Major industry players compete with small brands and private label. Therefore, there is demand for fragrance innovation to enhance product differentiation. Though fresh and floral fragrances dominate in home care, novel blends are regularly introduced into the industry .

Euromonitor International’s country reports offer a comprehensive overview of the flavour and fragrance industries, giving specific consideration to the unique industry conditions of each focal country. It highlights the major drivers behind flavour and fragrance supply and demand and provides detailed analysis of individual flavours and fragrances and the product categories they are used in. It also examine national prospects, highlighting opportunities and challenges for flavour and fragrance usage

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Fragrances industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

Fragrances in Home Care in France

March 2012
Introduction
Concept drivers
Fragrance volumes
Liquid detergents
Air fresheners
Liquid and gel air fresheners
Hand dishwashing

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