Global Nutraceuticals Market

  • April 2014
  • -
  • Global Industry Analysts
  • -
  • 640 pages

This report analyzes the worldwide markets for Nutraceuticals in US$ Million by the following Product Groups/Segments: Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals, & Others), and Functional Foods & Beverages. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 300 companies including many key and niche players such as -

Amway
Archer Daniels Midland Company
Arkopharma Laboratories S.A
Bactolac Pharmaceuticals, Inc.
BASF SE

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-2
Product Definitions and Scope of Study I-3
Dietary Supplements I-3
Dietary Supplements in the End-Use Product Form I-4
Functional Foods and Beverages I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Nutraceuticals: One of the Most Promising Health Innovations II-1
Table 1: Global Dietary Supplements Market (2013E and 2020P):
Breakdown of Value Sales (in US$ Million) by Geographic
Region (includes corresponding Graph/Chart) II-3

Table 2: Global Vitamin and Supplements Market (2012):
Percentage Breakdown of Value Sales by Segment - Vitamins and
Minerals, Food Supplements, Digestive Aids and Enzymes,
Supplement Powders and Meal Replacements, Sports Nutrition and
Other Supplements (includes corresponding Graph/Chart) II-4
The Nutraceuticals Ecosystem in a Nutshell II-4
Developed Markets: Traditional Revenue Contributors II-7
Developing Countries Turbo Charge Future Market Growth II-8
Table 3: Global Nutraceuticals Market - Geographic Regions
Ranked by CAGR (Value Sales) for 2013-2020: Asia-Pacific,
Rest of World, Latin America, US, Europe, Canada and Japan
(includes corresponding Graph/Chart) II-9
China: A Leading Producer and Consumer of Nutraceuticals
Worldwide II-9
India and China Offer Significant Growth Opportunities II-10
Table 4: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) II-11

Table 5: Ten Largest Populated Countries Worldwide (July
2013): Percentage Population by Age Group 0-14 Years, 15-44
Years, 45-64 Years, and 65+ Years for China, India, USA,
Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and
Japan (includes corresponding Graph/Chart) II-12
Recession in Retrospect and the Road Ahead II-12
Table 6: Economic Growth (%) Worldwide by Region: 2011-2014E
(includes corresponding Graph/Chart) II-15
Outlook II-15
Competition: Noteworthy Trends II-16
Nutraceuticals: A Fragmented Market II-16
Table 7: Leading Players in the Global Functional Drinks
Market (2013): Percentage Share Breakdown of Value Sales by
PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, and Others
(includes corresponding Graph/Chart) II-17

Table 8: Global Vitamins Market by Leading Players (2012):
Percentage Share Breakdown of Revenue for DSM, BASF, Chinese
Players, and Others (includes corresponding Graph/Chart) II-17
Tremendous Growth Potential Give Way to Consolidation Activity II-17
Pharmaceutical and Food Companies Join the Bandwagon II-18
List of the Most Popular Functional Ingredients in 2014 II-19
Cultural Customization Vital for Success in the Marketplace II-20
Contract Manufacturing Scores High II-20
Manufacturers Innovate on Delivery Formats to Attract New
Consumers II-21
Strong Research Backup and Media Publicity: Key Product
Differentiators II-21
Strategies Adopted by Supplement Manufacturers to Improve
Market Standing II-22

2. MARKET TRENDS and DRIVERS II-23
Robust Demand for Functional Foods and Beverages: A Strong
Growth Driver II-23
Table 9: Percentage Share of Functional Food Sales Worldwide
by Component: 2013 (includes corresponding Graph/Chart) II-23

Table 10: Global Functional Drinks Market (2013): Percentage
Share Breakdown of Consumption (Volume) by Segment - Sports
Drinks, Enriched Beverages, Energy Drinks and Nutraceuticals
(includes corresponding Graph/Chart) II-24
Recent Functional Drink Trends II-24
Probiotics and Prebiotics Gain Ground in the Functional Foods
Market II-26
Prebiotic Fibers: A Niche Segment of the Nutraceuticals Market II-27
Some Key Innovations in Prebiotics Fibers II-27
Protein Supplements: Most Sought After Nutrients II-28
Technology Advancements Set to Boost Nutraceuticals Market
Amid Concerns II-28
Liquid Nutraceuticals: An Exciting Innovation Thriving on the
Convenience Factor II-30
Weight Management Emerges as Key Growth Area for Nutraceuticals II-31
Expanding Obese and Diabetic Patient Base: An Opportunity
Indicator II-33
Table 11: Obese and Overweight and Obese Population in the
World (2013): Percentage Share Breakdown by Region for US,
European Union, and Rest of World (includes corresponding
Graph/Chart) II-34

Table 12: Obesity Rates (%) in OECD Countries (includes
corresponding Graph/Chart) II-35
Rising Incidence of Diabetes II-36
Table 13: Worldwide Prevalence of Diabetes Mellitus by
Region: 2012 and 2030 (includes corresponding Graph/Chart) II-36
Marine Nutraceuticals: A Major Untapped Opportunity II-37
Marine Microalgae: Promising Potential in Nutraceuticals II-37
Rising Application of Omega-3 Fatty Acids in Dietary
Supplements and Functional Foods II-38
Table 14: World Omega-3 Dietary Supplements Market (2012):
Percentage Share Breakdown of Volume Sales by Geographic
Region - North America, Europe, Asia-Pacific, and Rest of
World (includes corresponding Graph/Chart) II-39

Table 15: Global Omega-3 Fatty Acids Ingredients Market
(2013 and 2020): Percentage Breakdown of Value Sales by
Application - Dietary Supplements, Functional Foods and
Beverages, and Others (includes corresponding Graph/Chart) II-39
Other Prominent Marine Nutraceutical Products II-40
Nutraceuticals with Organic and Natural Ingredients: A Booming
Market II-40
Snacks and Bars Market to Witness Notable Windfall with Rising
Consumer Awareness II-41
Protein: Most Important Ingredient in Functional Snacks II-42
Simplicity Emerges as New Norm II-42
Formulation Challenges Drive Product Innovations in Snacks
and Bars II-43
Ineffectiveness of Antibiotics Shifts Consumer Attention to
Food and Dietary Supplements II-43
Multivitamin Products Witness Strong Demand II-44
Minerals Continue to Gain Significance II-44
Large Number of Microorganisms Used as Ingredients in Dietary
Supplements II-45
Medicinal Mushrooms Gain Popularity in Nutraceutical Applications II-46
Rising Eye Health Concerns Underline Significance of Diet and
Supplements II-46
Favorable Demographic and Economic Trends Strengthen Market
Prospects II-48
Aging Population: A Weighty Demographic Driver II-48
Table 16: Global Population Statistics for the 65+ Age Group
(2013E) (includes corresponding Graph/Chart) II-49
Rising Disposable Incomes Propel Nutraceutical Sales II-50
Table 17: Annual Disposable Incomes in US$ ‘000 for Select
Countries (2012) (includes corresponding Graph/Chart) II-50
Longer Life Expectancy Bolsters Market Growth II-51
Table 18: Life Expectancy for Select Countries in Number of
Years (2013) (includes corresponding Graph/Chart) II-51
Women: An important Consumer Group II-52
Table 19: Dietary Supplements Market Worldwide (2012):
Percentage Preference by Gender and Age Group (includes
corresponding Graph/Chart) II-52
Shift Towards Less Invasive Treatments II-52
Mounting Healthcare Costs: A Blessing in Disguise for
Nutraceuticals II-53
Increase in Cardiovascular Disease Risk Opens Up Significant
Opportunities for Nutraceuticals II-53
Role of Nutraceuticals in Cholesterol Control II-54
Nutraceutical Manufacturers Turn Focus towards Triglycerides II-55
Other Natural Products that Facilitate Heart Health II-55
Rising Preference for Preventive Medicine and Self-Medication
Boosts Sales II-55
Nanoencapsulation Improves Delivery and Bioavailability of
Nutraceuticals II-56
New Nutraceutical Nanoencapsulation Method to Enrich
Transparent Beverages II-56
Nutraceuticals to ‘Spice it Up’ II-57
Antioxidant Blends Gain Importance II-57
Sugar Confectionery to Go the Nutraceuticals Way II-58
Nutraceuticals Make Inroads into the Beauty Products Market II-58
Table 20: Beauty Supplements as Percentage of Total
Supplement Sales in Select Countries - Japan, Germany and the
US (2013) (includes corresponding Graph/Chart) II-59
Consumers Acknowledge Benefits of Nutricosmetics II-59
Gelatin: An Important Ingredient in Dietary Supplements and
Functional Foods and Beverages II-60
Herbal Supplements: A Niche Segment of the Dietary Supplements
Market II-61
Changing Industry Dynamics of Herbal Supplements II-61
Herbal Supplements and Functional Foods Preferred Over Vitamin
Supplements II-62
Nutraceuticals with Flaxseeds Become Popular II-63
Rising Uptake of Amino Acid Based Dietary Supplements II-63
Demand for Rapid Response Dietary Supplements Grows II-64
Convergence with Biotechnology: A Step towards Better
Nutraceuticals II-64
Transforming Consumption Patterns Drive Growth in Developing
Countries II-64
Nutraceutical Giants Look to Capture Potential in Emerging
Markets II-65
Emerging Countries: High Potential Markets for Omega-3 Products II-65
Digital Marketing Opens Up New Avenues for Growth II-66
Will Nutraceuticals Help Tackle the Burning Issue of
Malnutrition? II-67
Carotenoids: A Key Food Fortifier with Functional Properties II-68
Carotenoids of Marine Origin: Natural Colorants Used in
Dietary Supplements and Fortified Foods II-68
Growing Popularity of Coconut Water II-69
Tea Finds More Takers II-69
Key Trends in Nutraceuticals Research II-70

3. KEY ISSUES CONFRONTING THE MARKET II-71
Consumer Skepticism: The Biggest Challenge II-71
Product Safety Issues Continue to Haunt Nutraceuticals II-71
Fragmented and Ill-Suited Regulatory Environment Hampers Growth II-72
Poor Awareness Pertaining to Impact of Nutrition on Health to
Impede Growth Prospects II-73
Higher Product Costs to Challenge Market Growth II-73
Are Functional Foods Really Needed? II-73
Regulation Issues Confronting Functional Foods and Beverages
Market II-74
Regulations to Further Tighten II-74
Consumer Welfare Organizations Pin Down on Functional Foods:
Some Condemn Others Commend II-75
Key Challenges to the Makers of Functional Foods II-75

4. PRODUCT OVERVIEW II-76
Definition of Nutraceuticals - Differential Views II-76
Defining Nutraceuticals - Need of the Hour II-76
Nutraceuticals - Product Categorization II-77
Dietary Supplements II-77
Dietary Supplements in the End-Use Product Form II-78
Vitamins II-78
Minerals II-78
Herbals/Botanicals II-80
Non-Herbals II-83
Functional Foods II-84
Cereals and Grains II-85
Breakfast Cereals II-85
Breads II-85
Dairy Products II-85
Margarine and Spreads II-86
Yogurts II-86
Milk Products II-86
Other Dairy Products II-86
Beverages II-87
Tracing the Emergence of New Age Alternative Drinks II-87
Classification of New Age Functional Drinks II-87
Sports Drinks II-87
Energy Drinks II-88
Enriched Drinks II-88
Nutraceutical Drinks II-88
Dairy Drinks II-89
Fruit Drinks II-89
Herbal Drinks II-89
Nutrient Enhanced Tea II-89
Other Drinks II-89
Snacks II-90
Bars II-90
Ingredient Profile for Meal Replacement Bars, High-Protein
or Bodybuilding Bars, and Weight-Loss or Diet Bars II-90
Energy Bars II-91
Ingredient Profile for Energy Bars II-91
Nutrition Bars II-91
Ingredient Profile for Nutrition Bars II-91
Candy and Gums II-91
Other Confections II-92
Other Functional Foods II-92

5. PRODUCT INNOVATIONS/INTRODUCTIONS II-93
Otsuka Pharmaceutical to Unveil Milical Diet Food Product in
Japan II-93
Frutarom Health Unveils DHA and EPA Marine-Sourced Omega-3
Ingredients II-93
Kappa Bioscience Introduces K2VITAL Delta II-93
ZeaVision Introduces Two AREDS 2 Products with Higher Dose of
Zeaxanthin II-93
Spray Active Introduces Five New Oral Spray Vitamins II-94
Nutrition 21 Introduces New FDA Approved NDI II-94
Neurvana Introduces CannaBoost II-94
Nutri-Force Nutrition Releases New Formula of Brazilian Diet II-95
Private Label Unveils New Super Yacon Formulations II-95
Targeted Medical Pharma Launches New Clearwayzâ„¢ Dietary
Supplement II-95
Pharmagen Introduces Clotamin at CVS.Com II-96
Fertility Nutraceuticals Unveils New Fertility Product II-96
Lotus Group Launches Lotus Nutraceuticals II-96
Nordic Naturals Launches Nordic Probiotic II-96
ISOCELL Introduces GliSODin Skin Nutrients II-97
Neurvana Launches CannaGard II-97
General Mills Adds Four New Flavors of Crunchy Granola Bars
and Granola Cereal II-98
SourceOne Global Partners Launches Aliv-EL 3X100 II-98
Jarrow Formulas Introduces Three New Products II-98
Pure Health Introduces Eight New Dietary Supplements II-99
KIND Introduces KIND Healthy Grains Bars II-99
IQBiotix Launches Intelligent Probiotics II-99
NextFoods Launches GoodBelly Carrot Ginger II-100
Vitacost.com Launches ARO Black Series II-100
Pure Encapsulations Launches PureSYNAPSE II-100
Life Extension Unveils GlycemicPro Transglucosidase II-101
Quigley Introduces TryptoNite II-101
East West Essentials Launches Optimal Nutrition II-101
Genesis Unveils GenEssential Organic Total Nutrition II-101
NeuroScience Launches AdreCor with SAMe II-101
Life Extension Introduces FAST-C II-102
Quincy Introduces NeuroShake II-102
Advanta Introduces Amazing Omega 3 II-102
PROBAR Introduces Two Sports Nourishment Products II-102
Oceans Omega Introduces Liquid Omega-3 Infusionâ„¢ Fortified
Health Shots II-103
InterQuantum Unveils New Range of Nutritional Products II-103
Natrol Launches New Natrol Fast Dissolve Products II-103
Powerful Yogurt Launches New Greek Yogurt II-103
Navitas Launches Range of Organic and Superfood Products II-104
Life Extension Launches Cardio Peakâ„¢ II-104
Twinlab Introduces Several Organic Teas II-104
Groupe Biscuits Launches New Bars under Praeventia Line II-105
Private Label Nutraceuticals Introduces Three New Raspberry
Ketone Products II-105
Twinlab Unveils New Range of Dietary Supplements II-105
Pondera Launches Deepak Chopra Endorphinate II-105
Nordic Naturals Launches Vitamin D3 Vegan II-106
NuSirt Sciences Introduces NuControl II-106
Nordic Naturals Launches Baby's DHA Vegetarian II-106
Parry Nutraceuticals Introduces Parry's Wellness II-107
MegaFood Introduces a New Range of Vegan Dietary Supplements II-107
Balance Bar Unveils Balance Bar BARE Blueberry Acai II-107
Basic Organics Introduces Cardia 7 II-108
SandD Coffee Launches JUVA Roast II-108
Fresh and Easy Unveils a New Range of Affordable Supplements and
Vitamins II-108
Stimflora USA Introduces Stimflora Prebiotic Supplements II-108
Eternal Lifestyles Introduces Novel Vitamins and Supplements
Product Portfolio II-109
DSM Introduces Essentials for Vegetarians II-109
Private Label Nutraceuticals Unveils Range of Potent Green
Coffee Bean Extract Supplements II-109
Fertility Nutraceuticals Introduces FERTINATAL Micronized DHEA
Supplement II-110
Bond Laboratories Introduces Dual Impactâ„¢ Stack II-110

6. RECENT INDUSTRY ACTIVITY II-111
Stalco Enters into Partnership with Lime Light CRM II-111
NIF Establishes a Joint Venture with Ensigns and Jayshree Foods II-111
Plandai Biotechnology and Natural Products Ink Distribution
Agreement II-111
Sevo Nutraceuticals Inks Distribution Agreement with Emerson
Ecologies II-112
G.E.A.R and Flush Fitness Ink Letter of Intent II-112
Crown Marketing Establishes Crown Nutraceuticals II-112
RW Nutra Unveils Novel Online Store II-113
Baobab Foods to Develop Baobab Food-based Nutraceuticals II-113
Twinlab Develops Twinlab Veggie Protein II-113
Pharmavite Expands VitaMelts Nature Made Product Line by
Introducing Two New Products II-113
Inergetics to Distribute Products through Meijer and Grocery
Outlets II-114
Snikiddy Adds Kale to Eat Your Vegetables Chips Line II-114
NBTY Installs Advanced Vitamin Manufacturing Plant II-114
GSK Signs Agreement with Suntory Beverage and Food II-115
Frutarom Takes Over PTI Group II-115
EHouse Global Takes Over NutraLiquids II-115
Nipro Diagnostics Acquires P.J. Noyes II-115
Kohlberg and Company Acquires Nellson Nutraceutical II-116
RoundTable Takes Over Santa Cruz Nutritionals II-116
FMC Acquires Epax Nutra II-116
Nutranomics Signs LOI with Genesar Nutraceuticals to Take Over
GenEpicâ„¢ II-116
Intelligent Living Signs LOI with Health and Beyond II-117
Vestiage to Take Over RegiMEN II-117
Soho Flordis International Takes Over ProThera II-117
Nature's Answer® Takes Over Genceutic II-118
Omega Protein Takes Over Wisconsin Specialty Protein II-118
Nestle Takes Over Pfizer Nutrition II-118
Creative Edge Takes Over Chesapeake Nutraceuticals II-118
Enerbrite Technologies Acquires SBSI Nutraceuticals II-118
Hemp Inks Marketing and Distribution Agreement with CRC II-119
Reckitt Benckiser Inks Merger Agreement with Schiff II-119
DSM Takes Over Tortuga II-119
Vivakor Acquires Stake in VivaCeuticals II-119
Royal DSM Takes over Cargill’s Enzymes and Cultures II-119
Nestle Health Science Inaugurates Facility for Production of
Medical Nutrition Products II-120
LTS Nutraceuticals Acquires Biocalth II-120
Private Label Nutraceuticals and Natural Health Trading Enter
Into Agreement II-120
SOHM Commences Commercial Production of Nutraceuticals II-121

7. FOCUS ON SELECT GLOBAL PLAYERS II-122
Amway (US) II-122
Archer Daniels Midland Company (US) II-122
Arkopharma Laboratories S.A (France) II-122
Bactolac Pharmaceuticals, Inc. (US) II-122
BASF SE (Germany) II-123
BASF Human Nutrition (Germany) II-123
Bayer Healthcare AG (Germany) II-123
Bayer Consumer Care II-124
Ceapro, Inc. (Canada) II-124
GlaxoSmithKline Plc. (UK) II-124
Groupe Danone (France) II-125
Mead Johnson Nutritionals, Inc. (US) II-125
Natrol Inc. (US) II-126
NBTY, Inc. (US) II-126
Nestle SA (Switzerland) II-126
Nestle HealthCare Nutrition (Switzerland) II-127
Nutraceutical Corporation (US) II-127
PepsiCo Inc. (US) II-128
Perrigo Company (US) II-128
Red Bull GmbH (Austria) II-129
Royal DSM N.V. (The Netherlands) II-129
The Coca-Cola Co. (US) II-130
Valensa International (US) II-130

8. GLOBAL MARKET PERSPECTIVE II-131
Global Nutraceuticals Market: Analytics by Geographic Region II-131
Table 21: World Recent Past, Current and Future Market Analysis
for Nutraceuticals by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-131

Table 22: World Historic Review for Nutraceuticals by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-132

Table 23: World 15-Year Perspective for Nutraceuticals by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-133
Global Nutraceuticals Market: Analytics by Product Group/Segment II-134
Table 24: World Recent Past, Current and Future Market Analysis
for Dietary Supplements by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-134

Table 25: World Historic Review for Dietary Supplements by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-135

Table 26: World 15-Year Perspective for Dietary Supplements
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-136

Table 27: World Recent Past, Current and Future Market Analysis
for Dietary Supplements by Product/Group Segment - Vitamins,
Minerals, Herbals, Non-Herbals and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) II-137

Table 28: World Historic Review for Dietary Supplements by
Product/Group Segment - Vitamins, Minerals, Herbals,
Non-Herbals and Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through
2012 (includes corresponding Graph/Chart) II-138

Table 29: World 15-Year Perspective for Dietary Supplements
by Product/Group Segment - Percentage Breakdown of Dollar
Sales for Vitamins, Minerals, Herbals, Non-Herbals and Others
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-139

Table 30: World Recent Past, Current and Future Market Analysis
for Vitamin Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-140

Table 31: World Historic Review for Vitamin Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-141

Table 32: World 15-Year Perspective for Vitamin Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-142

Table 33: World Recent Past, Current and Future Market Analysis
for Mineral Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-143

Table 34: World Historic Review for Mineral Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-144

Table 35: World 15-Year Perspective for Mineral Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-145

Table 36: World Recent Past, Current and Future Market Analysis
for Herbal Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-146

Table 37: World Historic Review for Herbal Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-147

Table 38: World 15-Year Perspective for Herbal Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-148

Table 39: World Recent Past, Current and Future Market Analysis
for Non-Herbal Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-149

Table 40: World Historic Review for Non-Herbal Dietary
Supplements by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-150

Table 41: World 15-Year Perspective for Non-Herbal Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-151

Table 42: World Recent Past, Current and Future Market Analysis
for Other Dietary Supplements by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-152

Table 43: World Historic Review for Other Dietary Supplements
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-153

Table 44: World 15-Year Perspective for Other Dietary
Supplements by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-154

Table 45: World Recent Past, Current and Future Market Analysis
for Functional Foods and Beverages by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-155

Table 46: World Historic Review for Functional Foods and
Beverages by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-156

Table 47: World 15-Year Perspective for Functional Foods and
Beverages by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-157


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Table 48: Percentage Breakdown of Nutraceutical Users in the
US by Age Group (includes corresponding Graph/Chart) III-1
Nutraceutical Formulations Ranked on the Basis of Consumer
Preference in the United States (2012) II-2
Impact of the Recession III-2
Vitamin and Dietary Supplement Producers Seek Respite in
Product Innovation to Offset Threat from Growing
Controversies III-2
Table 49: US Dietary Supplements Market (2013): Percentage
Breakdown of Value Sales by Category - Bone, Digestive,
General Health, Heart Health, Immune System, Joint and
Others (includes corresponding Graph/Chart) III-4
Rising Demand for Health Foods III-4
Key Market Challenges III-4
Competitive Landscape III-4
Market Drivers, Trends and Issues III-5
Pharmaceutical and Food Sectors Riding High on
Nutraceutical Uptake III-5
Mired in Safety Concerns, Energy Drinks Continue to Ride High III-5
Growing Demand for Nutraceuticals that Promote Gut and
Digestive Health III-5
Nutraceutical Solutions for Joint Health: Addressing a
Major Health Concern III-7
Growing Demand for Collagen Supplements III-8
SAMe: A Powerful Solution with Limited Penetration III-8
Omega 3s Helps Mitigate Pain III-8
Egg Membrane Offers Notable Benefits III-8
Next Generation Ingredients III-9
Ethnic Diversification towards Personal Health III-9
Graying America: The Hottest Target for Nutraceuticals III-10
Table 50: North American Aging Population by Age Group:
1975-2050 (includes corresponding Graph/Chart) III-10
Baby Boomers: A Prime Target for Functional Food Makers III-11
Women: A Crucial Customer Base III-11
Rising Healthcare Costs Remains a Major Growth Driver III-11
Negative Media Environment III-11
Brain Health Market Targeting All Ages III-12
Rising Health Concerns among Children Offer Promising
Potential for Nutraceuticals III-12
Some Key Nutrition Related Disorders in Children and the
Role of Supplements in their Treatment III-14
Attention Deficit Hyperactivity Disorder (ADHD) III-14
Bone Development and Density III-14
Atopic Dermatitis (AD) III-15
Functional Foods for Children: Larger Scope III-15
Table 51: Leading Brands in the US Children's Vitamin
Supplements Market (2012): Percentage Breakdown of Value
Sales for Disney, Flintstones, L'ilCritters, Private
Label and Others (includes corresponding Graph/Chart) III-15
New Strategies: Need of the Hour III-15
Customized Nutraceutical Labels in Great Demand III-16
Raw Material Suppliers Play an Active Role III-16
Functional Foods Lead the Way III-16
Provision of Scientific Evidence: A Way to Success III-16
Distribution Channels III-17
Nutraceuticals Regulations in the US III-17
New Regulations to Cause Disruptions and Tame
Unsubstantiated Claims III-17
FDA Relaxes Rules on Functional Food Claims III-18
Role of the Nutraceuticals Institute (NI) III-18
Consumer Health Information for Better Nutrition Initiative
(CHIBNI) III-19
Federal Trade Commission (FTC) III-19
Nutrition Labeling and Education Act (NLEA) III-19
FDA Modernization Act (FDAMA) III-20
Federal Food, Drug and Cosmetic Act (FDCA) III-20
Generally Recognized As Safe (GRAS) III-21
Dietary Supplements Market Overview III-21
Strategic Shift in Demand Patterns III-22
Adult Usage of Dietary Supplements Increases III-22
Table 52: Frequency of Dietary Supplement Usage in the US
(2013) (includes corresponding Graph/Chart) III-23
Distribution III-23
Table 53: US Dietary Supplements Market (2013): Percentage
Breakdown of Value Sales by Distribution Channel -
Specialized and Health Food Stores, Mass Market,
Direct-to-Customer and Healthcare Practitioners (includes
corresponding Graph/Chart) III-23
FDA’s GMP Rules for Dietary Supplement Manufacturing III-23
Will Reports on Adverse Effects of Dietary Supplements
Hamper Market? III-24
Vitamins Market Overview III-24
Table 54: Percentage of Population Consuming Vitamins in
the US: 1990-2011 (includes corresponding Graph/Chart) III-25
Market Snapshots III-25
Table 55: Leading Vitamin Manufacturers in the US (2012):
Percentage Breakdown of Value Sales for Bayer Consumer
Health, Pfizer, Bausch and Lomb Inc., Northwest Natural
Products, Pharmavite Corp., Alcon Laboratories, Nature
Smart, Private Label and Others (includes corresponding
Graph/Chart) III-26

Table 56: Top 10 ‘One and Two Lettered’ Vitamin Brands in
the US (2012) - Breakdown of Value Sales (in US$ Millions)
by Brand - Nature Made, Nature’s Bounty, Sundown Naturals,
Airborne, Ester C, Rexall, Natrol, Slo Niacin, L’il
Critters Immune C and Private Label (includes
corresponding Graph/Chart) III-27

Table 57: US Liquid Vitamins and Minerals Market by
Leading Brands (2012): Sales in US$ Million for Emergen-C,
Alacer Emergen-C, Joint Juice, Enfamil Poly VI Sol,
Nature’s Bounty, Emergen-C Immune Plus, Wellesse,
Elations, Mommy’s Bliss, Private Label, and Others
(includes corresponding Graph/Chart) III-27

Table 58: Top 10 Multivitamin Brands in the US (2012):
Breakdown of Value Sales (in US$ Million) by Brand -
Centrum Silver, Bausch and Lomb Preservision, Flintstones,
Centrum, One-A-Day Vita Craves, Airborne, Nature Made,
One-A-Day Women’s, Bausch and Lomb Ocuvite and Private Label
(includes corresponding Graph/Chart) III-28

Table 59: US Market for Natural Vitamins (2012):
Percentage Value Share Breakdown by Retail Channel -
Drugstores, Food Stores and Discount Stores (includes
corresponding Graph/Chart) III-28

Table 60: Multivitamins’ Market Share by Retail Channel in
2012: Percentage Value Breakdown for Discount Stores,
Chain Drugstores, Food/Drug Combination Stores,
Supermarkets and Independent Drugstores (includes
corresponding Graph/Chart) III-29
Herbal Supplements Market Overview III-29
Efficacy of Herbal Supplements Remains a Major Concern III-29
Table 61: US Herbal Dietary Supplement Retail Sales by
Channels (2012 and 2013): Percentage Breakdown of Sales
Revenues for Mass Retail Stores, Specialty Stores and
Direct-to-Consumer Channels (includes corresponding
Graph/Chart) III-30
Non-Herbal Supplements III-31
Non-Herbal Supplements in Great Demand III-31
Growing Demand for Preventive Healthcare to Drive US
Glucosamine Supplements Market III-31
Table 62: US Recent Past, Current and Future Analysis for
Glucosamine-Chondroitin Supplements Market Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-32
Other Supplements III-32
Demand for Whey Protein Rises III-32
Growing Inclination towards Preventive Healthcare Drives
Demand for Amino Acid Supplements III-32
Functional Foods and Beverages Market Overview III-33
Top 10 Functional Food Claims in the US III-33
Table 63: Top 15 Reasons that Prevent Americans from
Consuming Functional Food Products (2013): Ranked on the
Basis of Percentage of the Total Number of Respondents
(includes corresponding Graph/Chart) III-34

Table 64: US Energy and Nutrition Bars Market (2013):
Percentage Share Breakdown by Retail Channels- Mass Market,
Health and Natural Food Stores and Others (includes
corresponding Graph/Chart) III-35
Potential Opportunities in the Functional Confectionery
Segment III-35
Lutein in Nutraceutical Products: Rapidly Growing III-35
Table 65: Leading Brands of Nutritional Snacks in the US
(2012): Percentage Share Breakdown of Value Sales for
Planters, Planters Nutrition, Snack Club, Frito-Lay,
Private Label and Others (includes corresponding
Graph/Chart) III-36

Table 66: Leading Players in the US Nutritional Snacks
Market (2012): Percentage Share Breakdown of Value Sales
for Kraft Foods, Diamond Foods, Frito-Lay, Snak Club,
Kar’s Nut, Private Label and Others (includes
corresponding Graph/Chart) III-36
Functional Beverages Go Mainstream III-36
Table 67: US Functional Beverages Market (2012 and 2013):
Percentage Breakdown of Value Sales by Segment - Sports
Drinks, Energy Drinks and Elixirs (includes corresponding
Graph/Chart) III-37
Sports and Performance Beverages III-37
Table 68: Leading Non-aseptic Sports Drinks Brands in the
US (2012): Percentage Breakdown of Dollar Sales for
Gatorade Perform, Powerade ION4, Gatorade, Gatorade G2,
Powerade Zero, Gatorade Frost, Gatorade Cool Blue, G2,
Powerade and Others (includes corresponding Graph/Chart) III-38
A Diverse Distribution Network for Functional Foods and Beverages III-38
Product Launches III-39
Strategic Corporate Developments III-55
Key Players III-61
B.Market Analytics III-68
Table 69: The US Recent Past, Current and Future Analysis for
Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others) and Functional Foods and Beverages Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-68

Table 70: US Historic Review for Nutraceuticals by Product
Group/Segment - Dietary Supplements (Vitamins, Minerals,
Herbals, Non-Herbals and Others) and Functional Foods and
Beverages Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-69

Table 71: The US 15-Year Perspective for Nutraceuticals by
Product/Group Segment - Percentage Breakdown of Dollar Sales
for Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others) and Functional Foods and Beverages
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-70

2. CANADA III-71
A.Market Analysis III-71
An Overview of the Functional Foods and Beverages Market in
Canada III-71
Consumers Show Preference for Functional Foods and Natural
Health Products III-72
Canada: A Key Supplier for Functional Ingredients and Foods III-72
Distribution Channels III-73
Table 72: Canadian Supplements Market (2013): Percentage
Breakdown of Value Sales by Distribution Channel Type -
Drug Stores, Health Food Retailers, Grocery Stores, and
Others (includes corresponding Graph/Chart) III-73
Regulatory Environment III-73
Definition III-73
Food and Drugs Act and Health Canada III-73
Natural Health Product Regulations III-74
Health Canada Disapproves Sales of Alcohol Containing
Energy Drinks III-74
Sales of Energy Drinks to Require Mandatory Pharmacist
Supervision III-74
Product Launches III-74
Strategic Corporate Development III-75
Key Players III-76
B.Market Analytics III-77
Table 73: Canadian Recent Past, Current and Future Analysis
for Nutraceuticals by Product Group/ Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others), and Functional Foods and Beverages Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-77

Table 74: Canadian Historic Review for Nutraceuticals by
Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods and Beverages Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-78

Table 75: Canadian 15-Year Perspective for Nutraceuticals by
Product Group/ Segment - Percentage Breakdown of Dollar
Sales for Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others), and Functional Foods and Beverages
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-79

3. JAPAN III-80
A.Market Analysis III-80
Nutraceuticals Experience Continued Growth in Japan III-80
Japanese Vitamin Market Snapshots III-81
Tough Regulations Stall VMS Sales in Japan III-81
Japan Leads the Global Beauty Supplements Market III-82
Japanese Herbal Supplements Remain Underdeveloped III-82
Japan: A Major Functional Foods Market III-82
Table 76: Japanese Functional Food Market (2013):
Percentage Share Breakdown of Value Sales by Functional
Claim - Beauty Benefits, Bone and Joint Health, Dietary
Management, Eye Health, Green Charge, Intestinal
Regulation, Lifestyle Disease Prevention, Liver Health,
Multi-balance, Nutritional Balance, Nutritional
Fortification, Tooth Decay Prevention and Others (includes
corresponding Graph/Chart) III-83
Ageing Demographics: The Best Target for Japanese Food Makers III-83
European Functional Food Brands Find Takers in Japan III-84
Functional Beverages Brim in Japan III-84
Distribution Network III-84
Table 77: Japanese Functional Foods Market (2013):
Percentage Breakdown of Value Sales by Distribution Channel
Type - Convenience Stores, Correspondence Sales,
Door-to-Door Sales, Drug Stores, Mass Merchandisers and
Others (includes corresponding Graph/Chart) III-85
Regulatory Environment III-85
Definition III-85
FOSHU (Foods for Specified Health Uses) III-85
Laws Governing the Imports of Herbal Supplements III-86
Food Sanitation Law III-86
Plant Quarantine Law III-86
Product Launch III-86
Strategic Corporate Development III-86
B.Market Analytics III-88
Table 78: Japanese Recent Past, Current and Future Analysis
for Nutraceuticals by Product Group/Segment - Dietary
Supplements (Vitamins, Minerals, Herbals, Non-Herbals and
Others), and Functional Foods and Beverages Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-88

Table 79: Japanese Historic Review for Nutraceuticals by
Product Group/Segment - Dietary Supplements (Vitamins,
Minerals, Herbals, Non-Herbals and Others), and Functional
Foods and Beverages Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-89

Table 80: Japanese 15-Year Perspective for Nutraceuticals by
Product Segment - Percentage Breakdown of Dollar Sales for
Dietary Supplements (Vitamins, Minerals, Herbals,
Non-Herbals and Others), and Functional Foods and Beverages
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-90

4. EUROPE III-91
A.Market Analysis III-91
Outlook in a Nutshell III-91
Quick Facts on Western European Market for Vitamin Supplements III-91
European Vitamin Supplement Manufacturers Face Significant
Competition from Asian Counterparts III-92
New Regulations to Cause Disruptions and Tame
Unsubstantiated Claims III-93
Europe Herbal Supplements Market Overview III-93
Regulatory Environment III-94
EU Directive Stifles Market for Non-European Traditional
Herbal Drugs III-95
EU Imposes Strict Regulations on OTC Herbal Medicines III-95
IMB Bans Echinacea for Children III-96
Regulations on Garlic based Medicinal Products Sale in the EU III-96
Permitted Claims for Garlic Medicinal Products in the
European Union III-97
Functional Foods: A Promising Market in Europe III-97
Changing Demographics to Propel Market Growth III-98
Table 81: Population Breakup by Age Group for Select
European Countries: 2011 (as a Percentage of Total
Population) (includes corresponding Graph/Chart) III-99
Functional Drinks: A Relatively Unpopular Category III-100
Table 82: Functional Drinks Market in Western Europe

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