TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 26
Value Analysis, US$ 2006-2011 26
Volume Analysis, 2001-2006 28
Volume Analysis, 2006-2011 29
Company and Brand Share Analysis 32
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 4 LEADING COMPANY PROFILES 44
Nestle S.A. 44
Mars, Inc. 47
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 49
Value Analysis, 2001-2006 49
Value Analysis, 2006-2011 50
Value Analysis, US$ 2001-2006 52
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 58
Distribution Analysis 61
Expenditure & consumption per capita 63
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 67
Value Analysis, US$ 2001-2006 69
Value Analysis, US$ 2006-2011 70
Volume Analysis, 2001-2006 72
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 77
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 90
Value Analysis, 2001-2006 90
Value Analysis, 2006-2011 92
Value Analysis, US$ 2001-2006 94
Value Analysis, US$ 2006-2011 95
Volume Analysis, 2001-2006 97
Volume Analysis, 2006-2011 99
Company and Brand Share Analysis 102
Distribution Analysis 107
Expenditure & consumption per capita 109
Chapter 8 CATEGORY ANALYSIS - GUM 115
Value Analysis, 2001-2006 115
Value Analysis, 2006-2011 116
Value Analysis, US$ 2001-2006 118
Value Analysis, US$ 2006-2011 119
Volume Analysis, 2001-2006 121
Volume Analysis, 2006-2011 122
Company and Brand Share Analysis 125
Distribution Analysis 129
Expenditure & consumption per capita 131
Chapter 9 COUNTRY COMPARISON 134
Value 134
Volume 139
Market Share 144
Chapter 10 NEW PRODUCT DEVELOPMENT 145
Product launches over time 145
Recent product launches 148
Chapter 11 CHINA SOCIOECONOMIC PROFILE 149
Country Overview 149
Key Facts 150
Political Overview 151
China Economic Overview 152
Chapter 12 CHINA MACROECONOMIC PROFILE 153
Macroeconomic Indicators 153
Chapter 13 RESEARCH METHODOLOGY 160
Methodology overview 160
Secondary research 161
Market modelling 162
Primary research 163
Data finalisation 163
Ongoing research 164
Chapter 14 APPENDIX 165
Future readings 165
How to contact experts in your industry 165
LIST OF FIGURES
Figure 1: China Confectionery value & value forecast, 2001-2011 (CNY m, nominal prices) 25
Figure 2: China Confectionery category growth comparison, by value, 2001-2011 27
Figure 3: China Confectionery volume & volume forecast, 2001-2011 (Kg m) 30
Figure 4: China Confectionery category growth comparison, by volume, 2001-2011 31
Figure 5: China Confectionery company share, by value, 2005-2006 (%) 36
Figure 6: China Confectionery distribution channels, by value, 2005-2006(CNY m, nominal prices) 40
Figure 7: China Cereal bars value & value forecast, 2001-2011 (CNY m, nominal prices) 51
Figure 8: China Cereal bars category growth comparison, by value, 2001-2011 53
Figure 9: China Cereal bars volume & volume forecast, 2001-2011 (Kg m) 56
Figure 10: China Cereal bars category growth comparison, by volume, 2001-2011 57
Figure 11: China Cereal bars company share, by value, 2005-2006 (%) 59
Figure 12: China Cereal bars distribution channels, by value, 2005-2006(CNY m, nominal prices) 62
Figure 13: China Chocolate value & value forecast, 2001-2011 (CNY m, nominal prices) 68
Figure 14: China Chocolate category growth comparison, by value, 2001-2011 71
Figure 15: China Chocolate volume & volume forecast, 2001-2011 (Kg m) 75
Figure 16: China Chocolate category growth comparison, by volume, 2001-2011 76
Figure 17: China Chocolate company share, by value, 2005-2006 (%) 79
Figure 18: China Chocolate distribution channels, by value, 2005-2006(CNY m, nominal prices) 83
Figure 19: China Sugar confectionery value & value forecast, 2001-2011 (CNY m, nominal prices) 93
Figure 20: China Sugar confectionery category growth comparison, by value, 2001-2011 96
Figure 21: China Sugar confectionery volume & volume forecast, 2001-2011 (Kg m) 100
Figure 22: China Sugar confectionery category growth comparison, by volume, 2001-2011 101
Figure 23: China Sugar confectionery company share, by value, 2005-2006 (%) 104
Figure 24: China Sugar confectionery distribution channels, by value, 2005-2006(CNY m, nominal prices) 108
Figure 25: China Gum value & value forecast, 2001-2011 (CNY m, nominal prices) 117
Figure 26: China Gum category growth comparison, by value, 2001-2011 120
Figure 27: China Gum volume & volume forecast, 2001-2011 (Kg m) 123
Figure 28: China Gum category growth comparison, by volume, 2001-2011 124
Figure 29: China Gum company share, by value, 2005-2006 (%) 127
Figure 30: China Gum distribution channels, by value, 2005-2006(CNY m, nominal prices) 130
Figure 31: Global Confectionery market split (value terms, 2006) – Top 5 countries 135
Figure 32: Global Confectionery market value, 2001 – 2006 (Top 5 countries) 138
Figure 33: Global Confectionery market split (volume terms, 2006) – Top 5 countries 140
Figure 34: Global Confectionery market volume, 2001 – 2006 (Top 5 countries) 143
Figure 35: Map of China 150
Figure 36: Annual data review process 161
LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 11
Table 3: China Confectionery value, 2001-2006 (CNY m, nominal prices) 22
Table 4: China Confectionery value forecast, 2006-2011 (CNY m, nominal prices) 24
Table 5: China Confectionery value, 2001-2006 (US$ m, nominal prices) 26
Table 6: China Confectionery value forecast, 2006-2011 (US$ m, nominal prices) 26
Table 7: China Confectionery volume, 2001-2006 (Kg m) 28
Table 8: China Confectionery volume forecast, 2006-2011 (Kg m) 29
Table 9: China Confectionery brand share, by value, 2005-2006 (%) 32
Table 10: China Confectionery value, by brand 2005-2006 (CNY m, nominal prices) 34
Table 11: China Confectionery company share by value, 2005-2006 (%) 37
Table 12: China Confectionery value, by company, 2005-2006 (CNY m, nominal prices) 38
Table 13: China Confectionery distribution channels, by value, 2005-2006 (%) 39
Table 14: China Confectionery value, by distribution channel, 2005-2006 (CNY m, nominal prices) 39
Table 15: China Confectionery expenditure per capita, 2001-2006 (CNY, nominal prices) 41
Table 16: China Confectionery forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 41
Table 17: China Confectionery expenditure per capita, 2001-2006 (US$, nominal prices) 42
Table 18: China Confectionery forecast expenditure per capita, 2006-2011 (US$, nominal prices) 42
Table 19: China Confectionery consumption per capita, 2001-2006 (Kg) 43
Table 20: China Confectionery forecast consumption per capita, 2006-2011 (Kg) 43
Table 21: Nestle S.A. Key Facts 44
Table 22: Mars, Inc. Key Facts 47
Table 23: China Cereal bars value, 2001-2006 (CNY m, nominal prices) 49
Table 24: China Cereal bars value forecast, 2006-2011 (CNY m, nominal prices) 50
Table 25: China Cereal bars value, 2001-2006 (US$ m, nominal prices) 52
Table 26: China Cereal bars value forecast, 2006-2011 (US$ m, nominal prices) 52
Table 27: China Cereal bars volume, 2001-2006 (Kg m) 54
Table 28: China Cereal bars volume forecast, 2006-2011 (Kg m) 55
Table 29: China Cereal bars brand share, by value, 2005-2006 (%) 58
Table 30: China Cereal bars value, by brand 2005-2006 (CNY m, nominal prices) 58
Table 31: China Cereal bars company share by value, 2005-2006 (%) 60
Table 32: China Cereal bars value, by company, 2005-2006 (CNY m, nominal prices) 60
Table 33: China Cereal bars distribution channels, by value, 2005-2006 (%) 61
Table 34: China Cereal bars value, by distribution channel, 2005-2006 (CNY m, nominal prices) 61
Table 35: China Cereal bars expenditure per capita, 2001-2006 (CNY, nominal prices) 63
Table 36: China Cereal bars forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 63
Table 37: China Cereal bars expenditure per capita, 2001-2006 (US$, nominal prices) 64
Table 38: China Cereal bars forecast expenditure per capita, 2006-2011 (US$, nominal prices) 64
Table 39: China Cereal bars consumption per capita, 2001-2006 (Kg) 65
Table 40: China Cereal bars forecast consumption per capita, 2006-2011 (Kg) 65
Table 41: China Chocolate value, 2001-2006 (CNY m, nominal prices) 66
Table 42: China Chocolate value forecast, 2006-2011 (CNY m, nominal prices) 67
Table 43: China Chocolate value, 2001-2006 (US$ m, nominal prices) 69
Table 44: China Chocolate value forecast, 2006-2011 (US$ m, nominal prices) 70
Table 45: China Chocolate volume, 2001-2006 (Kg m) 73
Table 46: China Chocolate volume forecast, 2006-2011 (Kg m) 74
Table 47: China Chocolate brand share, by value, 2005-2006 (%) 77
Table 48: China Chocolate value, by brand 2005-2006 (CNY m, nominal prices) 78
Table 49: China Chocolate company share by value, 2005-2006 (%) 80
Table 50: China Chocolate value, by company, 2005-2006 (CNY m, nominal prices) 81
Table 51: China Chocolate distribution channels, by value, 2005-2006 (%) 82
Table 52: China Chocolate value, by distribution channel, 2005-2006 (CNY m, nominal prices) 82
Table 53: China Chocolate expenditure per capita, 2001-2006 (CNY, nominal prices) 84
Table 54: China Chocolate forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 85
Table 55: China Chocolate expenditure per capita, 2001-2006 (US$, nominal prices) 86
Table 56: China Chocolate forecast expenditure per capita, 2006-2011 (US$, nominal prices) 87
Table 57: China Chocolate consumption per capita, 2001-2006 (Kg) 88
Table 58: China Chocolate forecast consumption per capita, 2006-2011 (Kg) 89
Table 59: China Sugar confectionery value, 2001-2006 (CNY m, nominal prices) 91
Table 60: China Sugar confectionery value forecast, 2006-2011 (CNY m, nominal prices) 92
Table 61: China Sugar confectionery value, 2001-2006 (US$ m, nominal prices) 94
Table 62: China Sugar confectionery value forecast, 2006-2011 (US$ m, nominal prices) 95
Table 63: China Sugar confectionery volume, 2001-2006 (Kg m) 98
Table 64: China Sugar confectionery volume forecast, 2006-2011 (Kg m) 99
Table 65: China Sugar confectionery brand share, by value, 2005-2006 (%) 102
Table 66: China Sugar confectionery value, by brand 2005-2006 (CNY m, nominal prices) 103
Table 67: China Sugar confectionery company share by value, 2005-2006 (%) 105
Table 68: China Sugar confectionery value, by company, 2005-2006 (CNY m, nominal prices) 106
Table 69: China Sugar confectionery distribution channels, by value, 2005-2006 (%) 107
Table 70: China Sugar confectionery value, by distribution channel, 2005-2006 (CNY m, nominal prices) 107
Table 71: China Sugar confectionery expenditure per capita, 2001-2006 (CNY, nominal prices) 109
Table 72: China Sugar confectionery forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 110
Table 73: China Sugar confectionery expenditure per capita, 2001-2006 (US$, nominal prices) 111
Table 74: China Sugar confectionery forecast expenditure per capita, 2006-2011 (US$, nominal prices) 112
Table 75: China Sugar confectionery consumption per capita, 2001-2006 (Kg) 113
Table 76: China Sugar confectionery forecast consumption per capita, 2006-2011 (Kg) 114
Table 77: China Gum value, 2001-2006 (CNY m, nominal prices) 115
Table 78: China Gum value forecast, 2006-2011 (CNY m, nominal prices) 116
Table 79: China Gum value, 2001-2006 (US$ m, nominal prices) 118
Table 80: China Gum value forecast, 2006-2011 (US$ m, nominal prices) 119
Table 81: China Gum volume, 2001-2006 (Kg m) 121
Table 82: China Gum volume forecast, 2006-2011 (Kg m) 122
Table 83: China Gum brand share, by value, 2005-2006 (%) 125
Table 84: China Gum value, by brand 2005-2006 (CNY m, nominal prices) 126
Table 85: China Gum company share by value, 2005-2006 (%) 128
Table 86: China Gum value, by company, 2005-2006 (CNY m, nominal prices) 128
Table 87: China Gum distribution channels, by value, 2005-2006 (%) 129
Table 88: China Gum value, by distribution channel, 2005-2006 (CNY m, nominal prices) 129
Table 89: China Gum expenditure per capita, 2001-2006 (CNY, nominal prices) 131
Table 90: China Gum forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 131
Table 91: China Gum expenditure per capita, 2001-2006 (US$, nominal prices) 132
Table 92: China Gum forecast expenditure per capita, 2006-2011 (US$, nominal prices) 132
Table 93: China Gum consumption per capita, 2001-2006 (Kg) 133
Table 94: China Gum forecast consumption per capita, 2006-2011 (Kg) 133
Table 95: Global Confectionery market value, 2006 134
Table 96: Global Confectionery market split (value terms (US$ m), 2006) – Top 5 countries 137
Table 97: Global Confectionery market volume, 2006 139
Table 98: Global Confectionery market split (volume terms, 2006) – Top 5 countries 142
Table 99: Leading players - Top 5 countries 144
Table 100: China confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2006 145
Table 101: China confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 146
Table 102: China confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 146
Table 103: China confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 147
Table 104: China confectionery new product launches (reports) - Recent 5 launches 148
Table 105: China Key Facts 150
Table 106: China population, by age group, 2000-2005 (millions) 153
Table 107: China population forecast, by age group, 2005-2010 (millions) 154
Table 108: China population, by gender, 2000-2005 (millions) 154
Table 109: China population forecast, by gender, 2005-2010 (millions) 155
Table 110: China real GDP, 2000-2005 (CNY bn, 2005 prices) 155
Table 111: China real GDP forecast, 2005-2010 (CNY bn, 2005 prices) 156
Table 112: China nominal GDP, 2000-2005 (CNY bn, nominal prices) 156
Table 113: China real GDP, 2000-2005 (US$ bn, 2005 prices) 157
Table 114: China real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 157
Table 115: China consumer price index, 2000-2005 (2000=100) 158
Table 116: China consumer price index, 2005-2010 (2000=100) 158
Table 117: China exchange rate, 2000-2005 159