1. OVERVIEW 1
A Rudimentary Overview 1
Table 1: Global Share of Agriculture Sector in GDP (Nominal
Terms) by Country/Region: 2008 2
Globalization and Agriculture 2
Investment Opportunities in the Agriculture Industry 2
Factors Influencing Agriculture Industry 3
Challenges 3
Global Warming: A Threat to Crop Yields 4
Agricultural Production - Outlook 4
Future Growth Analysis of Agricultural Products 5
Rice 5
Wheat 5
Cereals Excluding Rice 5
Coarse Grains 5
Oil Crops 6
Oilseeds 6
Oilmeals 6
Vegetable Oils 6
Sugar 6
Cotton 7
Roots, Tubers and Plantains 7
Related Agricultural Products 7
Dairy Products 7
2. ISSUES AND TRENDS 8
Small-Scale and Urban Farming: Hot Trends 8
e-Commerce - Treading a New Path 8
Environmental Degradation Forces Farmers to Re-examine New
Techniques 8
Inching Towards Eco-Friendliness 8
Increasing Focus on Sustainable Agricultural Practices 9
Has the Green Revolution Really Brought About a Revolution? 9
Consolidation Drive Strengthens the Farmer 9
Value-Added Agriculture - The New Future 9
Biointensive Agriculture: Helping Achieve Food Security 10
3. AGRICULTURAL BIOTECHNOLOGY - A DETAILED ANALYSIS 11
Growing Role of Biotechnology in Agriculture 11
Agricultural Biotechnology Surges Ahead 11
Promising Growth Prospects 11
Crop Biotechnology - Growing Impetus in Developing Countries 12
Still a Long Way to Go 13
Controversies Surround Genetically Modified Food 13
Consumers Still Unaware About Genetically Modified Food 13
Genetically Modified Crops Slowly Losing their Stigma 14
Outlook 14
Agricultural Biotech Products Available in Market 14
Patent Issues and Associated Legislation 16
4. ORGANIC AGRICULTURE - AN UPCOMING TREND 17
Organic Farming/Sustainable Farming - Growing Strong 17
Table 2: Global Organic Agricultural Land (2010): Breakdown
of Land Expanse (in Millions of Ha) by Continent - Africa,
Europe, Latin America, Oceana and Northern America 17
5. SEEDS 18
Overview 18
Factors Influencing Seeds Market 18
Table 3: Global Seeds Market (2011): Percentage Breakdown of
Value Sales by Crop Type - Grain Seeds, Vegetable Seeds,
Oilseeds, Horticulture Seeds, Flower Seeds, Lawn/Grass Seeds,
Fruit Seeds, and Miscellaneous Seeds 18
Table 4: World Market for Seeds (2007-2015): Geographic
Regions Ranked by Growth - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World 19
Table 5: World Market for Seeds (2007-2015): Product
Group/Segment Ranked by Growth - Grain Seeds, Vegetable
Seeds, Oilseeds, Horticulture Seeds (Flower Seeds, and
Lawn/Grass Seeds), Fruit Seeds, and Miscellaneous Seeds 19
Leading Players 19
Impact of Biotechnology on Seeds Industry: A Review 19
Genetics - The Key Resource 20
GM Seeds Replace Crop Protection Chemicals in Agriculture 20
6. AGRICULTURAL COMMODITIES 21
Market Analysis for Agricultural Commodities 21
Table 6: World Recent Past, Current and Future Analysis of
the Agricultural Commoditie Market by Commodity Type - Wheat,
Coarse Grain, Corn, Rice and Soybean Independently Analyzed
by Domestic Consumption Figures in Millions of Metric Tons
for the Years 2010 through 2015 21
Table 7: World Five-Year Perspective for Agricultural
Commodities by Commodity Type-Wheat, Coarse Grain, Corn, Rice
and Soybean- Percentage Breakdown of Domestic Consumption
Volume for the Years 2011 and 2015 22
Review of Major Crop Categories 22
Wheat 22
Market Analysis 22
Table 8: World Recent Past, Current and Future Analysis for
Wheat Market by Geographic Region-European Union, China,
India, Russia, US, Pakistan and Rest of World Independently
Analyzed by Annual Domestic Consumption Figures in Millions
of Metric Tons for the Years 2010 through 2015 23
Table 9: World Five-Year Perspective for the Wheat Market
by Geographic Region- European Union, China, India, Russia,
US, Pakistan and Rest of World-Percentage Breakdown of
Volume Domestic Consumption for the Years 2011 and 2015 24
Production Perspective 24
Table 10: Global Wheat Production (2011): Percentage
Breakdown of Volume Production by Country/Region for China,
the US, France, Canada, Germany, Ukraine, Pakistan,
Australia and Others 24
Imports and Exports 25
Coarse Grain - Market Analysis 25
Table 11: World Recent Past, Current and Future Analysis
for Coarse Grain Market by Geographic Region-US, China,
European Union, Brazil, Mexico, Russia, Canada, Japan and
Rest of World Independently Analyzed by Domestic
Consumption Figures in Millions of Metric Tons for the
Years 2010 through 2015 26
Table 12: World Five-Year Perspective for the Coarse Grain
Market by Geographic Region-US, China, European Union,
Brazil, Mexico, Russia, Canada, Japan and Rest of
World-Percentage Breakdown of Domestic Consumption Volume
for the Years 2011 and 2015 27
Corn - Market Analysis 27
Table 13: World Recent Past, Current and Future Analysis
for Corn Market by Geographic Region-US, China, European
Union, Brazil, Mexico, Japan, Egypt, Canada and Rest of
World Independently Analyzed by Domestic Consumption
Figures in Millions of Metric Tons for the Years 2010
through 2015 28
Table 14: World Five-Year Perspective for the Corn Market
by Geographic Region - US, China, European Union, Brazil,
Mexico, Japan, Egypt, Canada and Rest of World-Percentage
Breakdown of Domestic Consumption Volume for the Years
2011 and 2015 29
Rice 29
Table 15: World Recent Past, Current and Future Analysis for
Rice Market by Geographic Region- China, India, Indonesia,
Vietnam, Philippines, Thailand and Rest of World
Independently Analyzed by Domestic Consumption Figures in
Millions of Metric Tons for the Years 2010 through 2015 30
Table 16: World Five-Year Perspective for the Rice Market by
Geographic Region - China, India, Indonesia, Vietnam,
Philippines, Thailand and Rest of World-Percentage Breakdown
of Domestic Consumption Volume for the Years 2011 and 2015 31
Production Perspective 31
Table 17: Global Production of Rice (2011): Percentage
Breakdown of Volume Production by Country/Region for China,
Egypt, India, Vietnam, Thailand, Philippines and Others 32
Exports and Imports 32
Soybean - Market Analysis 32
Table 18: World Recent Past, Current and Future Analysis
for Soybean Market by Geographic Region- China, US,
Brazil, Argentina, European Union and Rest of World
Independently Analyzed by Domestic Consumption Figures in
Millions of Metric Tons for the Years 2010 through 2015 33
Table 19: World Five-Year Perspective for the Soybean
Market by Geographic Region- China, US, Brazil, Argentina,
European Union and Rest of World-Percentage Breakdown of
Domestic Consumption Volume for the Years 2011 and 2015 34
Table 20: Global Soybean Production (2011): Percentage
Breakdown of Volume Production by Country/Region for the
US, Brazil, Argentina, Chain, India, Paraguay, Canada and
Others 34
Cotton 35
Pricing Regulations 35
BT Cotton Usage in China 35
Consumption Scenario 35
Global Usage Trend 36
Table 21: World Recent Past, Current and Future Analysis
for Cotton Market by Geographic Region- China, India,
Pakistan, Turkey and Rest of World Independently Analyzed
by Annual Usage Figures in Thousands of 480 Pound Bales for
the Years 2010 through 2015 36
Table 22: World Five-Year Perspective for the Cotton Market
by Geographic Region- China, India, Pakistan, Turkey and
Rest of World-Percentage Breakdown of Usage Volume for the
Years 2011 and 2015 37
Production Perspective 37
Table 23: Global Production of Cotton (2011): Percentage
Breakdown of Volume Production by Country/Region for China,
Indonesia, the US, Pakistan, Brazil, Uzbekistan, Australia,
Argentina and Others 38
Imports and Exports 38
Other Key Statistical Findings 38
Table 24: Global Production of Oilseeds (2010): Volume
Production in Millions of Metric Tons by Oilseed Type for
Soybean, Rapeseed, Cottonseed, Peanut, Sunflower seed, Palm
Kernel and Copra 38
Table 25: Global Cane Sugar Production (2011): Percentage
Breakdown of Volume Production by Country/Region For Brazil,
India, China, Thailand, Mexico, Pakistan, The US, Argentina,
South Africa, Columbia, Vietnam and Others 39
Table 26: Global Centrifugal Sugar Production (2011):
Percentage Breakdown of Production by Country/Region for
Brazil, India, EU-25, China, And the US, Mexico, Australia,
South Africa and Others 39
Table 27: Global Production of Barley (2011): Percentage
Breakdown of Volume Production by Country/Region for Russia,
Ukraine, France, Germany, Canada, Spain, Australia and Others 40
Table 28: Global Coffee Production: Annual Market Estimates
in ‘000 60-Kilogram Bags for the Years 2005 through 2010 40
Table 29: Global Production of Green Coffee (2011):
Percentage Breakdown of Volume Production by Country/Region
for the US, China, Vietnam, EU-27, Brazil, Argentina, Mexico
and Others 40
Genetically Modified Crops 41
Market Factors & Opposing Bodies 41
GM Variants & WTO Grants 41
Labeling Policy 41
Herbicide Resistant Crops Fight for Market Share 42
7. TRANSGENIC SEEDS/CROPS 43
Transgenic Seeds 43
Market Drifts & EU Regulations 43
Major Crops & Farmer Interests 43
Transgenic Crops 43
Overview 43
Variants 44
Key Statistics 44
Table 30: Global Transgenic Crops/Seeds Market by Region
(2011): Percentage Share Breakdown of Dollar Sales for the
US, Canada, Asia-Pacific, Latin America, and Rest of World 44
Table 31: Global Transgenic Crops/Seeds Market by Product
Segment (2011): Percentage Breakdown of Dollar Sales for
Soybean, Corn, Cotton, and Others 45
Table 32: Global Growth Potential of Transgenic Crops/Seeds
(2007-2015): Product Segments Ranked by Growth - Soybean,
Cotton, and Others 45
8. AGRICULTURE AND ENVIRONMENTAL DIAGNOSTICS 46
Overview 46
Table 33: Global Microbiology Testing Market (2011):
Percentage Breakdown of Value Sales by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World 46
Table 34: Global Environmental Testing Market (2011):
Percentage Breakdown of Dollar Sales for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World 46
9. AGROCHEMICALS 47
Overview 47
Growth Drivers 47
Europe - In for Difficult Times 47
Emerging Markets 48
Agrochemicals - Leading Players 48
Table 35: Leading Players in the Global Agro-chemicals
Market (2009): Percentage Breakdown of Value Sales for
Syngenta, Monsanto, Bayer, Dow, BASF, Albaugh, Nufarm,
DuPont, MAI and Others 48
Fertilizers 49
Table 36: World Fertilizers Market (2010 & 2015): Percentage
Breakdown of Value Sales By Fertilizer Type - Nitrogen
fertilizers, Phosphorous Fertilizers, and Potassium
Fertilizers 49
Table 37: Leading Players in the Global Fertilizer Market
(2008): Volume Production in Millions of Tons 49
Trends and Issues 50
Long-Term Fertilizer Demand 50
Impact of Genetic Engineering 50
Nitrogenous Fertilizers - Continuing Dominance 50
Pesticides Market to Witness Steady Growth in Demand 51
10. AGRICULTURAL EQUIPMENT AND MACHINERY 52
Overview 52
Agriculture Equipment Market - Overview 52
Optimistic Trends in Agricultural Equipment Market 52
Emerging Economies Drive Market Expansion 53
Table 38: Global Market for Agricultural Equipment by
Region/Country: 2011 (In terms of Revenues) 53
Table 39: World 11-Year Perspective for Agricultural
Implements and Machinery by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets for Years 2005, 2010 & 2015 54
Table 40: Global Farm Equipment Industry (2010): Percentage
Share Breakdown of Dollar Sales by Components 54
Table 41: Leading Agricultural Machinery Manufacturers
(2009): Percentage Market Share Breakdown by Leading Players 55
Farm Tractors Market - A Review 55
State-of-the-Art Technology for Tractors 55
Tractor Powered by Solar Energy 55
Table 42: Global Farm Tractors Market (2011): Percentage
Breakdown of Dollar Sales by Geographic Region for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America 56
11. TOBACCO PRODUCTS INDUSTRY 57
Rising Regulations and Their Implications 57
Tobacco Companies Increasingly Focus on Emerging Markets 57
Rising Popularity of Non-Cuban Cigars 58
12. MERGERS AND ACQUISITIONS 59
13. STRATEGIC CORPORATE DEVELOPMENTS 82
14. PRODUCT/TECHNOLOGY LAUNCHES AND DEVELOPMENTS 95
A REGIONAL MARKET PERSPECTIVE 127
1. THE UNITED STATES 127
Overview 127
US Farm Sector Outshines Other Sectors in Economic Crisis 127
US Witnesses Growth of New Agricultural Markets 127
Severe Drought in South US Increases Food Prices 127
Adoption of Novel Practices for Sustainability 128
US Farming Community Circumvents Impacts of Global Warming 128
China’s Consumption Growth Benefits US 128
Transgenic Crops and Seeds 129
Herbicide Resistant Crops - The Other Side 129
Table 43: The US Agricultural Biotechnology Market (2011):
Percentage Breakdown of Dollar Sales by Product Group/Segment
for Transgenic Seeds/Crops (Soybean, Corn, Cotton, and
Others); and Biopesticides Markets 130
US Government’s Farm Policy 130
Review of Select Crop Markets 130
Wheat 130
Wheat Prices to Remain Steady in the Near Future 130
Key Statistics 131
Table 44: US Wheat Supply and Utilization Statistics for the
Year 2010 131
Table 45: US Wheat Production (2010): Annual Estimates in
Thousands of Bushels by State for North Dakota, Kansas,
Montana, Washington, Texas, South Dakota, Colorado and Idaho 131
Rice - Key Statistics 131
Table 46: US Rice Supply and Utilization Statistics for the
Year 2010 131
Corn-Key Statistics 132
Table 47: US Corn Supply and Utilization Statistics for the
Year 2010 132
Canola-Key Statistics 132
Table 48: US Canola Supply and Utilization Statistics for the
Year 2010 132
Tobacco-Key Statistics 132
Table 49: US Tobacco Production (2011): Percentage Breakdown
of Production by State for Missouri, Kentucky, Tennessee,
Virginia, Pennsylvania, Georgia and Others 132
Seeds Market - An Overview 133
Seeds Demand to Grow Steadily 133
Organic Foods & Beverages 133
Organic Food Commodities Market Gains Momentum 134
Agricultural Implements and Machinery 134
US - A Net Exporter of Agricultural Machinery 134
Table 50: US Exports of Agricultural Machinery by Leading
Country (2009): Percentage Breakdown of Value Exports for
Canada, Australia, Mexico, Germany, France, UK and Others 135
2. CANADA 136
Canada Positioned as a Dominant Market in Agro-Food Sector 136
Positive Initiatives from Canadian Government Promote
Agricultural Trade 136
3. EUROPE 137
E-Commerce - The Changing Face of Agriculture 137
Restructuring Process 137
EU Norms & Liberalization Concerns 137
Agricultural Biotechnology - Public Opposition & Bureaucratic
Hurdles 137
Weather Disrupts Cereal Crop Harvests 138
Seasonal Impact & Livestock Scenario 138
Table 51: European Agricultural Market (2011): Percentage
Breakdown Agricultural Land Expanse by Crop Type for Coarse
Grain, Wheat, Fodder Crops, Oilseeds, Fruits and Others 138
European Seeds Market - A Review 139
Table 52: European 11-Year Perspective for Seeds by Product
Group/Segment - Percentage Breakdown of Dollar Sales for
Grain Seeds, Vegetable Seeds, Oilseeds, Horticulture Seeds
(Flower Seeds and Lawn/Grass Seeds), Fruit Seeds, and
Miscellaneous Seeds Markets for Years 2005, 2010 & 2015 139
Table 53: Rapeseed Market in the European Union (2005-2007):
Consumption in ‘000 Metric Tons 140
Vegetables 140
Demand & Sales Factors 140
Fruits 140
3a. GERMANY 141
German Organic Farming Sector - A Review 141
3b. SPAIN 141
Overview 141
Nutritional & Health Views 141
Regional Dominance & Export Markets 141
3c. THE UNITED KINGDOM 142
British Organic Farming Industry in Doldrums 142
Table 54: UK Agricultural Area (2010): Cultivated Area (in
‘000 ha) by Crop Type for Wheat, Barley, Total Cereals,
Potatoes, Sugarbeet, Oilseeds, Peas/Beans (Dry) and Other
Crops (Excluding Grasses) 142
New Scottish Agricultural Policy 142
Local Protectionism for Agriculture 142
Policy and Guidelines: 143
Three-tenths of farming to be organic by 2010: 143
Protection of the farm economy: 143
Quality and safety of food: 143
Quality of the Environment: 143
Changing subsidies: 144
Improving opportunities for land: 144
3d. RUSSIA 145
Russia to Revoke Ban on GM Foods 145
3e. TURKEY 146
Overview 146
4. ASIA-PACIFIC 147
Asia Displays Great Potential in Agro-Based Biotechnology 147
Table 55: Asia: Share of Agriculture Sector in GDP (Nominal
Terms) for Select Countries: 2008 148
‘Greener Pea’ Breeding - Great Demand in Asia 148
Cereal Production 148
Coffee 148
4a. AUSTRALIA 149
Overview 149
Wine Grapes 149
Production & Consumption Statistics 149
Tax Concerns 149
Vineyards 149
4b. CHINA 150
Biotechnology - Gaining Ground 150
Agrochemicals Industry - Gearing Up for a Bright Future 150
Chinese Government Adopts Measures to Boost Fertilizer Market 150
Agriculture 151
Agricultural Equipment and Machinery Market - A Review 151
Agricultural Equipment Demand to Grow in China 151
Agricultural Machinery Industry Gets Support from Government 151
Leading Agricultural Equipment Machinery and Equipment Player 151
Reform Impacts & Government Initiatives 152
Impact of WTO on the Chinese Agriculture Industry 152
4c. INDIA 153
Agriculture Sector in India 153
Ideal Environment for Agriculture Growth 153
Table 56: India Agricultural Production (2010): Breakdown of
Production Volume by Crop Type for Sugarcane, Rice, Wheat,
Coarse Cereals, Cotton, Oilseeds, Pulses and Jute 154
Basmati Rice, Maize and Cotton: The Star Performers of the
Agriculture Sector 154
Rice Production in India to Increase 154
Sugar Production Surges 155
Pulses Production in India to Increase 155
Bangladesh to Import Food grain from India 155
Placing Biotechnology on Priority 155
Agrochemical Industry - A Review 156
Table 57: India Fertilizer Consumption (2010) in Lakh Tons by
Fertilizer Type- Nitrogenous, Phosphatic and Potash 156
Coffee 156
India Imposes Interim Ban on Sugar Export 157
Poor Apple Crops Encourages Imports 157
4d. INDONESIA 158
Overview 158
Government Aims at Food Self-Reliance 158
Agricultural Equipment and Machinery Market 158
Coffee 158
Rice 158
4e. JAPAN 159
Overview 159
Green Tea 159
EXIM & Consumption Stand 159
End-Use Markets 159
Demand Patterns 159
Production Costs 160
4f. MALAYSIA 161
Malaysian Agriculture Sector to Grow, Rubber to Lead from the
Front 161
Malaysian Agricultural Food Sector to Face Deficit Upsurge 161
4g. PHILIPPINES 162
Agricultural Production Succumbs To Forces of Nature 162
Philippines Agricultural Sector to Bounce Back 162
Biotechnology in Agriculture Continues to Attract Skepticism 162
Biotech Crops Shrink Pesticide Market 162
4h. PAKISTAN 163
Pakistan's Cotton Production to Decline 163
4i. THAILAND 164
Organic Agricultural Output to Witness Substantial Growth 164
Biotechnology 164
Coffee Market 164
Thai Government to Clear Rice Stock 164
4j. VIETNAM 165
Vietnamese Agriculture Market 165
Corn Imports 165
Cashew Nut Exports 165
Vietnam to Reduce Cashew Cultivation Area 165
Fertilizer Imports 166
Mushroom Exports 166
Rice Exports 166
5. LATIN AMERICAN 167
Table 58: Latin America: Share of Agriculture Sector in GDP
(Nominal Terms) for Select Countries: 2008 167
5a. ARGENTINA 168
Overview 168
Argentina: a Key Agriculture Equipment Market 168
Domestic Manufacturers Boast of Marked Presence 168
Third-Country Imports 169
Competition 169
Rising Farm Production Drives Growth in Argentinean
Fertilizers Market 169
5b. BRAZIL 170
Overview 170
Agrochemicals Market: An outlook 170
Trends 170
Brazil Lifts Import Tariff on Cotton 170
Subsidized Loans Drive Tractors Sales 171
Field Testing Needs Immediate Attention 171
5c. CHILE 172
Agricultural Equipment and Machinery Market: Overview 172
Agricultural Machinery Market to Experience Growth 172
5d. CUBA 173
The Role of Citrus 173
Export Potency 173
5e. COSTA RICA 174
Overview 174
5f. MEXICO 174
Overview 174
6. AFRICAN 175
Sub-Saharan Africa - Under Shadow of Food and Poverty Crisis 175
Agriculture Critical to the Economic Development of Africa 175
Table 59: Africa: Share of Agriculture Sector in GDP (Nominal
Terms) for Select Countries: 2008 176
Malnourished Children in Africa on Account of Inadequate Food
Supplies 176
Agricultural Productivity Critical to Prosperity 176
6a. IVORY COAST 177
Overview 177
Land & Practice Factors 177
Development Plans 177
Reforestation Moves 177
Regional Suitability 178
Import Zone 178
6b. AFRICA 179
African Agricultural Economy 179
South Africa - An ‘Agricultural’ Overview 179
Agricultural Production, Income, Imports and Exports 179
Need to Increase Support for Small-Hold Farmers 179
Coffee - South African Marketplace 180
Wheat 180
Crop Priorities 180
Wines & Spirits 180
Agricultural Equipment Market 181
GLOBAL DIRECTORY
