Wealth Segments China: Modern Matriarchs

• Publication date: June 2011

Ledbury have created a series of qualitative reports designed to help companies competeing emerging markets understand the wealthy based there. They contain detailed insight into backgrounds, personal relationships, interests, attitudes and motivators in distinct segments of the wealthy population. This insight allows you to understand the key influencers for each segment (their attitudes, beliefs and motivators) and to understand their approac...

Ledbury have created a series of qualitative reports designed to help companies competeing emerging markets understand the wealthy based there. They contain detailed insight into backgrounds, personal relationships, interests, attitudes and motivators in distinct segments of the wealthy population. This insight allows you to understand the key influencers for each segment (their attitudes, beliefs and motivators) and to understand their approach to spending/investing and charitable donations. It also gives you an idea of the personal and business relationships that they have.

Luxury Goods Industry in China

A Typical Day
Work Life
Social Relationships and Downtime
The Family and Home
Brand Preferences
Finances and Wealth
Media Habits
Culture and Beliefs