Global E-Commerce Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on E-Commerce provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Laced with 43 supporting market data tables, facts, and figures, the report provides a preliminary insight into the structure, and basics of e-commerce in the modern world, and provides a discussion on the role played by Internet in breathing life into the concept of e-commerce. The report also offers a cursory review of the importance of internet security in the e-commerce market, and provides statistical, and descriptive information pointers on Wireless e-Commerce, B2B e-Commerce, B2C e-Commerce, and Online Retailing. Also included are briefly written commentaries that offer unequivocal views on the prospects of e-Commerce, the growing importance of women as a lucrative target for e-Shopping, and other legal issues entangling the e-Commerce industry. The report provides a recapitulation of all recent mergers, acquisitions, and strategic corporate developments witnessed by the industry over the last few years. Regional markets covered include the United States, Canada, Europe, France, Germany, Italy, the UK, Spain, Rest of Europe, Asia-Pacific, Japan, China, South Korea, India, Latin America, and Rest of World. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 356 companies worldwide.

Table Of Contents




1. OVERVIEW 1
Driving the Supply Chain 1
Classification of E-Commerce 1
B2C E-Commerce - All Set to Touch the US$1 Trillion Mark 2
Table 1: World Recent Past, Current and Future Analysis for B2C
e-Commerce Market by Geographic Region - US, Canada, Europe,
Asia-Pacific (including Japan), and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Billion for Years 2010 through 2015 3

Table 2: World 5-Year Perspective for B2C e-Commerce Market
by Geographic Region: Percentage Breakdown of Value Sales for
US, Canada, Europe, Asia-Pacific (including Japan) and Rest
of World Markets for Years 2011 and 2015 4
Developed Regions Dominate the Global B2C e-Commerce Market 5

2. INTERNET AND E-BUSINESS 6
Table 3: Global Internet Usage by Region (2011): Breakdown by
Number of Users for Asia, Europe, North America, Latin America
and Rest of World 6

Table 4: Internet Usage Worldwide (A Recent Past Scenario):
Analyzed in Terms of Number of Users in Millions for Years
2005 through 2010 7

Table 5: Leading Countries in Internet Usage: 2011 7

Table 6: Global E-Commerce Market (2010): Time Spent by
Consumers on Retail Sites as a Percentage of Total Time Spent
Online 8
E-Commerce and Internet Security 8
Wireless E-Commerce 9
E-Commerce and Wireless Internet Access 9
Global E-Commerce Market Parameters 9
Online Retailing - A Comprehensive Approach 9
Online Retail Categories 9
User Experience and New Technology Investments Tops Online
Retailer’s Priority List 10
Online Travel - The Largest Segment 10
Table 7: Global Online Travel Spending by Geographic Region
(2011): Percentage Breakdown of Dollar Spending for US,
Europe and Rest of World 11
Prospects in E-Commerce Market 11
Domination of Internet in E-Commerce and Web Services 11
Emerging Trends in e-Commerce Marketing 11
Price - the Decisive Factor 11
Video Marketing 11
SEO Offers Best Results 12
Mobile E-Commerce 12
E-Mail Marketing 12
Increased Relevance of Analytics 12
Social Networking and Tweets 12
Online Advertising Budgets Rising 12
Business Models 13
Women Users - The Major Driving Force 13
Women Prefer Online Shopping 13
Holiday e-Shopping 13
E-Shopping Carts - The Fuel 13
Legal Issues 14
Domain Names and Allied Legal Issues 14
Mobile E-Commerce - The Next Big Thing 15
Mobile Payments - Gaining Momentum 15

3. STRATEGIC CORPORATE DEVELOPMENTS 16

4. PRODUCT/SERVICE LAUNCHES 28


A REGIONAL MARKET PERSPECTIVE 35

1. THE UNITED STATES 35
Overview 35
Table 8: US Recent Past, Current and Future Analysis for B2C
e-Commerce Market - Analyzed with Annual Revenues in US$
Billion for Years 2010-2015 36
Integers Business Model 36
E-Commerce Market - Poised to Surge in the US 36
Increasing Average Shopping Volumes - A Boon for the Market 37
B2C E-Commerce 37
US B2C eCommerce Fortunes Continue to Scale Upward 37
Curbs to Online Retailing 38
Swinging Consumers in Favor of Online Retailing 38
B2B E-Commerce Market 38
B2B Sales through Internet 38
E-Procurement 38
Use of Internet for Sourcing Goods 39
Cross-Channel Shopping - An Ongoing Trend 39
Emerging E-Commerce Strategies 40
Outlook 40

2. CANADA 41
Overview 41
Table 9: Canadian Recent Past, Current and Future Analysis
for B2C e-Commerce Market - Analyzed with Annual Revenues in
US$ Billion for Years 2010-2015 41
Market Statistics 42
Market Trends 42
Rising Online Purchases in Canada 42
Table 10: Online Shopping Dynamics in Canada (2010) 42
Mean Order Value Continues to Plummet 42
Travel Services Remain at the Top of the List 42
Table 11: Online Order Placements by Product Category as a
Percentage of Online Shoppers in Canada 43

Table 12: Products Browsed Online by Product Category as a
Percentage of Window Shoppers in Canada (2010) 44
Concerns Still Exist on Credit Card Usage 44

3. EUROPE 45
Overview 45
Continuous Upsurge in E-Commerce 45
B2C e-commerce - Current Analysis and Outlook 45
Table 13: European Recent Past, Current and Future Analysis for
B2C e-Commerce by Geographic Region - France, Germany, Italy,
UK, Spain, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Billion for Years 2010
through 2015 46

Table 14: European 5-Year Perspective for e-Commerce by
Geographic Region: Percentage Breakdown of Value Sales for
France, Germany, Italy, UK, Spain and Rest of Europe Markets
for Years 2011 and 2015 47
Increasing Readiness of European Companies for E-Business 47
Other Western European Markets Fast Catching up with UK 48
B2C E-Commerce Market 48
Teenage Online Spending 48
E-Commerce to Receive a Boost from EU Initiatives 48
The UK Government Strategy 49
Non-Uniformity of Internet Penetration Pesters E-Commerce
Market in Europe 49

3a. FRANCE 50
Current and Future Analysis 50
Table 15: French Recent Past, Current and Future Analysis for
B2C e-Commerce Market - Analyzed with Annual Revenues in US$
Billion for Years 2010-2015 50
Leading Product Segments 51
Table 16: Online Retail Market in France by Product Segment
(2011): Percentage Breakdown of Dollar Sales for Electronics;
Music, Videos and Books; Footwear, Apparel and Accessories;
and Others 51

3b. GERMANY 52
B2C E-Commerce on a Roll 52
Table 17: German Recent Past, Current and Future Analysis for
B2C e-Commerce Market - Analyzed with Annual Revenues in US$
Billion for Years 2010-2015 52
German Consumer Spending Weathers Recessionary Impact 53
Germans Go Increasingly Online; Businesses See New Opportunities 53
Pure Play Online Vendors Lead the Fray 53
Table 18: Online Retail Market in Germany by Product Segment
(2011): Percentage Breakdown of Dollar Sales for Footwear,
Apparel and Accessories; Music, Videos and Books;
Electronics; and Others 53

3c. ITALY 54
Overview 54
Table 19: Italian Recent Past, Current and Future Analysis
for B2C e-Commerce Market - Analyzed with Annual Revenues in
US$ Billion for Years 2010-2015 54

3d. THE UNITED KINGDOM 55
Overview 55
Table 20: UK Recent Past, Current and Future Analysis for B2C
e-Commerce Market - Analyzed with Annual Revenues in US$
Billion for Years 2010-2015 55

Table 21: Online Retail Market in the UK by Product Segment
(2011): Percentage Breakdown of Dollar Sales for Electronics;
Music, Videos and Books; Footwear, Apparel and Accessories;
and Others 56
Advertising Through Internet 56

3e. SPAIN 57
Spanish E-Commerce Sales Surge 57
Table 22: Spanish Recent Past, Current and Future Analysis
for B2C e-Commerce Market - Analyzed with Annual Revenues in
US$ Billion for Years 2010-2015 57

3f. REST OF EUROPE 58
Overview 58
Table 23: Rest of Europe Recent Past, Current and Future
Analysis for B2C e-Commerce Market - Analyzed with Annual
Revenues in US$ Billion for Years 2010-2015 58

4. ASIA-PACIFIC 59
Asia - The Roaring E-Commerce Market 59
Table 24: Asia-Pacific Recent Past, Current and Future Analysis
for B2C e-Commerce by Geographic Region - Australia, Japan,
China, India, South Korea and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in US$
Billion for Years 2010 through 2015 60

Table 25: Asia-Pacific 5-Year Perspective for B2C e-Commerce
Market by Geographic Region: Percentage Breakdown of Value
Sales for Australia, Japan, China, India, South Korea and
Rest of Asia-Pacific Markets for Years 2011 and 2015 61
e-Commerce Snippets 61
Competition among Online Brands in Asia 62
Future Opportunities in Online Retailing 62
Target Audience 62
Secure And Transparent Environment 62
Online Presence Could Boost Offline Sales: 62
Payment Gateway 62
B2B Emerges Stronger than B2C 63
B2B E-Commerce 63

4a. JAPAN 64
Overview 64
Table 26: Japanese Recent Past, Current and Future Analysis
for B2C e-Commerce Market - Analyzed with Annual Revenues in
US$ Billion for Years 2010-2015 64
Strategy 65
E-Commerce to Gain Prominence in Japanese Retail Industry 65
E-Commerce Gains from Competitive Pricing of Durable Goods on
the Web 65
New Weapons for Marketing 66
CRM/ERP Markets 66
Software Market 66
Role of Intellectual Property (IP) Laws 67

4b. CHINA 68
China - An Emerging E-Commerce Giant 68
Chinese E-Commerce Grows by Leaps and Bounds 68
Table 27: Chinese Recent Past, Current and Future Analysis
for B2C e-Commerce Market - Analyzed with Annual Revenues in
US$ Billion for Years 2010-2015 69
E-Commerce - The Largest Channel in B2C Market 69
Table 28: Leading Websites in the Chinese E-Commerce Market
(2010): Market Share Breakdown for Taobao, PaiPai, 360buy and
Others 69
Overcoming Security Concerns Benefits E-Commerce 70
Evolution of Internet E-Commerce 70
Factors Promoting E-Commerce 70
Drivers of Chinese e-Commerce Market in a Nut Shell 71
International E-Commerce 71
Market Developments 71
Implications of E-Commerce Revolution 71
B2B E-Commerce 72
Table 29: Leading Companies in the Chinese B2B E-Commerce
Market (2011): Percentage Breakdown of Revenues for Taobao,
PaiPai and Eachnet 72
Major B2B Growth Drivers 72
Obstacles in B2B Market 73
B2C E-Commerce 73
Table 30: Leading Companies in the Chinese B2C E-Commerce
Market (2011): Percentage Breakdown of Revenues for
360buy.com, Dangdang, Joyo Amazon, New egg.com, VANCL and
Others 73

Table 31: Leading Product Groups in the Chinese B2C
E-Commerce Market: 2011 74
Major B2C Growth Drivers 74
Obstacles in B2C Market 74
B2C Eats into C2C Market Share 75
Table 32: Chinese E-Commerce Market by Channel: Percentage
Breakdown of Revenues for C2C and B2C for Years 2008, 2010
and 2012 75
Independent B2C Sellers to Lose Battle to Platform B2C 75
Channel Mix on the Rife as Players Tend to Ward off Risks 76
Online Travel Booking on a Growth Spree 76
Table 33: Chinese Online Travel Market by Segment (2011):
Percentage Breakdown of Revenues for Hotel, Airline and
Packaged Tours 77
Encouragement to the Private sector 77
Preservation of Intellectual Property 77
Government Policy 77
Logistics Remain a Major Challenge 78
Security Issues 78
Infrastructure and Issues 78

4c. SOUTH KOREA 80
Current and Future Analysis 80
Table 34: South Korean Recent Past, Current and Future
Analysis for B2C e-Commerce Market - Analyzed with Annual
Revenues in US$ Billion for Years 2010-2015 80
E-Commerce Market - An Overview 80

4d. INDIA 82
E-Commerce Market 82
Table 35: Indian Recent Past, Current and Future Analysis for
B2C e-Commerce Market - Analyzed with Annual Revenues in US$
Billion for Years 2010-2015 83
Internet Users Reaching a Critical Mass 83
Online Transactions Gather Momentum 83
e-Tailing to Follow Success of Online Travel 84
Table 36: E-Commerce Market in India by Product Segment
(2011): Market Share Breakdown for Online Travel, Electronic
Retail (E-Tailing), Financial Services, Digital Downloads,
and Other Online Services 84

Table 37: Online Order Placements by Product Category as a
Percentage of Online Shoppers in India 85
Improving Logistics and Payment Gateways 85
Growing Middle Class and Higher Disposable Incomes 85
User Experience - A Focal Area for E-Commerce Sites 86
Major Growth Drivers in a Nutshell 86
Major Issues and Challenges 86

5. REST OF WORLD 87
Current and Future Analysis 87
Table 38: Rest of World Recent Past, Current and Future
Analysis for B2C e-Commerce Market - Analyzed with Annual
Revenues in US$ Billion for Years 2010-2015 87

5a. LATIN AMERICA 88
Industry Overview 88
Latin American Consumers Turn Increasingly e-Commerce Savvy 88
Table 39: Internet Usage in Select Latin American Countries
(2007-2012): Number of Users and Internet Penetration for
Argentina, Brazil and Mexico 88

Table 40: Online Payment in Latin America by Payment Mode
(2011): Percentage Breakdown of Payments for Credit Card,
Debit Card, Cash, Transfer and Check 89
E-Commerce and Internet Advertising 89
The Contemporary Developments 89
The Industry Bottlenecks 89
B2B E-Commerce 90
Internet Penetration 90
Brazil 90
E-Commerce Market in Brazil Soars 90
Table 41: Brazilian e-Commerce Market (2010): Percentage
Breakdown of Volume Sales by Popular Product Segments 91
Mexico 91

5b. THE MIDDLE EAST 92
B2C E-Commerce 92
Table 42: Internet Usage in Select Middle Eastern Countries
(2011): Number of Internet Users (in Millions) for Saudi
Arabia, UAE, Oman, Kuwait, Qatar and Bahrain 92

Table 43: B2C e-Commerce Market in Select Middle Eastern
Countries (2011): Annual Revenues In US$ Million for UAE,
Saudi Arabia, Qatar, Kuwait, Bahrain and Oman 93


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