TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Makeup 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2001-2006 21
Value Analysis, 2006-2011 22
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 38
L'Oreal S.A. 38
Revlon, Inc. 40
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 50
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 59
Value Analysis, 2001-2006 59
Value Analysis, 2006-2011 60
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 65
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 74
Value Analysis, 2001-2006 74
Value Analysis, 2006-2011 75
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 82
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 91
Value Analysis, 2001-2006 91
Value Analysis, 2006-2011 92
Volume Analysis, 2001-2006 95
Volume Analysis, 2006-2011 96
Company and Brand Share Analysis 99
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 9 COUNTRY COMPARISON 108
Value 108
Volume 113
Market Share 118
Chapter 10 NEW PRODUCT DEVELOPMENT 119
Product launches over time 119
Recent product launches 122
Chapter 11 US SOCIOECONOMIC PROFILE 123
Country Overview 123
Key Facts 124
Political Overview 126
United States Economic Overview 127
Chapter 12 US MACROECONOMIC PROFILE 128
Macroeconomic Indicators 128
Chapter 13 RESEARCH METHODOLOGY 135
Methodology overview 135
Secondary research 136
Market modelling 137
Primary research 138
Data finalisation 138
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
LIST OF FIGURES
Figure 1: US Makeup value & value forecast, 2001-2011 (USD m, nominal prices) 23
Figure 2: US Makeup category growth comparison, by value, 2001-2011 24
Figure 3: US Makeup volume & volume forecast, 2001-2011 (Units m) 27
Figure 4: US Makeup category growth comparison, by volume, 2001-2011 28
Figure 5: US Makeup company share, by value, 2005-2006 (%) 31
Figure 6: US Makeup distribution channels, by value, 2005-2006(USD m, nominal prices) 35
Figure 7: US Eye make-up value & value forecast, 2001-2011 (USD m, nominal prices) 44
Figure 8: US Eye make-up category growth comparison, by value, 2001-2011 45
Figure 9: US Eye make-up volume & volume forecast, 2001-2011 (Units m) 48
Figure 10: US Eye make-up category growth comparison, by volume, 2001-2011 49
Figure 11: US Eye make-up company share, by value, 2005-2006 (%) 52
Figure 12: US Eye make-up distribution channels, by value, 2005-2006(USD m, nominal prices) 56
Figure 13: US Nail make-up value & value forecast, 2001-2011 (USD m, nominal prices) 61
Figure 14: US Nail make-up volume & volume forecast, 2001-2011 (Units m) 64
Figure 15: US Nail make-up company share, by value, 2005-2006 (%) 67
Figure 16: US Nail make-up distribution channels, by value, 2005-2006(USD m, nominal prices) 71
Figure 17: US Face make-up value & value forecast, 2001-2011 (USD m, nominal prices) 76
Figure 18: US Face make-up category growth comparison, by value, 2001-2011 77
Figure 19: US Face make-up volume & volume forecast, 2001-2011 (Units m) 80
Figure 20: US Face make-up category growth comparison, by volume, 2001-2011 81
Figure 21: US Face make-up company share, by value, 2005-2006 (%) 84
Figure 22: US Face make-up distribution channels, by value, 2005-2006(USD m, nominal prices) 88
Figure 23: US Lip make-up value & value forecast, 2001-2011 (USD m, nominal prices) 93
Figure 24: US Lip make-up category growth comparison, by value, 2001-2011 94
Figure 25: US Lip make-up volume & volume forecast, 2001-2011 (Units m) 97
Figure 26: US Lip make-up category growth comparison, by volume, 2001-2011 98
Figure 27: US Lip make-up company share, by value, 2005-2006 (%) 101
Figure 28: US Lip make-up distribution channels, by value, 2005-2006(USD m, nominal prices) 105
Figure 29: Global Make up market split (value terms, 2006) – Top 5 countries 109
Figure 30: Global Make up market value, 2001 – 2006 (Top 5 countries) 112
Figure 31: Global Make up market split (volume terms, 2006) – Top 5 countries 114
Figure 32: Global Make up market volume, 2001 – 2006 (Top 5 countries) 117
Figure 33: Map of United States 125
Figure 34: Annual data review process 136
LIST OF TABLES
Table 1: Make up category definitions 9
Table 2: Make up distribution channels 10
Table 3: US Makeup value, 2001-2006 (USD m, nominal prices) 21
Table 4: US Makeup value forecast, 2006-2011 (USD m, nominal prices) 22
Table 5: US Makeup volume, 2001-2006 (Units m) 25
Table 6: US Makeup volume forecast, 2006-2011 (Units m) 26
Table 7: US Makeup brand share, by value, 2005-2006 (%) 29
Table 8: US Makeup value, by brand 2005-2006 (USD m, nominal prices) 30
Table 9: US Makeup company share by value, 2005-2006 (%) 32
Table 10: US Makeup value, by company, 2005-2006 (USD m, nominal prices) 33
Table 11: US Makeup distribution channels, by value, 2005-2006 (%) 34
Table 12: US Makeup value, by distribution channel, 2005-2006 (USD m, nominal prices) 34
Table 13: US Makeup expenditure per capita, 2001-2006 (USD, nominal prices) 36
Table 14: US Makeup forecast expenditure per capita, 2006-2011 (USD, nominal prices) 36
Table 15: US Makeup consumption per capita, 2001-2006 (Units) 37
Table 16: US Makeup forecast consumption per capita, 2006-2011 (Units) 37
Table 17: L'Oreal S.A. Key Facts 38
Table 18: Revlon, Inc.Key Facts 40
Table 19: US Eye Make-Up value, 2001-2006 (USD m, nominal prices) 42
Table 20: US Eye Make-Up value forecast, 2006-2011 (USD m, nominal prices) 43
Table 21: US Eye Make-Up volume, 2001-2006 (Units m) 46
Table 22: US Eye Make-Up volume forecast, 2006-2011 (Units m) 47
Table 23: US Eye Make-Up brand share, by value, 2005-2006 (%) 50
Table 24: US Eye Make-Up value, by brand 2005-2006 (USD m, nominal prices) 51
Table 25: US Eye Make-Up company share by value, 2005-2006 (%) 53
Table 26: US Eye Make-Up value, by company, 2005-2006 (USD m, nominal prices) 54
Table 27: US Eye Make-Up distribution channels, by value, 2005-2006 (%) 55
Table 28: US Eye Make-Up value, by distribution channel, 2005-2006 (USD m, nominal prices) 55
Table 29: US Eye Make-Up expenditure per capita, 2001-2006 (USD, nominal prices) 57
Table 30: US Eye Make-Up forecast expenditure per capita, 2006-2011 (USD, nominal prices) 57
Table 31: US Eye Make-Up consumption per capita, 2001-2006 (Units) 58
Table 32: US Eye Make-Up forecast consumption per capita, 2006-2011 (Units) 58
Table 33: US Nail Make-Up value, 2001-2006 (USD m, nominal prices) 59
Table 34: US Nail Make-Up value forecast, 2006-2011 (USD m, nominal prices) 60
Table 35: US Nail Make-Up volume, 2001-2006 (Units m) 62
Table 36: US Nail Make-Up volume forecast, 2006-2011 (Units m) 63
Table 37: US Nail Make-Up brand share, by value, 2005-2006 (%) 65
Table 38: US Nail Make-Up value, by brand 2005-2006 (USD m, nominal prices) 66
Table 39: US Nail Make-Up company share by value, 2005-2006 (%) 68
Table 40: US Nail Make-Up value, by company, 2005-2006 (USD m, nominal prices) 69
Table 41: US Nail Make-Up distribution channels, by value, 2005-2006 (%) 70
Table 42: US Nail Make-Up value, by distribution channel, 2005-2006 (USD m, nominal prices) 70
Table 43: US Nail Make-Up expenditure per capita, 2001-2006 (USD, nominal prices) 72
Table 44: US Nail Make-Up forecast expenditure per capita, 2006-2011 (USD, nominal prices) 72
Table 45: US Nail Make-Up consumption per capita, 2001-2006 (Units) 73
Table 46: US Nail Make-Up forecast consumption per capita, 2006-2011 (Units) 73
Table 47: US Face Make-Up value, 2001-2006 (USD m, nominal prices) 74
Table 48: US Face Make-Up value forecast, 2006-2011 (USD m, nominal prices) 75
Table 49: US Face Make-Up volume, 2001-2006 (Units m) 78
Table 50: US Face Make-Up volume forecast, 2006-2011 (Units m) 79
Table 51: US Face Make-Up brand share, by value, 2005-2006 (%) 82
Table 52: US Face Make-Up value, by brand 2005-2006 (USD m, nominal prices) 83
Table 53: US Face Make-Up company share by value, 2005-2006 (%) 85
Table 54: US Face Make-Up value, by company, 2005-2006 (USD m, nominal prices) 86
Table 55: US Face Make-Up distribution channels, by value, 2005-2006 (%) 87
Table 56: US Face Make-Up value, by distribution channel, 2005-2006 (USD m, nominal prices) 87
Table 57: US Face Make-Up expenditure per capita, 2001-2006 (USD, nominal prices) 89
Table 58: US Face Make-Up forecast expenditure per capita, 2006-2011 (USD, nominal prices) 89
Table 59: US Face Make-Up consumption per capita, 2001-2006 (Units) 90
Table 60: US Face Make-Up forecast consumption per capita, 2006-2011 (Units) 90
Table 61: US Lip Make-Up Cleaners value, 2001-2006 (USD m, nominal prices) 91
Table 62: US Lip Make-Up Cleaners value forecast, 2006-2011 (USD m, nominal prices) 92
Table 63: US Lip Make-Up Cleaners volume, 2001-2006 (Units m) 95
Table 64: US Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m) 96
Table 65: US Lip Make-Up Cleaners brand share, by value, 2005-2006 (%) 99
Table 66: US Lip Make-Up Cleaners value, by brand 2005-2006 (USD m, nominal prices) 100
Table 67: US Lip Make-Up Cleaners company share by value, 2005-2006 (%) 102
Table 68: US Lip Make-Up Cleaners value, by company, 2005-2006 (USD m, nominal prices) 103
Table 69: US Lip Make-Up Cleaners distribution channels, by value, 2005-2006 (%) 104
Table 70: US Lip Make-Up Cleaners value, by distribution channel, 2005-2006 (USD m, nominal prices) 104
Table 71: US Lip Make-Up Cleaners expenditure per capita, 2001-2006 (USD, nominal prices) 106
Table 72: US Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (USD, nominal prices) 106
Table 73: US Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units) 107
Table 74: US Lip Make-Up forecast consumption per capita, 2006-2011 (Units) 107
Table 75: Global Make up market value, 2006 108
Table 76: Global Make up market split (value terms (US$ m), 2006) – Top 5 countries 111
Table 77: Global Make up market volume, 2006 113
Table 78: Global Make up market split (volume terms, 2006) – Top 5 countries 116
Table 79: Leading players - Top 5 countries 118
Table 80: US Make Up new product launches (reports) and SKUs, by company (Top 5 companies), 2006 119
Table 81: US Make Up new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 120
Table 82: US Make Up new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 120
Table 83: US Make Up new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 121
Table 84: US Make Up new product launches (reports) - Recent 5 launches 122
Table 85: United States Key Facts 124
Table 86: US population, by age group, 2000-2005 (millions) 128
Table 87: US population forecast, by age group, 2005-2010 (millions) 129
Table 88: US population, by gender, 2000-2005 (millions) 129
Table 89: US population forecast, by gender, 2005-2010 (millions) 130
Table 90: US real GDP, 2000-2005 (USD bn, 2005 prices) 130
Table 91: US real GDP forecast, 2005-2010 (USD bn, 2005 prices) 131
Table 92: US nominal GDP, 2000-2005 (USD bn, nominal prices) 131
Table 93: US real GDP, 2000-2005 (US$ bn, 2005 prices) 132
Table 94: US real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 132
Table 95: US consumer price index, 2000-2005 (2000=100) 133
Table 96: US consumer price index, 2005-2010 (2000=100) 133
Table 97: US exchange rate, 2000-2005 134
