Make-Up in Turkey to 2011

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Make-Up in Turkey to 2011

Report price : $ 495
Publication date : February 2008
Length : 142 pages

Introduction

This databook is a detailed information resource covering all the key data points on Make-Up in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Eye make-up,Face make-up,Lip make-up and Nail make-up

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Make-Up in Turkey increased between 2001-2006, growing at an average annual rate of 15.5%.

The leading company in the market in 2006 was L'Oreal S.A.. The second-largest player was Revlon, Inc. with Procter & Gamble in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Make-Up markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Makeup 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2001-2006 21
Value Analysis, 2006-2011 22
Value Analysis, US$ 2001-2006 24
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 40
L'Oreal S.A. 40
Revlon, Inc. 42
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Value Analysis, US$ 2001-2006 47
Value Analysis, US$ 2006-2011 47
Volume Analysis, 2001-2006 49
Volume Analysis, 2006-2011 50
Company and Brand Share Analysis 53
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 63
Value Analysis, 2001-2006 63
Value Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 80
Value Analysis, 2001-2006 80
Value Analysis, 2006-2011 81
Value Analysis, US$ 2001-2006 83
Value Analysis, US$ 2006-2011 83
Volume Analysis, 2001-2006 85
Volume Analysis, 2006-2011 86
Company and Brand Share Analysis 89
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 99
Value Analysis, 2001-2006 99
Value Analysis, 2006-2011 100
Value Analysis, US$ 2001-2006 102
Value Analysis, US$ 2006-2011 102
Volume Analysis, 2001-2006 104
Volume Analysis, 2006-2011 105
Company and Brand Share Analysis 108
Distribution Analysis 112
Expenditure & consumption per capita 114
Chapter 9 COUNTRY COMPARISON 117
Value 117
Volume 122
Market Share 127
Chapter 10 TURKEY SOCIOECONOMIC PROFILE 128
Country Overview 128
Key Facts 129
Political Overview 130
Turkey Economic Overview 131
Chapter 11 TURKEY MACROECONOMIC PROFILE 132
Macroeconomic Indicators 132
Chapter 12 RESEARCH METHODOLOGY 137
Methodology overview 137
Secondary research 138
Market modelling 139
Primary research 140
Data finalisation 140
Ongoing research 141
Chapter 13 APPENDIX 142
Future readings 142
How to contact experts in your industry 142

LIST OF FIGURES
Figure 1: Turkey Make-up value & value forecast, 2001-2011 (TRL m, nominal prices) 23
Figure 2: Turkey Make-up category growth comparison, by value, 2001-2011 25
Figure 3: Turkey Make-up volume & volume forecast, 2001-2011 (Units m) 28
Figure 4: Turkey Make-up category growth comparison, by volume, 2001-2011 29
Figure 5: Turkey Make-up company share, by value, 2005-2006 (%) 32
Figure 6: Turkey Make-up distribution channels, by value, 2005-2006(TRL m, nominal prices) 36
Figure 7: Turkey Eye make-up value & value forecast, 2001-2011 (TRL m, nominal prices) 46
Figure 8: Turkey Eye make-up category growth comparison, by value, 2001-2011 48
Figure 9: Turkey Eye make-up volume & volume forecast, 2001-2011 (Units m) 51
Figure 10: Turkey Eye make-up category growth comparison, by volume, 2001-2011 52
Figure 11: Turkey Eye make-up company share, by value, 2005-2006 (%) 55
Figure 12: Turkey Eye make-up distribution channels, by value, 2005-2006(TRL m, nominal prices) 59
Figure 13: Turkey Nail make-up value & value forecast, 2001-2011 (TRL m, nominal prices) 65
Figure 14: Turkey Nail make-up volume & volume forecast, 2001-2011 (Units m) 69
Figure 15: Turkey Nail make-up company share, by value, 2005-2006 (%) 72
Figure 16: Turkey Nail make-up distribution channels, by value, 2005-2006(TRL m, nominal prices) 76
Figure 17: Turkey Face make-up value & value forecast, 2001-2011 (TRL m, nominal prices) 82
Figure 18: Turkey Face make-up category growth comparison, by value, 2001-2011 84
Figure 19: Turkey Face make-up volume & volume forecast, 2001-2011 (Units m) 87
Figure 20: Turkey Face make-up category growth comparison, by volume, 2001-2011 88
Figure 21: Turkey Face make-up company share, by value, 2005-2006 (%) 91
Figure 22: Turkey Face make-up distribution channels, by value, 2005-2006(TRL m, nominal prices) 95
Figure 23: Turkey Lip make-up value & value forecast, 2001-2011 (TRL m, nominal prices) 101
Figure 24: Turkey Lip make-up category growth comparison, by value, 2001-2011 103
Figure 25: Turkey Lip make-up volume & volume forecast, 2001-2011 (Units m) 106
Figure 26: Turkey Lip make-up category growth comparison, by volume, 2001-2011 107
Figure 27: Turkey Lip make-up company share, by value, 2005-2006 (%) 110
Figure 28: Turkey Lip make-up distribution channels, by value, 2005-2006(TRL m, nominal prices) 113
Figure 29: Global Make up market split (value terms, 2006) – Top 5 countries 118
Figure 30: Global Make up market value, 2001 – 2006 (Top 5 countries) 121
Figure 31: Global Make up market split (volume terms, 2006) – Top 5 countries 123
Figure 32: Global Make up market volume, 2001 – 2006 (Top 5 countries) 126
Figure 33: Map of Turkey 129
Figure 34: Annual data review process 138

LIST OF TABLES
Table 1: Make up category definitions 9
Table 2: Make up distribution channels 10
Table 3: Turkey Makeup value, 2001-2006 (TRL m, nominal prices) 21
Table 4: Turkey Makeup value forecast, 2006-2011 (TRL m, nominal prices) 22
Table 5: Turkey Makeup value, 2001-2006 (US$ m nominal prices) 24
Table 6: Turkey Makeup value forecast, 2006-2011 (US$ m nominal prices) 24
Table 7: Turkey Makeup volume, 2001-2006 (Units m) 26
Table 8: Turkey Makeup volume forecast, 2006-2011 (Units m) 27
Table 9: Turkey Makeup brand share, by value, 2005-2006 (%) 30
Table 10: Turkey Makeup value, by brand 2005-2006 (TRL m nominal prices) 31
Table 11: Turkey Makeup company share by value, 2005-2006 (%) 33
Table 12: Turkey Makeup value, by company, 2005-2006 (TRL m nominal prices) 34
Table 13: Turkey Makeup distribution channels, by value, 2005-2006 (%) 35
Table 14: Turkey Makeup value, by distribution channel, 2005-2006 (TRL m nominal prices) 35
Table 15: Turkey Makeup expenditure per capita, 2001-2006 (TRL, nominal prices) 37
Table 16: Turkey Makeup forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 37
Table 17: Turkey Makeup expenditure per capita, 2001-2006 (US$ nominal prices) 38
Table 18: Turkey Makeup forecast expenditure per capita, 2006-2011 (US$ nominal prices) 38
Table 19: Turkey Makeup consumption per capita, 2001-2006 (Units) 39
Table 20: Turkey Makeup forecast consumption per capita, 2006-2011 (Units) 39
Table 21: L'Oreal S.A. Key Facts 40
Table 22: Revlon, Inc.Key Facts 42
Table 23: Turkey Eye Make-Up value, 2001-2006 (TRL m, nominal prices) 44
Table 24: Turkey Eye Make-Up value forecast, 2006-2011 (TRL m, nominal prices) 45
Table 25: Turkey Eye Make-Up value, 2001-2006 (US$ m nominal prices) 47
Table 26: Turkey Eye Make-Up value forecast, 2006-2011 (US$ m nominal prices) 47
Table 27: Turkey Eye Make-Up volume, 2001-2006 (Units m) 49
Table 28: Turkey Eye Make-Up volume forecast, 2006-2011 (Units m) 50
Table 29: Turkey Eye Make-Up brand share, by value, 2005-2006 (%) 53
Table 30: Turkey Eye Make-Up value, by brand 2005-2006 (TRL m nominal prices) 54
Table 31: Turkey Eye Make-Up company share by value, 2005-2006 (%) 56
Table 32: Turkey Eye Make-Up value, by company, 2005-2006 (TRL m nominal prices) 57
Table 33: Turkey Eye Make-Up distribution channels, by value, 2005-2006 (%) 58
Table 34: Turkey Eye Make-Up value, by distribution channel, 2005-2006 (TRL m nominal prices) 58
Table 35: Turkey Eye Make-Up expenditure per capita, 2001-2006 (TRL, nominal prices) 60
Table 36: Turkey Eye Make-Up forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 60
Table 37: Turkey Eye Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 38: Turkey Eye Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 39: Turkey Eye Make-Up consumption per capita, 2001-2006 (Units) 62
Table 40: Turkey Eye Make-Up forecast consumption per capita, 2006-2011 (Units) 62
Table 41: Turkey Nail Make-Up value, 2001-2006 (TRL m, nominal prices) 63
Table 42: Turkey Nail Make-Up value forecast, 2006-2011 (TRL m, nominal prices) 64
Table 43: Turkey Nail Make-Up value, 2001-2006 (US$ m nominal prices) 66
Table 44: Turkey Nail Make-Up value forecast, 2006-2011 (US$ m nominal prices) 66
Table 45: Turkey Nail Make-Up volume, 2001-2006 (Units m) 67
Table 46: Turkey Nail Make-Up volume forecast, 2006-2011 (Units m) 68
Table 47: Turkey Nail Make-Up brand share, by value, 2005-2006 (%) 70
Table 48: Turkey Nail Make-Up value, by brand 2005-2006 (TRL m nominal prices) 71
Table 49: Turkey Nail Make-Up company share by value, 2005-2006 (%) 73
Table 50: Turkey Nail Make-Up value, by company, 2005-2006 (TRL m nominal prices) 74
Table 51: Turkey Nail Make-Up distribution channels, by value, 2005-2006 (%) 75
Table 52: Turkey Nail Make-Up value, by distribution channel, 2005-2006 (TRL m nominal prices) 75
Table 53: Turkey Nail Make-Up expenditure per capita, 2001-2006 (TRL, nominal prices) 77
Table 54: Turkey Nail Make-Up forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 77
Table 55: Turkey Nail Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 78
Table 56: Turkey Nail Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 78
Table 57: Turkey Nail Make-Up consumption per capita, 2001-2006 (Units) 79
Table 58: Turkey Nail Make-Up forecast consumption per capita, 2006-2011 (Units) 79
Table 59: Turkey Face Make-Up value, 2001-2006 (TRL m, nominal prices) 80
Table 60: Turkey Face Make-Up value forecast, 2006-2011 (TRL m, nominal prices) 81
Table 61: Turkey Face Make-Up value, 2001-2006 (US$ m nominal prices) 83
Table 62: Turkey Face Make-Up value forecast, 2006-2011 (US$ m nominal prices) 83
Table 63: Turkey Face Make-Up volume, 2001-2006 (Units m) 85
Table 64: Turkey Face Make-Up volume forecast, 2006-2011 (Units m) 86
Table 65: Turkey Face Make-Up brand share, by value, 2005-2006 (%) 89
Table 66: Turkey Face Make-Up value, by brand 2005-2006 (TRL m nominal prices) 90
Table 67: Turkey Face Make-Up company share by value, 2005-2006 (%) 92
Table 68: Turkey Face Make-Up value, by company, 2005-2006 (TRL m nominal prices) 93
Table 69: Turkey Face Make-Up distribution channels, by value, 2005-2006 (%) 94
Table 70: Turkey Face Make-Up value, by distribution channel, 2005-2006 (TRL m nominal prices) 94
Table 71: Turkey Face Make-Up expenditure per capita, 2001-2006 (TRL, nominal prices) 96
Table 72: Turkey Face Make-Up forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 96
Table 73: Turkey Face Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 97
Table 74: Turkey Face Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 97
Table 75: Turkey Face Make-Up consumption per capita, 2001-2006 (Units) 98
Table 76: Turkey Face Make-Up forecast consumption per capita, 2006-2011 (Units) 98
Table 77: Turkey Lip Make-Up Cleaners value, 2001-2006 (TRL m, nominal prices) 99
Table 78: Turkey Lip Make-Up Cleaners value forecast, 2006-2011 (TRL m, nominal prices) 100
Table 79: Turkey Lip Make-Up Cleaners value, 2001-2006 (US$ m nominal prices) 102
Table 80: Turkey Lip Make-Up Cleaners value forecast, 2006-2011 (US$ m nominal prices) 102
Table 81: Turkey Lip Make-Up Cleaners volume, 2001-2006 (Units m) 104
Table 82: Turkey Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m) 105
Table 83: Turkey Lip Make-Up Cleaners brand share, by value, 2005-2006 (%) 108
Table 84: Turkey Lip Make-Up Cleaners value, by brand 2005-2006 (TRL m nominal prices) 109
Table 85: Turkey Lip Make-Up Cleaners company share by value, 2005-2006 (%) 111
Table 86: Turkey Lip Make-Up Cleaners value, by company, 2005-2006 (TRL m nominal prices) 111
Table 87: Turkey Lip Make-Up Cleaners distribution channels, by value, 2005-2006 (%) 112
Table 88: Turkey Lip Make-Up Cleaners value, by distribution channel, 2005-2006 (TRL m nominal prices) 112
Table 89: Turkey Lip Make-Up Cleaners expenditure per capita, 2001-2006 (TRL, nominal prices) 114
Table 90: Turkey Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 114
Table 91: Turkey Lip Make-Up Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 115
Table 92: Turkey Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 115
Table 93: Turkey Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units) 116
Table 94: Turkey Lip Make-Up forecast consumption per capita, 2006-2011 (Units) 116
Table 95: Global Make up market value, 2006 117
Table 96: Global Make up market split (value terms (US$ m), 2006) – Top 5 countries 120
Table 97: Global Make up market volume, 2006 122
Table 98: Global Make up market split (volume terms, 2006) – Top 5 countries 125
Table 99: Leading players - Top 5 countries 127
Table 100: Turkey Key Facts 129
Table 101: Turkey population, by age group, 2000-2005 (millions) 132
Table 102: Turkey population forecast, by age group, 2005-2010 (millions) 133
Table 103: Turkey population, by gender, 2000-2005 (millions) 133
Table 104: Turkey population forecast, by gender, 2005-2010 (millions) 134
Table 105: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 134
Table 106: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 134
Table 107: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 135
Table 108: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 135
Table 109: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 135
Table 110: Turkey consumer price index, 2000-2005 (2000=100) 136
Table 111: Turkey consumer price index, 2005-2010 (2000=100) 136
Table 112: Turkey exchange rate, 2000-2005 136

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