Introduction This market research report on Gü Chocolate Puds forms part of case studies series, which explores business practices across a variety of disciplines and business segments . It focuses on how its two 'brother and sister' brands, Gü and Frü, have achieved consumer loyalty by adapting to the growing demand for premium and healthy products. Scope Key Market Facts Why Should You Buy This Report? Ga...
More »
Search ReportLinker
The Largest Collection of Market Research Reports
» 1.2 Million Industry Reports
» 450,000 Company Profiles
» 850,000 Market Briefings
» 40,000 Country Guides
From +200,000 authoritative sources
- Publication date: February 2008
- Report size: 9 pages
- Report price: $ 350
Introduction
This market research report on Gü Chocolate Puds forms part of case studies series, which explores business practices across a variety of disciplines and business segments . It focuses on how its two 'brother and sister' brands, Gü and Frü, have achieved consumer loyalty by adapting to the growing demand for premium and healthy products.
Scope
Key Market Facts
Why Should You Buy This Report?
Gain insight into the methods used by important market players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced industry players when entering a new niche or industry .
Food Industry in the United Kingdom
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Cussons has adopted a strong personal care focus in recent years 2
Cussons plans to focus more strongly on its personal care operations, building a new UK based Research and Development center to help develop new product development 2
The firm 's name change in 2002 was designed to underline its core business, while relevant take over s have followed: Original Source in 2003 and Charles Worthington in 2004. 2
Cussons' heritage brand Imperial Leather has been modernized to stay relevant in the changing industry place 3
The firm 's oldest brand has been grow ed into new areas 3
New packaging has helped modernize the brand, along with new natural fragrances and novel advertising campaigns 3
Original Source capitalizes on the demand for simplicity and natural-based products 3
The industry player has invested in new packaging, graphics and product reformulations to keep the brand fresh looking. 3
Package design is about simplicity and offering shelf standout 4
Brand industry ing emphasizes its natural formulation, although one advert was pulled after being deemed unsuitable 4
Charles Worthington is aligned with the strong demand for professional grooming solutions 5
The Takeaways brand has been a success among young consumers, while its Dream Hair variant has an ultra-premium positioning 5
The Results line comes in novel packaging that helps it stand out among competitors 6
The launch of an innovative US-only hair-care range emphasizes its commitment to this region 7
Charles Worthington's brand expansion in the US is expected to be a springboard for other Cussons brands to enter the industry 7
Cussons' African hair expertise has the potential to enable further growth in both the US and EUR pe 7
APPENDIX 8
Case study series 8
Methodology 8
Secondary sources 8
Further reading 8
Ask the analyst 8
Datamonitor consulting 8
Disclaimer 9
List of Figures
Chart 1: Original Source contains natural ingredients which are well aligned to the two key need states of relaxation and re-invigoration 4
Chart 2: Recent television advertising in the UK accentuated the naturalness of the product by juxtaposing it with scenes of unspoiled natural beauty 5
Chart 3: The Charles Worthington Results line has a unique package structure and stand-out colors 7
Chocolate in United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 2000 To 2016
By Business Monitor International
Source: Food and Drink Federation/BMI calculation
- Industries : Snack and Sweet
- Countries : United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 1995 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database, UN Comtrade, BMI Calculation
- Industries : Snack and Sweet
- Countries : United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 1996 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database, UN Comtrade, BMI Calculation
- Industries : Snack and Sweet
- Countries : United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 2001 To 2016
By Business Monitor International
Source: Food and Drink Federation/BMI calculation
- Industries : Snack and Sweet
- Countries : United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 1995 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database
- Industries : Snack and Sweet
- Countries : United Kingdom
Food in United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 1995 To 2016
By Business Monitor International
Source: United Nations Conference On Trade and Development (up to 2006)
- Industries : Food
- Countries : United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 1995 To 2016
By Business Monitor International
Source: United Nations Conference On Trade and Development (up to 2006)/BMI calculation
- Industries : Food
- Countries : United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 1995 To 2016
By Business Monitor International
Source: United Nations Conference On Trade and Development (up to 2006)
- Industries : Food
- Countries : United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 1996 To 2016
By Business Monitor International
Source: United Nations Conference On Trade and Development (up to 2006)/BMI calculation
- Industries : Food
- Countries : United Kingdom
- $ 250
- Industry data
- January 2013
Yearly, From 1995 To 2016
By Business Monitor International
Source: United Nations Conference On Trade and Development (up to 2006)/BMI calculation
- Industries : Food
- Countries : United Kingdom
- Publication date: February 2008
- Report size: 9 pages
- Report price: $ 350