry in Canada Posts Increased Revenues in 2010 106
Impact of Recession on Private Radio Broadcasters in Canada 106
Consolidations Marks the Canadian Broadcasting Sector 106
Television Broadcasting 106
Table 26: Canadian Market for Pay Television Analyzed with
Annual Revenue Figures in US$ Billion for Years 2010 through
2015 107

2. EUROPE 108
Overview 108
European TV Industry - Facts and Figures 108
Strong Recovery for Big Five European Broadcasters in 2010 109
European Pay TV Market Analytics 109
Table 27: European Market for Pay TV by Geographic Region -
France, Germany, Italy, UK, Spain and Rest of Europe Markets
Independently Analyzed with Annual Revenue Figures in US$
Billion for Years 2010 through 2015 109

Table 28: European 5-Year Perspective for Pay TV by
Geographic Region - Percentage Breakdown of Dollar Revenues
for France, Germany, Italy, UK, Spain, and Rest of Europe
Markets for Years 2010 and 2015 110
Radio Broadcasting 111
Table 29: European Market for Radio Advertising Analyzed with
Annual Sales Figures in € Billion for Years 2003 through 2008 111
Television Broadcasting 111
Table 30: Broadcasting Market in Europe (2006): Number of
Video-on-Demand (VOD) and Near Video-on-Demand (NVOD)
Services Introduced by Technology Platform/Category - Cable,
Satellite, DTT, and IPTV 112
Digital TV Penetration in Europe 112
Table 31: European Digital TV Penetration (2011): Penetration
as a Percentage of TV Households in Individual Countries 112

Table 32: European Market for Television by Select Country -
Germany, Poland Czech Republic, Netherlands, and Austrian
Markets Independently Analyzed with Annual Household Figures
in Million for Years 2003 through 2008 113
Internet-Protocol Television (IPTV) Service 113
Table 33: Internet-Protocol Television (IPTV) Market in
Europe (2011): Service Revenues in US$ Million by Select
Country - France, Germany, Italy, UK, Spain, and Russia 113

Table 34: Internet-Protocol Television (IPTV) Market in
Europe (2011): Number of Subscribers in Millions by Select
Country - France, Germany, Italy, UK, Spain and Russia 114

Table 35: Internet-Protocol Television (IPTV) Market in
Europe (2011): Percentage Penetration of IPTV in Total Pay TV
Households by Select Country - Italy, Spain, France, Norway,
Slovenia, Sweden, Belgium, Netherlands, and UK 114
Multi-Channel Television Service 115
Table 36: Western European Market for Multi Channel
Television Service by Country - Austria, Belgium, Denmark,
Finland, France, Germany, Greece, Ireland, Italy,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland,
UK, Czech Republic, Hungary, Poland, and Russian Markets
Independently Analyzed with Annual Subscribers in Millions
for Years 2003 through 2008 115
Interactive Television 116
Table 37: European Market for Interactive Television
Advertising by Country - Germany, UK, Sweden, France, Italy,
Spain, and Others Markets Independently Analyzed with Annual
Sales Figures in £ Million for Years 2003 through 2008 116
High Definition TV Channels in EU 117
Table 38: High Definition Channels in EU (2011): Percentage
Breakdown of Channels Available by Genres 117

2a. FRANCE 118
Radio Broadcasting 118
TV Broadcasting 118
Market Players 118
Table 39: French Market for Television Broadcast Services by
Type - Cable and Satellite Independently Analyzed with
Annual Household Figures in Millions for Years 2003 through
2008 119

2b. GERMANY 120
Radio Broadcasting 120
TV Broadcasting 120
Trends 120

2c. ITALY 121
Overview 121
Radio Broadcasting 121
Television Broadcasting 121
Table 40: Number of Broadcast Television Service Households
by Select Type in Italy: Annual Market for 2003 through 2008
in Millions for Cable and Satellite 121

2d. SPAIN 122
Overview 122
Table 41: Broadcast Television Penetration by Type in Spain
(2011): Percentage Share Breakdown for Direct-To-Home
Satellite, Cable and Digital Terrestrial Television 122
Television Broadcasting 122
Emergence of Local TV Stations 122
Table 42: Number of Households with Broadcast Television
Services by Type in Spain: Annual Market for 2003 through
2008 in Millions for Satellite and Cable 123

2e. THE UNITED KINGDOM 124
TV Viewership in UK 124
Table 43: Television Viewership in the UK (2011) : Percentage
Share Breakdown by Channels 124
Broadcasting Regulations 124
Table 44: Number of Broadcasting Services Households in the
UK: Annual Market for 2003 through 2008 in Millions of
Households for Terrestrial Analog, Digital Satellite, Digital
Cable, and Digital Terrestrial 125

Table 45: Number of Households with Broadcast Television
Services by Type in UK: Annual Market for 2003 through 2008
in Millions for and Satellite and Cable 125

Table 46: iTV Network Viewers by Characteristics in the UK:
2011 Survey Percentage 126

3. ASIA-PACIFIC 127
Leading Broadcasters in the APAC 127
Leading Broadcasters in Asia-Pacific - Ranked on the basis of
EBITDA in 2010 127
Cable Broadcasting 127
Table 47: Cable Households By Geographic Regions in Asia:
Annual Market for 2003 through 2008 in Millions of Numbers
for China, India, Japan, Taiwan, Philippines, South Korea,
Australia, Hong Kong, Singapore, Thailand, Indonesia,
Malaysia, Pakistan, and New Zealand 128
The Multi-Channel Television 129
Table 48: Multi Channel Television Service Subscribers by
Country in Asia: Annual Market for 2003 through 2008 in
Millions for China, India, Japan, Taiwan, South Korea,
Philippines, Pakistan, Australia, Hong Kong, Indonesia,
Thailand, Malaysia, Singapore, and New Zealand 129
Pay Television (Pay TV) Market 130
Asian Pay TV Market to Witness Strong Growth 130
Leading Broadband Pay-TV Operators in Asia-Pacific - Ranked
on the Basis of EDITDA in 2010 130
Table 49: Number of Pay Television Services Households by
Country in Asia: Annual Market for 2003 through 2008 in
Millions of households for China, India, Indonesia, Korea,
Thailand, Philippines, Malaysia, Taiwan, Hong Kong, and
Singapore 131

Table 50: Pay Television Services Penetration in Asia: 2011
in Percentage for Taiwan, India, Korea, Indonesia, China,
Hog Kong, Singapore, Malaysia, Philippines, and Thailand 131

3a. AUSTRALIA 132
TV Broadcasting 132
Table 51: Number of TV, Cable, and Satellite Households in
Australia: Annual Market for 2003 through 2008 in Millions 132

Table 52: Broadcasting Media in Australia - Annual
Advertising Expenditure for Television and Radio in US$
Million for Years 2003 through 2009 132

3b. JAPAN 133
Table 53: Internet-Protocol Television (IPTV) Market in Japan
- Number of Subscribers in Millions for Years 2006 through
2010 133

Table 54: Broadcasting Media in Japan: Annual Advertising
Expenditure for Television and Radio in US$ Million for Years
2003 through 2009 133

3c. CHINA 134
Overview 134
Table 55: Television and Radio Broadcasting Penetration in
China: 2011 Percentage of Population Covered for TV and Radio 134

Table 56: TV and Radio Advertisement Turnover in China:
Annual Market for 2003 through 2008 in Billions of Renminbi 135
Radio Broadcasting 135
Television Broadcasting 135
Table 57: Chinese Internet-protocol Television (IPTV) Market
(2011): Percentage Breakdown of Consumer Preferences for
Video-on-demand, Live TV Broadcast, and Time Shifted TV
Broadcast 136
Modes of TV Broadcasting 136
Table 58: Number of Broadband Television Households in
China: Annual Market for 2003 through 2008 in Millions 136

Table 59: Basic Cable Television Service Revenues in China:
Annual Market for 2003 through 2008 in Billions of US$ 137

3d. INDIA 138
Indian TVBroadcasting Industry - An Overview 138
Table 60: The Indian TV Broadcasting Pie - 2011 138
Trends 139
Increasing Introduction of Reality Shows, Talent Hunts 139
Increasing Number of Niche or Specialty Channels 139
Rise in the Number of Market Players 140
Increasing Focus On Overseas Markets 140
Cable TV in India Going Digital 140
Indian DTH Market 140
Table 61: Indian DTH Market (2011): Percentage Breakdown of
Market Share for Providers - Dish TV, Sun Direct, Tata Sky,
Big TV, Airtel and D2H 141

4. LATIN AMERICA 142
Satellite Television Market to Grow in Latin America 142
Table 62: TV Distribution Market in Latin America
(2007-2010): Value in US$ Million by Category - Subscriptions
and Video-on-Demand 142

Table 63: Number of Television Households by Country in Latin
America: Annual Market for 2003 through 2008 in Millions for
Brazil, Mexico, Argentina, Colombia, Venezuela, Puerto Rico,
and Others 143

Table 64: Number of Broadcast Television Service Households
by Type in Latin America: Annual Market for2003 through 2008
in Millions for Cable and Satellite 144

4a. MEXICO 145
Overview 145
Television Broadcasting 145
Table 65: Television Broadcasting Industry by Number of TV
Households in Mexico: Annual Market for 2003 through 2008 in
Millions of Households 145

Table 66: Mexican Television Broadcasting Industry by Pay TV
Subscribers: Annual Market for 2003 through 2008 in Millions
of Subscribers for Cable, MMDS, and DTH 146

5. THE MIDDLE EAST 147
Television Broadcasting 147
Table 67: Broadcasting Market in the Middle East: Number of
Television Households in ‘000 for 2005 through 2008 by Gulf
Country - Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and Qatar 147

Table 68: Broadcasting Market in the Middle East: Number of
Satellite Television Households in ‘000 for 2005 through 2008
by Gulf Country - Saudi Arabia, Kuwait, UAE, Oman, Bahrain,
and Qatar 148

Table 69: Broadcasting Market in the Middle East: Number of
MMDS/Cable TV Households in ‘000 for 2005 through 2008 by
Leading Gulf Country - UAE, Kuwait, and Qatar 148

Table 70: Broadcasting Market in the Middle East: Number of
Pay Direct-to-home (DTH) Households in ‘000 for 2006 through
2008 by Leading Gulf Country - Saudi Arabia, Kuwait, UAE,
Bahrain, and Oman 149

Table 71: Broadcasting Market in the Middle East (2010):
Percentage Share Breakdown of Multi-channel Television
Households in ‘000 for Gulf Country - Saudi Arabia, UAE,
Kuwait, Oman, Bahrain, and Qatar 149

Table 72: Broadcasting Market in the Middle East (2010):
Percentage Share Breakdown of Pay Television Households in
‘000 by Gulf Country - UAE, Saudi Arabia, Kuwait, Qatar,
Bahrain, and Oman 150

Table 73: Broadcasting Market in the Middle East (2010):
Percentage Share Breakdown of Net Television Advertising in
US$ Million by Gulf Country - UAE, Saudi Arabia, Bahrain,
Kuwait, Oman, and Qatar 150

6. AFRICA 151

6a. NORTH AFRICA 151
Television Broadcasting 151
Table 74: Broadcasting Market in North Africa: Number of
Television Households in ‘000 for 2005 through 2008 by
Country - Egypt, Algeria, Morocco, and Tunisia 151

Table 75: Broadcasting Market in the North Africa: Number of
Multi-channel Television Households in ‘000 for 2006 and 2007
by Country - Egypt, Algeria, Morocco, and Tunisia 151

Table 76: Broadcasting Market in the North Africa: Number of
Pay Television Households in ‘000 for 2006 through 2008 by
Country - Egypt, Algeria, Tunisia, and Morocco 152

Table 77: Broadcasting Market in the North Africa: Number of
Pay Direct-to-home (DTH) Households in ‘000 for 2006 through
2008 by Country - Egypt, Algeria, Tunisia, and Morocco 152

Table 78: Broadcasting Market in North Africa: Number of
Satellite Television Households in ‘000 for 2005 through 2008
by Country - Egypt, Algeria, Morocco, and Tunisia 153

Table 79: Broadcasting Market in North Africa: Net Television
Advertising in US$ Million for 2005 through 2008 by Country -
Egypt, Morocco, Tunisia, and Algeria 153

6b. SOUTH AFRICA 154
Overview 154
Policy Process 154
Broadcasting Reforms 154
Private Sector in Broadcasting 155
Advertising 155
Broadcasting and Manufacturing Sector 155
Cross Ownership Issues 156
Television Market in South Africa 156


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