TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Makeup 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2001-2006 21
Value Analysis, 2006-2011 22
Value Analysis, US$ 2001-2006 24
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 40
L'Oreal S.A. 40
Procter & Gamble 42
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Value Analysis, US$ 2001-2006 47
Value Analysis, US$ 2006-2011 47
Volume Analysis, 2001-2006 49
Volume Analysis, 2006-2011 50
Company and Brand Share Analysis 53
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 63
Value Analysis, 2001-2006 63
Value Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 80
Value Analysis, 2001-2006 80
Value Analysis, 2006-2011 81
Value Analysis, US$ 2001-2006 83
Value Analysis, US$ 2006-2011 83
Volume Analysis, 2001-2006 85
Volume Analysis, 2006-2011 86
Company and Brand Share Analysis 89
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 99
Value Analysis, 2001-2006 99
Value Analysis, 2006-2011 100
Value Analysis, US$ 2001-2006 102
Value Analysis, US$ 2006-2011 102
Volume Analysis, 2001-2006 104
Volume Analysis, 2006-2011 105
Company and Brand Share Analysis 108
Distribution Analysis 113
Expenditure & consumption per capita 115
Chapter 9 COUNTRY COMPARISON 118
Value 118
Volume 123
Market Share 128
Chapter 10 NEW PRODUCT DEVELOPMENT 129
Product launches over time 129
Recent product launches 131
Chapter 11 TAIWAN SOCIOECONOMIC PROFILE 132
Country Overview 132
Key Facts 133
Political Overview 134
Taiwan Economic Overview 135
Chapter 12 TAIWAN MACROECONOMIC PROFILE 136
Macroeconomic Indicators 136
Chapter 13 RESEARCH METHODOLOGY 141
Methodology overview 141
Secondary research 142
Market modelling 143
Primary research 144
Data finalisation 144
Ongoing research 145
Chapter 14 APPENDIX 146
Future readings 146
How to contact experts in your industry 146
LIST OF FIGURES
Figure 1: Taiwan Makeup value & value forecast, 2001-2011 (TWD m, nominal prices) 23
Figure 2: Taiwan Makeup category growth comparison, by value, 2001-2011 25
Figure 3: Taiwan Makeup volume & volume forecast, 2001-2011 (Units m) 28
Figure 4: Taiwan Makeup category growth comparison, by volume, 2001-2011 29
Figure 5: Taiwan Makeup company share, by value, 2005-2006 (%) 32
Figure 6: Taiwan Makeup distribution channels, by value, 2005-2006(TWD m, nominal prices) 36
Figure 7: Taiwan Eye make-up value & value forecast, 2001-2011 (TWD m, nominal prices) 46
Figure 8: Taiwan Eye make-up category growth comparison, by value, 2001-2011 48
Figure 9: Taiwan Eye make-up volume & volume forecast, 2001-2011 (Units m) 51
Figure 10: Taiwan Eye make-up category growth comparison, by volume, 2001-2011 52
Figure 11: Taiwan Eye make-up company share, by value, 2005-2006 (%) 55
Figure 12: Taiwan Eye make-up distribution channels, by value, 2005-2006(TWD m, nominal prices) 59
Figure 13: Taiwan Nail make-up value & value forecast, 2001-2011 (TWD m, nominal prices) 65
Figure 14: Taiwan Nail make-up volume & volume forecast, 2001-2011 (Units m) 69
Figure 15: Taiwan Nail make-up company share, by value, 2005-2006 (%) 72
Figure 16: Taiwan Nail make-up distribution channels, by value, 2005-2006(TWD m, nominal prices) 76
Figure 17: Taiwan Face make-up value & value forecast, 2001-2011 (TWD m, nominal prices) 82
Figure 18: Taiwan Face make-up category growth comparison, by value, 2001-2011 84
Figure 19: Taiwan Face make-up volume & volume forecast, 2001-2011 (Units m) 87
Figure 20: Taiwan Face make-up category growth comparison, by volume, 2001-2011 88
Figure 21: Taiwan Face make-up company share, by value, 2005-2006 (%) 91
Figure 22: Taiwan Face make-up distribution channels, by value, 2005-2006(TWD m, nominal prices) 95
Figure 23: Taiwan Lip make-up value & value forecast, 2001-2011 (TWD m, nominal prices) 101
Figure 24: Taiwan Lip make-up category growth comparison, by value, 2001-2011 103
Figure 25: Taiwan Lip make-up volume & volume forecast, 2001-2011 (Units m) 106
Figure 26: Taiwan Lip make-up category growth comparison, by volume, 2001-2011 107
Figure 27: Taiwan Lip make-up company share, by value, 2005-2006 (%) 110
Figure 28: Taiwan Lip make-up distribution channels, by value, 2005-2006(TWD m, nominal prices) 114
Figure 29: Global Make up market split (value terms, 2006) – Top 5 countries 119
Figure 30: Global Make up market value, 2001 – 2006 (Top 5 countries) 122
Figure 31: Global Make up market split (volume terms, 2006) – Top 5 countries 124
Figure 32: Global Make up market volume, 2001 – 2006 (Top 5 countries) 127
Figure 33: Map of Taiwan 133
Figure 34: Annual data review process 142
LIST OF TABLES
Table 1: Make up category definitions 9
Table 2: Make up distribution channels 10
Table 3: Taiwan Makeup value, 2001-2006 (TWD m, nominal prices) 21
Table 4: Taiwan Makeup value forecast, 2006-2011 (TWD m, nominal prices) 22
Table 5: Taiwan Makeup value, 2001-2006 (US$ m, nominal prices) 24
Table 6: Taiwan Makeup value forecast, 2006-2011 (US$ m, nominal prices) 24
Table 7: Taiwan Makeup volume, 2001-2006 (Units m) 26
Table 8: Taiwan Makeup volume forecast, 2006-2011 (Units m) 27
Table 9: Taiwan Makeup brand share, by value, 2005-2006 (%) 30
Table 10: Taiwan Makeup value, by brand 2005-2006 (TWD m, nominal prices) 31
Table 11: Taiwan Makeup company share by value, 2005-2006 (%) 33
Table 12: Taiwan Makeup value, by company, 2005-2006 (TWD m, nominal prices) 34
Table 13: Taiwan Makeup distribution channels, by value, 2005-2006 (%) 35
Table 14: Taiwan Makeup value, by distribution channel, 2005-2006 (TWD m, nominal prices) 35
Table 15: Taiwan Makeup expenditure per capita, 2001-2006 (TWD, nominal prices) 37
Table 16: Taiwan Makeup forecast expenditure per capita, 2006-2011 (TWD, nominal prices) 37
Table 17: Taiwan Makeup expenditure per capita, 2001-2006 (US$, nominal prices) 38
Table 18: Taiwan Makeup forecast expenditure per capita, 2006-2011 (US$, nominal prices) 38
Table 19: Taiwan Makeup consumption per capita, 2001-2006 (Units) 39
Table 20: Taiwan Makeup forecast consumption per capita, 2006-2011 (Units) 39
Table 21: L'Oreal S.A. Key Facts 40
Table 22: Procter & Gamble Key Facts 42
Table 23: Taiwan Eye Make-Up value, 2001-2006 (TWD m, nominal prices) 44
Table 24: Taiwan Eye Make-Up value forecast, 2006-2011 (TWD m, nominal prices) 45
Table 25: Taiwan Eye Make-Up value, 2001-2006 (US$ m, nominal prices) 47
Table 26: Taiwan Eye Make-Up value forecast, 2006-2011 (US$ m, nominal prices) 47
Table 27: Taiwan Eye Make-Up volume, 2001-2006 (Units m) 49
Table 28: Taiwan Eye Make-Up volume forecast, 2006-2011 (Units m) 50
Table 29: Taiwan Eye Make-Up brand share, by value, 2005-2006 (%) 53
Table 30: Taiwan Eye Make-Up value, by brand 2005-2006 (TWD m, nominal prices) 54
Table 31: Taiwan Eye Make-Up company share by value, 2005-2006 (%) 56
Table 32: Taiwan Eye Make-Up value, by company, 2005-2006 (TWD m, nominal prices) 57
Table 33: Taiwan Eye Make-Up distribution channels, by value, 2005-2006 (%) 58
Table 34: Taiwan Eye Make-Up value, by distribution channel, 2005-2006 (TWD m, nominal prices) 58
Table 35: Taiwan Eye Make-Up expenditure per capita, 2001-2006 (TWD, nominal prices) 60
Table 36: Taiwan Eye Make-Up forecast expenditure per capita, 2006-2011 (TWD, nominal prices) 60
Table 37: Taiwan Eye Make-Up expenditure per capita, 2001-2006 (US$, nominal prices) 61
Table 38: Taiwan Eye Make-Up forecast expenditure per capita, 2006-2011 (US$, nominal prices) 61
Table 39: Taiwan Eye Make-Up consumption per capita, 2001-2006 (Units) 62
Table 40: Taiwan Eye Make-Up forecast consumption per capita, 2006-2011 (Units) 62
Table 41: Taiwan Nail Make-Up value, 2001-2006 (TWD m, nominal prices) 63
Table 42: Taiwan Nail Make-Up value forecast, 2006-2011 (TWD m, nominal prices) 64
Table 43: Taiwan Nail Make-Up value, 2001-2006 (US$ m, nominal prices) 66
Table 44: Taiwan Nail Make-Up value forecast, 2006-2011 (US$ m, nominal prices) 66
Table 45: Taiwan Nail Make-Up volume, 2001-2006 (Units m) 67
Table 46: Taiwan Nail Make-Up volume forecast, 2006-2011 (Units m) 68
Table 47: Taiwan Nail Make-Up brand share, by value, 2005-2006 (%) 70
Table 48: Taiwan Nail Make-Up value, by brand 2005-2006 (TWD m, nominal prices) 71
Table 49: Taiwan Nail Make-Up company share by value, 2005-2006 (%) 73
Table 50: Taiwan Nail Make-Up value, by company, 2005-2006 (TWD m, nominal prices) 74
Table 51: Taiwan Nail Make-Up distribution channels, by value, 2005-2006 (%) 75
Table 52: Taiwan Nail Make-Up value, by distribution channel, 2005-2006 (TWD m, nominal prices) 75
Table 53: Taiwan Nail Make-Up expenditure per capita, 2001-2006 (TWD, nominal prices) 77
Table 54: Taiwan Nail Make-Up forecast expenditure per capita, 2006-2011 (TWD, nominal prices) 77
Table 55: Taiwan Nail Make-Up expenditure per capita, 2001-2006 (US$, nominal prices) 78
Table 56: Taiwan Nail Make-Up forecast expenditure per capita, 2006-2011 (US$, nominal prices) 78
Table 57: Taiwan Nail Make-Up consumption per capita, 2001-2006 (Units) 79
Table 58: Taiwan Nail Make-Up forecast consumption per capita, 2006-2011 (Units) 79
Table 59: Taiwan Face Make-Up value, 2001-2006 (TWD m, nominal prices) 80
Table 60: Taiwan Face Make-Up value forecast, 2006-2011 (TWD m, nominal prices) 81
Table 61: Taiwan Face Make-Up value, 2001-2006 (US$ m, nominal prices) 83
Table 62: Taiwan Face Make-Up value forecast, 2006-2011 (US$ m, nominal prices) 83
Table 63: Taiwan Face Make-Up volume, 2001-2006 (Units m) 85
Table 64: Taiwan Face Make-Up volume forecast, 2006-2011 (Units m) 86
Table 65: Taiwan Face Make-Up brand share, by value, 2005-2006 (%) 89
Table 66: Taiwan Face Make-Up value, by brand 2005-2006 (TWD m, nominal prices) 90
Table 67: Taiwan Face Make-Up company share by value, 2005-2006 (%) 92
Table 68: Taiwan Face Make-Up value, by company, 2005-2006 (TWD m, nominal prices) 93
Table 69: Taiwan Face Make-Up distribution channels, by value, 2005-2006 (%) 94
Table 70: Taiwan Face Make-Up value, by distribution channel, 2005-2006 (TWD m, nominal prices) 94
Table 71: Taiwan Face Make-Up expenditure per capita, 2001-2006 (TWD, nominal prices) 96
Table 72: Taiwan Face Make-Up forecast expenditure per capita, 2006-2011 (TWD, nominal prices) 96
Table 73: Taiwan Face Make-Up expenditure per capita, 2001-2006 (US$, nominal prices) 97
Table 74: Taiwan Face Make-Up forecast expenditure per capita, 2006-2011 (US$, nominal prices) 97
Table 75: Taiwan Face Make-Up consumption per capita, 2001-2006 (Units) 98
Table 76: Taiwan Face Make-Up forecast consumption per capita, 2006-2011 (Units) 98
Table 77: Taiwan Lip Make-Up Cleaners value, 2001-2006 (TWD m, nominal prices) 99
Table 78: Taiwan Lip Make-Up Cleaners value forecast, 2006-2011 (TWD m, nominal prices) 100
Table 79: Taiwan Lip Make-Up Cleaners value, 2001-2006 (US$ m, nominal prices) 102
Table 80: Taiwan Lip Make-Up Cleaners value forecast, 2006-2011 (US$ m, nominal prices) 102
Table 81: Taiwan Lip Make-Up Cleaners volume, 2001-2006 (Units m) 104
Table 82: Taiwan Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m) 105
Table 83: Taiwan Lip Make-Up Cleaners brand share, by value, 2005-2006 (%) 108
Table 84: Taiwan Lip Make-Up Cleaners value, by brand 2005-2006 (TWD m, nominal prices) 109
Table 85: Taiwan Lip Make-Up Cleaners company share by value, 2005-2006 (%) 111
Table 86: Taiwan Lip Make-Up Cleaners value, by company, 2005-2006 (TWD m, nominal prices) 112
Table 87: Taiwan Lip Make-Up Cleaners distribution channels, by value, 2005-2006 (%) 113
Table 88: Taiwan Lip Make-Up Cleaners value, by distribution channel, 2005-2006 (TWD m, nominal prices) 113
Table 89: Taiwan Lip Make-Up Cleaners expenditure per capita, 2001-2006 (TWD, nominal prices) 115
Table 90: Taiwan Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (TWD, nominal prices) 115
Table 91: Taiwan Lip Make-Up Cleaners expenditure per capita, 2001-2006 (US$, nominal prices) 116
Table 92: Taiwan Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (US$, nominal prices) 116
Table 93: Taiwan Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units) 117
Table 94: Taiwan Lip Make-Up forecast consumption per capita, 2006-2011 (Units) 117
Table 95: Global Make up market value, 2006 118
Table 96: Global Make up market split (value terms (US$ m), 2006) – Top 5 countries 121
Table 97: Global Make up market volume, 2006 123
Table 98: Global Make up market split (volume terms, 2006) – Top 5 countries 126
Table 99: Leading players - Top 5 countries 128
Table 100: Taiwan Make Up new product launches (reports) and SKUs, by company (Top 5 companies), 2006 129
Table 101: Taiwan Make Up new product launches (reports), by flavor and fragrances, 2006 129
Table 102: Taiwan Make Up new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 130
Table 103: Taiwan Make Up new product launches (reports), by Package tags or Claims, 2006 130
Table 104: Taiwan Make Up new product launches (reports) - Recent 5 launches 131
Table 105: Taiwan Key Facts 133
Table 106: Taiwan population, by age group, 2000-2005 (millions) 136
Table 107: Taiwan population forecast, by age group, 2005-2010 (millions) 137
Table 108: Taiwan population, by gender, 2000-2005 (millions) 137
Table 109: Taiwan population forecast, by gender, 2005-2010 (millions) 138
Table 110: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices) 138
Table 111: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices) 139
Table 112: Taiwan consumer price index, 2000-2005 (2000=100) 139
Table 113: Taiwan consumer price index, 2005-2010 (2000=100) 140
Table 114: Taiwan exchange rate, 2000-2005 140