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Global Wall Coverings Industry

  • May 2016
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  • Global Industry Analysts
  • -
  • 503 pages

This report analyzes the worldwide markets for Wall Coverings in US$ Million by the following Product Segments: Wall Papers, Interior Paint, Wall Tiles, and Wall Panels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 232 companies including many key and niche players such as -

 4WALLS
Ahlstrom Oyj
Akzo Nobel N.V
Asian Paints Limited
Axalta Coating Systems

Table Of Contents

Global Wall Coverings Industry


I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation and Reporting Level I-2 Quantitative Techniques and Analytics I-3 Product Definitions and Scope of Study I-3 Wall Papers.............. I-3 The Third Layer.............. I-3 Intermediate Layer..............I-3 Decorative Layer..............I-4 Paints.............. I-4 Architectural Coatings and Interior Paints I-4 Interior Paints.............. I-4 Wall Tiles.............. I-4 Ceramic Wall Tiles..............I-4 Wall Panels.............. I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 Wall Coverings: An Aesthetic, Affordable, and Timeless Wall Treatment Option.............. II-1 Major Wall Treatment Trends in a Nutshell II-4 Superior Attributes of Wall Coverings over Several Decorating Options Drive Market Adoption II-5 Market Fortunes Intrinsically Tied to the Construction Industry Dynamics..............II-9 Table 1: Growth in the Global Construction Market by Sector: 2013-2020 (includes corresponding Graph/Chart) II-11

Table 2: Global Construction Market by Region (2015 and 2020P): Percentage Breakdown of Construction Spending for Asia, Western Europe, North America, Latin America, Eastern Europe, Africa, and Middle East (includes corresponding Graph/Chart) II-11 Rising Commercial Real Estate Investments Lends Traction to Market Growth.............. II-11 Table 3: Global Commercial Real Estate Market (2014E): Percentage Breakdown of Direct Investments by Region - Americas, Asia-Pacific and EMEA (includes corresponding Graph/Chart).............. II-12 Residential Replacements to Boost Demand in Developed Markets II-13 Global Market Outlook..............II-13 Improvement in Global GDP Performance to Benefit Market Growth in the Near Term..............II-14 Table 4: World Real GDP Growth Rates (in %) by Country: 2014-2017E (includes corresponding Graph/Chart) II-15 Competition: Noteworthy Trends II-16 Changing Fashion.............. II-16 Product Customization..............II-16 Designer Wall Tiles..............II-16 Products with Natural Appeal..............II-16 Multi-functional Wall Tiles..............II-16 Faux Finishes Hold Promise..............II-16 Designers' Names Determine Destiny II-17

2. MARKET TRENDS, ISSUES and DRIVERS II-18 The Perennial Significance of Walls in a Home Sustains Demand for Various Types of Wallpapers II-18 Marbled Look.............. II-20 Geometric Patterned..............II-20 Bold Floral.............. II-20 Exposed and Textured..............II-21 Archive-Design.............. II-21 Metallic.............. II-22 Oriental Print.............. II-22 Retro Looks.............. II-22 Colors.............. II-22 Expanding Space.............. II-23 Botanical Print.............. II-23 Select Interior Wallpaper Trends II-23 Fine Art.............. II-23 Reflect Surroundings..............II-23 Wallpaper for Kids Rooms..............II-23 Imitating Natural Materials..............II-23 Leather Look.............. II-24 Specific Textures.............. II-24 Featuring Animals.............. II-24 Interactive.............. II-24 Creating Views.............. II-24 Select Designer Wallpaper Trends II-24 3D Wallpapers.............. II-24 Natural Faux.............. II-25 Feature Walls.............. II-25 Hand-Painted.............. II-25 Grasscloth Wallpaper..............II-25 Weathered Geometries..............II-26 Paneled Murals.............. II-26 Linen Wallpaper.............. II-26 Transforming Interior Design and Home Decor Trends Drives Healthy Market Growth..............II-26 Artisan Goods.............. II-28 Bringing Nature into Homes..............II-28 Minerals.............. II-29 Metallic.............. II-29 Geometric Tiles.............. II-29 Sustainable Products..............II-29 Key Decor Trends in a Nutshell..............II-29 Trends Poised to Fade Away..............II-30 Redecoration within Limited Budget II-30 Growing Demand for Ceramic Wall Tiles Lead to Faster Growth for the Segment.............. II-30 Table 5: Global Volume Consumption (in Million Square Feet) of Ceramic Tiles: 2010, 2012, 2014, 2016 and 2018 (includes corresponding Graph/Chart)..............II-31 Rising Popularity of Sustainable Wall Coverings Benefit Market Expansion.............. II-32 ECOREâ„¢: An Eco-friendly Wall Covering Technology II-32 Demand for Eco-Friendly Interior Paints Gain Momentum II-34 Regulations Spur Recycling..............II-34 Growing Prominence of Plastics in Building Construction Benefits Demand for Vinyl Wall Coverings II-35 Vinyl Wall Coverings: A Boon for the Healthcare Industry II-37 Feature Walls Makes a Comeback II-38 Nonwoven Wallpapers to Gain Market Share from Paper-Based Wallpapers.............. II-38 Table 6: Global Market for Wallpaper by Segment (2012-2016E): Percentage Share Breakdown of Volume Production for Non-woven and Paper-based Segments (includes corresponding Graph/Chart) II-39 Expanding Hospitality Industry Benefit Wall Covering Sales II-39 Online Marketplace: The New Distribution Vertical II-40 Favorable Demographic and Economic Trends Strengthen Market Prospects.............. II-40 Exponential Increase in Urbanization II-40 Table 7: World Urban Population in Thousands: 1950-2050P (includes corresponding Graph/Chart) II-42

Table 8: Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1990, 2014 and 2050 (includes corresponding Graph/Chart) II-43

Table 9: Percentage of Urban Population in Select Countries for 2014 and 2050 (includes corresponding Graph/Chart) II-44 Population Growth..............II-45 Table 10: World Population by Geographic Region (2000-2050) (in Millions) (includes corresponding Graph/Chart) II-45 Burgeoning Middle Class Population II-46 Table 11: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P and 2030P (includes corresponding Graph/Chart)..............II-47

Table 12: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P and 2030P (includes corresponding Graph/Chart) II-48 Developing Countries: Spearheading Market Growth II-48 Table 13: Global Wall Coverings Market - Geographic Regions Ranked by Value CAGR for 2015-2022: Asia-Pacific, Middle East and Africa, Latin America, The US, Europe, Canada, and Japan (includes corresponding Graph/Chart) II-49

Table 14: Increase in Urban Population in Major Countries in Asia-Pacific (in Millions) Over the Period 2012-2020P (includes corresponding Graph/Chart) II-50

Table 15: Construction Spending in Asia by Country (in US$ Billion): 2013 (includes corresponding Graph/Chart) II-50

Table 16: Asian Construction Market (2013): Percentage Breakdown of Spend by Sector (includes corresponding Graph/Chart).............. II-51 Rising Standards of Living Fuel Growth in the Developing Countries.............. II-51 India and China: Potential Laden Markets II-51

3. WALL COVERING INNOVATIONS AND ADVANCEMENTS II-52 Recent Innovative and Advanced Wall Covering Offerings II-53 High-End Tiles by Fired Earth II-53 Super Stripes from Little Greene II-53 Confident Shades from Crown Paints II-53 Contemporary Pastels by Occa-Home II-53 Color Contrasts from Ecos Organic Paints II-54 Copper Blush by Dulux..............II-54 Soft Colors Wallpapers by Superfresco Easy II-54 Soothing Color Options from Farrow and Ball II-54 Industrial Look by Graham and Brown II-54 Traviata Fabrics Range by Clarke and Clarke II-54 Textured Wall Coverings..............II-54 Astoria Loft and Bark..............II-55 Union Peru, Plaster, Rhea, Zambezi and Boa II-55 Digital Printing: Revolutionizing Wall Cover Printing II-55 HP's Advanced Digital Printing Device for Wall Coverings: The Next Big Thing.............. II-56 Design/File Preparation..............II-56 Personalized Wall Layouts..............II-56 File Ripping.............. II-56 Media Compatibility..............II-57 Automated Cutting.............. II-57 High-Volume/On-Demand Production II-57 Proofing and Short Runs..............II-57 3D Technology Enable Unlimited Possibilities for Innovative Wall Coverings.............. II-57 Paint Shield with Magnetic and Bacteria Killing Properties II-58 Magnetically Active PULL Wall Covering II-58 Smart Wallpaper that Can Power Homes by Absorbing Light II-58 Silk-Leaf: A Man-made-cum-biological Leaf-Like Material for Wallpapers.............. II-59 Next-Generation Applications in Commercial Wall Coverings II-60 Digital Wall Coverings..............II-60 Wood Veneers.............. II-60 Wall Murals.............. II-61 Unconventional Wall Covering Designs II-61 Plankprints: Innovative Wall Covering II-61 Wall Coverings that Improve Indoor Air Quality II-61 Sound-Proof Wall Coverings..............II-62 Research Efforts Focus on Life-Saving Functionality of Wall Coverings.............. II-62 Smart Multi-Purpose Wall Tiles II-63 Select Intelligent Tiles Currently Available in the Market II-64 Advanced Interior Paints: More than Just Wall Decor II-64 Waterproofing Paints..............II-64 Fighting Mildew.............. II-64 Reflecting Heat.............. II-65 Glowing Colors.............. II-65 Chalkboard Paints..............II-65

4. PRODUCT OVERVIEW.............. II-66 Wall Coverings: A Prelude..............II-66 Characteristics of Wall Coverings II-66 Run Numbers and Pattern..............II-67 Wall Coverings Manufacturing..............II-67 Sizes of Wall Coverings..............II-67 Wall Covering Printing Types..............II-67 Digital Printing.............. II-68 Gravure Printing.............. II-68 Rotary Screen.............. II-68 Screen Printing.............. II-69 Flexographic Printing..............II-69 Surface Printing.............. II-69 Addressing Key Environmental Issues II-69 Commercial Wall Coverings..............II-70 Acoustical Wall Coverings..............II-70 Digital Wall Coverings..............II-70 Grass Cloth Wall Coverings..............II-70 Metallics Wall Coverings..............II-70 Natural/Organics Wall Coverings II-71 Paintable Wall Coverings..............II-71 Polyolefin/Synthetic Textile Wall Coverings II-71 Writable Surfaces/Dry Erase Wall Coverings II-71 Residential Wall Coverings..............II-71 Vinyl Coated Paper Wall Coverings II-71 Coated Fabric Wall Coverings..............II-72 Paper Backed Vinyl/Solid Sheet Vinyl Wall Coverings II-72 Fabric Backed Vinyl Wall Coverings II-72 Ceramic Tiles and Ceramic Wall Tiles II-72 Classification of Ceramic Tiles II-73 Based on Area of Application II-73 Based on Physical Characteristics II-73 Other Classification..............II-74 Clinker Tiles.............. II-74 Terracotta (Alias Rustic Terracotta alias Tuscan Terracotta alias Florentine Terracotta) II-74 Cottoforte.............. II-74 Porcelain Tiles..............II-74 Red Stoneware Tiles..............II-74 Majolica.............. II-74 Whitebody Single Fired and Monoporosa Tiles II-74 Whitebody Earthenware..............II-74 Tile Manufacturing Processes..............II-75 Surface Finishes..............II-75 Tile Properties..............II-75 Standards Related to Ceramic Tiles II-76 Wallpapers.............. II-76 Wallpapers: Common Characteristics II-76 Packages and Pricing of Wallpapers II-77 Pattern Matches in Wallpapers II-77 Wallpaper Printing Process..............II-78 Surface Printing..............II-78 Flexographic Printing..............II-78 Screen Printing.............. II-78 Rotary Screen.............. II-78 Gravure Printing..............II-79 Commercial Wallpapers..............II-79 Nonwoven Wallpapers..............II-80 Wallpapers History.............. II-80 Classification of Wallpapers..............II-80 Based on Raw Materials Used..............II-80 Based on Finish and Texture..............II-81 Pre-finished Wallpapers..............II-81 Vinyl Wallpapers.............. II-81 White Wallpapers.............. II-81 Embossed Coverings..............II-81 Wood Chip.............. II-81 Rice Paper and Parchment Wallpaper II-81 Fiber Wallpaper..............II-81 Glass Textile Wall Coverings..............II-82 Underliner.............. II-82 Cork and Cork Veneer..............II-82 Other Wallpapers.............. II-82 Borders.............. II-82 Children's Designs..............II-82 Architectural Papers..............II-82 Interior Paints.............. II-82 Types of Interior Paints..............II-83 Latex paints.............. II-83 Alkyd (Oil) Paints..............II-83 Enamels.............. II-83 Gloss.............. II-83 Special Paints and Coatings..............II-83 Characteristics of Interior Paints II-83 Finishes.............. II-84 Factors for Consideration..............II-84 Wall Paneling.............. II-84

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-85 3D Wall Panels with Bamboo Finish Launched by Wall Elegance II-85 Trespa Launches Three New Finish Options for its Trespa Meteon Architectural Panels..............II-85 PARAMOUNT™ Super Premium Line of Interior and Exterior Paints Launched.............. II-85 Three New Commercial Styles of Luxury Wall Coverings Unveiled by DuChâteau.............. II-85 Cartoon Series Chhota Bheem's Wallcovering Collection Launched by Marshalls.............. II-85 HP PVC-free Durable Smooth Wall Paper Launched by HP II-85 A New Range of Wall Coverings Unveiled by Veika II-85 Four New Designs of Celeste Wall Coverings Introduced by LenTex Corp............... II-86 Digitally Printable Wall Coverings Line Launched by Presto II-86 Low-VOC BREAK-THROUGH! Paint Launched by PPG Industries II-86 The First EPA-registered Microbicidal Paint Introduced by Sherwin-Williams.............. II-86 Woven-to-Size Papyrusweave Collection Launched by HartmannandForbes II-86 MasterTop Flooring and Wall Products from BASF II-86 Innovative 3D Wall Panels Unveiled by Wall Dimension II-86 New Range of Wall Coverings Launched by Tektura II-87 Novelio Paintable Glass Fiber Wall Coverings from Saint-Gobain Adfors.............. II-87 New Collection with Iconic and Spectacular Designs Launched by Rubelli.............. II-87 Ahlstrom's EasyLife® Spray and Up for the Digital Wall Decor Market II-87 Xeikon to Launch New Wall Covering Technology II-87 Timorous Beasties Unveils New Wall Coverings Designs II-87 HARTMANNandFORBES Unveil Fall Collection II-87 Asian Paints Introduces Nilaya Collection II-87 Liberty Art Fabrics to Introduce Heritage Range II-88 VAHALLAN Papers Unveils Wall Coverings Collection II-88 JAB Unveils Carlucci Fractions Line of Wallpapers II-88 PPG Unveils Manor Hall® Line..............II-88 NITCO Rolls Out ‘The Royale Treasure' Line of Wall Tiles II-88

6. RECENT INDUSTRY ACTIVITY..............II-89 Asia Pacific Technology Center (APTC) Construction by Axalta Coating Systems.............. II-89 York Wallcoverings, Inc., bought by High Road Capital Partners II-89 Exclusive Paint Agreement between Angie's List and Benjamin Moore II-89 Ahlstrom Inaugurates Wallcovering Line in China II-89 Casart® Coverings Enters into Partnership with Riot II-89 RJF International Divests Interior Products Business II-89

7. FOCUS ON SELECT GLOBAL PLAYERS..............II-90 4WALLS (US).............. II-90 Ahlstrom Oyj (Finland)..............II-90 Akzo Nobel N.V. (The Netherlands) II-90 Asian Paints Limited (India)..............II-90 Axalta Coating Systems (US)..............II-91 Benjamin Moore and Co. (US)..............II-91 Blue Mountain Wallcoverings (Canada) II-92 Brewster Home Fashions (US)..............II-92 Crossville, Inc. (US)..............II-92 Dal-Tile Corporation (US)..............II-93 Decorative Panels International (US) II-93 Emilceramica S.p.A (Italy)..............II-93 F. Schumacher and Company (US)..............II-94 Georgia-Pacific LLC (US)..............II-94 Grupo Porcelanite S.A. (Mexico)..............II-94 Innovations in Wallcoverings Inc. (US) II-94 Internacional de Ceramica S.A. de C.V. (Mexico) II-95 John Morris Wallcoverings (UK) II-95 Johnson Tiles (UK)..............II-95 Johns Manville (US).............. II-95 KOROSEAL Interior Products (US)..............II-96 KT Exclusive GmbH (Germany)..............II-96 LSI Wallcovering (US)..............II-96 Marazzi Group (Italy)..............II-97 MDC Wallcoverings (US)..............II-97 Nippon Paint Co., Ltd. (Japan) II-97 PPG Industries, Inc. (USA)..............II-97 RPM International, Inc. (US)..............II-98 Rust-Oleum Corporation..............II-99 SACAL International Group Ltd. (UK) II-99 Seabrook Wall coverings Inc. (US) II-99 Sherwin-Williams Company (US)..............II-99 The Designtex Group (US)..............II-100 TIRI Group Ltd. (New Zealand)..............II-100 Aspiring Walls (New Zealand)..............II-100 Valspar Corporation (US)..............II-101 York Wallcoverings Inc. (US)..............II-101

8. GLOBAL MARKET PERSPECTIVE..............II-102 Table 17: World Recent Past, Current and Future Analysis for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-102

Table 18: World Historic Review for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-103

Table 19: World 14-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-104

Table 20: World Recent Past, Current and Future Analysis for Wallpaper by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-105

Table 21: World Historic Review for Wallpaper by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart).............. II-106

Table 22: World 14-Year Perspective for Wallpaper by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-107

Table 23: World Recent Past, Current and Future Analysis for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-108

Table 24: World Historic Review for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............II-109

Table 25: World 14-Year Perspective for Interior Paint by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-110

Table 26: World Recent Past, Current and Future Analysis for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-111

Table 27: World Historic Review for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart).............. II-112

Table 28: World 14-Year Perspective for Wall Tiles by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-113

Table 29: World Recent Past, Current and Future Analysis for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart)..............II-114

Table 30: World Historic Review for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart).............. II-115

Table 31: World 14-Year Perspective for Wall Panels by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Africa, and Latin America Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) II-116

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Rising Demand for Wallpapers Drive Market Growth in the Near Term.............. III-1 Steady Recovery in Construction Activity Benefits Market Expansion.............. III-2 Table 32: Projected Growth (%) of the US Construction Market over the Period 2012-2020 by Sector (includes corresponding Graph/Chart)..............III-3

Table 33: US Non-Residential Construction Market by Segment (2015): Percentage Share Breakdown of Investments for Commercial and Office, Industrial and Others, and Institutional (includes corresponding Graph/Chart) III-3

Table 34: US Private Non-Residential Construction Market by Sector (2015): Percentage Share Breakdown of Construction Spend for Commercial, Communication, Education, Healthcare, Lodging, Manufacturing, Office, Power, and Others (includes corresponding Graph/Chart)..............III-4 Shift from Traditional to Digital Printing Benefits the Wallpapers Market..............III-4 Kids Become the New Targets III-4 Designers' Names Overtake Brand Equity III-4 Digital Printing: The New Age Solution III-5 Rise in Residential Housing Starts Drives Demand for Ceramic Tiles.............. III-5 Table 35: Residential Construction in the US (2007-2017P): Number of Housing Starts by Type - Single-Family Units and Multi-Family Units (in ‘000) (includes corresponding Graph/Chart).............. III-6 Growing Demand for Custom Designed and Premium Paints Augurs Well for the Interior Paints Market III-7 Key Barriers Hampering Market Growth of Interior Paints III-7 Big-Boxes Block Margin Growth III-7 Rising Raw Material Prices III-8 Growth in Size and Specialization III-8 Lead Paint Litigation..............III-8 Environmental and Societal III-8 Performance Enhancements..............III-8 Trends in Interior Architectural Paints Market III-8 Alternative Paint Technologies Gain Ground III-9 Interior Paints: Environmental Regulation in the United States.............. III-9 Wallcoverings Standards in the US III-10 W-101 Standard.............. III-10 WA Standard NSF-342..............III-11 Competitive Landscape..............III-11 Table 36: US Retail Paint Market by Distribution Channels (2015E): Percentage Breakdown of Volume Sales for Building Merchants, Co-operatives, General Merchandise Chain Stores, Hardware Stores, Home Improvement Centers, and Specialist Paint Stores (includes corresponding Graph/Chart) III-11

Table 37: Leading Ceramic Floor and Wall Tile Companies in the US Ceramic (2015E) - Percentage Market Share Breakdown of Value for Crossville, Dal Tile/Mohawk, Florida Tile/Panaria, Florim USA, Granitifiandre, Interceramic, Laufen/US Ceramic, Mannington, Porcelanite-Lamosa, Shaw, Vitromex/Gp. Saltillo, and Others (includes corresponding Graph/Chart).............. III-12 Product Launches..............III-12 Strategic Corporate Developments III-14 Select Key Players..............III-15 B.Market Analytics..............III-25 Table 38: The US Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-25

Table 39: The US Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-26

Table 40: The US 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-27

2. CANADA.............. III-28 A.Market Analysis.............. III-28 Current and Future Analysis..............III-28 Canadian Paint Market..............III-28 Table 41: Leading Retailers in the Canadian Paints Market (2015E): Percentage Share Breakdown for Canadian Tire, Home Depot, Reno-Depot, Rona, Wal-Mart, and Others (includes corresponding Graph/Chart)..............III-28 Recovery in Residential and Non-Residential Construction Propel Demand for Wall Coverings III-28 Table 42: Housing Starts in Canada (2008-2015): Breakdown of Number of Housing Starts in Thousands (includes corresponding Graph/Chart)..............III-29

Table 43: Canadian Non-Residential Construction Sector's Capital Expenditure in US$ Billion: 2010-2014 (includes corresponding Graph/Chart)..............III-29 B.Market Analytics..............III-30 Table 44: Canadian Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-30

Table 45: Canadian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-31

Table 46: Canadian 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-32

3. JAPAN.............. III-33 A.Market Analysis.............. III-33 Current and Future Analysis..............III-33 Wallpaper Market Overview..............III-33 Distribution System..............III-33 Table 47: Japanese Production of Wall Paper by Type (2013) (includes corresponding Graph/Chart) III-34 Positive Attributes Drive Popularity for PVC Wall Coverings in Japan.............. III-34 Steady Growth in New Construction Augurs Well for the Market III-34 Table 48: Annual New Construction Starts in Japan (2010-2015) (includes corresponding Graph/Chart) III-35 Import Scenario.............. III-36 Guidelines for New Entrants in Japanese Market III-36 Regulatory Environment in Japan III-36 Building Standard Law..............III-36 Specification Standards..............III-36 Performance Standards..............III-36 Certification of Wall coverings III-37 Authorized Certification Organizations III-37 Labeling of Wall Coverings..............III-37 Legally Required Labeling..............III-37 Voluntary Labeling based on Provisions of Law III-37 Voluntary Industry Labeling..............III-37 Nippon Paint Co., Ltd. - A Major Japan-Based Company III-38 B.Market Analytics..............III-39 Table 49: Japanese Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-39

Table 50: Japanese Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-40

Table 51: Japanese 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-41

4. EUROPE.............. III-42 A.Market Analysis.............. III-42 Current and Future Analysis..............III-42 Europe: A Matured Wall Coverings Market III-42 Recovery in Construction Activity to Drive Steady Growth in Demand.............. III-42 Table 52: Construction Industry in Europe (2010-2015E): Percentage Change of Construction Output by Segment (includes corresponding Graph/Chart) III-43

Table 53: European Construction Market by Sector (2014): Percentage Share Breakdown of Value Sales for Civil Engineering, Non-Residential, and Residential (includes corresponding Graph/Chart)..............III-44 Central and Eastern Europe: The New Focus Area for Market Growth.............. III-44 Import-Export of Ceramic Tiles III-44 B.Market Analytics..............III-45 Table 54: European Recent Past, Current and Future Analysis for Wall Coverings by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-45

Table 55: European Historic Review for Wall Coverings by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart) III-46

Table 56: European 14-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-47

Table 57: European Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-48

Table 58: European Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-49

Table 59: European 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-50

4a. FRANCE.............. III-51 A.Market Analysis.............. III-51 Current and Future Analysis..............III-51 Recovery in Construction Sector to Benefit Demand for Wall Coverings.............. III-51 B.Market Analytics..............III-52 Table 60: French Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-52

Table 61: French Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-53

Table 62: French 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-54

4b. GERMANY.............. III-55 A.Market Analysis.............. III-55 Current and Future Analysis..............III-55 Resurgence in Construction Activity Promotes Market Growth III-55 Table 63: Construction Output (% Growth) in Germany (2011- 2014) (includes corresponding Graph/Chart) III-56 Ceramic Tile Market Driven by Technological and Design Innovations.............. III-56 Regulatory Environment in Germany III-56 Product Launches..............III-57 KT Exclusive GmbH - A Major Germany-Based Company III-57 B.Market Analytics..............III-58 Table 64: German Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-58

Table 65: German Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-59

Table 66: German 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-60

4c. ITALY.............. III-61 A.Market Analysis.............. III-61 Current and Future Analysis..............III-61 Italy: A Leading Exporter of Ceramic Tiles Worldwide III-61 Optimistic Outlook for the Construction Sector Benefits the Market in the Near Term..............III-61 Italian Vitrified Stoneware Market Overview III-62 Environmental Safeguard..............III-62 Select Key Players..............III-62 B.Market Analytics..............III-63 Table 67: Italian Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-63

Table 68: Italian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-64

Table 69: Italian 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-65

4d. THE UNITED KINGDOM..............III-66 A.Market Analysis.............. III-66 Current and Future Analysis..............III-66 Despite Competition from Interior Paints, Wallpapers Continue to Sustain Growth Momentum III-66 Distribution Networks..............III-66 Consolidation Trends over the Years III-67 Novel Designs Revive Interest in Wall Coverings, Bodes Well for Market Growth..............III-67 Fast Recovery in the UK Housing Sector to Drive Demand III-68 Table 70: New Homes Registrations (in Thousands) in the UK by Country: 2007-2015 (includes corresponding Graph/Chart) III-69 The UK Tile Market Set to Witness Gains in the Near Term III-69 Regulatory Environment..............III-70 Legislation.............. III-70 VOC Legislation..............III-70 The (EU) Biocidal Products Directive (BPD) III-70 UK - Climate Change Levy Agreement III-71 Recitals.............. III-71 Effect of Regulation..............III-72 UK Regulatory Environment for Paints III-72 Product Launches..............III-72 Select Key Players..............III-73 B.Market Analytics..............III-75 Table 71: The UK Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-75

Table 72: The UK Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-76

Table 73: The UK 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-77

4e. SPAIN.............. III-78 A.Market Analysis.............. III-78 Current and Future Analysis..............III-78 Ceramic Tiles: Market Overview III-78 Increasing Demand for Ceramic Tiles from Export Markets Augurs Well for the Market..............III-78 Renovation Projects to Sustain Market Growth III-79 B.Market Analytics..............III-80 Table 74: Spanish Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-80

Table 75: Spanish Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-81

Table 76: Spanish 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-82

4f. RUSSIA.............. III-83 A.Market Analysis.............. III-83 Current and Future Analysis..............III-83 Market Overview.............. III-83 Table 77: Russian Wallpaper Market by Type (2015E): Percentage Share Breakdown of Volume Sales for Vinyl Wallpaper, Paper Wallpaper, Fiber Glass Wallpaper, and Others (includes corresponding Graph/Chart) III-83 Despite Challenges in the Near Term, Russia Offers Significant Long Term Opportunities III-84 Porcelain and Ceramic Tile Production in Russia III-84 B.Market Analytics..............III-85 Table 78: Russian Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-85

Table 79: Russian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-86

Table 80: Russian 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-87

4g. REST OF EUROPE.............. III-88 A.Market Analysis.............. III-88 Current and Future Analysis..............III-88 Portugal.............. III-88 Turkey.............. III-88 Product Launches..............III-88 Strategic Corporate Development III-89 Select Key Players..............III-89 B.Market Analytics..............III-91 Table 81: Rest of European Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-91

Table 82: Rest of European Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart) III-92

Table 83: Rest of European 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-93

5. ASIA-PACIFIC.............. III-94 A.Market Analysis.............. III-94 Current and Future Analysis..............III-94 Asia-Pacific to Replace Europe as the Largest Wall Coverings Market Worldwide.............. III-94 Table 84: Global Wall Coverings Market - Geographic Regions Ranked by Value CAGR for 2015-2022: Asia-Pacific, Middle East and Africa, Latin America, The US, Europe, Canada, and Japan (includes corresponding Graph/Chart) III-95

Table 85: Increase in Urban Population in Major Countries in Asia-Pacific (in Millions) Over the Period 2012-2020P (includes corresponding Graph/Chart) III-95 India and China Offer Significant Opportunities III-95 Table 86: Ten Largest Populated Countries Worldwide (July 2015): Total Population (in Millions) by Age Group 0-14 Years, 15-59 Years, 60+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Mexico (includes corresponding Graph/Chart) III-96 Upward Movement in Construction Activity to Drive Strong Market Gains.............. III-97 Table 87: Projected Growth in the Asian Construction Market by Region and Sector (2014-2020) (includes corresponding Graph/Chart).............. III-98

Table 88: Asian Construction Market (2015): Percentage Breakdown of Spend by Sector (includes corresponding Graph/Chart).............. III-98 Rising Standards of Living Fuel Market Expansion III-99 B.Market Analytics..............III-100 Table 89: Asia-Pacific Recent Past, Current and Future Analysis for Wall Coverings by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-100

Table 90: Asia-Pacific Historic Review for Wall Coverings by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-101

Table 91: Asia-Pacific 14-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown of Value Sales for China, India and Rest of Asia-Pacific Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-102

Table 92: Asia-Pacific Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-103

Table 93: Asia-Pacific Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-104

Table 94: Asia-Pacific 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-105

5a. CHINA.............. III-106 A.Market Analysis.............. III-106 Current and Future Analysis..............III-106 China: A Major Producer of Building Materials III-106 Key Growth Influencing Factors in Brief III-106 Ceramic Tiles Market Maintain Growth Momentum III-106 China: One of the Leading Consumers of Wallpapers Worldwide III-107 Table 95: Chinese Consumption of Paper-based Wallpaper by Type in tons for 2013 (includes corresponding Graph/Chart) III-108 Rapid Urbanization in China to Boosts Demand for Wall Coverings III-108 Table 96: Urbanization in China (2010-2020P): Urban Population Growth by City Clusters (includes corresponding Graph/Chart).............. III-108

Table 97: Urbanization Rate (%) in China by Region (2014) (includes corresponding Graph/Chart) III-109 Environmental Concerns..............III-109 Select Key Players..............III-109 B.Market Analytics..............III-110 Table 98: Chinese Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-110

Table 99: Chinese Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-111

Table 100: Chinese 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-112

5b. INDIA.............. III-113 A.Market Analysis.............. III-113 Current and Future Analysis..............III-113 Indian Wall Coverings Market Offers Untapped Growth Potential III-113 Increasing Need for Housing Infrastructure Offers Prospects III-114 Booming Construction Activity Drives Strong Market Adoption III-114 IT Sector Steps Up Commercial Construction Activity Creating New Demand..............III-115 Table 101: Indian Commercial Real Estate Market: Demand for Office Space (in Million Square Feet) for Years 1990, 2000 and 2014 (includes corresponding Graph/Chart) III-115 Rising Income Levels and Urbanization Favors Market Expansion III-116 Table 102: Percentage Share Breakdown of Indian Households by Income Group (2015 and 2025) (includes corresponding Graph/Chart).............. III-116

Table 103: Percentage Share Breakdown of Indian Households by Aggregate Annual Disposable Income (2015 and 2025) (includes corresponding Graph/Chart) III-117

Table 104: Urbanization Trends in India: Number of Inhabitants (in Million) for Years 1991, 2001, 2011 and 2021 (includes corresponding Graph/Chart) III-117

Table 105: Urbanization Trends in India: Number of Cities with more than One Million Inhabitants for Years 1991, 2001 and 2013 (includes corresponding Graph/Chart) III-118 The Indian Ceramic Tiles Market: Dominated by the Unorganized Sector..............III-118 Table 106: Leading Ceramic Tiles Companies in the Indian Organized Sector (2015E): Percentage Share Breakdown of Value Sales for Asian Granito, HandR Johnson, Kajaria Ceramics, Nitco Tiles, Somany Ceramics, and Others (includes corresponding Graph/Chart) III-118

Table 107: Indian Market for Ceramic Tiles by Type (2013): Percentage Share Breakdown of Volume Sales for Floor Tiles, Porcelain, Vitrified, and Wall Tiles (includes corresponding Graph/Chart)..............III-119

Table 108: Indian Ceramic Tiles Exports by Country of Destination (2013) - Percentage Share Breakdown of Volume Sales for Asia, Africa, Central-South America, NAFTA, European Union, and Others (includes corresponding Graph/Chart).............. III-119 Paints Market Overview..............III-119 Indian Decorative Paints Landscape III-120 The Contemporary Indian Paints User Gives "GREEN" A Thumps UP III-120 Product Launches..............III-121 Select Key Players..............III-121 B.Market Analytics..............III-123 Table 109: Indian Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-123

Table 110: Indian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-124

Table 111: Indian 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-125

5c. REST OF ASIA-PACIFIC..............III-126 A.Market Analysis.............. III-126 Current and Future Analysis..............III-126 Select Regional Markets..............III-126 Australia: High Preference for European Tile Designs III-126 Indonesia: Ceramic Tiles Represent the Fastest Growing Sector III-127 Indonesian Ceramic Tiles Market: Leading Manufacturers, Location and Brand..............III-127 Philippines.............. III-127 Bangladesh.............. III-127 Pakistan.............. III-128 Thailand.............. III-128 Rising Construction Activity to Boost Ceramic Tiles Demand III-128 Vietnam.............. III-128 Tile Production Gains Momentum Driven by Growing Construction Industry..............III-128 Select Key Players..............III-129 B.Market Analytics..............III-131 Table 112: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-131

Table 113: Rest of Asia-Pacific Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart) III-132

Table 114: Rest of Asia-Pacific 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-133

6. THE MIDDLE EAST and AFRICA..............III-134 A.Market Analysis.............. III-134 Current and Future Analysis..............III-134 Steady Growth Prospects for Wall Coverings in the GCC Region III-134 Rapid Expansion in the Middle East Construction Sector Boosts Market Demand..............III-134 B.Market Analytics..............III-135 Table 115: Middle East and Africa Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-135

Table 116: Middle East and Africa Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart) III-136

Table 117: Middle East and Africa 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-137

7. LATIN AMERICA.............. III-138 A.Market Analysis.............. III-138 Current and Future Analysis..............III-138 Favorable Outlook for the Construction Industry Promote Market Demand.............. III-138 B.Market Analytics..............III-139 Table 118: Latin American Recent Past, Current and Future Analysis for Wall Coverings by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-139

Table 119: Latin American Historic Review for Wall Coverings by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-140

Table 120: Latin American 14-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown of Value Sales for Brazil and Rest of Latin America Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart).............. III-141

Table 121: Latin American Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-142

Table 122: Latin American Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart) III-143

Table 123: Latin American 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-144

7a. BRAZIL.............. III-145 A.Market Analysis.............. III-145 Current and Future Analysis..............III-145 Brazil: A Leading Producer of Ceramic Wall Coverings Globally III-145 Select Key Players..............III-145 B.Market Analytics..............III-147 Table 124: Brazilian Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart) III-147

Table 125: Brazilian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-148

Table 126: Brazilian 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart)..............III-149

7b. REST OF LATIN AMERICA..............III-150 A.Market Analysis.............. III-150 Current and Future Analysis..............III-150 Select Key Players..............III-150 B.Market Analytics..............III-152 Table 127: Rest of Latin American Recent Past, Current and Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2015 through 2022 (includes corresponding Graph/Chart)..............III-152

Table 128: Rest of Latin American Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets Independently Analyzed with Annual Sales in US$ Million for the Years 2009 through 2014 (includes corresponding Graph/Chart) III-153

Table 129: Rest of Latin American 14-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall Panels Markets for the Years 2009, 2016 and 2022 (includes corresponding Graph/Chart) III-154

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 232 (including Divisions/Subsidiaries - 245)

The United States (97) Canada (2) Japan (1) Europe (96) - France (3) - Germany (14) - The United Kingdom (38) - Italy (11) - Rest of Europe (30) Asia-Pacific (Excluding Japan) (38) Latin America (8) Middle East (3)

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