Beyond Necessity: Global Market Bath and Shower Industry Moves Upscale for Growth

• Publication date: March 2012

Latin America, in particular Brazil, will continue to be the category’s growth story. Changing hygiene habits are placing the emphasis on showering, with a corresponding contraction in bath-related products. Across the board, innovation will be focused on product functionality and natural based ingredients to stimulate future growth in this largely mature industry . Euromonitor International's global briefing offers an insight into to th...

Latin America, in particular Brazil, will continue to be the category’s growth story. Changing hygiene habits are placing the emphasis on showering, with a corresponding contraction in bath-related products. Across the board, innovation will be focused on product functionality and natural based ingredients to stimulate future growth in this largely mature industry .

Euromonitor International's global briefing offers an insight into to the size and shape of the Beauty and Personal Care industry and highlights buzz topics, emerging geographies, categories and trends as well as pressing market issues and white spaces. It identifies the leading industry players and brands, offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections illustrate how the industry is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige sectors, and the evolution of novel beauty concepts.

Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Beauty and Personal Care industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Global Cosmetic And Toiletry Industry

Beyond Necessity: Global Bath and Shower Industry Moves Upscale for Growth

March 2012
Introduction
Bath and Shower Industry Overview
Category Review
Regional Review
Competitive Landscape
Key Innovation Strategies
Future Prospects
Definitions