TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Makeup 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 25
Value Analysis, US$ 2006-2011 25
Volume Analysis, 2001-2006 27
Volume Analysis, 2006-2011 28
Company and Brand Share Analysis 31
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES 41
L'Oreal S.A. 41
Coty Inc 43
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 45
Value Analysis, 2001-2006 45
Value Analysis, 2006-2011 46
Value Analysis, US$ 2001-2006 48
Value Analysis, US$ 2006-2011 48
Volume Analysis, 2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share Analysis 54
Distribution Analysis 59
Expenditure & consumption per capita 61
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 64
Value Analysis, 2001-2006 64
Value Analysis, 2006-2011 65
Value Analysis, US$ 2001-2006 67
Value Analysis, US$ 2006-2011 67
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 71
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 80
Value Analysis, 2001-2006 80
Value Analysis, 2006-2011 81
Value Analysis, US$ 2001-2006 83
Value Analysis, US$ 2006-2011 83
Volume Analysis, 2001-2006 85
Volume Analysis, 2006-2011 86
Company and Brand Share Analysis 89
Distribution Analysis 93
Expenditure & consumption per capita 95
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 98
Value Analysis, 2001-2006 98
Value Analysis, 2006-2011 99
Value Analysis, US$ 2001-2006 101
Value Analysis, US$ 2006-2011 101
Volume Analysis, 2001-2006 103
Volume Analysis, 2006-2011 104
Company and Brand Share Analysis 107
Distribution Analysis 111
Expenditure & consumption per capita 113
Chapter 9 COUNTRY COMPARISON 116
Value 116
Volume 121
Market Share 126
Chapter 10 NEW PRODUCT DEVELOPMENT 127
Product launches over time 127
Recent product launches 129
Chapter 11 NETHERLANDS SOCIOECONOMIC PROFILE 130
Country Overview 130
Key Facts 131
Political Overview 133
Netherlands Economic Overview 134
Chapter 12 NETHERLANDS MACROECONOMIC PROFILE 135
Macroeconomic Indicators 135
Chapter 13 RESEARCH METHODOLOGY 141
Methodology overview 141
Secondary research 142
Market modelling 143
Primary research 144
Data finalisation 144
Ongoing research 145
Chapter 14 APPENDIX 146
Future readings 146
How to contact experts in your industry 146
LIST OF FIGURES
Figure 1: Netherlands Makeup value & value forecast, 2001-2011 (EUR m, nominal prices) 24
Figure 2: Netherlands Makeup category growth comparison, by value, 2001-2011 26
Figure 3: Netherlands Makeup volume & volume forecast, 2001-2011 (Units m) 29
Figure 4: Netherlands Makeup category growth comparison, by volume, 2001-2011 30
Figure 5: Netherlands Makeup company share, by value, 2005-2006 (%) 33
Figure 6: Netherlands Makeup distribution channels, by value, 2005-2006(EUR m, nominal prices) 37
Figure 7: Netherlands Eye make-up value & value forecast, 2001-2011 (EUR m, nominal prices) 47
Figure 8: Netherlands Eye make-up category growth comparison, by value, 2001-2011 49
Figure 9: Netherlands Eye make-up volume & volume forecast, 2001-2011 (Units m) 52
Figure 10: Netherlands Eye make-up category growth comparison, by volume, 2001-2011 53
Figure 11: Netherlands Eye make-up company share, by value, 2005-2006 (%) 56
Figure 12: Netherlands Eye make-up distribution channels, by value, 2005-2006(EUR m, nominal prices) 60
Figure 13: Netherlands Nail make-up value & value forecast, 2001-2011 (EUR m, nominal prices) 66
Figure 14: Netherlands Nail make-up volume & volume forecast, 2001-2011 (Units m) 70
Figure 15: Netherlands Nail make-up company share, by value, 2005-2006 (%) 73
Figure 16: Netherlands Nail make-up distribution channels, by value, 2005-2006(EUR m, nominal prices) 76
Figure 17: Netherlands Face make-up value & value forecast, 2001-2011 (EUR m, nominal prices) 82
Figure 18: Netherlands Face make-up category growth comparison, by value, 2001-2011 84
Figure 19: Netherlands Face make-up volume & volume forecast, 2001-2011 (Units m) 87
Figure 20: Netherlands Face make-up category growth comparison, by volume, 2001-2011 88
Figure 21: Netherlands Face make-up company share, by value, 2005-2006 (%) 91
Figure 22: Netherlands Face make-up distribution channels, by value, 2005-2006(EUR m, nominal prices) 94
Figure 23: Netherlands Lip make-up value & value forecast, 2001-2011 (EUR m, nominal prices) 100
Figure 24: Netherlands Lip make-up category growth comparison, by value, 2001-2011 102
Figure 25: Netherlands Lip make-up volume & volume forecast, 2001-2011 (Units m) 105
Figure 26: Netherlands Lip make-up category growth comparison, by volume, 2001-2011 106
Figure 27: Netherlands Lip make-up company share, by value, 2005-2006 (%) 109
Figure 28: Netherlands Lip make-up distribution channels, by value, 2005-2006(EUR m, nominal prices) 112
Figure 29: Global Make up market split (value terms, 2006) – Top 5 countries 117
Figure 30: Global Make up market value, 2001 – 2006 (Top 5 countries) 120
Figure 31: Global Make up market split (volume terms, 2006) – Top 5 countries 122
Figure 32: Global Make up market volume, 2001 – 2006 (Top 5 countries) 125
Figure 33: Map of Netherlands 132
Figure 34: Annual data review process 142
LIST OF TABLES
Table 1: Make up category definitions 9
Table 2: Make up distribution channels 10
Table 3: Netherlands Makeup value, 2001-2006 (EUR m, nominal prices) 22
Table 4: Netherlands Makeup value forecast, 2006-2011 (EUR m, nominal prices) 23
Table 5: Netherlands Makeup value, 2001-2006 (US$ m, nominal prices) 25
Table 6: Netherlands Makeup value forecast, 2006-2011 (US$ m, nominal prices) 25
Table 7: Netherlands Makeup volume, 2001-2006 (Units m) 27
Table 8: Netherlands Makeup volume forecast, 2006-2011 (Units m) 28
Table 9: Netherlands Makeup brand share, by value, 2005-2006 (%) 31
Table 10: Netherlands Makeup value, by brand 2005-2006 (EUR m, nominal prices) 32
Table 11: Netherlands Makeup company share by value, 2005-2006 (%) 34
Table 12: Netherlands Makeup value, by company, 2005-2006 (EUR m, nominal prices) 35
Table 13: Netherlands Makeup distribution channels, by value, 2005-2006 (%) 36
Table 14: Netherlands Makeup value, by distribution channel, 2005-2006 (EUR m, nominal prices) 36
Table 15: Netherlands Makeup expenditure per capita, 2001-2006 (EUR, nominal prices) 38
Table 16: Netherlands Makeup forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 38
Table 17: Netherlands Makeup expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 18: Netherlands Makeup forecast expenditure per capita, 2006-2011 (US$ nominal prices) 39
Table 19: Netherlands Makeup consumption per capita, 2001-2006 (Units) 40
Table 20: Netherlands Makeup forecast consumption per capita, 2006-2011 (Units) 40
Table 21: L'Oreal S.A. Key Facts 41
Table 22: Coty Inc Key Facts 43
Table 23: Netherlands Eye Make-Up value, 2001-2006 (EUR m, nominal prices) 45
Table 24: Netherlands Eye Make-Up value forecast, 2006-2011 (EUR m, nominal prices) 46
Table 25: Netherlands Eye Make-Up value, 2001-2006 (US$ m, nominal prices) 48
Table 26: Netherlands Eye Make-Up value forecast, 2006-2011 (US$ m, nominal prices) 48
Table 27: Netherlands Eye Make-Up volume, 2001-2006 (Units m) 50
Table 28: Netherlands Eye Make-Up volume forecast, 2006-2011 (Units m) 51
Table 29: Netherlands Eye Make-Up brand share, by value, 2005-2006 (%) 54
Table 30: Netherlands Eye Make-Up value, by brand 2005-2006 (EUR m, nominal prices) 55
Table 31: Netherlands Eye Make-Up company share by value, 2005-2006 (%) 57
Table 32: Netherlands Eye Make-Up value, by company, 2005-2006 (EUR m, nominal prices) 58
Table 33: Netherlands Eye Make-Up distribution channels, by value, 2005-2006 (%) 59
Table 34: Netherlands Eye Make-Up value, by distribution channel, 2005-2006 (EUR m, nominal prices) 59
Table 35: Netherlands Eye Make-Up expenditure per capita, 2001-2006 (EUR, nominal prices) 61
Table 36: Netherlands Eye Make-Up forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 61
Table 37: Netherlands Eye Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 62
Table 38: Netherlands Eye Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 62
Table 39: Netherlands Eye Make-Up consumption per capita, 2001-2006 (Units) 63
Table 40: Netherlands Eye Make-Up forecast consumption per capita, 2006-2011 (Units) 63
Table 41: Netherlands Nail Make-Up value, 2001-2006 (EUR m, nominal prices) 64
Table 42: Netherlands Nail Make-Up value forecast, 2006-2011 (EUR m, nominal prices) 65
Table 43: Netherlands Nail Make-Up value, 2001-2006 (US$ m, nominal prices) 67
Table 44: Netherlands Nail Make-Up value forecast, 2006-2011 (US$ m, nominal prices) 67
Table 45: Netherlands Nail Make-Up volume, 2001-2006 (Units m) 68
Table 46: Netherlands Nail Make-Up volume forecast, 2006-2011 (Units m) 69
Table 47: Netherlands Nail Make-Up brand share, by value, 2005-2006 (%) 71
Table 48: Netherlands Nail Make-Up value, by brand 2005-2006 (EUR m, nominal prices) 72
Table 49: Netherlands Nail Make-Up company share by value, 2005-2006 (%) 74
Table 50: Netherlands Nail Make-Up value, by company, 2005-2006 (EUR m, nominal prices) 74
Table 51: Netherlands Nail Make-Up distribution channels, by value, 2005-2006 (%) 75
Table 52: Netherlands Nail Make-Up value, by distribution channel, 2005-2006 (EUR m, nominal prices) 75
Table 53: Netherlands Nail Make-Up expenditure per capita, 2001-2006 (EUR, nominal prices) 77
Table 54: Netherlands Nail Make-Up forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 77
Table 55: Netherlands Nail Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 78
Table 56: Netherlands Nail Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 78
Table 57: Netherlands Nail Make-Up consumption per capita, 2001-2006 (Units) 79
Table 58: Netherlands Nail Make-Up forecast consumption per capita, 2006-2011 (Units) 79
Table 59: Netherlands Face Make-Up value, 2001-2006 (EUR m, nominal prices) 80
Table 60: Netherlands Face Make-Up value forecast, 2006-2011 (EUR m, nominal prices) 81
Table 61: Netherlands Face Make-Up value, 2001-2006 (US$ m, nominal prices) 83
Table 62: Netherlands Face Make-Up value forecast, 2006-2011 (US$ m, nominal prices) 83
Table 63: Netherlands Face Make-Up volume, 2001-2006 (Units m) 85
Table 64: Netherlands Face Make-Up volume forecast, 2006-2011 (Units m) 86
Table 65: Netherlands Face Make-Up brand share, by value, 2005-2006 (%) 89
Table 66: Netherlands Face Make-Up value, by brand 2005-2006 (EUR m, nominal prices) 90
Table 67: Netherlands Face Make-Up company share by value, 2005-2006 (%) 92
Table 68: Netherlands Face Make-Up value, by company, 2005-2006 (EUR m, nominal prices) 92
Table 69: Netherlands Face Make-Up distribution channels, by value, 2005-2006 (%) 93
Table 70: Netherlands Face Make-Up value, by distribution channel, 2005-2006 (EUR m, nominal prices) 93
Table 71: Netherlands Face Make-Up expenditure per capita, 2001-2006 (EUR, nominal prices) 95
Table 72: Netherlands Face Make-Up forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 95
Table 73: Netherlands Face Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 96
Table 74: Netherlands Face Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 96
Table 75: Netherlands Face Make-Up consumption per capita, 2001-2006 (Units) 97
Table 76: Netherlands Face Make-Up forecast consumption per capita, 2006-2011 (Units) 97
Table 77: Netherlands Lip Make-Up Cleaners value, 2001-2006 (EUR m, nominal prices) 98
Table 78: Netherlands Lip Make-Up Cleaners value forecast, 2006-2011 (EUR m, nominal prices) 99
Table 79: Netherlands Lip Make-Up Cleaners value, 2001-2006 (US$ m, nominal prices) 101
Table 80: Netherlands Lip Make-Up Cleaners value forecast, 2006-2011 (US$ m, nominal prices) 101
Table 81: Netherlands Lip Make-Up Cleaners volume, 2001-2006 (Units m) 103
Table 82: Netherlands Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m) 104
Table 83: Netherlands Lip Make-Up Cleaners brand share, by value, 2005-2006 (%) 107
Table 84: Netherlands Lip Make-Up Cleaners value, by brand 2005-2006 (EUR m, nominal prices) 108
Table 85: Netherlands Lip Make-Up Cleaners company share by value, 2005-2006 (%) 110
Table 86: Netherlands Lip Make-Up Cleaners value, by company, 2005-2006 (EUR m, nominal prices) 110
Table 87: Netherlands Lip Make-Up Cleaners distribution channels, by value, 2005-2006 (%) 111
Table 88: Netherlands Lip Make-Up Cleaners value, by distribution channel, 2005-2006 (EUR m, nominal prices) 111
Table 89: Netherlands Lip Make-Up Cleaners expenditure per capita, 2001-2006 (EUR, nominal prices) 113
Table 90: Netherlands Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 113
Table 91: Netherlands Lip Make-Up Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 114
Table 92: Netherlands Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 114
Table 93: Netherlands Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units) 115
Table 94: Netherlands Lip Make-Up forecast consumption per capita, 2006-2011 (Units) 115
Table 95: Global Make up market value, 2006 116
Table 96: Global Make up market split (value terms (US$ m), 2006) – Top 5 countries 119
Table 97: Global Make up market volume, 2006 121
Table 98: Global Make up market split (volume terms, 2006) – Top 5 countries 124
Table 99: Leading players - Top 5 countries 126
Table 100: Netherlands Make Up new product launches (reports) and SKUs, by company (Top 5 companies), 2006 127
Table 101: Netherlands Make Up new product launches (reports), by flavor and fragrances, 2006 127
Table 102: Netherlands Make Up new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 128
Table 103: Netherlands Make Up new product launches (reports), by Package tags or Claims, 2006 128
Table 104: Netherlands Make Up new product launches (reports) - Recent 5 launches 129
Table 105: Netherlands Key Facts 131
Table 106: Netherlands population, by age group, 2000-2005 (millions) 135
Table 107: Netherlands population forecast, by age group, 2005-2010 (millions) 136
Table 108: Netherlands population, by gender, 2000-2005 (millions) 136
Table 109: Netherlands population forecast, by gender, 2005-2010 (millions) 137
Table 110: Netherlands real GDP, 2000-2005 (EUR bn, 2005 prices) 137
Table 111: Netherlands real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 138
Table 112: Netherlands nominal GDP, 2000-2005 (EUR bn, nominal prices) 138
Table 113: Netherlands real GDP, 2000-2005 (US$ bn, 2005 prices) 139
Table 114: Netherlands real GDP forecast, 2005-2010 (US$ bn, 2005 prices 139
Table 115: Netherlands consumer price index, 2000-2005 (2000=100) 140
Table 116: Netherlands consumer price index, 2005-2010 (2000=100) 140
Table 117: Netherlands exchange rate, 2000-2005 140