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Global Digital Cameras Industry

  • March 2012
  • -
  • Global Industry Analysts
  • -
  • 693 pages

This report analyzes the worldwide markets for Digital Cameras in Thousand Units by the following Resolution Types - Less than or equal to 2 Mega Pixel, More than 2 Mega Pixel and Less than 5 Mega Pixel, and Above 5 Mega Pixel. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 74 companies including many key and niche players such as Canon, Inc., Casio Computer Co. Ltd., Eastman Kodak Company, Fujifilm Corporation, Hewlett-Packard Company, JVC KENWOOD Corporation, Leica Camera AG, Nikon Corporation, Olympus Corporation, Panasonic Corporation, Polaroid Corporation, Ricoh Company Ltd., Pentax Ricoh Imaging Americas Corporation, Sakar International, Inc., Samsung Group, Seiko Epson Corporation, Sigma Corp, and Sony Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents

Global Digital Cameras Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-3
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
1. 2. >2 MP - 5 MP I-3
3. 5 MP and Above I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Market Overview II-1
2007-2009 Recession in Retrospect II-1
Impact of Europe's Debt Crisis: A Review II-1
Digital SLR Cameras - Favorable Prospects II-2
Developed Regions Exhibit Mature Conditions II-3
Competitive Landscape II-4
Table 1: Leading Manufacturers in the Global Digital Camera
Market (2010): Percentage Share Breakdown of Unit Shipments
for Canon, Sony, Nikon, Kodak, Panasonic, Olympus, FUJIFILM
Holdings, Casio Computer, Hewlett-Packard, and Others
(includes corresponding Graph/Chart) II-4

Table 2: Leading Manufacturers in the Global Digital
Single-Lens Reflex Camera Market (2010E): Percentage Share
Breakdown of Unit Shipments for Canon, Nikon, Pentax, Sony,
Olympus, Panasonic, and Others (includes corresponding
Graph/Chart) II-4

2. MARKET DYNAMICS II-5
Convenience and Capabilities Favor Adoption II-5
Consumer Buying Pattern Influences Sales II-5
Camera Phones Grab Share of Low-End Standalone Digital Cameras II-5
Product Innovations and Enhancements - Order of the Day II-6
Manufacturers Focus on Adding Advanced Capabilities to Cameras II-6
Multi-Processing Abilities II-7
Advanced Image Sensors and Stabilization Features II-7
Touch Screen II-7
Wide Dynamic Range II-7
Face Detection Technology II-7
Ultra-Wide Angle Lens II-8
High-Definition Quality II-8
Technological Trends in the Industry II-8
Digital Cameras Transform Professional Imaging Market II-9
Market for Replacement Cameras II-10
Film Cameras Not Yet Out II-10
Industry Trends II-10
Demographics II-10
Issues and Challenges II-11
Lower the Pixel, Poorer the Quality II-11
The Other End of the Spectrum II-11
Factors Hindering Growth in Digital Camera Market II-12

3. DIGITAL CAMERA: AN INTRODUCTION II-13
Evolution of Digital Cameras II-13
Introduction II-13
Working II-13
Pixels II-13
Memory II-14
SmartMedia II-14
CompactFlash II-15
Table 3: Image Storing Capacity of Memory Cards II-15
Memory Stick II-15
Hard Disk II-15
Floppy Disk II-15
In-built Memory II-15
Lens II-15
Optical-Zoom Lenses II-15
Fixed-Focus and Fixed-Zoom Lenses II-16
Digital-Zoom Lenses II-16
Batteries II-16
Sensor Technology II-16
CMOS Sensors II-16
CCD Sensors II-16
Interface II-16
Flow Diagram II-17
Serial Connection II-17
Flash Memory Slots II-17
Floppy Disk II-17
USB connection II-17
Printing of Photographs II-17
Noise II-17
Digital Cameras: Pros and Cons II-18
Pros II-18
Cons II-18
Digital Cameras Vs Conventional Cameras II-18
Application II-19
Education II-19
Advertising and Graphic Art Designers II-19
Web Publishing II-19
Microscopy II-19
Photojournalism II-19
Identification and Badging II-20
Vacation and Entertainment II-20
Usage By Law Enforcement Authorities II-20
Technology II-20
Pooling Resources - A Way to Conquer II-20

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-21
Nikon Launches COOLPIX P100 Digital Camera II-21
Panasonic Introduces New Array of HD Camcorders and Digital
Cameras II-21
Fujifilm Canada Launches New Range of Digital Cameras II-21
Samsung Launches TL500 and TL350 Digital Cameras II-22
Samsung Introduces ST5500 and ST5500 Digital Cameras II-23
Sony Unveils Two Novel Digital Cameras II-23
Samsung Introduces NX10 Camera II-23
HP Launches New Range of Camcorders and Cameras II-24
Sony Launches DSC-TX7 and DSC-HX5V Digital Cameras II-24
Olympus Launches New Range of Stylus Cameras II-24
Samsung Unveils the WB650 Digital Camera II-25
Panasonic Introduces Lumix DMC-FX75 Digital Camera II-25
CorDEX Instruments Launches Centurion XPC Explosion-Proof
Digital Camera II-25
Pentax Rolls Out New Range of Digital Cameras II-25
Nikon India Introduces Eight New Models of Digital Cameras II-26
Sony Launches Cyber-shot Digital Still Cameras II-26
Sony to Roll Out New DSLR Camera II-26
Canon Unveils EOS Rebel T2i Digital SLR Camera II-26
Canon USA Introduces Four New PowerShot Digital Cameras II-26
Nikon to Launch Four New Compact Digital Cameras II-26
Fujifilm Rolls Out New Touch-Panel Digital Cameras II-27
Canon USA Introduces New Features for Digital Cameras II-27
Panasonic Unveils Lumix DMC-F3 Digital Camera II-27
ViewPlus Launches Lumiere 4K x 2K 60 FPS Digital Camera System II-27
Exemode Introduces Exemode SQ28m Pocket-Size Digital Camera II-28
Fujifilm India Rolls Out FFinePix F70EXR Digital Camera II-28
Ricoh Launches Slide-In Lens-Sensor Digital Camera II-28
Fresco Logic and Point Grey Roll Out SuperSpeed USB-Based
Digital Video Camera II-28
Panasonic Canada Unveils New LUMIX DMC-GF1 Digital Camera II-28
Fujifilm to Introduce the First 3D Digital Camera II-29
Pentax Unveils Pentax Optio W80 Digital Camera II-29
KYE Systems Unveils digital Cameras and Digital Video Camcorders II-29
Olympus to Introduce Olympus Pen E-P1 Interchangeable Lens
Digital Camera II-29
Genius Introduces G-Shot HD520 Digital Video Camera II-29
Canon Unveils PowerShot Digital Cameras II-30
Canon Introduces EOS Rebel T1i Digital SLR Camera II-30
Sony Unveils DSC-T90 Digital Camera II-30
Sony Rolls Out New Digital Still Camera Range II-31
Samsung Electronics America Unveils Two Compact Digital Cameras II-31
Fujifilm Unveils FinePix Z30 Digital Camera II-31
Panasonic to Introduce Compact Digital Cameras in Lumix Range II-31
Polaroid Rolls Out PoGo Instant Digital Camera II-32
Eastman Kodak Introduces KODAK EASYSHARE Z915 Camera II-32
Nikon Introduces the D500 Digital SLR Camera II-32
Fujifilm Unveils FinePix F200EXR Digital Camera II-32
Canon Unveils EOS 7D Digital SLR Camera II-33
Fujifilm to Introduce the First 3D Digital Camera II-33
Fujifilm Rolls Out A170 and A220 Digital Cameras II-33
Samsung Unveils NX Series Hybrid Digital Cameras II-33
Genius Introduces G-Shot V1200 Digital Camera II-33
ARRI Unveils New Range of Digital Cameras II-34
Point Grey Research Unveils the FMVU-13S2C Camera II-34
Samsung Introduces the HZ25W Digital Camera II-34
Basler Vision Unveils Four 120-Fps VGA Digital Cameras II-35
Canon Introduces 23 SMART Digital Cameras and Camcorders II-35
Samsung Rolls Out Dual-Screen TL220, TL225 and Wireless CL65 II-35
Panasonic Unveils DMC-FS15 and DMC-FS7 II-36
Panasonic Introduces DMC-LS85 Digital Camera II-36
Arecont Vision Launches H.264 MegaDomeâ„¢ Camera II-36
Canon Unveils PowerShot A480 Compact Camera II-37
Panasonic Rolls Out DMC-FS6 Camera II-37
Sony Launches DSC-W220 Camera II-37
Sony Introduces DSC-S950 Cyber-shot Camera II-37
Casio to Unveil High Speed EXILIM Digital Cameras II-37
Polaroid and ZINK Imaging Introduce Polaroid PoGoâ„¢ Instant
Digital Camera II-38
Olympus Unveils Stylus 550WP Compact Camera II-38
Olympus Introduces SP-590UZ Digital Camera II-38
Olympus Launches Stylus TOUGH-8000 and TOUGH-6000 Compact Cameras II-38
Olympus Rolls Out FE-45, FE30-10, and FE-5000 Models II-38
Samsung Unveils SL420, SL102, HZ10W, and TL100 Cameras II-39
Olympus Introduces FE-3000, FE-3010, and FE-5010 II-39
Pentax Rolls Out Optio E70 and P70 II-39
Kodak Canada Introduces Z980, EASYSHARE M380 and EASYSHARE M340
Models II-40
Nikon India Unveils D3X Digital Camera II-40
Canon Launches PowerShot SX1 IS Camera II-40
Casio Computer Rolls Out New Digital Cameras II-40
Sony Launches Cyber-shot DSC-G3 Digital Still Camera II-40
Polaroid Unveils Polaroid PoGoâ„¢ Instant Digital Camera II-41
Sakar Launches Vivitar Cameras and Digital SLR Lens Series II-41
Digital Blue Launches U-Turn Digital Camera and NightVision
Digital Video Camera II-41

5. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-42
Nikon Corporation Launches COOLPIX P80 II-42
Nikon Introduces COOLPIX S52c and S52 Digital Cameras II-42
Nikon Rolls Out D60 SLR Camera II-42
Nikon Unveils COOLPIX P60 Digital Camera II-42
Nikon Launches COOLPIX S600 Digital Camera II-43
Nikon Corporation Introduces New Digital Camera II-43
Nikon Rolls Out COOLPIX S520 Digital Camera II-43
Nikon Launches COOLPIX S210 Digital Camera II-43
Nikon Introduces Compact Digital Cameras II-43
Olympus to Launch Smallest Digital Camera II-44
Sony Launches New Cyber-Shot Digital Cameras II-44
Argus Camera Unveils Clip-On Digital Cameras II-44
PENTAX Introduces SDM Lens for PENTAX Digital SLR Cameras II-44
PENTAX Launches PENTAX Optio W60 Compact Digital Camera II-45
PENTAX Rolls out PENTAX Optio V20 Digital Camera II-45
PENTAX Introduces New Models of Compact Camera II-45
Nikon Europe Unveils Nikon D3x D-SLR Camera II-45
Takara Tomy Introduces TOMY xiaoâ„¢ TIP-521 Digital Camera II-46
Olympus Rolls Out E-30 DSLR Camera II-46
DALSA to Unveil Genie M1600, Genie C1600, and Spyder3 Color
Camera II-46
BenQ Launches BenQ E1050t Digital Camera II-46
Sigma Introduces DP2 Camera II-46
Aptina Imaging Launches CMOS Image Sensor II-47
Chris Cheesman Leica to Introduce S-System of Digital Camera II-47
Sigma Launches SD15 D-SLR Camera II-47
Pentax Unveils Km D-SLR Camera II-47
Leica Camera Introduces LEICA D-LUX 4 II-47
Casio Rolls Out Exilim EX-FH20 II-48
Leica Unveils M8.2 II-48
Samsung Launches NV24 Digital Camera II-48
Sony Introduces Cyber-Shot® DSC-T500 Compact Camera II-48
Nikon Launches Eye-Fi Connected Nikon D90 Digital SLR Camera II-49
Canon Launches PowerShot A1000 IS, A2000, A720 IS, and E1
Compact Cameras II-49
Canon Unveils PowerShot SX110 IS II-49
Olympus Introduces Mju 1050SW Digital Camera II-49
Olympus Launches Mju 1040 Compact Digital Camera II-49
Olympus Unveils SP-565 UZ Camera II-50
Olympus Rolls Out FE-20 Digital Compact Cameras II-50
Fujifilm Introduces FinePix J150W, J120, J110W, and J100
Compact Cameras II-50
Casio Launches EX-Z85, EX-Z250, and EX-Z300 Cameras II-50
Canon Introduces PowerShot SX10 IS Digital Camera II-50
Sanyo Launches Xacti VPC-HD 1010 Digital Camera II-51
Vision Research Introduces Phantom® V12.1 Camera II-51
Panasonic Launches Interchangeable Lenses II-51
Canon to Launch New Digital Cameras II-51
Panasonic Rolls Out DMC-FZ28 Digital Camera II-52
Nikon to Roll Out Five New Digital Cameras II-52
Panasonic Launches LUMIX DMC-LX3 Digital Camera II-52
Sanyo Introduces VPC-CG9 Camera in Middle East II-52
Samsung Unveils Four Digital Camera Models II-52
Kodak Launches KODAK EASYSHARE Z1015 IS Digital Camera II-53
Ricoh to Introduce GX200 Compact Digital Camera II-53
Samsung Launches i8 Digital Camera II-53
Sanyo Canada Introduces SANYO Xacti VPC-E2 II-53
SeaLife Introduces DC800 8-Megapixel Camera II-53
Canon Introduces Canon CR-1 Non-Mydriatic Digital Retinal
Camera 1 II-54
Panasonic to Launch Lumix DMC-FX500 Cameras II-54
Kodak Introduces M763 and M863 Cameras II-54
Canon to Launch EOS 450D Cameras II-54
Samsung Unveils NV, I, L and S series of Digital Still Cameras II-54
General Imaging to Launch Next Generation Digital Cameras II-55
Panasonic Launches DMC-FS20 and DMC-FS5 Digital Cameras II-55
Panasonic Launches DMC- LZ8 and DMC-LZ10 Cameras II-55
Casio Unveils Compact Cameras II-55
Olympus Introduces mju 1060 Digital Compact Camera II-56
Olympus Launches FE-360 and FE-370 Digital Cameras II-56
Fujifilm Introduces FinePix S2000HD Digital Camera II-56
Fujifilm Rolls Out FinePix F60fd II-56
PENTAX UK Introduces PENTAX Optio E60 Digital Camera II-56
Pentax UK Unveils Optio M60 Camera II-57
SANYO Electric Launches DMX-HD800 Camera II-57
Panasonic Unveils FX37 Digital Camera II-57
Panasonic Launches Lumix DMC-FX 150 Camera II-57
Samsung Cameras Rolls Out S1070 Compact Camera II-58
Samsung Introduces NV100HD Digital Camera II-58
Intergraph Unveils RMK Dâ„¢ Digital Camera II-58
Ricoh Rolls Out GX200 Digital Camera II-58
Canon Introduces EOS 1000D DSLR Camera II-58
Fujifilm Unveils A850 Digital Camera II-59
Fujifilm Rolls Out FinePix Z200fd Digital Camera II-59
Olympus Unveils E-520 DSLR Camera II-59
CASIO Computer Launches EX-Z1200 Digital Camera II-59
CASIO Computer Introduces EX-Z1050 Digital Camera II-60
Casio Computer Rolls Out EX-Z75 Digital Camera II-60
Casio Computer Introduces EX-V7 Camera II-60
Pentax Unveils K20D Digital SLR II-60
Panasonic Launches Lumix DMC-TZ50 Digital Camera II-60
Casio Introduces EX-9 Digital Camera II-61
Sony to Introduce DSLR-A200 Camera II-61
Kodak Unveils New Series of Digital Cameras II-61
Casio to Launch EXILIM® Digital Cameras II-61
Xias Unveils DCS-1260 and DCS 860 Digital Cameras II-62
Samsung to Introduce GX-20 DSLR Camera II-62
Sony Launches Twirl N' Take Digital Camera II-63
TOMY Company and ZINK Imaging Introduce xiaoâ„¢ TIP-521 II-63
Samsung Launches L-Series and S-Series Models II-63
Canon India Launches IXUS 870 IS Digital Camera II-63
Leica to Unveil LEICA D-LUX 4 Titanium Digital Camera II-64
SANYO Electric Launches DMX-HD1010 Compact Digital Camera II-64
SANYO Electric Rolls Out DMX-CA8 Camera II-64
SANYO Electric Launches DMX-CG9 Digital Camera II-64
Olympus Introduces Micro Four Thirds Camera II-64
General Imaging Introduces GE Cameras II-64
KODAK Introduces KODAK EASYSHARE M1093 IS Digital Camera II-65
KODAK Launches KODAK KAC-05020 Image Sensor II-65
KODAK Unveils KODAK EASYSHARE Z1012 IS Zoom Digital Camera II-65
Panasonic Rolls Out DMC-G1 Optical Camera II-65
Sigma Introduces Sigma DP1 Compact Digital Camera II-66
Ricoh Unveils R10 Digital Camera II-66
Ricoh Rolls Out GX200 Digital Camera II-66
Ricoh Launches the G600 Digital Camera II-66
Ricoh Introduces the R8 Digital Camera II-67
Ricoh Unveils R50 Digital Camera II-67
PENTAX Imaging Rolls Out K2000 Digital SLR System II-67
PENTAX Imaging Launches Optio E60 Digital Camera II-67
Eastman Kodak Introduces KODAK KAI-02150 CCD Image Sensor II-68
Kodak Bags Orders from Professional Camera Manufacturers II-68
Kodak Unveils the new EASYSHARE C653 Zoom Digital Camera II-69
Kodak Introduces New Single Use Stylish Camera II-69
Sanyo Rolls Out World's First Digital Waterproof Movie Camera II-69
Ricoh Introduces Caplio GX100 Digital Camera II-69
Ricoh Launches World's Slimmest Digital Camera Caplio R6 II-69
Olympus Releases E-410 Digital SLR Camera II-70
Canon Unveils IXUS 950 IS Digital Camera II-70
DXG USA Announces the Launch of DXG-711 7mp Digital Camera II-70
Panasonic Launches 12.2 Mega pixel Digital Camera, LUMIX DMC-
FX100 II-70
Vivitar ViviCam Introduces Underwater Camera 6200W II-71
BenQ Launches Ultra Slim Range of Digital Cameras II-71
Cannon Launches Two New Camera Variants II-71
Panasonic Launches Lumix DMC-FX30 Still Camera II-72
Lumenera Unveils CCD Camera Range for Scientific/ Industrial
Applications II-72
Vision Research Introduces Phantom® Brand Digital High-speed
Cameras II-72
Dalsa Expands HM Series Digital Cameras Product Line II-72
Sony Launches T-series Cyber-shot Digital Cameras II-73
Nikon Rolls Out Latest D40x SLR Camera II-73
PENTAX Launches 7.1-megapixel Optio E30 Digital Camera II-73
Nikon Rolls Out High-Caliber COOLPIX S500 Camera II-74
PENTAX Introduces Optio W30 and Optio A30 Digital Cameras II-74
Nikon Introduces New COOLPIX Digital Camera Models II-74
Canon Unveils New PowerShot Models II-75
Panasonic Launches New Lumix and FX Digital Cameras II-75
Sony Expands Cyber-shot Series II-76
Kodak Launches New Models of EASYSHARE Digital Cameras II-76
Fujifilm Unveils FinePix F40fd II-77
Sigma Corporation Releases DPI Compact Digital Camera II-77
Vivitar to Launch Vivicam 7399 II-77
Panasonic Launches Lumix DMC-FS2 II-77
Kodak Extends Product Portfolio with EASY SHARE Digital Cameras II-77
Casio Unveils EX-Z1200 II-78
Panasonic Releases 11 Models of the LUMIX Range in the Middle
East II-78

6. RECENT INDUSTRY ACTIVITY II-79
Samsung Digital Imaging to Merge with Samsung Electronics II-79
Nikon Invests in Notion VTec Berhad II-79
Canon Opens New Digital Camera Production Plant in Nagasaki II-79
JVC Kenwood to Acquire Pentax Brand from Hoya II-79
Casio to Commence Operations of Italian Unit II-80
Samsung Pre-Loads Wi-Fi Software of Boingo on Novel Digital
Camera II-80
Hilco Consumer Capital and Gordon Brothers Acquires Assets of
Polaroid® II-80
Eastman Kodak Supplies Leica Camera with CCD Image Sensor for
Leica M9 II-80

7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-81
Sakar Acquires Vivitar Brand and Associated IP II-81
Nikon and Hewlett-Packard Develop New Digital Imaging System II-81
Eye-Fi and Evernote Enter into Partnership II-81
Point Grey Research Joins Cognex's Acquisition Alliance Program II-81
Nikon and Microsoft Sign Cross-Licensing Agreement II-82
Samsung Techwin to Start Samsung Digital Imaging II-82
Fujitsu Enters into Agreement with Siemens II-82
Nikon India to Expand Retail Footprint II-82
Intel in Joint Venture with Francisco Partners and ST
Microelectronics II-82
Tessera Technologies to Purchase FotoNation II-83
Canon to Acquire Stake in Hitachi Displays II-83
Audiovox Purchases A/V Business of Thomson II-83
LEICA Signs Agreement with Jenoptik's Digital Imaging Business
Division II-83
Hoya and Microsoft Ink Agreement II-84
Sigma Takes Over Foveon II-84
Kanazawa Murata Manufacturing Buys Digital Camera Production
Works II-84
Vision Research, Panavision, and Abel Cine Tech Enter into
Agreement II-84
Canon to Establish New Facility II-85
Casio Computer Establishes New Subsidiary in Russia II-85
Casio Computer Expands Business II-85
Olympus Imaging Signs Agreement with Matsushita Electric
Industrial II-85
WYNIT Signs Agreement with PENTAX II-86
Canon Acquires Stake in Tokki II-86
Inficon Acquires Sigma Instruments II-86
Divx Buys Mainconcept AG II-87
Audiovox Acquires Thomson's Audio Video Business II-87
Samsung Buys TransChip Israel II-87
Asustek to Acquire Stake in Ability Enterprise II-87
Syntax-Brillian Sells its LCoS Business to Compound Photonics II-87
Kodak ends Partnership with Chinese Giant Lucky Film Company II-88
Hoya Acquires Pentax II-88
Jenoptik Acquires the Remaining Stake in Sinar II-88
Ability Inks Agreement to Take Over BenQ's Digital Camera
Operations II-88
Sears and Kmart Sign Contract to Retail GE Brand Cameras II-89
Olympus Opens First Store in India II-89
Samsung Begins Operation of Tianjin Plant in China II-89
GE and General Imaging Sign Contract II-89
Vision Research Enters into Partnership with Abel Cine Tech II-89
Samsung Drops Digimax Brand II-90
Leica Camera Acquires Majority Stake of Sinar II-90
Panavision International Takes Over Plus8digital II-90
Syntax-Brillian Acquires Vivitar II-90
Hon Hai Takes Over Premier Image II-91
Motorola Acquires BenQ Denmark II-91
Jenoptik Inks Digital Camera Supply Agreement II-91
HCL Signs Distribution Pact with Casio India II-91
Iseemedia Inks Licensing Agreement for Photo Stitching Software II-92
Kodak Inks Production and Distribution Agreement with Flextronics II-92
Vision Research Receives Contract for High-speed Digital Cameras II-92
Casio Establishes New Subsidiary in the Netherlands II-93
Casio Computer Forms Casio Scandinavia AS II-93
Casio Establishes New Subsidiary in Spain II-93
Samsung Opens Digital Camera Manufacturing Facility outside Asia II-93
Nikon's New Fully Owned Subsidiary in Seoul Goes Onstream II-94
Samsung to Invest Substantially in Mainland China II-94

8. FOCUS ON SELECT GLOBAL PLAYERS II-95
Canon, Inc. (Japan) II-95
Casio Computer Co., Ltd (Japan) II-95
Eastman Kodak Company (US) II-95
Fujifilm Corporation (Japan) II-96
Hewlett-Packard Company (US) II-96
JVC KENWOOD Corporation (Japan) II-97
Leica Camera AG (Germany) II-97
Nikon Corporation (Japan) II-97
Olympus Corporation (Japan) II-98
Panasonic Corporation (Japan) II-98
Polaroid Corporation (US) II-98
Ricoh Company Ltd (Japan) II-99
Pentax Ricoh Imaging Americas Corporation (US) II-99
Sakar International, Inc. (US) II-99
Samsung Group (South Korea) II-100
Seiko Epson Corporation (Japan) II-100
Sigma Corp (Japan) II-100
Sony Corporation (Japan) II-100

9. GLOBAL MARKET PERSPECTIVE II-101
Table 4: World Recent Past, Current and Future Analysis for
Digital Cameras by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-101

Table 5: World Historic Review for Digital Cameras by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) II-102

Table 6: World 15-Year Perspective for Digital Cameras by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Rest of World Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) II-103

Table 7: World Historic Review for by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) II-104

Table 8: World Recent Past, Current and Future Analysis for >2
MP - 5 MP Digital Cameras by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2009 through 2017 II-105

Table 9: World Historic Review for >2 MP - 5 MP Digital
Cameras by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-106

Table 10: World Recent Past, Current and Future Analysis for
Above 5 MP Digital Cameras by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-107

Table 11: World Historic Review for Above 5 MP Digital Cameras
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) II-108

Table 12: World 15-Year Perspective for Above 5 MP Digital
Cameras by Geographic Region - Percentage Breakdown of Volume
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-109


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Market Overview III-1
Trends in Brief III-1
Consumer Electronics: Growth Opportunities Despite Rising
Penetration Levels III-2
Table 13: % of Households Possessing DSLR in the US
(2009): Breakdown by Income Level III-2
Decreasing Prices Trigger Volume Sales Growth III-2
Demand for Digital SLR Cameras Jumps III-2
Table 14: Key Factors Contributing to Consumer Purchase of
Digital Cameras III-2
Rising Demand for High Resolution Digital Cameras III-3
Women Take the Lead III-3
Drug Stores - A Small Yet Significant Distribution Channel III-3
Camera Phones: Eating into Digital Camera Share III-4
Competitive Landscape III-4
Table 15: Leading Players in the US Digital Cameras Market
(2007): Percentage Share Breakdown of Shipments for Canon,
Sony, Eastman Kodak, Nikon, Olympus, and Others (includes
corresponding Graph/Chart) III-4
B.Market Analytics III-5
Table 16: US Recent Past, Current and Future Analysis for
Digital Cameras by Product Segment - Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-5

Table 17: US Historic Review for Digital Cameras by Product
Segment - 2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-6

Table 18: US 15-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Cameras Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-7

2. CANADA III-8
A.Market Analysis III-8
Market Overview III-8
Accessories - Potential for Additional Revenues III-8
B.Market Analytics III-9
Table 19: Canadian Recent Past, Current and Future Analysis
for Digital Cameras by Product Segment - Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-9

Table 20: Canadian Historic Review for Digital Cameras by
Product Segment - 2 MP - 5 MP
Digital Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-10

Table 21: Canadian 15-Year Perspective for Digital Cameras
by Product Segment - Percentage Breakdown of Volume Sales
for 2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) III-11

3. JAPAN III-12
A.Market Analysis III-12
Outlook III-12
Impact of Recession III-12
Compact Digital Cameras - A Saturating Market III-13
Non-PC Households: Key for Digital Camera Sales III-13
Competitive Landscape III-13
Table 22: Leading Manufacturers in the Japanese Digital
Camera Market (2007): Percentage Share Breakdown of
Shipments for Canon, Matsushita Electric Industrial
(Panasonic), Fujifilm, Casio Computer, Sony, and Others
(includes corresponding Graph/Chart) III-14

Table 23: Leading Manufacturers in the Japanese Digital SLR
Camera Market (2008): Percentage Share Breakdown of Unit
Shipments for Canon, Nikon, Sony, Olympus, Pentax,
Panasonic, and Others (includes corresponding Graph/Chart) III-14

Table 24: Leading Products in the Japanese Digital SLR
Camera Market (2008): Percentage Share Breakdown of Unit
Shipments for Canon rebel XSI, Nikon D60 SLR, Nikon D80,
Nikon D40, and Others (includes corresponding Graph/Chart) III-15

Table 25: Leading Players in the Japanese
Interchangeable-Lens Cameras Market (H1 2010): Percentage
Share Breakdown of Sales for Nikon, Canon, Panasonic,
Pentax, Olympus, Sony, and Others (includes corresponding
Graph/Chart) III-15
B.Market Analytics III-16
Table 26: Japanese Recent Past, Current and Future Analysis
for Digital Cameras by Product Segment - Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-16

Table 27: Japanese Historic Review for Digital Cameras by
Product Segment - 2 MP - 5 MP
Digital Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-17

Table 28: Japanese 15-Year Perspective for Digital Cameras
by Product Segment - Percentage Breakdown of Volume Sales
for 2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) III-18

4. EUROPE III-19
A.Market Analysis III-19
Recession Slows Down Growth III-19
Increasing Household Penetration of Digital Cameras III-19
Camera Phones: Alternatives to Digital Cameras III-20
Digital SLR Exhibits Faster Growth III-20
B.Market Analytics III-21
Table 29: European Recent Past, Current and Future Analysis
for Digital Cameras by Geographic Region - France, Germany,
Italy, UK, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-21

Table 30: European Historic Review for Digital Cameras by
Geographic Region - France, Germany, Italy, UK, and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2003 through 2008
(includes corresponding Graph/Chart) III-22

Table 31: European Recent Past, Current and Future Analysis
for Digital Cameras by Product Segment - Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-23

Table 32: European Historic Review for Digital Cameras by
Product Segment - 2 MP - 5 MP
Digital Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-24

Table 33: European 15-Year Perspective for Digital Cameras
by Geographic Region - Percentage Breakdown of Volume Sales
for France, Germany, Italy, UK, and Rest of Europe Markets for
Years 2003, 2011 and 2017 (includes corresponding Graph/Chart) III-25

Table 34: European 15-Year Perspective for Digital Cameras
by Product Segment - Percentage Breakdown of Volume Sales
for 2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) III-26

4a. FRANCE III-27
Market Analytics III-27
Table 35: French Recent Past, Current and Future Analysis for
Digital Cameras by Product Segment - Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-27

Table 36: French Historic Review for Digital Cameras by
Product Segment - 2 MP - 5 MP
Digital Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-28

Table 37: French 15-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Cameras Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-29

4b. GERMANY III-30
Market Analysis III-30
Table 38: German Recent Past, Current and Future Analysis for
Digital Cameras by Product Segment - Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-30

Table 39: German Historic Review for Digital Cameras by
Product Segment - 2 MP - 5 MP
Digital Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-31

Table 40: German 15-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Cameras Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-32

4c. ITALY III-33
Market Analytics III-33
Table 41: Italian Recent Past, Current and Future Analysis for
Digital Cameras by Product Segment - Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-33

Table 42: Italian Historic Review for Digital Cameras by
Product Segment - 2 MP - 5 MP
Digital Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-34

Table 43: Italian 15-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Cameras Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-35

4d. THE UNITED KINGDOM III-36
A.Market Analysis III-36
Overview III-36
B.Market Analytics III-37
Table 44: UK Recent Past, Current and Future Analysis for
Digital Cameras by Product Segment - Cameras, >2 MP - 5 MP Digital Cameras, and Above 5 MP
Digital Cameras Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-37

Table 45: UK Historic Review for Digital Cameras by Product
Segment - 2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-38

Table 46: UK 15-Year Perspective for Digital Cameras by
Product Segment - Percentage Breakdown of Volume Sales for or = 2 MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and
Above 5 MP Digital Cameras Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-39

4e. REST OF EUROPE III-40
A.Market Analysis III-40
Outlook III-40
B.Market Analytics III-40
Table 47: Rest of European Recent Past, Current and Future
Analysis for Digital Cameras by Product Segment - MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
5 MP Digital Cameras Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-40

Table 48: Rest of European Historic Review for Digital
Cameras by Product Segment - 2
MP - 5 MP Digital Cameras, and Above 5 MP Digital Cameras
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-41

Table 49: Rest of European 15-Year Perspective for Digital
Cameras by Product Segment - Percentage Breakdown of Volume
Sales for 2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) III-42

5. ASIA-PACIFIC III-43
A.Market Analysis III-43
Outlook III-43
India III-43
Burgeoning Digital Camera Market III-43
Declining Prices of Cameras III-43
Leading Players III-43
Table 50: Leading Players in the Indian Digital Camera
Market (2009): Percentage Share Breakdown of Value Sales
for Sony, Canon, Nikon, and Others (includes corresponding
Graph/Chart) III-44
An Insight into India's Professional Cameras Market III-44
Overcoming the Recession III-44
Common Wealth Games Drives Broadcasters to Upgrade III-44
Price-Feature Combination: A Critical Criterion III-44
Leading Players/Brands III-45
China III-45
Bigger the Better III-46
Digital Cameras with 3C Convergence III-46
DSLR - Picking Up Pace III-46
Home Consumption - The Untapped Market III-46
Exports Scenario III-46
Distribution Channels III-47
Table 51: Chinese Digital Cameras Market (2009):
Percentage Share Breakdown of Sales through Distribution
Channels for Computer Market, Home Appliance Chain Store,
Camera Store, Department Store, Brand Exclusive Store,
On-line Store and Other Channels (includes corresponding
Graph/Chart) III-47
Taiwan III-47
Recession Benefits Taiwanese Manufacturers III-47
Emphasis on High-End Products III-48
Thailand III-48
Digital Camera Sales Pick Up III-48
B.Market Analytics III-49
Table 52: Asia-Pacific Recent Past, Current and Future
Analysis for Digital Cameras by Product Segment - MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
5 MP Digital Cameras Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-49

Table 53: Asia-Pacific Historic Review for Digital Cameras
by Product Segment - 2 MP - 5
MP Digital Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-50

Table 54: Asia-Pacific 15-Year Perspective for Digital
Cameras by Product Segment - Percentage Breakdown of Volume
Sales for 2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) III-51

6. REST OF WORLD III-52
A.Market Analysis III-52
Burgeoning Digital Camera Sales in Saudi Arabia III-52
B.Market Analytics III-52
Table 55: Rest of World Recent Past, Current and Future
Analysis for Digital Cameras by Product Segment - MP Digital Cameras, >2 MP - 5 MP Digital Cameras, and Above
5 MP Digital Cameras Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-52

Table 56: Rest of World Historic Review for Digital Cameras
by Product Segment - 2 MP - 5
MP Digital Cameras, and Above 5 MP Digital Cameras Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-53

Table 57: Rest of World 15-Year Perspective for Digital
Cameras by Product Segment - Percentage Breakdown of Volume
Sales for 2 MP - 5 MP Digital
Cameras, and Above 5 MP Digital Cameras Markets for Years
2003, 2011 and 2017 (includes corresponding Graph/Chart) III-54


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 74 (including Divisions/Subsidiaries - 124)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 39
Canada 4
Japan 19
Europe 51
France 5
Germany 18
The United Kingdom 13
Italy 2
Rest of Europe 13
Asia-Pacific (Excluding Japan) 11
------------------------------------------

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