World Consumer Trends: Retail Tissue and Hygiene 2011: International Expansion the Core of Corporate Strategies

• Publication date: February 2012

While competition in core BRIC countries has already become intense, less crowded frontier industry s offer international players more opportunities as consumption picks up. Mergers and take over s are favoured by industry players for faster results but lower risks... Euromonitor International's global briefing offers an insight into to the size and shape of the tissue and hygiene industry, highlights buzz topics, emerging regions, countri...

While competition in core BRIC countries has already become intense, less crowded frontier industry s offer international players more opportunities as consumption picks up. Mergers and take over s are favoured by industry players for faster results but lower risks...

Euromonitor International's global briefing offers an insight into to the size and shape of the tissue and hygiene industry, highlights buzz topics, emerging regions, countries and categories as well as pressing market issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading industry players and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the industry - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Projections illustrate how the industry is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Tissue and Hygiene industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Global Consumer Trends Industry

Retail Tissue and Hygiene 2011: International Expansion the Core of Corporate Strategies

February 2012
Introduction
Global Performance
Competitive Landscape
Private Label Competition
Mergers and Acquisitions
Frontier Industry Expansion
Future Prospects