Global Wall Coverings Industry

• Publication date: May 2012
• Report size: 435 pages

This report analyzes the worldwide markets for Wall Coverings in US$ Million by the following Product Segments: Wallpaper, Interior Paint, Wall Tiles, and Wall Panels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The ...

This report analyzes the worldwide markets for Wall Coverings in US$ Million by the following Product Segments: Wallpaper, Interior Paint, Wall Tiles, and Wall Panels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 182 companies including many key and niche players such as Ceramic Tiles - Crossville, Inc., Dal-Tile Corporation, Emilceramica S.p.A, Grupo Porcelanite S.A., Internacional de Ceramica S.A. de C.V., Johnson Tiles, and Marazzi Group SpA; Wallpaper - Brewster Home Fashions, F. Schumacher & Company, Johns Manville, Omnova Solutions, Inc., Pacific Wallcoverings Limited, Seabrook Wall coverings Inc., and The Designtex Group; Wallpanel - Omega National Products; Interior Paints - The Sherwin-Williams Company, and Duron Paints & Wall Coverings. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Global Home Building And Improvement Industry

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Wall Papers I-4
The Product I-4
The Third Layer I-4
Intermediate Layer I-4
Decorative Layer I-4
Paints I-4
Architectural Coatings and Interior Paints I-4
Interior Paints I-4
Wall Tiles I-5
Ceramic Wall Tiles I-5
Wall Panels I-5


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
Global Architectural Coatings Market - Snapshots II-1
Global Wallpaper Market - Snapshots II-1
Competition II-2
Table 1: Global Wall Coverings Market (2011): Percentage
Share Breakdown by Leading Companies - OMNOVA Solutions,
Formica, Georgia-Pacific, Wilsonart, Blue Mountain, Mohawk
Industries, RJF Intl, Brewster Home Fashions, Decorative
Panels International and Others (includes corresponding
Graph/Chart) II-2

2. ISSUES AND TRENDS II-3
Innovation Adds Color to Paints Landscape II-3
Digital Printing to Resuscitate Wallpaper Market II-3
Non-woven Wallpapers Expand Their Market Share II-3
Faux Finishes Hold Promise II-3
Wall Paper Market Out of its Cyclical Downtrend II-4
Designers’ Names Determine Destiny II-4
Upwardly Mobile Raw Material Prices Deter Paint’s Growth II-4
Environmental Concerns Have Varied Effects II-4

3. PRODUCT OVERVIEW II-5
Wall Covering II-5
Ceramic Tiles and Ceramic Wall Tiles II-5
Table 2: Global Ceramic Tile Production (2011): Region-wise
Percentage Breakdown (includes corresponding Graph/Chart) II-5
Ceramic Tiles Consumption II-5
Table 3: Global Ceramic Tiles Consumption (2003-2009): Annual
Breakdown in Million Square Meters (includes corresponding
Graph/Chart) II-5

Table 4: Global Ceramic Tile Consumption (2011): Region-wise
Percentage Breakdown (includes corresponding Graph/Chart) II-6

Table 5: Global Ceramic Tile Exports (2011): Region-wise
Percentage Breakdown (includes corresponding Graph/Chart) II-6
Ceramic Wall Tiles II-6
Classification of Ceramic Tiles II-7
Based on Area of Application II-7
Based on Physical Characteristics II-7
Other Classification II-8
Clinker Tiles II-8
Terracotta (Alias Rustic Terracotta alias Tuscan Terracotta
alias Florentine Terracotta) II-8
Cottoforte II-8
Porcelain Tiles II-8
Red Stoneware Tiles II-8
Majolica II-8
Whitebody Single Fired and Monoporosa Tiles II-8
Whitebody Earthenware II-8
Tile Manufacturing Processes II-9
Surface Finishes II-9
Tile Properties II-9
Standards Related to Ceramic Tiles II-10
Wallpapers II-10
The Product II-10
The Third Layer II-10
Intermediate Layer II-10
Decorative Layer II-10
The Properties II-11
The Printing Process II-11
Surface Printing II-11
Flexographic Printing II-11
Screen Printing II-11
Rotary Screen II-12
Gravure Printing II-12
Commercial Wallpapers II-12
Nonwoven Wallpapers II-13
History II-13
Classification of Wallpapers II-14
Based on Raw Materials Used II-14
Based on Finish and Texture II-14
Pre-finished Wallpapers II-14
Vinyl Wallpapers II-14
Smooth Vinyls/Flat Vinyl Wall Coverings II-14
Blown Vinyls II-14
White Wallpapers II-14
Embossed Coverings II-15
Wood Chip II-15
Rice Paper and Parchment Wallpaper II-15
Fiber Wallpaper II-15
Glass Textile Wall Coverings II-15
Underliner II-15
Cork and Cork Veneer II-15
Other Wallpapers II-16
Borders II-16
Children’s Designs II-16
Architectural Papers II-16
Paints II-16
Architectural coatings and Interior Paints II-16
Interior Paints II-16
Types of Interior Paints II-16
Latex paints II-16
Alkyd (Oil) Paints II-17
Enamels II-17
Gloss II-17
Special Paints and Coatings II-17
Characteristics of Interior Paints II-17
Finishes II-18
Factors for Consideration II-18
More than Just Wall Décor- The Present Day Paints II-18
Waterproofing Paints II-19
Fighting Mildew II-19
Reflecting Heat II-19
Glowing Colors II-19
Chalkboard Paints II-19
Wall Paneling II-19
Paint Statistics II-20
Leading Paint Stores in North America (2009): Ranked by
Number of Stores II-20

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-21
OMNOVA Solutions Launches Judder, Whirl and Bona Fide Wall
Coverings II-21
Roya Manufacturing Launches Prime Walls Wall Coverings II-21
KnollTextiles to Launch New Collections of Wall Covering Fabrics II-21
Audimute Launches Deluxe Wall Coverings II-21
Sigma to Unveil Sigmacryl Ecoplus - Paint with Eco-Label from EU II-22
Wearbest Hires Services of Studio Colorworks for Developing
Special Fabrics II-22
Sigma Introduces Decorative Paint Textures II-22
WACKER to Introduce Advanced Polymer Dispersion II-22
GranitiFiandre Introduces Light Shape, Decorative Wall Covering II-23
Nippon Paint Introduces Nippon Spot-less Emulsion II-23
Malwa Mirage Unveils Mirage Line of Tiles II-23
Morton Young & Borland to launch Paper Lace Line of Wall Papers II-23
Varmora to Manufacture Digital-Printed Wall Tiles II-23
Muraspec Expands SSG Wallcovering Range II-24
Len-Tex Unveils Kensington Collection of Wall Coverings II-24
NMC Introduces Noma® Range Stone Wall Panels II-24
Nippolac Launches Nippolac Pearl Paint II-24
Nitco Introduces New Range of Floor and Wall Tiles Across India II-25
Malwa Mirage Ceramics Unveils Mirage Range of Floor and Wall
Tiles II-25
DuPont and Tambour Launches Deck Oil and Paint Product Line II-25
BASF Coatings Unveils New Decorative Paints Under Brand NORBINTM II-25
Wall covering Source Launches New Designs Under Brand Lanark
Wall Covering® II-26
Metl-Span Unveils Santa Fe™ Insulated Wall Panels II-26
Starz Ceilings Unveils First-of-its-Kind 100% Safe Paint II-26
Architectural Textiles Unveils Three New Wall Covering
Collections II-26
LenTex Launches Lennon Grass Wall Coverings Range II-27
Omnova to Incorporate Recore™ Recycling Technology in Wall
coverings II-27
Farrow & Ball Unveils New Range of Striped Wallpapers II-27
Farrow & Ball Unveils Lotus Block-printed Papers II-27
Muros International Unveils Muros Wall Panels in New Zealand II-27
Hambleside Danelaw to Unveil GRP Insulated Wall Panel II-28
Roos International Unveils PVC-Free Wall Coverings II-28
Ward Insulated Panels Unveils Ward XL Forte™ Steel Wall Covering II-28
Newmor Unveils Toban Range of Wall Coverings II-28
Omnova Unveils New Designs for Tower Contract Wall Coverings Line II-29
Printers Guild Productions Launches Rimini Wallpapers Line II-29
Acoustic Ceiling Products Unveils New Metal Tiles by Name Aspect™ II-29
British Ceramic Tile Launches Five New Wall and Floor Tile
Collection II-29
Little Greene Rolls Out New Oriental Wall Papers II-30
C.R. Laurence Unveils New Wall Panel Cladding System II-30
Muraspec to Introduce Two New Wall Covering Designs, Sri Lanka
and Tattoo II-30

5. PRODUCT INNOVATIONS/INTRODUCTIONS - A HISTORIC PERSPECTIVE BUILDER II-31
Primalex Unveils New Glass Fibre Wallpapers II-31
Wall Covering Source Unveils Three New Patterns in Lanark Wall
coverings II-31
Wall Covering Group Unveils Two Wall Covering New Designs
Under LANARK® II-31
MDC Rolls Out IdeaPaint and Dimension Walls- Eco-friendly Wall
Coverings II-32
California Paints Launches ELEMENTS Zero VOC Paints II-32
Georgia-Pacific Introduces DensArmor Plus® Impact-Resistant
Interior Panels II-32
Sontext Unveils The Murano Acoustics Range of Wall Panels and
Timber Ceilings II-32
Photo Stuff Direct Rolls Out High Gloss Acrylic Wall Panels II-32
3D Wall Panels Unveils New Range of Internal Decorative Wall
Panels II-33
Wolf-Gordon Launches Biodegradable Wall Coverings Range II-33
Acoustical Solutions Unveils SoundSuede™ Wall Panels II-33
CENTRIA Launches New IW Series Panel Profiles II-33
British Ceramic Tile Introduces New Wall and Floor Tile Designs II-33
Evitavonni Incorporates New Tiles and Wallpaper Designs in its
Product Portfolio II-33
Finnforest Introduces Birch Plywood Panel with Thermoplastic
Overlay II-34
Earp Bros Launches New Touch and Texture Range of Wall Tiles II-34
Dolphin Launches New Collection of Bathroom Tiles II-34
Johnson Tiles Rolls Out New Floor and Wall Tiles Ranges II-34
Vitrulan Launches New Glass Wall Covering, Magnet II-34
Earp Bros Launches Blueker Range of Floor and Wall and Feature
Tiles II-35
NGC Nafees Unveils Eclectic Range of Wallpapers II-35
Schumacher Launches The Schumacher Terra Brand Wall Coverings
and Fabrics II-35
Architectural Textiles Launches Voyage Wall Covering Collection II-35
DeNovo Launches Breathe FreeTM Technology for Wall
CoveringsII-35Symphony Contract Introduces New Patterns for
Wall Coverings II-35
Muraspec to Launch Ruben Wall Covering and ECORETM Technology II-36
OMNOVA Launches Halo and String Theory Wall Coverings II-36
J.Josephson Launches EcoViewTM , Non-woven Wall Covering II-36
British Ceramic Tile Expands its Range of Tiles II-37
Hiland Ceramics Introduces Leather Series of Floor and Wall Tiles II-37
Muraspec to Expand Reflective, Vegas Array and Cordova Wall
Covering Ranges II-37
Jiangyin Huahong Alubond Metal Launches SD-701, Wall Tiles II-37
Dutch Boy® Launches RefreshTM Paint II-38
British Ceramic Tile Unveils New Designs of Floor and Wall Tiles II-38
Dixon Turner Introduces Surface IQ, Non-vinyl Wall Coverings II-38
OMNOVA Expands TOWER® Wall Coverings Range II-39
Little Greene Launches ULTIMATT® Emulsion II-39
Beijing Bilanxuan Launches Model B 2504-O Wall Tiles II-39
China Sancai Launches Porcelain Wall Tiles II-39
Johnson Tiles Introduces the Elegance Collection of Ceramic Tiles II-40
Sherwin-Williams Launches the Kathy Ireland Home Wall Covering
Collections II-40
Benjamin Moore® Launches Aura®, Acrylic-based Interior Paint II-40
OMNOVA Launches Commercial Wallcoverings under BOLTA® Portfolio II-41
OMNOVA Launches Contract Wallcoverings under GENON® Series II-41
OMNOVA Solutions Unveils Genon One Wall Design Collection II-41
OMNOVA Solutions Introduces avantTM Contract Wallcovering Brand II-41
House Couturier Rolls out New KIKU Wallpaper Range II-42
Solvite Introduces Feature Wall Ready Mixed Adhesive II-42
OMNOVA Solutions Launches Three TOWER Wallcovering Patterns II-42
OMNOVA Solutions Unveils Juno Pattern of Essex Wallcoverings II-42
Vescom Plans Introduction of Three Wallcoverings II-42
OMNOVA Introduces ECORE Advanced Wall Technology II-43
Solvite Unveils Kitchen and Bathroom Adhesive II-43
Zoffany Introduces Elementi Range of Contract Wallcoverings II-43

6. RECENT INDUSTRY ACTIVITY II-44
Metal Sales Sets up Two New Wall Covering Production Plants II-44
Lanka Walltile to Expand Production Capacity II-44
Asian Granito India to Establish New Quartz Production Unit in
India II-44
Norwall Group to Sell Assets in Ontario II-44
Ivnersiones Plaza Acquires Cerama II-45
RJF International Snaps Up Chesapeake Wallcoverings II-45
Asian Granito Merges with Asian Tiles II-45
AS-Creation, Palitra to Jointly Construct Wallpaper Plant in
Russia II-45
Marimekko Inks Wall Paper Manufacture and Distribution with Sirpi II-45
JER to Sign Agreement with JJ Barker, for Supplying Sheeting
Items II-46
Modern Wall Graphics Obtains Green Product Certification for
Wall Slicks II-46
Omnova Solutions Partners with MDC for Supplying Essex™ Wall
Coverings II-46
DPL to Establish New Ceramic Tiles Unit in Changsari II-46
National Paints and Du Pont Ink Agreement to Launch Co-branded
Products II-47
H&R Johnson and Spectrum Tiles to Establish Joint Venture in
India II-47
Marimekko Inks Wallpaper Distribution Agreement with Sirpi II-47

7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-48
Pro-Build Holdings Snaps Up Northeast Panel Truss II-48
ECO-Borastapeter AB Acquires Cole & Son II-48
Ferguson Enterprises Takes Over Mastercraft Cabinets II-48
ProBuild Holdings Acquires Assets of CTX Builders II-48
Wienerberger AG Acquires 74% Stakes in Sandtoft II-48
Wacker Dymatic Constructs New Silicone Emulsion Plant in China II-49
Wacker Chemie AG Acquires 100% Ownership of JVs with Air Products II-49
Omnova Solutions Commences Wallcovering Reclamation Program II-49
British Ceramic Tile Makes First American Export to the US II-50
Big Apple Inks Agreement with The Lego for Making Playable
Wall Coverings II-50
A.S. Creation to Acquire Societe de Conception, MCF
Investissement II-50
AS Creation, KOF Palitra to Establish Joint Venture for Wall
Paper Manufacturing II-50
Al Maha Ceramics Opens Manufacturing Facility in Sohar II-50
Omnova Acquires Stake in CPPC Public’s JVs in China, Thailand II-51
RJF Acquires Warner Wallcoverings II-51
Wavelock Acquires Yamato Chemical II-51
Riverside Acquires Anna French II-51
Imperial Chemical Picks up SJ Dixon & Son II-52
Linda Glantz to Unite with Flooring Gallery II-52
DecoFinish Re-awards Contract to TransMedia Group II-52
Flugger A/S to Shift Place of Operations II-52
Nitco Expands Business Horizon II-52
Koriukivka Paper Mill Cuts down Wallpaper Production II-52

8. FOCUS ON SELECT GLOBAL PLAYERS II-53
Key Players in Ceramic Tiles Market II-53
Crossville, Inc. (US) II-53
Dal-Tile Corporation (US) II-53
Emilceramica S.p.A (Italy) II-53
Grupo Porcelanite S.A. (Mexico) II-53
Internacional de Ceramica S.A. de C.V. (Mexico) II-54
Johnson Tiles (UK) II-54
Marazzi Group SpA (Italy) II-54
Key Players in Wallpaper Market II-54
Brewster Home Fashions (US) II-54
F. Schumacher & Company (US) II-55
Johns Manville (US) II-55
Omnova Solutions Inc. (US) II-55
Pacific Wallcoverings Limited (New Zealand) II-55
Seabrook Wall coverings Inc. (US) II-56
The Designtex Group (US) II-56
Key Players in Wall Panel Market II-56
Omega National Products (US) II-56
Key Players in Interior Paints Market II-56
The Sherwin-Williams Company (US) II-56
Duron Paints & Wall Coverings (US) II-57

9. GLOBAL MARKET PERSPECTIVE II-58
Table 6: World Recent Past, Current & Future Analysis for Wall
Coverings by Geographic Region - US, Canada, ,Japan, Europe,
Asia-Pacific, (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2009 through 2017 (includes
corresponding Graph/Chart) II-58

Table 7: World Historic Review for Wall Coverings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2003 through 2008 (includes corresponding
Graph/Chart) II-59

Table 8: World 15-Year Perspective for Wall Coverings by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America and Middle East Markets for the Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-60

Table 9: World Recent Past, Current & Future Analysis for Wall
Paper by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2009 through 2017 (includes
corresponding Graph/Chart) II-61

Table 10: World Historic Review for Wallpaper by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific, (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2003
through 2008 (includes corresponding Graph/Chart) II-62

Table 11: World 15-Year Perspective for Wallpaper by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America and Middle East Markets for the Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-63

Table 12: World Recent Past, Current & Future Analysis for
Interior Paint by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales in
US$ Million for the Years 2009 through 2017 (includes
corresponding Graph/Chart) II-64

Table 13: World Historic Review for Interior Paint by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America and Middle East Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2003 through 2008 (includes corresponding
Graph/Chart) II-65

Table 14: World 15-Year Perspective for Interior Paint by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America and Middle East Markets for the Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-66

Table 15: World Recent Past, Current & Future Analysis for
Wall Tiles by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America and Middle East
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2009 through 2017 (includes
corresponding Graph/Chart) II-67

Table 16: World Historic Review for Wall Tiles by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan),Latin America and Middle East Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2003
through 2008 (includes corresponding Graph/Chart) II-68

Table 17: World 15-Year Perspective for Wall Tiles by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America and Middle East Markets for the Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-69

Table 18: World Recent Past, Current & Future Analysis for
Wall Panels by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America and Middle East
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2009 through 2017 (includes
corresponding Graph/Chart) II-70

Table 19: World Historic Review for Wall Panels by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan),Latin America and Middle East Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2003
through 2008 in (includes corresponding Graph/Chart) II-71

Table 20: World 15-Year Perspective for Wall Panels by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America and Middle East Markets for the Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-72


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Wall Panels to Register Steady Growth III-1
Wallpapers Market Slated for Growth Amid Recovery of
Construction Sector III-1
US Wallcoverings Industry in the Recent Past III-2
Table 21: Top Home Improvement Companies in the US (2011):
Percentage Share Breakdown by Home Depot, Lowe's, Wal-Mart,
Menard's, ACE hardware, Sears, Target and Others (includes
corresponding Graph/Chart) III-2

Table 22: Housing Starts in the United States (2006-2012):
Yearly Breakdown of Number of Housing Starts (In 000 Units)
(includes corresponding Graph/Chart) III-2

Table 23: Housing Starts in the United States (2006-2010):
Yearly Breakdown of Number of Housing Starts (In '000s) by
Family Size - Single and Multiple Family (includes
corresponding Graph/Chart) III-3

Table 24: Housing Starts in the United States (2006-2010):
Yearly Breakdown of Number of Housing Starts (In '000s) by
Regions - North East, Mid-West, South, and West (includes
corresponding Graph/Chart) III-4
Increase in Non-Residential Building Construction to Support
Recovery III-4
Market Overview by Segment III-5
Wallpaper Market III-5
Table 25: US Wallpaper/Paint Market (2011): Percentage
Breakdown by Leading Retailers - Sherwin-Williams, PPG
Industries, ICI Paints in North America, Professional
Paint and Others (includes corresponding Graph/Chart) III-5
Issues and Trends in Wallpaper Market III-5
Kids Become the New Targets III-5
Designers’ Names Overtake Brand Equity III-5
Digital Printing - The New Age Solution III-6
Ceramic Tiles Market III-6
Ceramic Tiles to Stay on Top III-6
Demand Scenario III-7
Major End Use Sectors III-7
Consolidation Trends III-7
Paint Market in the US III-7
Specialty Coats are Order of the Day III-7
Premium Paints Gain Demand III-8
Consumer Interest Propels Interior Paint Demand in the US III-8
Barriers to Growth III-8
Big-Boxes Block Margin Growth III-8
Rising Raw Material Prices III-8
Growth in Size and Specialization III-8
Lead Paint Litigation III-9
Competition III-9
Differentiation Strategies of Paint Manufacturers III-9
Environmental and Societal III-9
Performance Enhancements III-9
Improvements in the Efficiency Value Chain III-9
Trends in Interior Architectural Paints Market III-9
Alternative Paint Technologies Gain Ground III-10
Environmental Regulation in the United States III-11
Regulatory Environment and Competitive Advantage III-11
Methods of Achieving Environmental Goals III-11
US Paint Statistics III-12
Table 26: Leading Paint Contractors in the US (2007):
Breakdown of Annual Revenues by Companies - Brock Group,
Avalotis Group, K2 Industrial Services Inc, Techno
Coatings Inc, Ascher Brothers Co., Inc, D.C.Vient Inc, FD
Thomas Inc, Swanson and Youngdale Inc, Dunkin and Bush
Inc and North American Coatings (includes corresponding
Graph/Chart) III-12

Table 27: US Retail Paint Market (2011): Percentage
Breakdown by Distribution Channels - Hardware Stores,
Building Merchants, General Merchandise Chain Stores,
Specialist Paint Stores, Home Improvement Centres and
Co-operatives (includes corresponding Graph/Chart) III-12
Select Players III-13
B.Market Analytics III-14
Table 28: The US Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-14

Table 29: The US Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-15

Table 30: The US 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-16

2. CANADA III-17
A.Market Analysis III-17
Canadian Paint Market III-17
Table 31: Canadian Paint Market (2011): Percentage Share
Breakdown by Leading Retailers - Home Depot, Rona, Canadian
Tire, Reno-Depot, Wal-Mart and Others (includes
corresponding Graph/Chart) III-17
B.Market Analytics III-18
Table 32: Canadian Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-18

Table 33: Canadian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-19

Table 34: Canadian 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-20

3. JAPAN III-21
A.Market Analysis III-21
Japanese Wallpaper Market III-21
Dynamics and Peculiarities III-21
Distribution System in Japanese Wallpaper Market III-21
PVC Wall Coverings Capture the Japanese Market III-22
Import Scenario III-22
Guidelines for New Entrants in Japanese Market III-22
Regulatory Environment in Japan III-22
Building Standard Law III-23
Specification Standards III-23
Performance Standards III-23
Certification of Wall coverings III-23
Authorized Certification Organizations III-23
Labeling of Wall Coverings III-23
Legally Required Labeling III-23
Voluntary Labeling based on Provisions of Law III-24
Voluntary Industry Labeling III-24
B.Market Analytics III-25
Table 35: Japanese Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-25

Table 36: Japanese Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-26

Table 37: Japanese 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-27

4. EUROPE III-28
A.Market Analysis III-28
Market Overview III-28
Table 38: EU Ceramic Tiles Market (2011) - Quantitative
Market Shares of Various Countries (includes corresponding
Graph/Chart) III-28
B.Market Analytics III-29
Table 39: European Recent Past, Current & Future Analysis
for Wall Coverings by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2009 through 2017 (includes corresponding
Graph/Chart) III-29

Table 40: European Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-30

Table 41: European Historic Review for Wall Coverings by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales in US$ Million for the Years 2003 through
2008 (includes corresponding Graph/Chart) III-31

Table 42: European Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-32

Table 43: European 15-Year Perspective for Wall Coverings by
Geographic Region - Percentage Breakdown for Value Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for the Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-33

Table 44: European 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown for Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-34

4a. FRANCE III-35
Market Analytics III-35
Table 45: French Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-35

Table 46: French Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-36

Table 47: French 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-37

4b. GERMANY III-38
A.Market Analysis III-38
Ceramic Tile Market III-38
Regulatory Environment in Germany III-38
B.Market Analytics III-39
Table 48: German Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-39

Table 49: German Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-40

Table 50: German 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-41

4c. ITALY III-42
A.Market Analysis III-42
Ceramic Tile Market III-42
Key Player III-42
B.Market Analytics III-43
Table 51: Italian Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales for the Years 2009 through 2017 (includes
corresponding Graph/Chart) III-43

Table 52: Italian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-44

Table 53: Italian 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-45

4d. THE UNITED KINGDOM III-46
A.Market Analysis III-46
Market Overview III-46
Competition III-46
Wallpaper Market in the UK III-46
Distribution Networks III-46
International Trade in the UK Wallpaper Market III-47
Consolidation Trends Over the Years III-47
Market Drivers III-47
Ceramic Tile Market III-48
Competition III-48
Regulatory Environment III-48
Legislation III-48
VOC Legislation III-48
The (EU) Biocidal Products Directive (BPD) III-49
UK- Climate Change Levy Agreement III-49
Recitals III-49
Effect of Regulation III-50
UK Regulatory Environment-Paints III-50
Key Player III-50
Walker Greenback Plc III-50
B.Market Analytics III-51
Table 54: The UK Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-51

Table 55: The UK Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-52

Table 56: The UK 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-53

4e. SPAIN III-54
A.Market Analysis III-54
Ceramic Tile Market III-54
B.Market Analytics III-55
Table 57: Spanish Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-55

Table 58: Spanish Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-56

Table 59: Spanish 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-57

4f. RUSSIA III-58
A.Market Analysis III-58
Market Overview III-58
Wallpaper, Ceramic Tiles, and Paints - The Finishing Products III-58
Table 60: Russian Wallpaper Sales (2011): Percentage
Breakdown by Types - Paper Wallpaper, Vinyl Wallpaper,
Fiber Glass Wallpaper and Others (includes corresponding
Graph/Chart) III-58
Economic Crisis Slows Down Construction Activity in Russia
in the Recent Past III-58
Competitive Scenario III-58
B.Market Analytics III-59
Table 61: Russian Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-59

Table 62: Russian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-60

Table 63: Russian 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-61

4g. REST OF EUROPE III-62
A.Market Analysis III-62
Regional Market Overview III-62
Portugal III-62
Romania III-62
Turkey III-62
Key Players III-62
Ege Seramik San. ve Ticaret A.S (Turkey) III-62
Toprak Ceramic Group (Turkey) III-62
B.Market Analytics III-63
Table 64: Rest of Europe Recent Past, Current & Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tiles, and Wall Panels Independently
Analyzed with Annual Sales in US$ Million for the Years 2009
through 2017 (includes corresponding Graph/Chart) III-63

Table 65: Rest of Europe Historic Review for Wall Coverings
by Product Segment - Wallpaper, Interior Paint, Wall Tiles,
and Wall Panels Independently Analyzed with Annual Sales for
the Years 2003 through 2008 (includes corresponding
Graph/Chart) III-64

Table 66: Rest of Europe 15-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall
Panels for the Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-65

5. ASIA-PACIFIC III-66
Market Analytics III-66
Table 67: Asia-Pacific Recent Past, Current & Future
Analysis for Wall Coverings by Geographic Region - China and
Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales in US$ Million for the Years 2009 through 2017
(includes corresponding Graph/Chart) III-66

Table 68: Asia-Pacific Recent Past, Current & Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tiles, and Wall Panels Independently
Analyzed with Annual Sales in US$ Million for the Years 2009
through 2017 (includes corresponding Graph/Chart) III-67

Table 69: Asia-Pacific Historic Review for Wall Coverings by
Geographic Region - China and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2003 through 2008 (includes corresponding
Graph/Chart) III-68

Table 70: Asia-Pacific Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-69

Table 71: Asia-Pacific 15-Year Perspective for Wall
Coverings by Geographic Region - Percentage Breakdown for
Value Sales for China and Rest of Asia-Pacific Markets for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-70

Table 72: Asia-Pacific 15-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown for
Value Sales for Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels for the Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-71

5a. CHINA III-72
A.Market Analysis III-72
Building Materials Market - An Overview III-72
Factors Influencing Growth III-72
Interior Décor Market - Consumption Patterns III-72
The Ceramics Scenario III-72
Wallpaper - Regaining Foothold III-72
Environmental Concerns III-73
Key Regional Player III-73
B.Market Analytics III-74
Table 73: Chinese Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-74

Table 74: Chinese Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales in US$
Million for the Years 2003 through 2008 (includes
corresponding Graph/Chart) III-75

Table 75: Chinese 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-76

5b. REST OF ASIA-PACIFIC III-77
A.Market Analysis III-77
Focus on Select Markets III-77
India III-77
Wallpaper Market III-77
Indian Decorative Paints Landscape III-77
The Contemporary Indian Paints User Gives "GREEN" A Thumps UP III-77
Ceramic Tiles Market in India III-78
Table 76: Ceramic Tiles Market in India (2011):
Percentage Share Breakdown by Segments - Wall Tiles,
Floor Tiles, Vitrified and Porcelain (includes
corresponding Graph/Chart) III-79
Unorganized Sector Dominates the Industry III-79
Table 77: Ceramic Tiles Market in India (2011):
Percentage Share Breakdown of Segments by Sectors by
Organized and Un-organized (includes corresponding
Graph/Chart) III-79
Growth Prospects in the Ceramic Tiles Industry III-80
The Market for Paint III-80
Architectural Paint Market in India III-80
Indonesia III-81
Ceramic Tile Market - A Historic Review III-81
The Players III-81
Philippines III-81
Bangladesh III-81
Pakistan III-82
Thailand III-82
Ceramic Tiles Market III-82
Leading Players III-82
Key Players in the Rest of Asia-Pacific Market III-82
B.Market Analytics III-84
Table 78: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tiles, and Wall Panels Independently
Analyzed with Annual Sales in US$ Million for the Years 2009
through 2017 (includes corresponding Graph/Chart) III-84

Table 79: Rest of Asia-Pacific Historic Review for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tiles, and Wall Panels Independently Analyzed with
Annual Sales in US$ Million for the Years 2003 through 2008
(includes corresponding Graph/Chart) III-85

Table 80: Rest of Asia-Pacific 15-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall
Panels for the Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-86

6. THE MIDDLE EAST III-87
Market Analytics III-87
Table 81: Middle East Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Independently Analyzed
with Annual Sales in US$ Million for the Years 2009 through
2017 (includes corresponding Graph/Chart) III-87

Table 82: Middle East Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Independently Analyzed with Annual Sales for the
Years 2003 through 2008 (includes corresp