Innovation Centring on Consumer Need to Drive Growth Market Analysis in Home Care

• Publication date: March 2012

Consumer demand in emerging industry s is increasingly reflecting that of developed industry s as they seek more specialised products. Going forward, brands perceived as good value for money, with a regionally diverse presence, are expected to drive strong growth. Euromonitor International's global briefing offers an insight into to the size and shape of the Home Care industry, highlights buzz topics, emerging regions, countries and catego...

Consumer demand in emerging industry s is increasingly reflecting that of developed industry s as they seek more specialised products. Going forward, brands perceived as good value for money, with a regionally diverse presence, are expected to drive strong growth.

Euromonitor International's global briefing offers an insight into to the size and shape of the Home Care industry, highlights buzz topics, emerging regions, countries and categories as well as pressing market issues and white spaces. It identifies the opportunity zones within home care, analyses leading industry players and brands and offers strategic analysis of major factors influencing the industry - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Projections illustrate how the industry is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Home Care industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Consumer Trends Industry

Innovation Centring on Consumer Need to Drive Growth in Home Care

March 2012
Introduction
Driving Growth in the Stagnant Developed Industries
Beating Competition in the Attractive Emerging Industries
Recommendations