TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Makeup 2
Summary category level - Eye make-up 3
Summary category level - Nail make-up 4
Summary category level - Face make-up 5
Summary category level - Lip make-up 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2001-2006 21
Value Analysis, 2006-2011 22
Value Analysis, US$ 2001-2006 24
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 29
Distribution Analysis 32
Expenditure & consumption per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Avon Products, Inc. 37
L'Oreal S.A. 39
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 57
Value Analysis, 2001-2006 57
Value Analysis, 2006-2011 58
Value Analysis, US$ 2001-2006 60
Value Analysis, US$ 2006-2011 60
Volume Analysis, 2001-2006 61
Volume Analysis, 2006-2011 62
Company and Brand Share Analysis 63
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 71
Value Analysis, 2001-2006 71
Value Analysis, 2006-2011 72
Value Analysis, US$ 2001-2006 74
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 87
Value Analysis, 2001-2006 87
Value Analysis, 2006-2011 88
Value Analysis, US$ 2001-2006 90
Value Analysis, US$ 2006-2011 90
Volume Analysis, 2001-2006 92
Volume Analysis, 2006-2011 93
Company and Brand Share Analysis 95
Distribution Analysis 98
Expenditure & consumption per capita 100
Chapter 9 COUNTRY COMPARISON 103
Value 103
Volume 108
Market Share 113
Chapter 10 NEW PRODUCT DEVELOPMENT 114
Product launches over time 114
Recent product launches 117
Chapter 11 BRAZIL SOCIOECONOMIC PROFILE 118
Country Overview 118
Key Facts 119
Political Overview 120
Brazil Economic Overview 121
Chapter 12 BRAZIL MACROECONOMIC PROFILE 122
Macroeconomic Indicators 122
Chapter 13 RESEARCH METHODOLOGY 128
Methodology overview 128
Secondary research 129
Market modelling 130
Primary research 131
Data finalisation 131
Ongoing research 132
Chapter 14 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
LIST OF FIGURES
Figure 1: Brazil Make-up value & value forecast, 2001-2011 (BRL m, nominal prices) 23
Figure 2: Brazil Make-up category growth comparison, by value, 2001-2011 25
Figure 3: Brazil Make-up volume & volume forecast, 2001-2011 (Units m) 28
Figure 4: Brazil Make-up category growth comparison, by volume, 2001-2011 28
Figure 5: Brazil Make-up company share, by value, 2005-2006 (%) 30
Figure 6: Brazil Make-up distribution channels, by value, 2005-2006(BRL m, nominal prices) 33
Figure 7: Brazil Eye make-up value & value forecast, 2001-2011 (BRL m, nominal prices) 43
Figure 8: Brazil Eye make-up category growth comparison, by value, 2001-2011 45
Figure 9: Brazil Eye make-up volume & volume forecast, 2001-2011 (Units m) 48
Figure 10: Brazil Eye make-up category growth comparison, by volume, 2001-2011 48
Figure 11: Brazil Eye make-up company share, by value, 2005-2006 (%) 50
Figure 12: Brazil Eye make-up distribution channels, by value, 2005-2006(BRL m, nominal prices) 53
Figure 13: Brazil Nail make-up value & value forecast, 2001-2011 (BRL m, nominal prices) 59
Figure 14: Brazil Nail make-up volume & volume forecast, 2001-2011 (Units m) 62
Figure 15: Brazil Nail make-up company share, by value, 2005-2006 (%) 64
Figure 16: Brazil Nail make-up distribution channels, by value, 2005-2006(BRL m, nominal prices) 67
Figure 17: Brazil Face make-up value & value forecast, 2001-2011 (BRL m, nominal prices) 73
Figure 18: Brazil Face make-up category growth comparison, by value, 2001-2011 75
Figure 19: Brazil Face make-up volume & volume forecast, 2001-2011 (Units m) 78
Figure 20: Brazil Face make-up category growth comparison, by volume, 2001-2011 78
Figure 21: Brazil Face make-up company share, by value, 2005-2006 (%) 80
Figure 22: Brazil Face make-up distribution channels, by value, 2005-2006(BRL m, nominal prices) 83
Figure 23: Brazil Lip make-up value & value forecast, 2001-2011 (BRL m, nominal prices) 89
Figure 24: Brazil Lip make-up category growth comparison, by value, 2001-2011 91
Figure 25: Brazil Lip make-up volume & volume forecast, 2001-2011 (Units m) 94
Figure 26: Brazil Lip make-up category growth comparison, by volume, 2001-2011 94
Figure 27: Brazil Lip make-up company share, by value, 2005-2006 (%) 96
Figure 28: Brazil Lip make-up distribution channels, by value, 2005-2006(BRL m, nominal prices) 99
Figure 29: Global Make up market split (value terms, 2006) – Top 5 countries 104
Figure 30: Global Make up market value, 2001 – 2006 (Top 5 countries) 107
Figure 31: Global Make up market split (volume terms, 2006) – Top 5 countries 109
Figure 32: Global Make up market volume, 2001 – 2006 (Top 5 countries) 112
Figure 33: Map of Brazil 119
Figure 34: Annual data review process 129
LIST OF TABLES
Table 1: Make up category definitions 9
Table 2: Make up distribution channels 10
Table 3: Brazil Make up value, 2001-2006 (BRL m, nominal prices) 21
Table 4: Brazil Make up value forecast, 2006-2011 (BRL m, nominal prices) 22
Table 5: Brazil Make up value, 2001-2006 (US$ m nominal prices) 24
Table 6: Brazil Make up value forecast, 2006-2011 (US$ m nominal prices) 24
Table 7: Brazil Make up volume, 2001-2006 (Units m) 26
Table 8: Brazil Make up volume forecast, 2006-2011 (Units m) 27
Table 9: Brazil Make up brand share, by value, 2005-2006 (%) 29
Table 10: Brazil Make up value, by brand 2005-2006 (BRL m nominal prices) 29
Table 11: Brazil Make up company share by value, 2005-2006 (%) 31
Table 12: Brazil Make up value, by company, 2005-2006 (BRL m nominal prices) 31
Table 13: Brazil Make up distribution channels, by value, 2005-2006 (%) 32
Table 14: Brazil Make up value, by distribution channel, 2005-2006 (BRL m nominal prices) 32
Table 15: Brazil Make up expenditure per capita, 2001-2006 (BRL, nominal prices) 34
Table 16: Brazil Make up forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 34
Table 17: Brazil Make up expenditure per capita, 2001-2006 (US$ nominal prices) 35
Table 18: Brazil Make up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 35
Table 19: Brazil Make up consumption per capita, 2001-2006 (Units) 36
Table 20: Brazil Make up forecast consumption per capita, 2006-2011 (Units) 36
Table 21: Avon Products, Inc. Key Facts 37
Table 22: L'Oreal S.A. Key Facts 39
Table 23: Brazil Eye Make-Up value, 2001-2006 (BRL m, nominal prices) 41
Table 24: Brazil Eye Make-Up value forecast, 2006-2011 (BRL m, nominal prices) 42
Table 25: Brazil Eye Make-Up value, 2001-2006 (US$ m nominal prices) 44
Table 26: Brazil Eye Make-Up value forecast, 2006-2011 (US$ m nominal prices) 44
Table 27: Brazil Eye Make-Up volume, 2001-2006 (Units m) 46
Table 28: Brazil Eye Make-Up volume forecast, 2006-2011 (Units m) 47
Table 29: Brazil Eye Make-Up brand share, by value, 2005-2006 (%) 49
Table 30: Brazil Eye Make-Up value, by brand 2005-2006 (BRL m nominal prices) 49
Table 31: Brazil Eye Make-Up company share by value, 2005-2006 (%) 51
Table 32: Brazil Eye Make-Up value, by company, 2005-2006 (BRL m nominal prices) 51
Table 33: Brazil Eye Make-Up distribution channels, by value, 2005-2006 (%) 52
Table 34: Brazil Eye Make-Up value, by distribution channel, 2005-2006 (BRL m nominal prices) 52
Table 35: Brazil Eye Make-Up expenditure per capita, 2001-2006 (BRL, nominal prices) 54
Table 36: Brazil Eye Make-Up forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 54
Table 37: Brazil Eye Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 55
Table 38: Brazil Eye Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 55
Table 39: Brazil Eye Make-Up consumption per capita, 2001-2006 (Units) 56
Table 40: Brazil Eye Make-Up forecast consumption per capita, 2006-2011 (Units) 56
Table 41: Brazil Nail Make-Up value, 2001-2006 (BRL m, nominal prices) 57
Table 42: Brazil Nail Make-Up value forecast, 2006-2011 (BRL m, nominal prices) 58
Table 43: Brazil Nail Make-Up value, 2001-2006 (US$ m nominal prices) 60
Table 44: Brazil Nail Make-Up value forecast, 2006-2011 (US$ m nominal prices) 60
Table 45: Brazil Nail Make-Up volume, 2001-2006 (Units m) 61
Table 46: Brazil Nail Make-Up volume forecast, 2006-2011 (Units m) 62
Table 47: Brazil Nail Make-Up brand share, by value, 2005-2006 (%) 63
Table 48: Brazil Nail Make-Up value, by brand 2005-2006 (BRL m nominal prices) 63
Table 49: Brazil Nail Make-Up company share by value, 2005-2006 (%) 65
Table 50: Brazil Nail Make-Up value, by company, 2005-2006 (BRL m nominal prices) 65
Table 51: Brazil Nail Make-Up distribution channels, by value, 2005-2006 (%) 66
Table 52: Brazil Nail Make-Up value, by distribution channel, 2005-2006 (BRL m nominal prices) 66
Table 53: Brazil Nail Make-Up expenditure per capita, 2001-2006 (BRL, nominal prices) 68
Table 54: Brazil Nail Make-Up forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 68
Table 55: Brazil Nail Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 69
Table 56: Brazil Nail Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 69
Table 57: Brazil Nail Make-Up consumption per capita, 2001-2006 (Units) 70
Table 58: Brazil Nail Make-Up forecast consumption per capita, 2006-2011 (Units) 70
Table 59: Brazil Face Make-Up value, 2001-2006 (BRL m, nominal prices) 71
Table 60: Brazil Face Make-Up value forecast, 2006-2011 (BRL m, nominal prices) 72
Table 61: Brazil Face Make-Up value, 2001-2006 (US$ m nominal prices) 74
Table 62: Brazil Face Make-Up value forecast, 2006-2011 (US$ m nominal prices) 74
Table 63: Brazil Face Make-Up volume, 2001-2006 (Units m) 76
Table 64: Brazil Face Make-Up volume forecast, 2006-2011 (Units m) 77
Table 65: Brazil Face Make-Up brand share, by value, 2005-2006 (%) 79
Table 66: Brazil Face Make-Up value, by brand 2005-2006 (BRL m nominal prices) 79
Table 67: Brazil Face Make-Up company share by value, 2005-2006 (%) 81
Table 68: Brazil Face Make-Up value, by company, 2005-2006 (BRL m nominal prices) 81
Table 69: Brazil Face Make-Up distribution channels, by value, 2005-2006 (%) 82
Table 70: Brazil Face Make-Up value, by distribution channel, 2005-2006 (BRL m nominal prices) 82
Table 71: Brazil Face Make-Up expenditure per capita, 2001-2006 (BRL, nominal prices) 84
Table 72: Brazil Face Make-Up forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 84
Table 73: Brazil Face Make-Up expenditure per capita, 2001-2006 (US$ nominal prices) 85
Table 74: Brazil Face Make-Up forecast expenditure per capita, 2006-2011 (US$ nominal prices) 85
Table 75: Brazil Face Make-Up consumption per capita, 2001-2006 (Units) 86
Table 76: Brazil Face Make-Up forecast consumption per capita, 2006-2011 (Units) 86
Table 77: Brazil Lip Make-Up Cleaners value, 2001-2006 (BRL m, nominal prices) 87
Table 78: Brazil Lip Make-Up Cleaners value forecast, 2006-2011 (BRL m, nominal prices) 88
Table 79: Brazil Lip Make-Up Cleaners value, 2001-2006 (US$ m nominal prices) 90
Table 80: Brazil Lip Make-Up Cleaners value forecast, 2006-2011 (US$ m nominal prices) 90
Table 81: Brazil Lip Make-Up Cleaners volume, 2001-2006 (Units m) 92
Table 82: Brazil Lip Make-Up Cleaners volume forecast, 2006-2011 (Units m) 93
Table 83: Brazil Lip Make-Up Cleaners brand share, by value, 2005-2006 (%) 95
Table 84: Brazil Lip Make-Up Cleaners value, by brand 2005-2006 (BRL m nominal prices) 95
Table 85: Brazil Lip Make-Up Cleaners company share by value, 2005-2006 (%) 97
Table 86: Brazil Lip Make-Up Cleaners value, by company, 2005-2006 (BRL m nominal prices) 97
Table 87: Brazil Lip Make-Up Cleaners distribution channels, by value, 2005-2006 (%) 98
Table 88: Brazil Lip Make-Up Cleaners value, by distribution channel, 2005-2006 (BRL m nominal prices) 98
Table 89: Brazil Lip Make-Up Cleaners expenditure per capita, 2001-2006 (BRL, nominal prices) 100
Table 90: Brazil Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 100
Table 91: Brazil Lip Make-Up Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 101
Table 92: Brazil Lip Make-Up Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 101
Table 93: Brazil Lip Make-Up Cleaners consumption per capita, 2001-2006 (Units) 102
Table 94: Brazil Lip Make-Up forecast consumption per capita, 2006-2011 (Units) 102
Table 95: Global Make up market value, 2006 103
Table 96: Global Make up market split (value terms (US$ m), 2006) – Top 5 countries 106
Table 97: Global Make up market volume, 2006 108
Table 98: Global Make up market split (volume terms, 2006) – Top 5 countries 111
Table 99: Leading players - Top 5 countries 113
Table 100: Brazil Make Up new product launches (reports) and SKUs, by company (Top 5 companies), 2006 114
Table 101: Brazil Make Up new product launches (reports), by flavor and fragrances, 2006 115
Table 102: Brazil Make Up new product launches (reports), by Ingredients, 2006 115
Table 103: Brazil Make Up new product launches (reports), by Package tags or Claims, 2006 116
Table 104: Brazil Make Up new product launches (reports) - Recent 5 launches 117
Table 105: Brazil Key Facts 119
Table 106: Brazil population, by age group, 2000-2005 (millions) 122
Table 107: Brazil population forecast, by age group, 2005-2010 (millions) 123
Table 108: Brazil population, by gender, 2000-2005 (millions) 123
Table 109: Brazil population forecast, by gender, 2005-2010 (millions) 124
Table 110: Brazil real GDP, 2000-2005 (BRL bn, 2005 prices) 124
Table 111: Brazil real GDP forecast, 2005-2010 (BRL bn, 2005 prices) 125
Table 112: Brazil nominal GDP, 2000-2005 (BRL bn, nominal prices) 125
Table 113: Brazil real GDP, 2000-2005 (US$ bn, 2005 prices) 126
Table 114: Brazil real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 126
Table 115: Brazil consumer price index, 2000-2005 (2000=100) 127
Table 116: Brazil consumer price index, 2005-2010 (2000=100) 127
Table 117: Brazil exchange rate, 2000-2005 127