TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Makeup 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2001-2006 21
Value Analysis, 2006-2011 22
Value Analysis, US$ 2001-2006 24
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
L'Oreal S.A. 39
Procter & Gamble Company, The 41
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 43
Value Analysis, 2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis, US$ 2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 61
Value Analysis, 2001-2006 61
Value Analysis, 2006-2011 62
Value Analysis, US$ 2001-2006 64
Value Analysis, US$ 2006-2011 64
Volume Analysis, 2001-2006 65
Volume Analysis, 2006-2011 66
Company and Brand Share Analysis 68
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 77
Value Analysis, 2001-2006 77
Value Analysis, 2006-2011 78
Value Analysis, US$ 2001-2006 80
Value Analysis, US$ 2006-2011 80
Volume Analysis, 2001-2006 82
Volume Analysis, 2006-2011 83
Company and Brand Share Analysis 86
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 95
Value Analysis, 2001-2006 95
Value Analysis, 2006-2011 96
Value Analysis, US$ 2001-2006 98
Value Analysis, US$ 2006-2011 98
Volume Analysis, 2001-2006 100
Volume Analysis, 2006-2011 101
Company and Brand Share Analysis 104
Distribution Analysis 108
Expenditure & consumption per capita 110
Chapter 9 COUNTRY COMPARISON 113
Value 113
Volume 118
Market Share 123
Chapter 10 NEW PRODUCT DEVELOPMENT 124
Product launches over time 124
Recent product launches 126
Chapter 11 UKRAINE SOCIOECONOMIC PROFILE 127
Country Overview 127
Key Facts 128
Political Overview 129
Ukraine Economic Overview 130
Chapter 12 UKRAINE MACROECONOMIC PROFILE 131
Macroeconomic Indicators 131
Chapter 13 RESEARCH METHODOLOGY 137
Methodology overview 137
Secondary research 138
Market modelling 139
Primary research 140
Data finalisation 140
Ongoing research 141
Chapter 14 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
LIST OF FIGURES
Figure 1: Ukraine Make-up value & value forecast, 2001-2011 (UAH m, nominal prices) 23
Figure 2: Ukraine Make-up category growth comparison, by value, 2001-2011 25
Figure 3: Ukraine Make-up volume & volume forecast, 2001-2011 (Units m) 28
Figure 4: Ukraine Make-up category growth comparison, by volume, 2001-2011 29
Figure 5: Ukraine Make-up company share, by value, 2005-2006 (%) 32
Figure 6: Ukraine Make-up distribution channels, by value, 2005-2006(UAH m, nominal prices) 35
Figure 7: Ukraine Eye make-up value & value forecast, 2001-2011 (UAH m, nominal prices) 45
Figure 8: Ukraine Eye make-up category growth comparison, by value, 2001-2011 47
Figure 9: Ukraine Eye make-up volume & volume forecast, 2001-2011 (Units m) 50
Figure 10: Ukraine Eye make-up category growth comparison, by volume, 2001-2011 51
Figure 11: Ukraine Eye make-up company share, by value, 2005-2006 (%) 54
Figure 12: Ukraine Eye make-up distribution channels, by value, 2005-2006(UAH m, nominal prices) 57
Figure 13: Ukraine Nail make-up value & value forecast, 2001-2011 (UAH m, nominal prices) 63
Figure 14: Ukraine Nail make-up volume & volume forecast, 2001-2011 (Units m) 67
Figure 15: Ukraine Nail make-up company share, by value, 2005-2006 (%) 70
Figure 16: Ukraine Nail make-up distribution channels, by value, 2005-2006(UAH m, nominal prices) 73
Figure 17: Ukraine Face make-up value & value forecast, 2001-2011 (UAH m, nominal prices) 79
Figure 18: Ukraine Face make-up category growth comparison, by value, 2001-2011 81
Figure 19: Ukraine Face make-up volume & volume forecast, 2001-2011 (Units m) 84
Figure 20: Ukraine Face make-up category growth comparison, by volume, 2001-2011 85
Figure 21: Ukraine Face make-up company share, by value, 2005-2006 (%) 88
Figure 22: Ukraine Face make-up distribution channels, by value, 2005-2006(UAH m, nominal prices) 91
Figure 23: Ukraine Lip make-up value & value forecast, 2001-2011 (UAH m, nominal prices) 97
Figure 24: Ukraine Lip make-up category growth comparison, by value, 2001-2011 99
Figure 25: Ukraine Lip make-up volume & volume forecast, 2001-2011 (Units m) 102
Figure 26: Ukraine Lip make-up category growth comparison, by volume, 2001-2011 103
Figure 27: Ukraine Lip make-up company share, by value, 2005-2006 (%) 106
Figure 28: Ukraine Lip make-up distribution channels, by value, 2005-2006(UAH m, nominal prices) 109
Figure 29: Global Make up market split (value terms, 2006) – Top 5 countries 114
Figure 30: Global Make up market value, 2001 – 2006 (Top 5 countries) 117
Figure 31: Global Make up market split (volume terms, 2006) – Top 5 countries 119
Figure 32: Global Make up market volume, 2001 – 2006 (Top 5 countries) 122
Figure 33: Map of Ukraine 128
Figure 34: Annual data review process 138
LIST OF TABLES
Table 1: Make up category definitions 9
Table 2: Make up distribution channels 10
Table 3: Ukraine Make-up value, 2001-2006 (UAH m, nominal prices) 21
Table 4: Ukraine Make-up value forecast, 2006-2011 (UAH m, nominal prices) 22
Table 5: Ukraine Make-up value, 2001-2006 (US$ m nominal prices) 24
Table 6: Ukraine Make-up value forecast, 2006-2011 (US$ m nominal prices) 24
Table 7: Ukraine Make-up volume, 2001-2006 (Units m) 26
Table 8: Ukraine Make-up volume forecast, 2006-2011 (Units m) 27
Table 9: Ukraine Make-up brand share, by value, 2005-2006 (%) 30
Table 10: Ukraine Make-up value, by brand 2005-2006 (UAH m nominal prices) 31
Table 11: Ukraine Make-up company share by value, 2005-2006 (%) 33
Table 12: Ukraine Make-up value, by company, 2005-2006 (UAH m nominal prices) 33
Table 13: Ukraine Make-up distribution channels, by value, 2005-2006 (%) 34
Table 14: Ukraine Make-up value, by distribution channel, 2005-2006 (UAH m nominal prices) 34
Table 15: Ukraine Make-up expenditure per capita, 2001-2006 (UAH, nominal prices) 36
Table 16: Ukraine Make-up forecast expenditure per capita, 2006-2011 (UAH, nominal prices) 36
Table 17: Ukraine Make-up expenditure per capita, 2001-2006 (US$ nominal prices) 37
Table 18: Ukraine Make-up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 37
Table 19: Ukraine Make-up consumption per capita, 2001-2006 (Units) 38
Table 20: Ukraine Make-up forecast consumption per capita, 2006-2011 (Units) 38
Table 21: L'Oreal S.A. Key Facts 39
Table 22: Procter & Gamble Company, The Key Facts 41
Table 23: Ukraine Eye Make-Up value, 2001-2006 (UAH m, nominal prices) 43
Table 24: Ukraine Eye Make-Up value forecast, 2006-2011 (UAH m, nominal prices) 44
Table 25: Ukraine Eye Make-Up value, 2001-2006 (US$ m nominal prices) 46
Table 26: Ukraine Eye Make-Up value forecast, 2006-2011 (US$ m nominal prices) 46
Table 27: Ukraine Eye Make-Up volume, 2001-2006 (Units m) 48
Table 28: Ukraine Eye Make-Up volume forecast, 2006-2011 (Units m) 49
Table 29: Ukraine Eye Make-Up brand share, by value, 2005-2006 (%) 52
Table 30: Ukraine Eye Make-Up value, by brand 2005-2006 (UAH m nominal prices) 53
Table 31: Ukraine Eye Make-Up company share by value, 2005-2006 (%) 55
Table 32: Ukraine Eye Make-Up value, by company, 2005-2006 (UAH m nominal prices) 55
Table 33: Ukraine Eye Make-Up distribution channels, by value, 2005-2006 (%) 56
Table 34: Ukraine Eye Make-Up value, by distribution channel, 2005-2006 (UAH m nominal prices) 56
Table 35: Ukraine Eye Make-Up expenditure per capita, 2001-2006 (UAH, nominal prices) 58
Table 36: Ukraine Eye Make-Up forecast expenditure per capita, 2006-2011 (UAH, nominal prices) 58
Table 37: Ukraine Eye Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 59
Table 38: Ukraine Eye Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 59
Table 39: Ukraine Eye Make-Up consumption per capita, 2001-2006 (Units) 60
Table 40: Ukraine Eye Make-Up forecast consumption per capita, 2006-2011 (Units) 60
Table 41: Ukraine Nail Make-Up value, 2001-2006 (UAH m, nominal prices) 61
Table 42: Ukraine Nail Make-Up value forecast, 2006-2011 (UAH m, nominal prices) 62
Table 43: Ukraine Nail Make-Up value, 2001-2006 (US$ m nominal prices) 64
Table 44: Ukraine Nail Make-Up value forecast, 2006-2011 (US$ m nominal prices) 64
Table 45: Ukraine Nail Make-Up volume, 2001-2006 (Units m) 65
Table 46: Ukraine Nail Make-Up volume forecast, 2006-2011 (Units m) 66
Table 47: Ukraine Nail Make-Up brand share, by value, 2005-2006 (%) 68
Table 48: Ukraine Nail Make-Up value, by brand 2005-2006 (UAH m nominal prices) 69
Table 49: Ukraine Nail Make-Up company share by value, 2005-2006 (%) 71
Table 50: Ukraine Nail Make-Up value, by company, 2005-2006 (UAH m nominal prices) 71
Table 51: Ukraine Nail Make-Up distribution channels, by value, 2005-2006 (%) 72
Table 52: Ukraine Nail Make-Up value, by distribution channel, 2005-2006 (UAH m nominal prices) 72
Table 53: Ukraine Nail Make-Up expenditure per capita, 2001-2006 (UAH, nominal prices) 74
Table 54: Ukraine Nail Make-Up forecast expenditure per capita, 2006-2011 (UAH, nominal prices) 74
Table 55: Ukraine Nail Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 75
Table 56: Ukraine Nail Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 75
Table 57: Ukraine Nail Make-Up consumption per capita, 2001-2006 (Units) 76
Table 58: Ukraine Nail Make-Up forecast consumption per capita, 2006-2011 (Units) 76
Table 59: Ukraine Face Make-Up value, 2001-2006 (UAH m, nominal prices) 77
Table 60: Ukraine Face Make-Up value forecast, 2006-2011 (UAH m, nominal prices) 78
Table 61: Ukraine Face Make-Up value, 2001-2006 (US$ m nominal prices) 80
Table 62: Ukraine Face Make-Up value forecast, 2006-2011 (US$ m nominal prices) 80
Table 63: Ukraine Face Make-Up volume, 2001-2006 (Units m) 82
Table 64: Ukraine Face Make-Up volume forecast, 2006-2011 (Units m) 83
Table 65: Ukraine Face Make-Up brand share, by value, 2005-2006 (%) 86
Table 66: Ukraine Face Make-Up value, by brand 2005-2006 (UAH m nominal prices) 87
Table 67: Ukraine Face Make-Up company share by value, 2005-2006 (%) 89
Table 68: Ukraine Face Make-Up value, by company, 2005-2006 (UAH m nominal prices) 89
Table 69: Ukraine Face Make-Up distribution channels, by value, 2005-2006 (%) 90
Table 70: Ukraine Face Make-Up value, by distribution channel, 2005-2006 (UAH m nominal prices) 90
Table 71: Ukraine Face Make-Up expenditure per capita, 2001-2006 (UAH, nominal prices) 92
Table 72: Ukraine Face Make-Up forecast expenditure per capita, 2006-2011 (UAH, nominal prices) 92
Table 73: Ukraine Face Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 93
Table 74: Ukraine Face Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 93
Table 75: Ukraine Face Make-Up consumption per capita, 2001-2006 (Units) 94
Table 76: Ukraine Face Make-Up forecast consumption per capita, 2006-2011 (Units) 94
Table 77: Ukraine Lip Make-Up Cleaners value, 2001-2006 (UAH m, nominal prices) 95
Table 78: Ukraine Lip Make-Up Cleaners value forecast, 2006-2011 (UAH m, nominal prices) 96
Table 79: Ukraine Lip Make-Up Cleaners value, 2001-2006 (US$ m nominal prices) 98
Table 80: Ukraine Lip Make-Up Cleaners value forecast, 2006-2011 (US$ m nominal prices) 98
Table 81: Ukraine Lip Make-Up Cleaners volume, 2001-2006 (Units m) 100
Table 82: Ukraine Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m) 101
Table 83: Ukraine Lip Make-Up Cleaners brand share, by value, 2005-2006 (%) 104
Table 84: Ukraine Lip Make-Up Cleaners value, by brand 2005-2006 (UAH m nominal prices) 105
Table 85: Ukraine Lip Make-Up Cleaners company share by value, 2005-2006 (%) 107
Table 86: Ukraine Lip Make-Up Cleaners value, by company, 2005-2006 (UAH m nominal prices) 107
Table 87: Ukraine Lip Make-Up Cleaners distribution channels, by value, 2005-2006 (%) 108
Table 88: Ukraine Lip Make-Up Cleaners value, by distribution channel, 2005-2006 (UAH m nominal prices) 108
Table 89: Ukraine Lip Make-Up Cleaners expenditure per capita, 2001-2006 (UAH, nominal prices) 110
Table 90: Ukraine Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (UAH, nominal prices) 110
Table 91: Ukraine Lip Make-Up Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 111
Table 92: Ukraine Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 111
Table 93: Ukraine Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units) 112
Table 94: Ukraine Lip Make-Up forecast consumption per capita, 2006-2011 (Units) 112
Table 95: Global Make up market value, 2006 113
Table 96: Global Make up market split (value terms (US$ m), 2006) – Top 5 countries 116
Table 97: Global Make up market volume, 2006 118
Table 98: Global Make up market split (volume terms, 2006) – Top 5 countries 121
Table 99: Leading players - Top 5 countries 123
Table 100: Ukraine Make Up new product launches (reports) and SKUs, by company, 2006 124
Table 101: Ukraine Make Up new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 125
Table 102: Ukraine Make Up new product launches (reports), by Package tags or Claims, 2006 125
Table 103: Ukraine Make Up new product launches (reports) - Recent 5 launches 126
Table 104: Ukraine Key Facts 128
Table 105: Ukraine population, by age group, 2000-2005 (millions) 131
Table 106: Ukraine population forecast, by age group, 2005-2010 (millions) 132
Table 107: Ukraine population, by gender, 2000-2005 (millions) 132
Table 108: Ukraine population forecast, by gender, 2005-2010 (millions) 133
Table 109: Ukraine real GDP, 2000-2005 (UAH bn, 2005 prices) 133
Table 110: Ukraine real GDP forecast, 2005-2010 (UAH bn, 2005 prices) 134
Table 111: Ukraine nominal GDP, 2000-2005 (UAH bn, nominal prices) 134
Table 112: Ukraine real GDP, 2000-2005 (US$ bn, 2005 prices) 135
Table 113: Ukraine real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 135
Table 114: Ukraine consumer price index, 2000-2005 (2000=100) 136
Table 115: Ukraine consumer price index, 2005-2010 (2000=100) 136
Table 116: Ukraine exchange rate, 2000-2005 136