Global Beer Industry Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on the Beer Industry announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 35 fact-rich market data tables, the report offers a rudimentary overview of the industry and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include United States, Canada, France, Germany, Italy, UK, Spain, Russia, Australia, New Zealand, China, India, Japan, South Korea, Vietnam, Brazil and Peru. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 557 companies worldwide.

Table Of Contents




1. INDUSTRY OVERVIEW 1
Current Market Scenario 1
Region Wise Consumption and Production Analysis 1
Table 1: Global Market for Beer by Geographic Region - North
America, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Consumption Figures in
Million Kiloliters for Years 2010 through 2015 2

Table 2: Global Five Year Perspective for Beer by Geographic
Region - Percentage Breakdown of Volume Consumption for
North America, Europe, Asia-Pacific and Rest of World
Markets for Years 2011 and 2015 3

Table 3: Global Beer Market (2009): Top Five Producing
Regions Ranked by Industry Volume in Million Hectoliters 3

2. TRENDS AND ISSUES 4
Changing Consumer Preferences Erode Beer Demand 4
New Beer Varieties Set to Change Market Dynamics 4
Malternatives Cannibalize the Beer Segment 5
Rising Beer Consumption Cannibalizes Share of Alcoholic
Spirits in Developing Markets 5
Table 4: Global Alcohol Market (2000 and 2010): Percentage
Share Breakdown by Segments - Spirits, Beer and Wine 6
Flavored Beer to Lure Consumers 6
Biggest Regional Producers Target Global Market through
Consolidation 6
Table 5: Global Leading Beer Producers (2010): Percentage
Breakdown of Market Share for Anheuser-Busch InBev,
SABMiller, Heineken, Carlsberg and Others 7
Four Brewers Perched on the Top Amass Half of the Market Share 7
A Glance at the Top Four 7
Anheuser Busch InBev 7
SABMiller 7
Heineken 8
Carlsberg 8
Brands 8
Table 6: Leading Global Beer Brands (2011): Percentage
Breakdown of Market Share for Snow Beer, Bud Light,
Budweiser, Skol Beer, Tsingtao, Brahma, Coors Light, Corona
Extra, Heineken, Yanjing and Others 8
Tracking Consumption Pattern 9
Market to Grow for Specialty and Craft Beer 9
Advent of Non-Alcoholic Beer 9
Growth of the Indian Premium Beer Market 10
Beer and Ales - A Sub-Segment of the Beverages Industry 10
Rising Popularity of Specialty Beers 10
Volume Pressures Drive Surge in Ad-Spend 10
Competition Predominantly at Local Level 10
Competition Based on Distribution Dominance 11
Low Tariff and Non-tariff Barriers to Boost Competition 11
Direct Distribution and Bypassing of Intermediaries to Cut Costs 11
Product Innovation to Withstand Taut Competition 12
Technologies Affecting the Beer Industry 12

3. TECHNOLOGICAL TRENDS IN RETROSPECT 13
Carlsberg Introduces Refillable PEN Bottles 13
ACTIS Technology for PET Bottles Enhances Barrier Qualities 13
‘DRAWBOX’ Draught Beer Dispenser 13
Technology/RandD: Developments in Barrier PET by Tetra Pak 13

4. MERGERS AND ACQUISITIONS 14

5. STRATEGIC CORPORATE DEVELOPMENTS 26

6. PRODUCT LAUNCHES 30


A REGIONAL MARKET PERSPECTIVE 38

1. THE UNITED STATES 38
American Beer Drinkers Trading Down to Sub-Premium Brands 38
Table 7: US Market for Alcoholic Beverages (2011): Percentage
Share Breakdown of Drinker Preference for Beer, Wine and Hard
Liquor 38

Table 8: Beer Market in the US (2011): Per Capita
Consumption in Gallons by Region - Northeast, South, East
Central, West Central, West, Southwest, and Pacific 38
Beer Consumption - Demographic Analysis 39
Table 9: US Recent Past, Current and Future Analysis for
Beer by Product Segment: Breakdown of Annual Dollar Sales
(in US$ Million) for Lager, Dark Beer, Low Alcohol Beer,
and Stout for years 2010 Through 2015 39

Table 10: US 5-Year Perspective for Beer: Percentage Share
Breakdown of Dollar Sales of Lager, Dark Beer, Low Alcohol
Beer, and Stout for years 2011 and 2015 40
Pricing and Competition 40
Table 11: Top Five Beer Companies in the US (2010):
Percentage Breakdown of Market Share for Anheuser Busch
InBev, MillerCoors, Crown Imports, Heineken USA, Pabst
Brewing and Others 40
Market Expansion 41
New Products 41
Domestic Vs Imported Beer 41
Table 12: Top 10 Domestic Beer Brands in the US (2011):
Percentage Share Breakdown by Brands - Budlight, Budweiser,
Coors Light, Miller Lite, Natural Light, Busch Light, Busch,
Miller High Life, Keystone Light and Natural Ice 42

Table 13: Top 10 Imported Beer Brands in the US (2011):
Percentage Share Breakdown of Volume Sales by Brands - Corona
Extra, Heineken, Modelo Especial, Corona Light, Tecate,
Labatt Blue, Labatt Blue Light, Dos Equis XX Lager Especial
Stella Artois Lager and Heineken Premium Light lager 42
Retail Market for Beer 43
Table 14: Retail Market for Beer in the US (2011):
Percentage Share Breakdown of Sales by Distribution Channels
On- Premise (Bar Tavern, Restaurants and Other On-Premise-
Stores) and Off-Premise (Convenience Stores, Liquor Stores,
Grocery Stores and Other Off-Premise Stores) 43
The US Craft Beer Industry 43
Table 15: Top 10 Craft Beer Brands in the US (2011):
Percentage Share Breakdown of Volume Sales by Brands - Sierra
Nevada Pale Ale, Samuel Adams Seasonal, Samuel Adams Boston
lager, New Belgium Fat Tire Amber Ale, Shiner Bock, Samuel
Adams Variety pack, Widmer Hefeweizen, Sierra Nevada
Seasonal, Samuel Adams Light and Sierra Nevada Torpedo Extra
IPA 44
US Breweries 44
Table 16: US Beer Market (2011): Percentage Share Breakdown
of Production by Type of Brewery 44
Trend towards Popularity of Light Beers 44
Trade Statistics 45
Table 17: US Beer Exports (2010):Percentage Breakdown of
Value Exports to Destination Countries -Canada, Mexico,
Paraguay, Panama, Chile, Taiwan, Australia, South Korea,
UK, UAE and Others 45

Table 18: US Beer Imports (2010):Percentage Breakdown of
Value Imports by Country of Origin-Mexico, Netherlands,
Canada, Belgium, Germany, Ireland, UK, Jamaica, Italy,
Dominican Republic and Others 45

2. CANADA 46
Table 19: Canadian Alcoholic Beverage Market (2011)-Percentage
Breakdown of Value Sales by Product Type Beer, Wine, Spirits
and Others 46
Imported Beers Outpace Domestic Beer Market 46
InBev and Molson - Key Players in the Canadian Beer Market 46
Table 20: Canadian Beer Market (2010): Percentage Breakdown
of Market Share by Brewer - In Bev, Molson and Others 47
Microbreweries Become Popular, But Face Challenges 47
Light Beers Becoming Popular 47
Packaged Beer 48
Table 21: Canada Packaged Beer Market (2011): Percentage
Share Breakdown of Packaged Beer by Packaging Format-Large
Bottles, Small Bottles and Cans 48
Canadian Brewers Target Women and Wider Age Group of Men 48
Concerns of Health Resist Growth 48
Smoking Bans Result in Declining Sales 48
Beer Imports: 49
Table 22: Canada Beer Market (2010): Breakdown of Value
Imports by Country of Origin -Netherlands, US, Mexico,
Belgium, UK, Ireland, Germany, Denmark, France, Czech
Republic and Others (in US$ Million) 49

3. EUROPE 50
Concern Over Use of Genetically Modified Food 50
Consumption 50
Table 23: European Market for Beer by Geographic Region -
France, Germany, Italy, UK, Spain and Rest of Europe Markets
Independently Analyzed with Annual Consumption Figures in
Million Kiloliters for Years 2010 through 2015 50

Table 24: European Five Year Perspective for Beer by
Geographic Region - Percentage Breakdown of Volume
Consumption for France, Germany, Italy, UK, Spain and Rest of
Europe Markets for Years 2011 and 2015 51

Table 25: European Per Capita Beer Consumption by Country 52

3a. FRANCE 53
Specialty Beers - Order of the Day 53
Shift in Consumption Trends 53
Private Label Sales - Slated to Grow 53

3b. GERMANY 54
Growing Prominence for Economy and Private Label 54
Lagers Dominate Despite Declining Demand 54

3c. ITALY 55
Major Aspects of Italian Beer Market 55
Lager Leads the Market 55

3d. UNITED KINGDOM 56
On-Trade Beer Sales Decline 56
Table 26: UK Alcoholic Beverages Market (2011): Percentage
Breakdown of Total Production Share by Type-Beer, Spirits,
Wine, Cider and Perry and Coolers and RTDs 56

Table 27: Beer and Cider Market in the UK (2011) Percentage
Breakdown of Value Sales by Product Type - Lager, Ale,
Cider, and Stout 56
Changing Preferences of Beer Consumers 57
Eco-friendly Beer Breweries in the UK 57
Leveraging on Vertical Integration 57
Emerging Product Sectors 57
Distribution 58

3e. SPAIN 58
Changes in Tourism Trends - A Concern 58
Growing Demand for Non-/Low- Alcoholic Beers 58

3f. RUSSIA 59
Beer Production Forecast to Decline in Russia 59
Table 28: Alcoholic Beverages Market in Russia (2009):
Production in Decaliters by Product Type - Beer, Grape Wine,
Sparkling Wine, Brandy, and Fruit Wine 59
An Overview of the Russian Brewing Industry 59
Health Consciousness - Major Growth Factor 59
Consolidation Provides an Opportunity for International
Companies 60

4. ASIA-PACIFIC 61
Asia, the World’s Largest Beer Producing Region 61
Region Wise Analysis 61
Table 29: Asia-Pacific Market for Beer by Geographic Region -
China, Japan and Rest of Asia Pacific Markets Independently
Analyzed with Annual Consumption Figures in Million
Kiloliters for Years 2010 through 2015 61

Table 30: Asia-Pacific Five Year Perspective for Beer by
Geographic Region - Percentage Breakdown of Volume
Consumption for China, Japan and Rest of Asia-Pacific
Markets for Years 2011 and 2015 62

4a. AUSTRALIA and NEW ZEALAND 63
Overview 63
Imported Beers - Gaining Acceptance Despite High Prices 63
Premium Beer - Prime Growth Segment 63
Dark Beers - A Potential Segment 63
Advertising and Packaging - Effective Marketing Tools 63

4b. CHINA 65
China - The largest Beer Producing Nation 65
Table 31: China Alcoholic Beverage Market (2011): Percentage
Breakdown of Volume Sales by Product Type-Beer, Wine and
Spirits 65
Opportunities and Challenges in the Chinese Beer Industry 65
Entry Barriers for New Market Entrants 65
High Growth Potential 66
Rapid Economic Development Propels Beer Sales 66
Foreign Investment - Catalyst to Industry Growth 66
Table 32: Leading Breweries in China (2011): Percentage
Breakdown of Market Share for China Resources Breweries,
Tsingtao, AB-InBev, Yanjing and Others 66

Table 33: China Beer Market (2010): Percentage Breakdown of
Volume Sales in Millions of Liters by Brands Snow,
Tsingtao,Yanjing, Harbin (Anheuser-Busch InBev NV), Zhujiang,
Hans, Jinxing, Liquan, Sedrin (Anheuser-Busch InBev NV),
Laoshan, Harbin (Anheuser-Busch), Sedrin (InBev) and Others 67
China’s Jiangsu Province: A Famous Destination for Foreign
Brewers 67
Extensive Localization of Operations 67
Technological Development and Consolidation Drives the Industry 68
Market Conditions 68

4c. INDIA 69
Local Brands Dominate the Market 69

4d. JAPAN 70
Japanese Beer Shipments Down 70
As Sales Plummet Producers Shift Focus to Low Cost Beer 70
Overview of the Market 70
Market Factors 70
Outlook 71

4e. SOUTH KOREA 71
Table 34: South Korea Alcoholic Beverage Market (2011):
Percentage Breakdown of Value Sales by Product Type- Beer,
Soju, Mak-Gul-Lee, Fruit Wine and Others 71

4f. VIETNAM 72
Fierce Competition in Vietnam Beer Market Amidst Growth 72

5. SOUTH AMERICA 73

5a. BRAZIL 73
Table 35: Leading Beer Manufacturers in Brazil (2011):
Percentage Breakdown of Volume Production for Anheuser-Busch
InBev, Schinacariol, Femsa and Grupo Petropolis and Others 73
Ethnic and Regional Factors Leverage Beer Consumption 73
Economic Disparities Reflect in Beer Consumption 73

5b. PERU 74
Market Overview 74


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