Global Wall Coverings Market

  • November 2014
  • -
  • Global Industry Analysts
  • -
  • 405 pages

This report analyzes the worldwide markets for Wall Coverings in US$ Million by the following Product Segments: Wall Papers, Interior Paint, Wall Tiles, and Wall Panels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 222 companies including many key and niche players such as -

Crossville, Inc.
Dal-Tile Corporation
Emilceramica S.p.A
Grupo Porcelanite S.A
Johnson Tiles

Table Of Contents

Global Wall Coverings Market



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Wall Papers I-3
The Third Layer I-3
Intermediate Layer I-3
Decorative Layer I-4
Paints I-4
Architectural Coatings and Interior Paints I-4
Interior Paints I-4
Wall Tiles I-4
Ceramic Wall Tiles I-4
Wall Panels I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Recession in Retrospect and the Road Ahead II-2
The 2007-2009 Recession II-2
Construction Activity Nosedives in the US between 2007-2009 II-2
Table 1: Housing Starts in the United States (2006-2009):
Yearly Breakdown of Number of Housing Starts (In ‘000 Units)
(includes corresponding Graph/Chart) II-3

Table 2: Building Permits in the US (2007-2009) (In '000s)
(includes corresponding Graph/Chart) II-4
Global Wall Coverings Market Posts Recovery in 2010 II-4
2009-2012 Europe Debt Crisis in Retrospect II-4
US Fiscal Crisis and Euro Debt Crisis Mars their Market
Performance in 2013 II-6
Current State of the Eurozone Economic Crisis II-6
Table 3: EU Real GDP Growth Rates (in %) by Country: 2014 and
2015 (includes corresponding Graph/Chart) II-7

Table 4: Business Climate indicator in the Eurozone Area
from July 2013 to July 2014: Breakdown by Month (includes
corresponding Graph/Chart) II-8
Improvement in Global GDP Performance to Benefit Market
Growth in 2014 and Beyond II-8
Table 5: World Real GDP Growth (%) by Region/Country:
2012-2015 (includes corresponding Graph/Chart) II-9

Table 6: World GDP (2013): Percentage Share Breakdown of
Nominal GDP Value by Country (includes corresponding
Graph/Chart) II-10
Outlook II-10
Competitive Landscape II-11
Changing Fashion II-11
Product Customization II-11
Designer Wall Tiles II-11
Products with Natural Appeal II-11
Multi-functional Wall Tiles II-12
Faux Finishes Hold Promise II-12
Designers' Names Determine Destiny II-12

2. MARKET TRENDS, ISSUES and DRIVERS II-13
Rapid Urbanization: A Strong Growth Driver II-13
Table 7: Total Population Worldwide by Urban and Rural
Population in Thousands: 1950-2050P (includes corresponding
Graph/Chart) II-14

Table 8: Total Population Worldwide: Percentage Breakdown by
Urban and Rural Population for the Years 1950-2050P (includes
corresponding Graph/Chart) II-15

Table 9: Estimated Percentage of Urbanization in World, China
and India for the Years 2011 and 2018 (includes corresponding
Graph/Chart) II-16
Wall Covering Advancements: Spearheading Growth II-16
Digital Wall Coverings: The Latest in Wall Cover Printing
Technology II-17
3D Technology Enable Unlimited Possibilities for Innovative
Wall Coverings II-17
Wall Coverings that Improve Indoor Air Quality II-18
Sound-Proof Wall Coverings II-18
Research Efforts Focus on Life-Saving Functionality of Wall
Coverings II-19
Smart Multi-Purpose Wall Tiles: The Next Big Thing II-19
Select Intelligent Tiles Currently Available in the Market II-20
Climate Control Tiles II-20
Glow Tiles II-20
Thermo Tiles II-20
Advanced Interior Paints: More than Just Wall Decor II-21
Waterproofing Paints II-21
Fighting Mildew II-21
Reflecting Heat II-21
Glowing Colors II-21
Chalkboard Paints II-21
Rising Popularity of Sustainable Wall Coverings Benefit Market
Expansion II-21
Demand for Eco-Friendly Interior Paints Gain Momentum II-22
Regulations Spur Recycling II-22
Vinyl Wall Coverings: A Boon for the Healthcare Sector II-23
Feature Walls Makes a Comeback II-24
Nonwoven Wallpapers to Gain Market Share from Paper-Based
Wallpapers II-24
Table 10: Global Market for Wallpaper by Segment
(2012-2016F): Percentage Share Breakdown of Volume Production
for Non-woven and Paper-based segments (includes
corresponding Graph/Chart) II-24
Recovery in Construction Activity Augurs Well for the Market II-25
Table 11: Growth in the Global Construction Market by Sector
(2013-2020) (includes corresponding Graph/Chart) II-26

Table 12: Percentage Share of Construction Spending by Region-
2015 and 2020 (includes corresponding Graph/Chart) II-26

Table 13: Global Construction Spend across Select Countries
in US$ Billion for the year 2011 (includes corresponding
Graph/Chart) II-27
Residential Replacements to Boost Wall Coverings Demand in
Developed Markets II-27
Rising Investments in Commercial Real Estate Bodes Well for
the Market II-27
Table 14: Global Commercial Real Estate Market (2014E):
Percentage Breakdown of Direct Investments by Region -
Americas, Asia-Pacific and EMEA (includes corresponding
Graph/Chart) II-29
Expanding Hospitality Industry Benefit Wall Covering Sales II-29
Demographic Transformations Strengthen Market Prospects II-30
Rising Global Population Propels Demand for Housing Units and
Infrastructure II-30
Table 15: Top 25 Countries Worldwide in Terms of Population:
2007 and 2013E (includes corresponding Graph/Chart) II-30
Burgeoning Middle Class Population Promote Market Growth II-31
Table 16: Global Middle Class Population (in Millions) by
Geographic Region: 2010, 2020P and 2030P (includes
corresponding Graph/Chart) II-32

Table 17: Global Middle Class Population by Geographic
Region: Percentage Share Breakdown for 2010, 2020P and 2030P
(includes corresponding Graph/Chart) II-33
Developing Countries Continue to Offer Significant Growth
Opportunities II-33
Table 18: Increase in Urban Population in Major Countries in
Asia-Pacific (in Millions) Over the Period 2012-2020P
(includes corresponding Graph/Chart) II-34

Table 19: GDP Growth for Key Developed and Developing
Countries: 2003-2013 (includes corresponding Graph/Chart) II-35

Table 20: Construction Spending in Asia by Country (in US$
Billion): 2013 (includes corresponding Graph/Chart) II-35

Table 21: Asian Construction Market (2013): Percentage
Breakdown of Spend by Sector (includes corresponding
Graph/Chart) II-36
Rising Standards of Living Fuel Growth in the Developing
Countries II-36
India and China: Potential Laden Markets II-36
Table 22: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) II-37

Table 23: Ten Largest Populated Countries Worldwide (July
2013): Percentage Population by Age Group 0-14 Years, 15-44
Years, 45-64 Years, and 65+ Years for China, India, USA,
Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and
Japan (includes corresponding Graph/Chart) II-38

3. PRODUCT OVERVIEW II-39
Commercial Wall Coverings II-39
Acoustical Wall Coverings II-39
Digital Wall Coverings II-39
Grass Cloth Wall Coverings II-39
Metallics Wall Coverings II-39
Natural/Organics Wall Coverings II-39
Paintable Wall Coverings II-40
Polyolefin/Synthetic Textile Wall Coverings II-40
Writable Surfaces/Dry Erase Wall Coverings II-40
Residential Wall Coverings II-40
Vinyl Coated Paper Wall Coverings II-40
Coated Fabric Wall Coverings II-40
Paper Backed Vinyl/Solid Sheet Vinyl Wall Coverings II-41
Fabric Backed Vinyl Wall Coverings II-41
Ceramic Tiles and Ceramic Wall Tiles II-41
Classification of Ceramic Tiles II-41
Based on Area of Application II-41
Based on Physical Characteristics II-42
Other Classification II-42
Clinker Tiles II-42
Terracotta (Alias Rustic Terracotta alias Tuscan Terracotta
alias Florentine Terracotta) II-42
Cottoforte II-42
Porcelain Tiles II-43
Red Stoneware Tiles II-43
Majolica II-43
Whitebody Single Fired and Monoporosa Tiles II-43
Whitebody Earthenware II-43
Tile Manufacturing Processes II-43
Surface Finishes II-43
Tile Properties II-44
Standards Related to Ceramic Tiles II-44
Wallpapers II-44
Wallpaper Properties II-45
Wallpaper Printing Process II-45
Surface Printing II-45
Flexographic Printing II-45
Screen Printing II-45
Rotary Screen II-46
Gravure Printin II-46
Commercial Wallpapers II-46
Nonwoven Wallpapers II-47
Wallpapers History II-47
Classification of Wallpapers II-48
Based on Raw Materials Used II-48
Based on Finish and Texture II-48
Pre-finished Wallpapers II-48
Vinyl Wallpapers II-48
Smooth Vinyls/Flat Vinyl Wall Coverings II-48
Blown Vinyls II-48
White Wallpapers II-48
Embossed Coverings II-48
Wood Chip II-49
Rice Paper and Parchment Wallpaper II-49
Fiber Wallpaper II-49
Glass Textile Wall Coverings II-49
Underliner II-49
Cork and Cork Veneer II-49
Other Wallpapers II-49
Borders II-49
Children's Designs II-50
Architectural Papers II-50
Interior Paints II-50
Types of Interior Paints II-50
Latex paints II-50
Alkyd (Oil) Paints II-50
Enamels II-50
Gloss II-50
Special Paints and Coatings II-51
Characteristics of Interior Paints II-51
Finishes II-51
Factors for Consideration II-52
Wall Paneling II-52

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-53
Xeikon to Launch New Wall Covering Technology II-53
Timorous Beasties Unveils New Wallcoverings Designs II-53
HARTMANNandFORBES Unveil Fall Collection II-53
Asian Paints Introduces Nilaya Collection II-53
Liberty Art Fabrics to Introduce Heritage Range II-53
VAHALLAN Papers Unveils Wall Coverings Collection II-53
JAB Unveils Carlucci Fractions Line of Wallpapers II-53
Masterchem Industries Re-introduces KILZ PRO-X® 100 Series II-53
PPG Unveils Manor Hall® Line II-54
NITCO Rolls Out ‘The Royale Treasure' Line of Wall Tiles II-54
HP Introduces WallArt Solution II-54
INSITU Partners Charles Parsons to Unveil New Line of
Wallcoverings II-54
HARLEQUIN Unveils Leonida Collection II-54
Harlequin Unveils Landscapes Collection II-54
Prestigious Textiles Introduces New Collection of Wallcoverings II-54
Berger Introduces Royale, an Eco-Friendly Line of Paint II-54
Sico Unveils Sico Evolution Line of Paint II-55
Valspar and Pantone Unveil the Pantone Universeâ„¢ Line II-55
Orla Kiely Unveils New Wallpaper Line II-55
Len-Tex Unveils New Line, Indulgence Desire II-55
ATADesigns to Roll out the ‘All Things British' Collection II-55
CIL Unveils New Eco-Friendly Line of Premium Paint II-55
Rocío Introduces Rocío Wall Fashion™ line of Digital Wall Tiles II-55
RAK Ceramics Unveils New Tile Collection II-55

5. RECENT INDUSTRY ACTIVITY II-56
RJF International Divests Interior Products Business II-56
Pacific Wallcoverings Rebrands Itself as Aspiring Walls II-56
Glatfelter Takes over Dresden Papier II-56
Omnova Divests UK-based Muraspec II-56
Omnova Divests Commercial Wall Coverings Division in North
America II-56

6. FOCUS ON SELECT GLOBAL PLAYERS II-57
Key Players in Ceramic Tiles Market II-57
Crossville, Inc. (US) II-57
Dal-Tile Corporation (US) II-57
Emilceramica S.p.A (Italy) II-58
Grupo Porcelanite S.A. (Mexico) II-58
Internacional de Ceramica S.A. de C.V. (Mexico) II-58
Johnson Tiles (UK) II-58
Marazzi Group (Italy) II-59
Key Players in Wallpaper Market II-59
Blue Mountain (Canada) II-59
Brewster Home Fashions (US) II-59
F. Schumacher and Company (US) II-59
Johns Manville (US) II-60
TIRI Group Ltd. (New Zealand) II-60
Aspiring Walls (New Zealand) II-60
Seabrook Wall coverings Inc. (US) II-60
The Designtex Group (US) II-61
Key Players in Wall Panel Market II-61
Decorative Panels International (US) II-61
Georgia-Pacific LLC (US) II-61
KOROSEAL Interior Products (US) II-61
Wilsonart LLC (US) II-62
Key Players in Interior Paints Market II-62
Akzo Nobel N.V. (The Netherlands) II-62
Asian Paints Limited (India) II-62
Axalta Coating Systems (USA) II-62
Benjamin Moore and Co. (USA) II-63
Nippon Paint Co., Ltd. (Japan) II-63
PPG Industries, Inc. (USA) II-64
RPM International, Inc. (USA) II-64
Rust-Oleum Corporation II-65
SACAL International Group Ltd (UK) II-65
Sherwin-Williams Company (US) II-65
Valspar Corporation (US) II-66

7. GLOBAL MARKET PERSPECTIVE II-67
Table 24: World Recent Past, Current and Future Analysis for
Wall Coverings by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales in
US$ Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-67

Table 25: World Historic Review for Wall Coverings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2006 through 2012 (includes corresponding
Graph/Chart) II-68

Table 26: World 15-Year Perspective for Wall Coverings by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) II-69

Table 27: World Recent Past, Current and Future Analysis for
Wallpaper by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-70

Table 28: World Historic Review for Wallpaper by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2006
through 2012 (includes corresponding Graph/Chart) II-71

Table 29: World 15-Year Perspective for Wallpaper by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) II-72

Table 30: World Recent Past, Current and Future Analysis for
Interior Paint by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales in
US$ Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-73

Table 31: World Historic Review for Interior Paint by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2006 through 2012 (includes corresponding
Graph/Chart) II-74

Table 32: World 15-Year Perspective for Interior Paint by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) II-75

Table 33: World Recent Past, Current and Future Analysis for
Wall Tiles by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-76

Table 34: World Historic Review for Wall Tiles by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2006
through 2012 (includes corresponding Graph/Chart) II-77

Table 35: World 15-Year Perspective for Wall Tiles by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-78

Table 36: World Recent Past, Current and Future Analysis for
Wall Panels by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-79

Table 37: World Historic Review for Wall Panels by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2006
through 2012 (includes corresponding Graph/Chart) II-80

Table 38: World 15-Year Perspective for Wall Panels by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-81


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Positive Signs of Recovery in Construction Sector Bodes Well
for the US Market III-1
Table 39: Residential Construction in the US (2007-2014):
Number of Housing Starts by Type - Single-Family Units and
Multi-Family Units (in ‘000) (includes corresponding
Graph/Chart) III-2
Wallpaper Market III-2
Kids Become the New Targets III-2
Designers' Names Overtake Brand Equity III-2
Digital Printing - The New Age Solution III-3
Ceramic Tiles Market III-3
Table 40: Leading Players in the US Ceramic Tiles Market
(2013) - Percentage Market Share Breakdown of Value for
Mohawk/Dal-Tile, Marazzi, Crossville, Interceramic, Stone
Peak/Fiandre, US/Laufen, Florida Tile/Panaria, Florim and
Imports (includes corresponding Graph/Chart) III-4

Table 41: US Ceramic Tiles Imports by Country of Origin
(2013) - Import Volumes in Million Square Feet for Mexico,
China, Italy, Spain and Brazil (includes corresponding
Graph/Chart) III-4

Table 42: US Ceramic Tile Market (2009-2013) - Imports and
Exports Volumes in Million Square Feet (includes
corresponding Graph/Chart) III-5
Ceramic Tiles to Stay on Top III-5
Demand Scenario III-5
Major End Use Sectors III-6
Paint Market in the US III-6
Specialty Coats are Order of the Day III-6
Premium Paints Gain Demand III-6
Consumer Interest Propels Interior Paint Demand in the US III-6
Barriers to Growth III-7
Big-Boxes Block Margin Growth III-7
Rising Raw Material Prices III-7
Growth in Size and Specialization III-7
Lead Paint Litigation III-7
Environmental and Societal III-7
Performance Enhancements III-8
Competition III-8
Table 43: Leading Players in the North American Market for
Architectural Paint by Store Count (2013) (includes
corresponding Graph/Chart) III-8
US Paint Statistics III-8
Leading Paint Contractors in the US (2012): Ranked by Revenue III-8
Table 44: US Retail Paint Market by Distribution Channels
(2013): Percentage Breakdown of Volume Sales for Building
merchants, Co-operatives, General merchandise chain
stores, Hardware stores, Home Improvement Centers, and
Specialist paint stores (includes corresponding
Graph/Chart) III-9
Top 10 Paint Brands in the US (2013): Ranked by
Construction Firm Preferences III-9
Trends in Interior Architectural Paints Market III-9
Alternative Paint Technologies Gain Ground III-10
Environmental Regulation in the United States III-10
Regulatory Environment and Competitive Advantage III-11
Methods of Achieving Environmental Goals III-11
Wallcoverings Standards III-11
W-101 Standard III-11
WA Standard NSF-342 III-12
Trade Statistics III-12
Table 45: US Exports of Ingrain Paper; Wallpaper and
Similar Wall Coverings (2013): Percentage Share Breakdown
of Export Value by Destination Country (includes
corresponding Graph/Chart) III-12

Table 46: US Exports of Textile Wall Coverings (2013):
Percentage Share Breakdown of Export Value by Destination
Country (includes corresponding Graph/Chart) III-12

Table 47: US Imports of Ingrain Paper; Wallpaper and
Similar Wall Coverings (2013): Percentage Share Breakdown
of Export Value by Country of Origin (includes
corresponding Graph/Chart) III-13

Table 48: US Imports of Textile Wall Coverings (2013):
Percentage Share Breakdown of Export Value by Country of
Origin (includes corresponding Graph/Chart) III-13
Product Launches III-14
Strategic Corporate Developments III-15
Select Players III-15
B.Market Analytics III-23
Table 49: The US Recent Past, Current and Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-23

Table 50: The US Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-24

Table 51: The US 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-25

2. CANADA III-26
A.Market Analysis III-26
Current and Future Analysis III-26
Canadian Paint Market III-26
Table 52: Leading Retailers in the Canadian Paints Market
(2013): Percentage Share Breakdown for Canadian Tire, Home
Depot, Reno-Depot, Rona, Wal-Mart, and Others (includes
corresponding Graph/Chart) III-26
Recovery in Construction Activity to Drive Demand III-26
Table 53: Housing Starts in Canada (2007-2013) (in ‘000
Units) (includes corresponding Graph/Chart) III-27
Product Launches III-28
B.Market Analytics III-28
Table 54: Canadian Recent Past, Current and Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-28

Table 55: Canadian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-29

Table 56: Canadian 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-30

3. JAPAN III-31
A.Market Analysis III-31
Current and Future Analysis III-31
Japanese Wallpaper Market III-31
Dynamics and Peculiarities III-31
Distribution System in Japanese Wallpaper Market III-31
Table 57: Japanese Production of Wall Paper by Type (2013)
(includes corresponding Graph/Chart) III-32
PVC Wall Coverings Capture the Japanese Market III-32
Japanese Housing Market Remains Upbeat Amid Downside Risks III-32
Import Scenario III-33
Guidelines for New Entrants in Japanese Market III-33
Regulatory Environment in Japan III-33
Building Standard Law III-33
Specification Standards III-33
Performance Standards III-34
Certification of Wall coverings III-34
Authorized Certification Organizations III-34
Labeling of Wall Coverings III-34
Legally Required Labeling III-34
Voluntary Labeling based on Provisions of Law III-34
Building Standard Law III-34
Voluntary Industry Labeling III-34
Labeling by Wall Covering Association of Japan III-34
Labeling by Japan Environment Association III-35
Key Player III-35
B.Market Analytics III-36
Table 58: Japanese Recent Past, Current and Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-36

Table 59: Japanese Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-37

Table 60: Japanese 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-38

4. EUROPE III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Market Overview III-39
Table 61: EU Market for Ceramic Tiles by Leading Countries
(2013) - Percentage Share Breakdown of Consumption
(includes corresponding Graph/Chart) III-40
Import-Export of Ceramic Tiles III-40
European Construction Sector to Exhibit Decline in Long-Term III-40
Table 62: Construction Industry in Europe (2010, 2011 and
2012): Percentage Change of Construction Output by Segment
(includes corresponding Graph/Chart) III-41
Textile Wall Coverings Stats: III-42
Table 63: European Production of Textile Based Wall Covers
for 2009-2012 (includes corresponding Graph/Chart) III-42

Table 64: Leading Providers of Textile Wall Coverings
within EU/EFTA (2013) (includes corresponding Graph/Chart) III-42
B.Market Analytics III-43
Table 65: European Recent Past, Current and Future Analysis
for Wall Coverings by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2013 through 2020 (includes corresponding
Graph/Chart) III-43

Table 66: European Historic Review for Wall Coverings by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales in US$ Million for the Years 2006 through
2012 (includes corresponding Graph/Chart) III-44

Table 67: European 15-Year Perspective for Wall Coverings by
Geographic Region - Percentage Breakdown of Value Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-45

Table 68: European Recent Past, Current and Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-46

Table 69: European Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-47

Table 70: European 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-48

4a. FRANCE III-49
A.Market Analysis III-49
Current and Future Analysis III-49
B.Market Analytics III-49
Table 71: French Recent Past, Current and Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-49

Table 72: French Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-50

Table 73: French 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-51

4b. GERMANY III-52
A.Market Analysis III-52
Current and Future Analysis III-52
Ceramic Tile Market III-52
Regulatory Environment in Germany III-52
Product Launches III-52
B.Market Analytics III-53
Table 74: German Recent Past, Current and Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-53

Table 75: German Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-54

Table 76: German 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-55

4c. ITALY III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Ceramic Tile Market III-56
Italian Vitrified Stoneware Market Overview III-56
Environmental Safeguard III-56
Select Players III-57
B.Market Analytics III-58
Table 77: Italian Recent Past, Current and Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-58

Table 78: Italian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-59

Table 79: Italian 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-60

4d. THE UNITED KINGDOM III-61
A.Market Analysis III-61
Current and Future Analysis III-61
Market Overview III-61
Distribution Networks III-61
Consolidation Trends Over the Years III-62
The UK Tile Market III-62
Strong Recovery in the UK Housing Sector to Drive Demand III-63
Table 80: New Housing Starts in the UK by Country: FY
2008-09 through FY 2013-14 (includes corresponding
Graph/Chart) III-64
Regulatory Environment III-64
Legislation III-64
VOC Legislation III-64
The (EU) Biocidal Products Directive (BPD) III-64
UK- Climate Change Levy Agreement III-65
Recitals III-65
Effect of Regulation III-65
UK Regulatory Environment-Paints III-66
Product Launches III-66
Strategic Corporate Development III-67
Key Players III-67
B.Market Analytics III-69
Table 81: The UK Recent Past, Current and Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-69

Table 82: The UK Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-70

Table 83: The UK 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-71

4e. SPAIN III-72
A.Market Analysis III-72
Current and Future Analysis III-72
Ceramic Tile Market III-72
Increasing Demand from Export Markets III-72
B.Market Analytics III-73
Table 84: Spanish Recent Past, Current and Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-73

Table 85: Spanish Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-74

Table 86: Spanish 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-75

4f. RUSSIA III-76
A.Market Analysis III-76
Current and Future Analysis III-76
Market Overview III-76
Wallpaper, Ceramic Tiles, and Paints - The Finishing Products III-76
Table 87: Russian Wallpaper Market by Type (2013):
Percentage Share Breakdown of Volume Sales for Vinyl
Wallpaper, Paper Wallpaper, Fiber Glass Wallpaper, and
Others (includes corresponding Graph/Chart) III-76
Russia Offers Significant Opportunities III-77
Porcelain and Ceramic Tile Production in Russia III-77
Russian Construction Industry Overview III-77
B.Market Analytics III-78
Table 88: Russian Recent Past, Current and Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-78

Table 89: Russian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-79

Table 90: Russian 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-80

4g. REST OF EUROPE III-81
A.Market Analysis III-81
Current and Future Analysis III-81
Market Overview III-81
Portugal III-81
Turkey III-81
Key Players III-81
B.Market Analytics III-82
Table 91: Rest of European Recent Past, Current and Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tiles, and Wall Panels Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2013 through 2020 (includes corresponding
Graph/Chart) III-82

Table 92: Rest of European Historic Review for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tiles, and Wall Panels Markets Independently Analyzed
with Annual Sales in US$ Million for the Years 2006 through
2012 (includes corresponding Graph/Chart) III-83

Table 93: Rest of European 15-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall
Panels Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-84

5. ASIA-PACIFIC III-85
A.Market Analysis III-85
Current and Future Analysis III-85
Positive Construction Activity Outlook to Drive Market Growth III-85
Table 94: Projected Growth in the Asian Construction Market
by Region and Sector (2014-2020) (includes corresponding
Graph/Chart) III-86
Asia-Pacific to Replace Europe as the Largest Wall Coverings
Market Worldwide III-86
Table 95: Increase in Urban Population in Major Countries
in Asia-Pacific (in Millions) Over the Period 2012-2020P
(includes corresponding Graph/Chart) III-87

Table 96: GDP Growth for Key Developed and Developing
Countries: 2003-2013 (includes corresponding Graph/Chart) III-88

Table 97: Construction Spending by Country in Asia in US$
Billion: 2013 (includes corresponding Graph/Chart) III-88

Table 98: Asian Construction Market (2013): Percentage
Breakdown of Spend by Sector (includes corresponding
Graph/Chart) III-89
India and China Offer Significant Opportunities III-89
Table 99: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) III-90
B.Market Analytics III-91
Table 100: Asia-Pacific Recent Past, Current and Future
Analysis for Wall Coverings by Geographic Region - China,
India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-91

Table 101: Asia-Pacific Historic Review for Wall Coverings
by Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-92

Table 102: Asia-Pacific 15-Year Perspective for Wall
Coverings by Geographic Region - Percentage Breakdown of
Value Sales for China, India and Rest of Asia-Pacific
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-93

Table 103: Asia-Pacific Recent Past, Current and Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tiles, and Wall Panels Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2013 through 2020 (includes corresponding
Graph/Chart) III-94

Table 104: Asia-Pacific Historic Review for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tiles,
and Wall Panels Markets Independently Analyzed with Annual
Sales in US$ Million for the Years 2006 through 2012
(includes corresponding Graph/Chart) III-95

Table 105: Asia-Pacific 15-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall
Panels Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-96

5a. CHINA III-97
A.Market Analysis III-97
Current and Future Analysis III-97
Building Materials Market Overview III-97
Key Factors Influencing Growth III-97
Interior Decor Market - Consumption Patterns III-97
Ceramic Tiles Market Maintain Growth Momentum III-97
Wallpaper - Regaining Foothold III-98
Table 106: Chinese Consumption of Paper-based Wallpaper by
Type in tons for 2013 (includes corresponding Graph/Chart) III-99
Rising Construction Activity in China Bodes Well for the Market III-99
Environmental Concerns III-99
Key Regional Players III-99
B.Market Analytics III-100
Table 107: Chinese Recent Past, Current and Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-100

Table 108: Chinese Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-101

Table 109: Chinese 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-102

5b. INDIA III-103
A.Market Analysis III-103
Current and Future Analysis III-103
Overview III-103
Wallpaper Market III-103
Indian Decorative Paints Landscape III-103
The Contemporary Indian Paints User Gives "GREEN" A Thumps UP III-104
Booming Housing Sector Promotes Wall Tiles Demand in the
Country III-104
Table 110: Indian Market

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