Global Online Travel Market continues to grow
In its latest "Global Online Travel Report 2012" Hamburg-based secondary market research firm yStats.com gives a detailed overview of the international online travel market. In addition to information about the global market, the report covers individual regions and 37 countries in America, Europe, the Asia-Pacific region, the Middle East and southern Africa. Last but not least, it lists online travel news about important players in the market.
The trend to book travel arrangements online will continue in 2012 - especially in emerging economies such as China, India and Brazil. In line with this trend the share of the online segment compared to the total travel market is expected to increase to almost one third worldwide. However, in 2011 the value of the US online travel market was still higher than that of Great Britain, China, India and Brazil combined.
Online travel arrangements continue to gain in popularity across the entire American continent
Compared to 2011, revenue generated in the US online travel market is forecasted to grow in 2012 by a low double digit percentage figure. Clients who bought travel products online in 2011 made most purchases through online travel agents amounting to almost 50%, followed by search engines and websites of tour operators. In the category mobile bookings, hotels were booked most frequently, followed by flights and travel packages. The "Global Online Travel Report 2012" by yStats.com also provides interesting facts about trends outside the USA. In Canada, in early March 2012 Expedia was the leading travel website: it generated twice as much traffic as the second placed website Flight Network. In Argentina particularly younger people tend to book travel arrangements online; however, internet use in this area is growing across all age groups.
Online travel sector is especially successful in Europe
In Europe the total number of bookings through online travel agencies increased by almost 20 % from 2010 to 2011. In Great Britain, more than half of all consumers avoid traditional travel agents altogether and book their holidays online instead. In Germany, in 2011 customers preferred travel agents for more expensive travel arrangements and online booking for cheaper tours. In this sector online revenue has grown considerably, while offline revenue has decreased. In France revenue generated with online travel bookings grew between January and September 2011 more than the total B2C E-Commerce revenue. Additionally, in 2011, B2C E-Commerce revenue in the category "Travel and Holiday Accommodation" was higher than in the next four categories combined. According to the "Global Online Travel Report 2012" by yStats.com almost half of all Italian online customers booked their accommodation online in 2011, making this the strongest category within Italian B2C E-Commerce. In Russia almost 50% of all passengers had purchased their flight on a travel website, while nearly one quarter had booked tickets via phone.
Growth potential in large parts of the Asia-Pacific region
Although growth in the category online hotel bookings is expected to slow down in the Asia-Pacific region between 2010 and 2012, it still exhibits double digit figures. In Japan the share of online travel bookings - in line with the soaring trend - surpassed for the first time 50% in 2010. Unique visitor numbers for travel websites were evenly distributed across all age groups in Japan, while the group of individuals older than 55 was slightly in the lead in the first quarter of 2011. In China in 2011, only 14% of all internet users had ever visited a travel website, but online travel bookings are expected to become more popular there too. The Indian online travel market is also estimated to grow by almost 30% in 2012. The data for Australia is outstanding: as shown in the report by market research specialist yStats.com, the category "Travel, Accommodation, Memberships or Tickets of any Kind" was the most popular online product category in June 2011.
Online travel market in the Middle East is catching up
Spurred by the introduction of online payment options, the online travel market in the Middle East is expected to grow considerably compared to 2011. The yStats.com report predicts growth for the share of online travel bookings in relation to total revenue generated with travel tickets until 2015, compared to 2010 figures.
Tour operators shift focus to E-Commerce
Aside from regional online travel markets, the yStats.com "Global Online Travel Report 2012" also features news about important players in this market to provide a comprehensive picture of this sector. TUI Travel's strategy, for example, to focus on online sales in Great Britain paid off, considering that in January 2012 far more online bookings were recorded than in January 2011. In September 2011, Google introduced a flight search service in the USA, but it was faced with certain restrictions. Meanwhile, Priceline may be able to replace Expedia as the number one online travel specialist worldwide – in terms of international revenue this milestone has already been achieved in 2011. In 2011 and 2012, Orbitz Worldwide signed multi-year agreements with AOL Travel and United Continental Holdings. In February 2012, MakeMyTrip, one of the top online travel firms in India, successfully secured more than 50% of the Indian online travel market. The yStats.com report also provides company news from Emirates, Thomas Cook, Travelocity, Kayak, Odigeo, BookinTurkey, Ctrip, Yatra and Webjet.
Key Findingds
- The trend of booking trips online is expected to grow further in 2012, especially in emerging markets such as China, India and Brazil.
- In 2012, the “Online Travel Segment” is forecast to represent almost a third of the total global travel market value.
- Online travel sales in the US are forecasted to increase by more than +10% in 2012 compared to 2011.
- The UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by Germany and France.
- Gross bookings on the Asia Pacific online leisure/ unmanaged business travel market are expected to increase by more than +30% in 2012 compared to 2010.
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About yStats.com
yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.
Companies Mentioned
Expedia, Priceline, Orbitz, Emirates, TUI Travel, Thomas Cook, Google, BookinTurkey, Ctrip, Kayak, MakeMyTrip, Odigeo, Travelocity, Webjet, Yatra
Global Travel Services Industry
1. Management Summary
2. Global
- Trends in Online Travel, 2012
- Global Online Travel Segment Value, in USD billion and Growth in %, 2010 & 2012f
- Breakdown of the total Global Travel Market Value into Online and Offline, in %, 2012f
- Breakdown of Global Online Travel and Tourism Sales into Supplier Websites and Online Travel Agencies, in %, 2010
- Online Travel Market Values, in selected Countries, in USD billion, 2010
- Unique Travel Site Visitors, in millions, February 2010-February 2011
- Breakdown of Travel Site Visitors, by Region, in %, February 2011
- Online Travel Category Reach among Unique Visitors, by selected Countries, in %, February 2011
- Unique Travel Subcategory Visitors, by Subcategory, in millions, February 2011
- Composition of Travel Website Visitors and total Internet Users, by Age, in %, February 2011
- Composition of Travel Website Visitors, by Region and by Age, in %, February 2011
- Top Markets by Reach of Online Airlines Category, in %, February 2011
- Top Markets by Growth in Reach of Online Airlines Category, in %, February 2010 & February 2011
3. America
3.1 North America: Regional
- Composition of Visitors to Low-Cost Airlines Websites by Age Segment, in %, February 2011
3.2 USA (Top Country)
- Social Media Trends in Online Travel, 2012
- Online Travel Sales, in USD billion, 2011 & 2012f
- Breakdown of the Travel Market (incl. Online), in %, 2013f
- Online Travel Researchers and Online Travel Bookers, in millions and in % of Internet Users, 2009-2012f
- Travel Segments booked Online, in %, 2011
- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
- Mobile Leisure/ Unmanaged Business Travel Gross Bookings, in USD billion, 2011 & 2013f
- Travel Products considered for Booking on Mobile Devices, in %, 2011
- Breakdown of Purchase Maximum for Travel Booking on a Mobile Device, in %, 2011
- Travel Websites deriving Visitors from Google, in %, 2011
3.3 Canada
- Online Travel Category Reach and Airline Category Reach among Unique Visitors, by selected Countries, in %, February 2011
- Online Travel Websites by Popularity, in % of Visits, the Week ending March 3, 2012
3.4 Argentina
- Online Travel Market Trends, 2009-2011
- Product Categories (incl. Travel) by B2C E-Commerce Sales in ARS million, in 2009 & 2010
3.5 Brazil
- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
- Frustrations when Booking Travel Products Online, in %, April 2011
3.6 Colombia
- Travel & Subcategories by total Unique Visitors in thousands & Change in %, June 2010 vs. June 2011
- Top 10 Travel Sites by total Unique thousand Visitors and Average Minutes, June 2011
4. Europe
4.1 Europe: Regional
- Breakdown of Online Leisure/ Unmanaged Business Share of Gross Bookings, by Country, in %, 2010 & 2013f
- Online Travel Agency Bookings, in EUR billion and Growth %, 2010 & 2011
- Breakdown of the Travel Market into Online Travel and Offline Travel, in %, 2013f
- Percentage of Travelers Booking Online, by Country, in %, 2011
- Composition of Visitors to Low-Cost Airlines Websites by Age Segment, in %, February 2011
- Top 10 Markets by Online Reach of Travel Properties, in % and % Change vs. one Year ago, April 2011
- Top 10 Online Travel Properties by Total Unique Visitors, in thousands and % Change vs. one Year ago, April 2011
4.2 UK (Top Country)
- Online Travel Market Trends, 2011 & 2012
- Online Shopping Product Category Sales (incl. Travel), in % Change, December 2011-January 2012 & January 2011-January 2012
- Online Travel Sales Growth, in % from previous Month, January 2011-January 2012
- Online Activities (incl. Travel), in % of Internet Users, 2011
- Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011
- Main Holiday Travel Booking Methods (incl. Online), in %, 2012f
- Travel Research Methods (incl. Online), in %, 2012f
- Breakdown of Primary Topics raised by Travel-Site Visitors, in %, 2011
- Breakdown of User Experience Issues of Travel Site Visitors, in %, 2011 and Breakdown of Product Issues of Travel Site Visitors, in %, 2011
- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
- Travel-related Activities of Mobile Internet Users, in %, 2011
4.3 Germany (Top Country)
- Online Travel Market Trends, 2011 & 2012
- Travel Sector Revenue, divided into Online and Offline Revenue, in EUR billion, 2006-2011f
- Share of Individuals ever having searched for Travel-related Information Online, in %, January 2001-January 2011
- Share of Individuals ever having booked Travel Online, in %, January 2001-January 2011
- Type of Travel-related Information searched by Online Travel Information Searchers, in %, January 2006 & January 2011
- Travel Category booked Online by Online Travel Bookers, in %, January 2006 & January 2011
- Share of Internet Users ever having booked overnight Accommodations Online, by Type of Accommodation, in %, 2011
- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
- Top Online Travel Providers, by Revenue, in EUR million, 2010 and in % Growth compared to 2009
- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
4.4 France (Top Country)
- Online Travel Trends, 2011
- Online Travel Sales, in EUR billion and Growth in %, 2010 & 2011
- B2C E-Commerce Sales by Sector (incl. Travel), in EUR billion, 2011
- Goods and Services purchased Online (incl. Travel), in % of Internet Users, 2011
- Travel Goods and Services purchased by Online Travel Shoppers, in %, 2011
- Top 5 Travel B2C E-Commerce Sites in France, by Unique Visitors, Q1 2011
4.5 Austria
- Online Travel Trends, 2010 and Online Travel Sales, in EUR million, 2009-2010
4.6 Belgium
- Trips and Vacations booked Online, by Age Groups, in %, 2011
- Online Booking of Tourist Accommodations, by Age Groups, in %, 2011
- Other Travel-related Expenditures of Internet Users (Plane Tickets, Car Rental etc.), by Age Groups, in %, 2011
- Internet Users using Travel-related Services Online, by Age Groups, in %, 2011
4.7 Croatia
- Purpose of Internet Usage by Individuals (incl. Travel), in %, Q1 2011
- Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2009-Q1 2011
4.8 Cyprus
- Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2011
- Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011
4.9 Denmark
- Goods and Services (incl. Travel) Purchased on the Internet, in % of Online Shoppers, 2010
- B2C E-Commerce (incl. Travel) by Product and Region, in % of Internet Shoppers,12 Months to September 2011
- Breakdown of Vacation Booking Methods (incl. Online), in %, 2011
4.10 Estonia
- Goods and Services Purchased Online (incl. Travel), in % of Online Shoppers, 2010 & Q1 2011
- Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011
4.11 Finland
- B2C E-Commerce Sales by Product Category (incl. Travel), in EUR million, 2010
- B2C E-Commerce per Product Category (incl. Travel), in %, Q3 2010
- Most reliable Sources of Information when Planning a Trip (incl. Online), in %, 2011
4.12 Greece
- Goods and Services purchased Online (incl. Travel), in % of Internet Shoppers, April 2009-March 2010
4.13 Iceland
- Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011
- Online Activities (incl. Travel), in % of Internet Users, 2011
4.14 Italy
- Goods and Services bought Online (incl. Travel), in % of Internet Shoppers, 2011
- Online Activities (incl. Travel), in % of Internet Users, 2010 & 2011
4.15 Latvia
- Online Activities (incl. Travel), in % of Internet Users, 2011
4.16 Lithuania
- Online Activities (incl. Travel), in % of Internet Users, 2011
4.17 Luxembourg
- Share of Online Travel Arrangements, in % of Total Travel Arrangements, 2001-2010
- Type of Travel-related Internet Usage, in %, 2001-2010
4.18 Malta
- Internet Activities (incl. Travel), in % of Internet Users, 2010
- Goods and Services bought Online (incl. Travel), in % of Internet Users, 2010
4.19 Netherlands
- Goods and Services bought Online (incl. Travel), in % of frequent Online Shoppers, 2010
- Breakdown of Travel Website Subcategories, in %, April 2011
- Top 10 Travel Sites by total Unique Visitors, in thousands, April 2011
4.20 Norway
- Goods and Services bought Online (incl. Travel), in %, 12 Months to Q2 2011
- Online Activities of Internet Users (incl. Travel), in %, Q2 2011
4.21 Russia
- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
4.22 Slovakia
- Goods and Services bought Online (incl. Travel), in % of Online Shoppers, Q1 2011
4.23 Slovenia
- Online Activities of Internet Users (incl. Travel), in %, 2011
- Goods and Services bought on the Internet (incl. Travel), in % of Internet Shoppers, 2011
4.24 Spain
- Top Online Companies in “Travel & Tourism”, in %, 2010
4.25 Sweden
- Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011
- Goods and Services bought on the Internet (incl. Travel), in % of Internet Shoppers, April 2010-March 2011
4.26 Switzerland
- Growth of B2C E-Commerce Sales, by Category (incl. Travel), in %, 2010
- Online Activities (incl. Travel), in % of Internet Users, 2010
4.27 Turkey
- Internet Activities of Individuals (incl. Travel), in %, January-March 2011
5. Asia
5.1 Asia Pacific: Regional
- Online Travel Market, in USD billion and Breakdown of the Asia Pacific Travel Market, in %, 2010
- Online Leisure/ Unmanaged Business Travel Market Gross Bookings, in USD billion, 2010 & 2012f
- Online Hotel Booking Revenue Growth, in %, 2010-2012f
- Online Audience Reach of Travel Websites, in %, October 2010
- Travel Category Share of total Monthly Unique Internet Visitors, by Country, in %, Q1 2011
- Composition of Unique Visitors in the Travel Category, by Country & Age Group, in %, Q1 2011
- Unique Low Cost Airline Websites Visitors, in thousands and Change in %, February 2010 vs. February 2011
- Composition of Visitors to Low-Cost Airlines by Age Segment, in %, February 2011
5.2 Japan (Top Country)
- Online Travel Market Trends, 2011
- Audience Reach of Travel Websites, in %, October 2010 and Travel Category Share of total Monthly Unique Internet Visitors, in %, Q1 2011
- Breakdown of Unique Visitors in the Online Travel Category by Age Group, in %, Q1 2011
5.3 China
- Online Travel Trends, 2011
- Online Travel Booking Transaction Size, in RMB billion and Growth in %, 2009-2015f
- Online Travel Agency Revenue, in RMB billion and Growth in %, Q1 2010-Q3 2011
- Breakdown of Online Travel Agency Market Share, in %, Q3 2011
5.4 India
- Online Travel Market Trends, 2011 & 2012
- Online Travel Market, in USD billion, 2011 & 2012f
- Online Travel Industry, in INR billion and Growth in %, 2007-2011f
- Breakdown of B2C E-Commerce Sales into Travel, Products and Other Sales, in %, December 2011f
- Most popular Online Travel Products, in %, Q2 2011
- Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
- Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
- Leading Online Travel Web Sites, by Unique Visitors, in thousands, April 2010 & April 2011
- Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
5.5 South Korea
- E-Commerce by Products and Services (incl. Travel), in KRW billion and in %, 2009 & 2010
- E-Commerce by Products (incl. Travel), in KRW billion and in %, Q2 2010, Q1 2011 & Q2 2011
6. Australia
- Online Shopping Product Categories by Popularity (incl. Travel), in %, June 2011
- Increase in Traffic to Travel Websites compared to Increase in all Internet Traffic, in %, 2010
7. Middle East
7.1 Middle East: Regional
- Online Travel Market Trends, 2011
- Online Travel Ticket Sales, in % of total Travel Ticket Sales, 2011 & 2015f
8. Africa
8.1 South Africa
- Online Travel Market Trends, 2011
9. Online Travel Market News
- Online Travel Market News about Expedia, including worldwide Revenue, in USD billion, 2011
- Online Travel Market News about Priceline, including worldwide Revenue, in USD billion, 2011
- Online Travel Market News about Orbitz, including worldwide Revenue, in USD million, 2011
- Online Travel Market News about Emirates
- Online Travel Market News about TUI Travel
- Online Travel Market News about Thomas Cook, including Revenues by Region, in GBP billion and million, 2011
- Online Travel Market News about Google
- Online Travel Market News about BookinTurkey
- Online Travel Market News about Ctrip, including worldwide Net Revenue, in RMB billion, 2011
- Online Travel Market News about Kayak
- Online Travel Market News about MakeMyTrip, including Net Revenue, in USD million, 2011
- Online Travel Market News about Odigeo
- Online Travel Market News about Travelocity
- Online Travel Market News about Webjet, including worldwide Revenue, in AUD million, Fiscal Year 2011
- Online Travel Market News about Yatra, including Gross Turnover, in USD million, 2011
