Global Mail Order Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on the Mail-Order Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 34 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include the US, Canada, Europe (France, Germany, Russia, Spain, Sweden, United Kingdom), and Asia (Japan, China, Korea). The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 437 companies worldwide.

Table Of Contents




1. OVERVIEW 1
Strategies to Boost Up Mail Order Sales 1
Mail Order Payment Types 2
Operational Costs of Mail-Order Businesses 2
Mail Order - A Review 2
Table 1: Global Mail Order Market by Geographic Region - US,
Canada, Japan, Europe, and Rest of World Markets
Independently Analyzed with Revenues inUS$ Billion for Years
2009 through 2015 3

Table 2: Global 5-Year Perspective for Mail Order Market by
Geographic Region - Percentage Share Breakdown of Revenues
for US, Canada, Japan, Europe, and Rest of World Markets for
Years 2011 and 2015 4

Table 3: Global PC and Mobile Handset Shipments through Mail
Order Service (2011): Percentage Share Breakdown of Unit
Shipments for Mobile Handset and PC 4
Placing of Orders Online More Popular Than Through a Telephone
Call 4
Table 4: World Online Retail Market (2010): Breakdown of
Number of Unique Visitors in Million for Leading Retail
Sites- Amazon, Alibaba, Apple, Yahoo! and Wal-Mart 5
Consumers Turn to Online Catalogs for Best Buy Offers 5
Opportunity Indicators: 6
Growth in Online Shopping/Retailing Directly Benefits Mail
Order Business 6
Online Retailing: Welcoming Consumers into the Virtual
Shopping World 6
E-commerce Boom Triggers Growth in Online Trade 6
Table 5: World e-Commerce Market (2011): Percentage Share
Breakdown of Revenues by Geographic Region-United States,
Canada, Europe, Asia-Pacific (Including Japan) and Rest of
World 7

Table 6: Global B2C e-Commerce Market (2011): Percentage
Share Breakdown of Revenues by Geographic Region 7

Table 7: World e-Commerce Market (2011): Percentage Market
Share Breakdown of Payment Service-Visa, PayPal and Others 7
Broadband Broadens the Online Shopping Market 8
Table 8: World Internet Usage (2011): Percentage Share
Breakdown of Number of Internet Users by Country 8

Table 9: Global Internet Usage (2011): Percentage Breakdown
of Number of Internet Users by Region - Asia, Europe, North
America, Latin America, Africa, Middle East, and Others 8

Table 10: Internet Penetration Rates (In %) Worldwide by
Select Geographic Region/ Country for the year 2011 9

2. TRENDS and ISSUES 10
Mail Order Companies Focus on Targeted Approach 10
Consumer Awareness Alters Mail Order Player Strategies 10
Multi-Channel Marketing - A New Growth Strategy 10
Broadband Internet - A Boon to the Catalog Industry 10
Postal Infrastructure: Critical to the Success of Mail Order 11
Increased Response Rates for Direct Mail Ads Drives Up the
Number of Mail Orders 11
Prescription Drugs 11
Mail Order Pharmacies - Gaining Popularity 11
Less Capitalization of Mail Order Businesses 12
Negligible Labor Costs 12
Mail Delivery Costs 12
Mandatory Mail Program to Boost Up Market 12
Generic Switching - A Major Impact 13
PBMs - Foraying the Mail Order Market 13
Mail Order Business - Key Benefits for PBMs 13
Mail Order Firms Vs Retail Pharmacies 14
Cost of Collecting Taxes for Mail Order Purchases 14
Mail Order Competing Channels 14
Table 11: World Mail Order Market (2011): Percentage
Breakdown of Operating Costs by Category - Warehousing,
Distribution, Printing Costs, Head Office, Call Centers,
Marketing, Systems, and Photography 14

3. STRATEGIC CORPORATE DEVELOPMENTS 15


A REGIONAL MARKET PERSPECTIVE 19

1. UNITED STATES 19
Online Shopping - A Burgeoning Sector in the US 19
Table 12: US e-Shopping and Mail Order Houses (2011):
Percentage Breakdown of Dollar Sales by Category- Drugs,
Health Aids and Beauty Aids, Computer Hardware and Software,
Clothing and Clothing accessories (Including Footwear),
Electronics and Appliances, Furniture and Home Furnishings,
Office Equipment and Supplies, Other Merchandise and Non
Merchandise Receipts 19
Mail Order Market: An Overview 20
Table 13: US Mail Order Market (2011): Percentage Share
Breakdown of Dollar Sales by Order Type- Prescription Drugs;
Computers, Peripherals, and Accessories; Home Textiles and
Apparels and Others 20

Table 14: Non-Store Retail and Food Service Firms in the US
(2011): Percentage Share Breakdown of Dollar Sales by
Category Electronic Shopping and Mail Order Houses, Vending
Machine Operators and Other Direct Selling Establishments 20

Table 15: US Footwear Market (2011): Percentage Share
Breakdown of Sales by Distribution Channel- Discount Stores,
Sporting Goods Stores, Family Footwear Stores, Department
Stores, On-line/Internet, Factory Outlet Stores, Specialty
Sport Shops, Mail Order and Others 21

Table 16: US Sports Equipment Market (2011): Percentage Share
Breakdown of Sales by Distribution Channel- Sporting Goods
Stores, Discount Stores, Specialty Sport Shops, Department
Stores, On-line/Internet, Pro Shops, Mail Order and Others 21
Trends and Issues 22
Changing Face of Mail Order 22
Free Shipping and Handling to Boost Growth 22
Growing Number of Catalogers Swapping Customer’s Mailing Lists 22
Catalogers Show Growing Inclination Towards Retailing 23
Recycled Paper - Catalogers Dilemma 23
Catalogers Offer Cutting Edge Auto- Replenishment Systems 23
Senior Citizens Expected to Drive Mail Order Prescription
Drug Sales 23
Table 17: US Prescription Drugs Market (2011): Percentage
Breakdown of Sales by Distribution Channel - Chain Drugs,
Mail Order, Independent, Supermarket, and Mass Merchant 24
Catalog Printers Offer Plethora of Services to Mail Order
Businesses 24
Garden Products Marketing through Mail Order 24
Mail Order Medicine Thefts on the Rise 24
Controlling of Mail Order Frauds 24
The Mail Order Task Force 25
Measures to Prevent Fraud 25
Table 18: US Books Market (2011): Percentage Breakdown of
Retail Volume Sales by Distribution Channel - Mass
Merchandiser, Mail Bookstore, Free- Standing Mail Order and
Other Channels 25

2. CANADA 26
B2C e-commerce Gains Momentum 26
Table 19: Online Shopping in Canada (2009-2011): Penetration
of Online Shoppers Presented As a Percentage of Total
Internet Users 26

Table 20: Canadian Online Shopping (2010): Percentage Share
Breakdown of Online Shoppers By Type of Orders Placed Over
the Internet 27

3. EUROPE 28
Overview 28
Table 21: European Mail Order Market by Geographic Region -
France, Germany, Italy, UK and Rest of Europe Markets
Independently Analyzed with Annual Revenues in US$ Billion
for Years 2009 through 2015 28

Table 22: European 5-Year Perspective for Mail Order Market
by Geographic Region - Percentage Share Breakdown of Revenues
for France, Germany, Italy, UK and Rest of Europe Markets for
Years 2011 and 2015 29

Table 23: European Mail Order Market (2011): Percentage Share
Breakdown of Sales Figures by Order Type- Home Textiles and
Apparels; Prescription Drugs; Computers, Peripherals, and
Accessories; and Others 29
Europe: A Prospective Market for Internet and Mail Order
Pharmacies 30
Homeshopping v/s Internet Retailing 30
Consumer Confidence Boosts Online Distance Shopping 30

3a. FRACE 31
Overview 31

3b. GERMANY 32
Overview 32
Table 24: German Apparel Retail Market (2011): Percentage
Share Breakdown of Apparel Sales Figures by Distribution
Channels- Specialized Stores, Mail Order/ Online, Department
Store, and Others 32

3c. RUSSIA 33
Mail Order Market Poised to Boom 33

3d. SPAIN 33

3e. SWEDEN 34
Overview 34
Market Trends 34
Convenience Drives Sales 34
Low Price Boosts Sales through Mail Order 34
Principal Product Groups Sold through Mail Order 34

3f. UNITED KINGDOM 35
Overview 35
Market Trends 35
Online Shoppers Drive Mail Order Sales 35
Table 25: UK Online Retail Market (2011): Percentage Share
Breakdown of Revenues by Segment 35
Mail Order Industry Mulls Data Pooling to Sharpen Sales 35

4. ASIA 37

4a. JAPAN 37
Internet Fuels Mail Order Growth 37
Table 26: Japanese Mail Order Market (2011): Percentage Usage
of Order Placing Mediums - Internet via PC, Telephone
(Land-line), Mail, Fax, Internet via Cell and Cell Phones 37

Table 27: Japanese Mail Order Market (2011): Percentage Share
Breakdown for Mail Order Advertising Medium- Internet,
Hardcopy Catalog, Direct Mail, TV Shopping, Inserts or
Handbills and Others 38

Table 28: Mail Order Market in Japan (2011): Percentage Share
Breakdown of Average Total Monthly Transaction Value by
Purchase Amount 38
Mail Order Market - A Review 38
Table 29: Japanese Mail Order Market (2011): Percentage Share
Breakdown of Sales Figures by Order Type- Prescription Drugs;
Computers, Peripherals, and Accessories; Home Textiles and
Apparels; and Others 39
Modes of Payment 39
Credit Card 39
Payment on Delivery 39
Postal and Bank Transfer 40
Convenience Stores 40
Table 30: Japanese Mail Order Market (2011): Percentage
Usage of Primary Payment Modes- Credit Card, Payment on
Delivery, Postal/Bank Transfer, Convenience Store, and
Others 40

4b. CHINA 41
China- A Lucrative Online Retailing Market 41
Table 31: Internet Users and Online Shoppers in China (2011):
Percentage Breakdown of Number of Netizens and Online
Shoppers by Age Group- Over 40 Years, 36-40 Years, 31-35
Years, 25-30 Years, 18-24 Years and 18 and Below 41

Table 32: Chinese Recent Past, Current and Future Analysis
for Online Retailing Independently Analyzed with Annual
Revenues in US$ Billion for Years 2010 through 2015 42

Table 33: Online Retailing Market in China (2011): Percentage
Breakdown of Online Shopping Transaction Value by Province-
Shanghai, Guangdong, Zhejiang, Jiangsu and Others 42
Overview 43
Mail Order Growth Impeded by Lack of Reliable Consumer Lists 43
Growing Awareness for Protection of Personal Data in China 44

4c. KOREA 44
Table 34: Home Shopping Firms in Korea (2011): Market Share
Breakdown of Sales for GS Home Shopping Inc, CJ Group (CJ O
Shopping) and Others 44


GLOBAL DIRECTORY

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