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Big deal: Operators are capitalizing on penny pinchers, but heavy competition will limit growth



Abstract

Daily Deals Sites

Daily deals sites have experienced astronomical revenue growth over the past five years due to a combination of factors. In particular, industry operators have taken advantage of lower disposable incomes and businesses trying to draw in customers. Furthermore, the growing number of mobile internet connections has promoted demand for daily deals sites. Nevertheless, as the economy continues to stabilize, revenue growth will wane and companies will shift their strategy to boosting their profit margins; therefore, over the five years to 2021, industry revenue is expected to grow at a much slower pace than it did over the previous five-year period.

This industry includes operators that generate the majority of their revenue through discounts on local goods and services for a limited time frame (typically 24 to 36 hours). Goods sold by the website are given as vouchers that consumers can redeem at local merchants for the physical good or service. Industry revenue comprises the price paid by the customer for the voucher or the coupon after paying an agreed-upon percentage of the purchase price to the featured business.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Daily Deals Sites - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Gilt Groupe

Groupon Inc.

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